Brand Library · Fashion & apparel

Top influencers and creators posting about Madewell

These are the 24 biggest creators who collaborated with @madewell in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 931 creators collaborating with the brand in total.

See 18 content examples ›

24creators ranked on this page

931creators recorded collaborating with Madewell in 12 months

1,511collaborations recorded

Last updated 3 November 2026

1.Valeria Lipovetsky

@valerialipovetsky

Fashion & Style

Modern Womanhood · saying the quiet parts out loud · 🎙️ Host: @notalonepod · 📈 Founder: @creator.method

2.5M

Followers

0.2%

Engagement

2

Collabs

Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style27%

Personal Development & Motivation17%

Business & Entrepreneurship13%

Luxury Fashion & Accessories6%

Cities

Miami3%

Paris2%

Countries

United States69%

France23%

Audience gender

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2.La’Tecia 𖦹

@lateciat

Fashion & Style

✹ LA · 𖦹

1.6M

Followers

0.5%

Engagement

1

Collabs

Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style37%

Fitness & Workouts14%

Beauty8%

Food & Cooking8%

Cities

Melbourne1%

Audience gender

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3.Jamie Chung

@jamiejchung

Fashion & Style

Actor and co-host for SAG AFTRA Podcast @iamanactorpod

1.4M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style33%

Film & TV Commentary13%

Beauty7%

Books & Literature7%

Cities

Las Vegas7%

Los Angeles7%

Audience gender

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4.Ethan Barber • New York City

@ethanbarber.co

Photography & Videography

Subscribe to my YouTube channel:

1.2M

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Photography & Videography55%

Travel & Adventure37%

Local Things to Do8%

Cities

New York City74%

Manhattan5%

Countries

United States100%

Audience gender

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5.Emily Shah Massoud

@emily.shah

Fashion & Style

BollywoodHollywood-ish · Vegas | LA · @dharma.gin

1.1M

Followers

0.7%

Engagement

2

Collabs

Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style22%

Beauty18%

Food & Cooking7%

Travel & Adventure7%

Cities

Las Vegas3%

Park City2%

Countries

United States43%

Italy18%

Audience gender

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6.Mikey Narine

@narinemikey

Fashion & Style

Men's Fashion + Lifestyle · LA📍

1.1M

Followers

4.6%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style21%

Personal Development & Motivation13%

Beauty9%

Fitness & Workouts9%

Cities

Boston2%

Audience gender

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7.Kelly Killoren Bensimon

@kellybensimon

Fashion & Style

THE GOLDEN LIFE | @eentertainment Fall 2026 | Host @idopart2pod I @iheartradio | Broker @douglaselliman | Collaborations @quoddymaine @pologeorgis

1M

Followers

0.1%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style29%

Beauty11%

Health & Wellness8%

Local Things to Do8%

Cities

New York11%

Palm Beach8%

Countries

United States100%

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8.Natalie Lim Suarez

@natalieoffduty

Fashion & Style

Model, Singer, Dancer, Editor💞 · Chinese/Spanish/Mexican · Fenton Models NY / Photogenics LA · ELLE @ellecollections_us Ambassador

1M

Followers

0.1%

Engagement

2

Collabs

Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style50%

Luxury Fashion & Accessories11%

Beauty10%

Home Decor & Interior Design5%

Cities

New York8%

Paris6%

Countries

United States50%

France20%

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9.Shannon

@shannbailee

Beauty

A wild & whimsical life · Contact: · Outfits & my YouTube channel ↓

996K

Followers

0.6%

Engagement

1

Collabs

Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Beauty42%

Fashion & Style17%

Nature & Outdoors13%

Gardening & Homesteading8%

Cities

Hollywood Hills4%

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10.sarah tripp

@sarahtripp

curvy, confident Las Vegas gal 🎲 · midsize trendy fashion with a luxury aesthetic ✨ · mama x3 💙🩷🩵 · shop my @pinkdesert swim👇🏼

941K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.5%.

Audience gender

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11.Niki Victoria

@nikiivictoria

Travel & Adventure

@therealdba · founder @photogenik 150k+ downloads · start taking better pics now📸 ↓

835K

Followers

0.4%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Travel & Adventure20%

Photography & Videography15%

Beauty12%

Fashion & Style10%

Cities

New York City7%

London2%

Countries

United States44%

United Kingdom11%

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12.Sean O'Donnell

@theseanodonnell

Fashion & Style

Clothes • Cars • Cameras · NYC

791K

Followers

0.5%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style15%

Nature & Outdoors13%

Travel & Adventure13%

Sports & Athletics9%

Cities

Miami4%

Adirondack Mountains2%

Countries

United States100%

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13.Madeline Ford

@madelineaford

Beauty

📍chicago - nyc · 🎤@cisspod💋

780K

Followers

1.5%

Engagement

1

Collabs

Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Beauty46%

Fashion & Style7%

Luxury Travel & Hotels7%

Comedy & Humor4%

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14.Sydney Serena

@sydneyserena

Travel & Adventure

@opheliajewelryco

738K

Followers

2.5%

Engagement

1

Collabs

Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Travel & Adventure20%

Fashion & Style14%

Beauty12%

Home Decor & Interior Design8%

Cities

Paris8%

New York City4%

Countries

United States57%

France29%

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15.Bre Sheppard

@bresheppard

Parenting & Family Life

Daily style, motherhood, home 🧚🏼‍♀️ · @boycott_boringnails !!

699K

Followers

4.2%

Engagement

2

Collabs

Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Parenting & Family Life30%

Fashion & Style22%

Food & Cooking8%

Health & Wellness8%

Cities

Laguna Beach3%

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16.Shivani Bafna

@shivani_bafna

Parenting & Family Life

🩵 krish’s mom · 🤳 fashion + lifestyle + family · 👩🏻‍💻 founder @marigolddiaries_ · 📍 miami

697K

Followers

1.4%

Engagement

3

Collabs

Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Parenting & Family Life35%

Fashion & Style20%

Travel & Adventure9%

Career & Productivity4%

Cities

Tulum5%

Santorini4%

Countries

Greece33%

Mexico27%

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17.Ayesha Perry-Iqbal

@ayeshapi

Fashion & Style

Speaker|Women’s Rights Advocate · Founder of @casa180fdn · TEAM - @kensingtongrey · Social - · 🏴󠁧󠁢󠁷󠁬󠁳󠁿🇵🇰 LA📍

654K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style21%

Personal Development & Motivation17%

Beauty10%

Food & Cooking10%

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18.Cindy Swanson

@_cindyswanson_

Fashion & Style

I help women over 40 elevate their wardrobe-high & low finds. · Sharing life + sales + travel · Book our rental @saltysandbar30a · Shop my looks by👇🏼

645K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style81%

Home Decor & Interior Design10%

Travel & Adventure10%

Cities

Broken Bow5%

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19.LivingNotes®

@livingnotes

Personal Development & Motivation

artist•photographer•creative director•founder · 📍LA•NYC · breaking stereotypes•traveling the globe · sharing bits along the way

572K

Followers

—

Engagement

1

Collabs

Post categories

Personal Development & Motivation18%

Technology & Gadgets11%

Travel & Adventure10%

Home Decor & Interior Design8%

Cities

Paris10%

Los Angeles3%

Countries

United States44%

France38%

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20.Reneé Maudlena Noe

@reneeenoe

mom, wife, runner, model & follower of Christ ♡ · orange county, ca · @noebadvibes · @wilhelminamodels worldwide · @churchofjesuschrist

537K

Followers

5.1%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.5%.

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21.lauren kay

@laurenkaysims

Fashion & Style

everyday style | beauty tips | things I love ❤️ · ✨ on my way to building a big, beautiful, free life · 🌱 rooted + grounded in love • eph 3

524K

Followers

0.1%

Engagement

2

Collabs

Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style59%

Beauty12%

Travel & Adventure11%

Parenting & Family Life6%

Cities

Dallas5%

Beaver Creek1%

Countries

United States83%

Mexico17%

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22.Alexa Luria

@alexaluria

Personal Development & Motivation

ＤｒｅａｍＬｅａｄｅr · Wellness, Mindset & Inspiration · Healing Lyme 💚 · 🍴: @girlwithagourmetpalate · 📍: LA

517K

Followers

0.1%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation25%

Beauty12%

Health & Wellness9%

Travel & Adventure9%

Cities

Malibu4%

Sydney4%

Countries

United States64%

Australia27%

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23.Olivia Nora Dayton

@oliviadaytonn

Beauty

UT📍ID📍

485K

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Beauty35%

Fashion & Style27%

Travel & Adventure8%

Photography & Videography6%

Cities

Myrtos Beach2%

Countries

Greece71%

United States29%

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24.Cynthia Le

@cynthiale13

Fashion & Style

NYC · Workwear inspo, beauty & lifestyle · Accountant | CPA

475K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style59%

Beauty12%

Career & Productivity9%

Fitness & Workouts3%

Cities

New York City3%

Dallas2%

Countries

United States100%

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Want to see what their Madewell content actually looks like?

See Madewell content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @madewell over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Madewell is a trademark of its owner. Sup is not affiliated with or endorsed by Madewell. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Madewell creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated 3 November 2026

Measure	On this page	The wider data set
Creators listedThe 24 with the largest audiences. Ranked 141 of 567 brands in the library by creator count.	24	931 recorded collaborating with @madewell in 12 months
Their collaborations	31	1,511 collaborations recorded in 12 months
Median followers	785K	728K across all 567 brand pages
Median engagement rate	0.5%	0.9% across all 567 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme	1.3	1.6 across all 931 creators

Download 24 creators (CSV)Get all 931 creators who collaborated with @madewell ›

Free to use and republish with credit to sup.co. How we measure ›

FAQ

Madewell and creators: common questions

Yes. We have recorded 931 creators collaborating with Madewell, across 1,511 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Madewell content examples page.

The largest accounts collaborating with Madewell include @valerialipovetsky, @lateciat, @jamiejchung, @ethanbarber.co, @emily.shah and @narinemikey. The most frequent is @shivani_bafna, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 8% are mid-tier creators (100,000 to 500,000) and 92% are macro creators (500,000 and above). The median has 785K followers and the median engagement rate is 0.5%.

No. We are not connected to Madewell and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Madewell and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Category:

Clothing 407 brands

Fashion creators by place:

All countries 40 US 40 UK 40 Canadian 40 French 40 Spanish 40 Australian 40 German 40 Italian 40 Dutch 40 Japanese 40 Korean 29

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Top influencers and creators posting about Madewell

1.Valeria Lipovetsky

2.La’Tecia 𖦹

3.Jamie Chung

4.Ethan Barber • New York City

5.Emily Shah Massoud

6.Mikey Narine

7.Kelly Killoren Bensimon

8.Natalie Lim Suarez

9.Shannon

10.sarah tripp

Booking creators like these for Madewell?

11.Niki Victoria

12.Sean O'Donnell

13.Madeline Ford

14.Sydney Serena

15.Bre Sheppard

16.Shivani Bafna

17.Ayesha Perry-Iqbal

18.Cindy Swanson

19.LivingNotes®

20.Reneé Maudlena Noe

Booking creators like these for Madewell?

21.lauren kay

22.Alexa Luria

23.Olivia Nora Dayton

24.Cynthia Le

How this page is built

Download the Madewell creator data

Madewell and creators: common questions

Does Madewell work with creators?

Which creators post about Madewell?

What size of creator does Madewell attract?

Is this page affiliated with Madewell?

How is this measured?

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