Brand Library · Fashion & apparel

PrettyLittleThing logo

Top creators posting about PrettyLittleThing

These are the 24 biggest creators who collaborated with @prettylittlething in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,078 creators collaborating with the brand in total.

24creators ranked on this page
1,078creators recorded collaborating with PrettyLittleThing in 12 months
1,824collaborations recorded
Last updated
Karen Sarahi Robles profile photo

1.Karen Sarahi Robles

@iluvsarahii
Beauty

Beauty • Running • Los Angeles · Founder @lybrelashes

6.4M

Followers

0.5%

Engagement

1

Collabs

Average engagement. Top 45% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty41%
Fashion & Style15%
Travel & Adventure15%
Fitness & Workouts11%

Cities

Mexico City7%
Mykonos7%

Countries

Greece15%
United States15%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Abby Berner ♥︎ profile photo

2.Abby Berner ♥︎

@abbyberner
Fashion & Style

📍KC · TikTok/Youtube/Twitch: AbbyBerner · Snap: bbyberner · @youngla @minibeastofficial code: abby · @shopgld @inakapower code: abby

2.9M

Followers

0.6%

Engagement

1

Collabs

Average engagement. Top 41% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style26%
Sports & Athletics18%
Fitness & Workouts10%
Streetwear & Sneaker Culture10%

Cities

Miami3%
Colorado1%

Countries

United States8%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Frankie Bridge profile photo

3.Frankie Bridge

@frankiebridge
Fashion & Style

Broadcaster, Fashion Entrepreneur & · 2x Sunday Times Bestselling Author · Founder & CEO @favestheedit 📁 · @mindcharity ambassador · Subscribe to my…

1.5M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style46%
Beauty20%
Health & Wellness8%
Travel & Adventure6%

Cities

Paris9%
London8%

Countries

United Kingdom14%
France9%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Rachel Kaelin profile photo

4.Rachel Kaelin

@rachelbaelin
Fashion & Style

1.1M

Followers

1.0%

Engagement

1

Collabs

Strong engagement. Top 18% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style40%
Luxury Travel & Hotels20%
Sports & Athletics20%

Cities

Florence20%

Countries

Italy20%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Danielle profile photo

5.Danielle

@daniellepeazer
Beauty

content creator & social strategy nerd · 1/2 of @lovevsthelist · tiktok: iamdaniellepeazer · motherhood | beauty | life

1M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty24%
Parenting & Family Life16%
Fashion & Style15%
Personal Development & Motivation15%

Countries

United Kingdom3%
Wimbledon1%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Nikita Sullivan profile photo

6.Nikita Sullivan

@nikkisandiego
Fashion & Style

hiii☺️🧚 · san diego, ca · @FashionNova partner

949K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style38%
Baking & Desserts15%
Beauty15%
Personal Development & Motivation8%

Cities

Las Vegas8%

Countries

United States8%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Brooko 🐝 profile photo

7.Brooko 🐝

@brookelevivincent
Film & TV Commentary

Talk that talk B 🫧 · 📒@ohsobofficial_

916K

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 23% of the 24 creators here, where the median is 0.5%.

Post categories

Film & TV Commentary19%
Parenting & Family Life9%
Career & Productivity6%
Fashion & Style6%

Cities

Alsager3%
Florida3%

Countries

United Kingdom3%
United States3%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Meagan Wells profile photo

8.Meagan Wells

@_meaganwells
Fashion & Style

Your Geordie bestie 💖 5ft2 curvy 12-14 · INSPIRING THE CONFIDENT YOU! · 👰🏻2026 bride 💍 · SHOP my looks ⬇️

813K

Followers

0.9%

Engagement

2

Collabs

Average engagement. Top 27% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style43%
Beauty16%
Food & Cooking9%
Travel & Adventure6%

Cities

Ibiza5%
London3%

Countries

United Kingdom7%
Spain5%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Naomi Genes profile photo

9.Naomi Genes

@naomigenes
Fashion & Style

london · dressing how I feel. · @neimarow @esenidenim

747K

Followers

0.4%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style37%
Beauty22%
Food & Cooking6%
Photography & Videography6%

Cities

Miami4%
New York City4%

Countries

United Kingdom7%
United States7%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
JoJo profile photo

10.JoJo

@joannvdherik
Fashion & Style

your online bestie 🤍🫂 · @wilhelminamodels · @bombersandlemonade · author of “Joann’s weg naar zelfliefde” · snapchat: joannvdherik · tiktok: joannvdh…

687K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style23%
Travel & Adventure14%
Beauty9%
Parenting & Family Life6%

Cities

Paris5%
Dublin3%

Countries

France6%
Barbados3%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›

Booking creators like these for PrettyLittleThing?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.

Gee Esler Box profile photo

11.Gee Esler Box

@ohmygeeee
Beauty

You’ll find me in my makeup room 🎀 · 💫 uk | yorkshire · 🕊️ tiktok 540k - ohmygeeee · 💌 business

673K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty87%
Cars & Motorsports2%
DIY & Crafts2%
Fashion & Style2%

Cities

Rhodes2%

Countries

Greece2%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Kaz Kamwi profile photo

12.Kaz Kamwi

@kazkamwi
Fashion & Style

✞ Jeremiah 29:11 · Founder @wearetambala · snapchat & tiktok - kazkamwi

658K

Followers

0.3%

Engagement

1

Collabs

Average engagement. Bottom 41% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style43%
Beauty14%
Restaurants & Cafes & Bars14%
Local Things to Do7%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Georgie Dobson profile photo

13.Georgie Dobson

@georgiedobson
Weddings & Events

Styling & everyday outfits · Shop my outfits below ↓

650K

Followers

0.5%

Engagement

1

Collabs

Average engagement. Top 50% of the 24 creators here, where the median is 0.5%.

Post categories

Weddings & Events47%
Fashion & Style20%
Beauty13%
Luxury Fashion & Accessories7%

Cities

Como13%

Countries

Italy20%
Europe7%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
arlette jeanett profile photo

14.arlette jeanett

@arlenett_
Fashion & Style

just a girl doing girly things ❤︎ · fashion, hair & life · 📍OKC • Tiktok (800k+) · ↓ fits linked ↓

636K

Followers

1.4%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style86%
Beauty7%
Travel & Adventure3%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Ella Henderson profile photo

15.Ella Henderson

@ellahendersonofficial
Travel & Adventure

Singer/Songwriter 🎶 · Currently on tour with the one and only @onerepublic 💕

618K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 36% of the 24 creators here, where the median is 0.5%.

Post categories

Travel & Adventure35%
Music & Singing32%
Fashion & Style9%
Art & Illustration3%

Cities

Paris9%
Berlin6%

Countries

Germany15%
France9%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Zena Kamgaing profile photo

16.Zena Kamgaing

@zenaskitchen
Food & Cooking

📚 Pre-order my cookbook, Dinner Time! · 🥘 Vibrant food. Big, bold flavours. · 📱 Freelance Content Strategist · 📧 Agent:

614K

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 27% of the 24 creators here, where the median is 0.5%.

Post categories

Food & Cooking86%
Books & Literature7%
Fashion & Style7%

Cities

London7%

Countries

United Kingdom7%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Lucy Fallon 🍒🐆🍒 profile photo

17.Lucy Fallon 🍒🐆🍒

@lucyfallonx
Fashion & Style

@off_limits_group · @hatch_talent · @l.r.home.edit

597K

Followers

1.3%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style26%
Home Decor & Interior Design16%
Local Things to Do11%
Parenting & Family Life8%

Cities

Manchester3%

Countries

United Kingdom3%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Ashley Everett profile photo

18.Ashley Everett

@ashleycmeverett
Beauty

Vet. Beyonce Dance Captain, Model, Entrepreneur, Creator · @nextdestinationahead · @theagensee @naturallyinfluenced @iartistent

592K

Followers

0.2%

Engagement

2

Collabs

Modest engagement. Bottom 18% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty27%
Fashion & Style15%
Travel & Adventure12%
Dance & Choreography7%

Cities

Los Angeles5%
New York City5%

Countries

United States16%
Saint Kitts and Nevis5%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Batsheva profile photo

19.Batsheva

@batshevahaart
Fashion & Style

Let me help you GLOW-UP · Fashion • Beauty • Reinvention • Dating · #MyUnorthodoxLife @netflix · Courses, Links & Podcast ⬇️

575K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 32% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style37%
Beauty17%
Personal Development & Motivation14%
Travel & Adventure13%

Cities

Saint-Tropez4%
Miami3%

Countries

United States12%
France10%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Aina Simon profile photo

20.Aina Simon

@aina.simon
Fashion & Style

moonchild🌜 · from bcn living in madrid :)

558K

Followers

1.1%

Engagement

1

Collabs

Strong engagement. Top 14% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style44%
Travel & Adventure34%
Personal Development & Motivation9%
Food & Cooking6%

Cities

Formentera6%
Madrid3%

Countries

Spain9%
Maldives3%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›

Booking creators like these for PrettyLittleThing?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.

Kellie Sweet profile photo

21.Kellie Sweet

@kelliesweet
Parenting & Family Life

ATX | LA ✈️🌴Mompreneur · All things Lifestyle, Beauty, Fashion & Motherhood @honesttruthpod @mommydateclub @sweetproductionsinc

553K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 24 creators here, where the median is 0.5%.

Post categories

Parenting & Family Life25%
Beauty16%
Fashion & Style13%
Personal Development & Motivation11%

Cities

Houston3%
Austin2%

Countries

United States7%
Mexico1%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Nicole O’Brien profile photo

22.Nicole O’Brien

@nicole.ob
Fashion & Style

@wild2mildpodcast 💅🏼✨

552K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style25%
Beauty20%
Health & Wellness15%
Film & TV Commentary10%

Cities

London10%
Los Angeles5%

Countries

United Kingdom10%
United States5%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Anisa Mukaj profile photo

23.Anisa Mukaj

@anisa_mukaj
Fashion & Style

@FashionNova Ambassador

510K

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 36% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style79%
Beauty14%
Local Things to Do7%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Alicia B Gettys profile photo

24.Alicia B Gettys

@aliciabgettys
Fashion & Style

curator • creator • connoisseur · @livinfearlesscollection · @onceuponawine_bookclub · 📍BHM || ATL

485K

Followers

0.9%

Engagement

1

Collabs

Strong engagement. Top 23% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style65%
Beauty10%
Travel & Adventure8%
Luxury Fashion & Accessories5%

Cities

Birmingham3%
Florence3%

Countries

Italy3%
United States3%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›

Want to see what their PrettyLittleThing content actually looks like?

See PrettyLittleThing content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @prettylittlething over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

PrettyLittleThing is a trademark of its owner. Sup is not affiliated with or endorsed by PrettyLittleThing. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the PrettyLittleThing creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 103 of 240 brands in the library by creator count.241,078 recorded collaborating with @prettylittlething in 12 months
Their collaborations261,824 collaborations recorded in 12 months
Median followers654K1M across all 240 brand pages
Median engagement rate0.5%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.11.7 across all 1,078 creators

FAQ

PrettyLittleThing and creators: common questions

Yes. We have recorded 1,078 creators collaborating with PrettyLittleThing, across 1,824 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the PrettyLittleThing content examples page.

The largest accounts collaborating with PrettyLittleThing include @iluvsarahii, @abbyberner, @frankiebridge, @rachelbaelin, @daniellepeazer and @nikkisandiego. The most frequent is @_meaganwells, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 4% are mid-tier creators (100,000 to 500,000) and 96% are macro creators (500,000 and above). The median has 654K followers and the average engagement rate is 0.5%.

No. We are not connected to PrettyLittleThing and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at PrettyLittleThing and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does PrettyLittleThing work with creators?

Yes. We have recorded 1,078 creators collaborating with PrettyLittleThing, across 1,824 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the PrettyLittleThing content examples page.

Which creators post about PrettyLittleThing?

The largest accounts collaborating with PrettyLittleThing include @iluvsarahii, @abbyberner, @frankiebridge, @rachelbaelin, @daniellepeazer and @nikkisandiego. The most frequent is @_meaganwells, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does PrettyLittleThing attract?

Across the 24 biggest creators we recorded, 4% are mid-tier creators (100,000 to 500,000) and 96% are macro creators (500,000 and above). The median has 654K followers and the average engagement rate is 0.5%.

Is this page affiliated with PrettyLittleThing?

No. We are not connected to PrettyLittleThing and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at PrettyLittleThing and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Sup for brands like PrettyLittleThing:

Influencer marketing for ecommerce brands

More brands:

1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZara

Scaling your creator program?

When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.