Brand Library · Retail
These are the 24 biggest creators who collaborated with @miniso.official in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 199 creators collaborating with the brand in total.
🌸 Disney • Star Wars • Fandom • Lifestyle • Design · 📍 SoCal, USA 🍊 · ✉️ Collabs, business & PR: · ♥️ NEW TikTok Page ⬇️
2.5M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@gianinahq 💫👼 · The GiaNina World Tour. · download my app & stream my music NOW!
1.2M
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup,Fashion,Lifestyle & 11 Cats with a little chaos in between♥️ · 👻 Snapchat-anmolbhatia16 · Co Founder-@houseofrawpexels_
1M
Followers
0.5%
Engagement
2
Collabs
Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›💌 📍NY · LI 🇺🇸 · 🤍Brand🤍Soft Luxury🤍Beauty🤍Foodie🤍 · 🖤Travel🖤Photograph🖤Unboxing🖤Pet🖤 · ✨Michelin 100-200 stars✨
912K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Joey & Ellis ✨Toronto Family, Cakes & Travel · ✨@goodmorningamerica, @tamronhallshow @buzzfeed, @yahoo, @abcnews @globalnews · 💌: thecakinggirl@gmail
721K
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍭 Product Styling | UGC | Location Hire · 🎀 Lifestyle, Interiors, Hosting · 🍬 Pastel Maximalism · 💘 ‘My Husband Said No’series
713K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 48% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Chicago, IL · 🍔 The Best Food, News & Things To Do in Chicago · 👇 Get our FREE Chicago weekly newsletter!
597K
Followers
3.6%
Engagement
1
Collabs
Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›- ̗̀ just out here living my childhood dream ̖́- · cute finds | asmr | miniatures | dolls · 💞tiktok: defintiely (2M+)
487K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Lifestyle • Fashion • Beauty · 📍 Toronto · 💲Youngla dc: NAVI @youngla @younglaforher
438K
Followers
4.4%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
🕊️ Your Southern sister in Christ · 🧺 Thrifting adventures, beauty finds, & lifestyle · 🎀 Wifey & Beau’s mama 💛
433K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
j♡ .alt @gonkygonk666. ✨SFW twitch streamer🌷, cosplay, fashion, gaming, n gym content creator. only tiktok skizzy666 ✨
394K
Followers
1.8%
Engagement
1
Collabs
Average engagement. Top 33% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🇵🇭Actress/Singer Hannah Montana, Camp Rock, Godspell on Broadway, Fame, Charmed · 1.3M on Tik Tok: @AnnaMariaPDTK ❤️
375K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☀️ Product review. Home Appliances Review. · 🥰 @89stories 📍Indonesian based · 📱 WA: (no DM)
350K
Followers
3.5%
Engagement
1
Collabs
Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌼london/dubai/barcelona 🌼 · serving style worldwide 💿 · Istituto Marangoni graduate <3
327K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Top 43% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍toronto · Beauty | Fashion | Lifestyle
326K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Chi 📍I’m second 😁 · PO Box #35147 Elmwood Park
306K
Followers
4.5%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Pop culture x fashion ♡ · ☆ Movies & shows, some beauty, a lot of life · Houston | LA
302K
Followers
0.6%
Engagement
2
Collabs
Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍nyc, san diego, la & mia | content creator, ugc & events · 🐶 mom to mochi the pomeranian · Founder @jouaagency
272K
Followers
—
Engagement
2
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌆 Outlet for Chicago’s treasures✨ · 📱 TikTok: 135K | FB:260K · FNDR: @jennetg__ | MGR: @heykriswithak
269K
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 38% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Los Angeles 🌴 · @cliptoclick: Sistema operativo para creadores ⬇️
267K
Followers
3.9%
Engagement
1
Collabs
Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Mum of two eating, shopping and exploring my way through Sydney 🇦🇺 🏡 @casaofanniewill
265K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Los Angeles, CA ˚⊹ ✧ · ♡ Voice Actor & Afro Artist 🪮🇨🇷🇵🇦🇯🇲 · ♡ Youtube (600k+) Tiktok (300k+)
252K
Followers
2.9%
Engagement
1
Collabs
Average engagement. Top 29% of the 21 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›🌭 Chicago Travel Secrets, Spilled · ✨ CEO of Not Gatekeeping Windy City Gems · 🎥 TikTok: 110K | FB: 128K
231K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Let’s play with me! 🍭 · 🍭 Tiktok : alpa.candy · 🎬 Youtube : alpa_candy · ❌ NO DM · For Bussiness
227K
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Miniso content actually looks like?
See Miniso content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @miniso.official over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Miniso is a trademark of its owner. Sup is not affiliated with or endorsed by Miniso. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 320 of 394 brands in the library by creator count. | 24 | 199 recorded collaborating with @miniso.official in 12 months |
| Their collaborations | 28 | 274 collaborations recorded in 12 months |
| Median followers | 362K | 745K across all 394 brand pages |
| Median engagement rate | 0.8% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.2 | 1.4 across all 199 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 199 creators collaborating with Miniso, across 274 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Miniso content examples page.
The largest accounts collaborating with Miniso include @lulumoondreams, @gianina, @anmolbhatia_, @sarahsy_lifestyle, @thecakinggirl and @thiscolourfulnest. The most frequent is @anmolbhatia_, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 362K followers and the median engagement rate is 0.8%.
No. We are not connected to Miniso and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Miniso and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Lifestyle creators by place:
All countries 40US 40UK 40Canadian 40Australian 40New York 40Los Angeles 40London 40Chicago 40Atlanta 40Houston 40San Francisco 40Fashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like Miniso:
Influencer marketing for retail brandsMore brands:
1st PhormAbbott LyonAbercrombie & FitchAbibAdidasAdobeAelfric EdenAerieAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvon BooksAYBLBambu LabBanana RepublicBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHello MollyHelloFreshHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJeepJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLibro.fmLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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