Creator Directory
The 40 biggest lifestyle creators we track across 24 countries, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 4,613 lifestyle creators with a verified home base in those countries; these are the largest with a verified profile.
40 creators, ranked by audience
Joshua 1:9 · Biz: · @youngla Code: “JR” · @transparentlabs Code: “JR” · @tuffnup__ owner (NEW APPAREL BELOW 👇)
3.1M
Followers
1.9%
Engagement
744K
Avg views
Strong engagement. Top 21% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧 Uncovering London’s best kept secrets · 🤫 @secretclubglobal · 🎥 TikTok @secret.london · 👅 Food @london.mouthful · 👶🏻 Family @secretmediafamilyuk
3M
Followers
0.1%
Engagement
129K
Avg views
Low engagement. Bottom 5% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Presented by @MrLondon + @Alice.Sampo · 🇬🇧 TELLING LONDON’S STORY BEAUTIFULLY 🇬🇧 · 🚀 @LONDON Website Launches Spring ‘26! · 📍 @LONDON Guide Google Ma…
2.9M
Followers
0.1%
Engagement
105K
Avg views
Low engagement. Bottom 1% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Qajar Dynasty🤴🦁 Prince Percia Pietrolungo, MBA a Persian, Italian-American, Renaissance Man. An Alchemist, sharing Love & Inspiration...💫 @ownrealty
2.4M
Followers
—
Engagement
5.1K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🗽Tips, plans, inspo & NYC news · 🤫 New openings | Local guides | Food & drink | Pop-ups & events · ✨Discounts: @secretclubglobal · 👀Tiktok: Secretnyc_
2.4M
Followers
0.1%
Engagement
371K
Avg views
Modest engagement. Bottom 15% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏼💻 Hyper-helpful career advice · 📖 The Secret Language of Work · 🐟 Founder @stupidfish.app · 🏆 NYT Bestseller & Forbes 30u30 · 💬 DM “FISH” :) | dc…
2.3M
Followers
0.4%
Engagement
190K
Avg views
Modest engagement. Bottom 31% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›اللهم إني اسألك العفو والعافية في الدنيا والآخرة · Lifestyle, media, business. · Snapchat — QQQ · YouTube +4M
2.3M
Followers
0.4%
Engagement
620K
Avg views
Modest engagement. Bottom 38% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›• Podcast: @successstorypodcast · • Write: @10minmindset & newsletter.scottdclary.com · 📍 Miami
2.1M
Followers
0.1%
Engagement
42K
Avg views
Low engagement. Bottom 8% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›NY documented through the eyes of NYers · Created, run by @rickmcguire13 · Hosted by @ferriswheeljay · Video submission & Merch in link below👇👇👇
2.1M
Followers
2.0%
Engagement
802K
Avg views
Strong engagement. Top 18% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Citizens Journalism 🗞️ · The Good 😎 The Bad 😳 The Funny 😂
2M
Followers
0.9%
Engagement
619K
Avg views
Average engagement. Top 46% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
USA 🇺🇸 Sponsored athlete, Armscor · ♦️ @alwaysonadventures Podcast · ▪️ Business owner, @vegasbows1 · ▫️Email:
2M
Followers
0.9%
Engagement
132K
Avg views
Average engagement. Top 41% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We look forward to hearing from you. 📡 · DM your overheard submissions 📫 · @OverheardLA · @overheardbookclub · @OverheardSanFrancisco · @Overheard
1.8M
Followers
0.4%
Engagement
705K
Avg views
Modest engagement. Bottom 36% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Los Angeles
1.7M
Followers
0.7%
Engagement
413K
Avg views
Average engagement. Bottom 49% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🐊Florida’s Favorite Instagram · 🦩News | Events | Lifestyle · 🍊Text “Florida” to · 🩴Shop @OnlyinFL For More!
1.7M
Followers
0.5%
Engagement
329K
Avg views
Average engagement. Bottom 41% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Award Winning Comedian & Creator • · Women’s Health and Patient Advocate · Dallas📍 · 5 mil + · Humor. Midlife.Style. Inspo.
1.6M
Followers
0.9%
Engagement
389K
Avg views
Average engagement. Top 44% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actor • Producer • Host · ✝️ Psalms 46:5 · 🎙️ @keepitpositivesweetie · ⚽️ Co-Owner of D.C. Power FC · mgmt:
1.6M
Followers
0.8%
Engagement
492K
Avg views
Average engagement. Top 49% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›being real about love · 💌 business: · 📍nyc · 👇 sign up to share your perspective / listen to podcast
1.5M
Followers
3.4%
Engagement
747K
Avg views
Exceptional engagement. Top 8% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Never lose your light. Los Angeles🌴
1.5M
Followers
10.4%
Engagement
1.7M
Avg views
Exceptional engagement. Top 3% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›MOVEMENT | LIFESTYLE | MINDSET · Motivational Speaker · Fitness Leader @lifetime.life · Athlete @bekenetik 🐶 Dog Dad · 📍 NY | NJ | 📩
1.4M
Followers
1.2%
Engagement
704K
Avg views
Average engagement. Top 31% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍New York, New York · Educator · Founder/CEO @americasheroescontests · @pixidany · Be good to people
1.3M
Followers
2.3%
Engagement
345K
Avg views
Strong engagement. Top 15% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🌴 Bringing you the best insider tips and inspiration in LA! · 🎥 Tiktok @secret.losangeles · 📸 Tag #MySecretLA for a feature! · 🤫 @secretclubglobal
1.3M
Followers
0.1%
Engagement
227K
Avg views
Low engagement. Bottom 13% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›BATSHIT BONKERS BRITAIN 🇬🇧 2025 TOUR TICKETS NOW ON SALE
1.3M
Followers
1.6%
Engagement
453K
Avg views
Strong engagement. Top 23% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›New Yorkers are funny AF 🎤 @newyorkers.live · Local gems 🤝@newyorklocals · 🏠 @apartmentsnyc | 🏀 @nysports
1.3M
Followers
1.2%
Engagement
401K
Avg views
Average engagement. Top 31% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Los Angeles based · 📲 Marketer | Producer
1.2M
Followers
0.1%
Engagement
97K
Avg views
Low engagement. Bottom 1% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›• Personal Account-Content Creator🙋🏻♂️ · • Ad Permit: 9673405 رقم تصريح معلن · • +1.4 Million {TiKToK} · • +500 Million Views{Google Maps} · •Collab…
1.2M
Followers
0.1%
Engagement
60K
Avg views
Low engagement. Bottom 10% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actor | Creator 🎬 · Workplace comedy · Creator of The Office Playbook show 👇🏾
1.2M
Followers
2.7%
Engagement
732K
Avg views
Exceptional engagement. Top 10% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›BE IN THE KNOW · @scoopmerch | @atlscoopmusic · Free 24/7 chat if you’re injured ↙️
1.2M
Followers
1.2%
Engagement
639K
Avg views
Average engagement. Top 33% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☁️ let’s grow up together📍LA · 🎙️ host of @jomo.pod · 📧 @unitedtalent · Vote Capcut Creator of the Year! 👇
1.1M
Followers
1.6%
Engagement
1.3M
Avg views
Average engagement. Top 26% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍UK🇬🇧London •places to visit · 🌺experiences •hotels •restaurants · 📨email for collabs: · 🌸tik tok: @Volga_londonstories
1.1M
Followers
0.4%
Engagement
497K
Avg views
Modest engagement. Bottom 26% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock › Currently In 🇺🇸📍 · Sleep All Day. Party All Night. Never Grow Old. It's Fun To Be A Vampire.
1.1M
Followers
0.3%
Engagement
283K
Avg views
Modest engagement. Bottom 21% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🏆 @forbes Under 30 North America | Presidential Awardee · ✨ Program Manager @microsoft | ex @intel 📍🇺🇸 · 👩🏫 Professor of Engineering @njit | Investor
1M
Followers
0.4%
Engagement
213K
Avg views
Modest engagement. Bottom 23% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Atlanta 📍🇺🇸 · CEO @ninaaccidentes · Marketing/Humor/Blogger · EMBAJADORA DE NVEEE 🤚🏻 · Publicidad
1M
Followers
3.8%
Engagement
367K
Avg views
Exceptional engagement. Top 5% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Work hype man helping you get hired & paid! · 📲 forbes, podcast, writing a book! · 💻 Work with me: @gethiredlab · 📧 |📍LA
999K
Followers
0.2%
Engagement
145K
Avg views
Modest engagement. Bottom 18% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Peaking A City Near YOU💎 · 📍Exploring Florida & Beyond · Things To Do, Eat & Discover
980K
Followers
0.6%
Engagement
209K
Avg views
Average engagement. Bottom 44% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 LA · 🎙️: cohost of @currentbestiespod
959K
Followers
2.6%
Engagement
332K
Avg views
Strong engagement. Top 13% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤙🏻 Secretos, planes y vida en nuestra querida Barna · 🎥 TikTok @barcelonasecreta
950K
Followers
0.9%
Engagement
415K
Avg views
Average engagement. Top 38% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇫🇷Découvrez les secrets les mieux gardés de Paris · 🎥 TikTok : paris__secret · 👶 Famille @secretmediafamilles
942K
Followers
0.4%
Engagement
318K
Avg views
Modest engagement. Bottom 33% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Traveling the world for six months with my wife🌎✈️
928K
Followers
0.7%
Engagement
298K
Avg views
Average engagement. Bottom 46% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›927K
Followers
1.0%
Engagement
723K
Avg views
Average engagement. Top 36% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Dubai 🇦🇪
904K
Followers
0.4%
Engagement
161K
Avg views
Modest engagement. Bottom 28% of the 39 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for lifestyle creators, free on a strategy call.
We track at least 4,613 lifestyle creators with a verified home base in the 24 countries we cover, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
The 24 countries are the US, the UK, Canada, Australia, Ireland, Singapore, South Korea, France, Italy, Japan, Sweden, Spain, the UAE, the Netherlands, Taiwan, Saudi Arabia, Denmark, Portugal, Switzerland, New Zealand, Germany, Belgium, Austria and Qatar. Each creator is counted in one country, and the card names it.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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All creatorsLifestyle creators by country and city:
US40UK40Canadian40Australian40New York40Los Angeles40London40Chicago40Atlanta40Houston40San Francisco40Dallas40Washington40Miami40Philadelphia33Toronto40Boston31Austin40San Diego40Las Vegas36Seattle31Nashville23Orlando25Vancouver22Sydney20The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 4,613 lifestyle creators in the 24 countries we cover and publish the largest with a verified profile | 40 | 10,919 across our published pages |
| Median followersLifestyle in the 24 countries we cover vs all 10,919 creators across our published pages | 1.3M | 76K |
| Median engagement rate | 0.7% | 1.1% |
| Median average views | 369K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 lifestyle creators. We track at least 4,613 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 1.3M followers, and the median engagement rate across the page is 0.7%. By size, 100% are macro creators (500,000 and above).
Joe Rauth (@joerauth) has the largest following on this page at 3.1M. Follower count is not the same as performance though. Christian Walker (@christianwalk1r) has the highest engagement rate here at 10.44%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Career & Productivity. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified home base in one of the countries we cover. Of the 40 on this page, 30 are based in the US, 4 in the UK, 2 in the UAE and 1 in France, and the rest are based in other countries. The places they mention most in their posts are London, New York City and Miami. By country, the most mentioned are United States, United Kingdom and United Arab Emirates. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
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