Creator Directory
The 34 biggest fitness creators we track across 24 countries, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 7,120 fitness creators with a verified home base in those countries; these are the largest with a verified profile.
34 creators, ranked by audience
Classic Physique Mr. Olympia x6🇨🇦 · Owner: @RawNutrition @BumEnergy @STNDRD @Gymshark · @VaughnsTreats @ReviveMD · Training App👇🏻
25.8M
Followers
2.1%
Engagement
6M
Avg views
Average engagement. Top 42% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›✝️ God 1st · 💍 @lavishlybritt · 🇺🇸 Veteran | 🎓NCAT Alum · 💛Faith - Family - Fitness💙 · 📍Dallas, Tx
3.5M
Followers
7.7%
Engagement
3.7M
Avg views
Strong engagement. Top 13% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Professional 🏏 from Tauranga · Not on Facebook or Twitter · Hakuna matata · Commercial Enquiries:
3.3M
Followers
3.2%
Engagement
418K
Avg views
Average engagement. Top 39% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Grand Rapids Michigan • 28 years old • Built Different • Jesus is King✝️
3M
Followers
8.4%
Engagement
8.8M
Avg views
Exceptional engagement. Top 6% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🎾 Tennis Coach & Content Creator · 🇮🇹 Founder @estennisacademy · 🎬 Living my tennis dream through a different path
2.8M
Followers
0.9%
Engagement
1.9M
Avg views
Modest engagement. Bottom 35% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›San Francisco 49ers Running Back · co-founder of @whileonearth · Stanford University · @christianmccaffreyfoundation
2.7M
Followers
4.8%
Engagement
2M
Avg views
Strong engagement. Top 23% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@everlast
2.3M
Followers
3.9%
Engagement
1M
Avg views
Average engagement. Top 32% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Yoga Instructor | Fitness Coach · 📍Miami · Clases online para hacer desde cualquier lugar del 🌍
2M
Followers
0.6%
Engagement
724K
Avg views
Modest engagement. Bottom 23% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Dad to London, Ryder & Kaia ♾️ · President: @ifandco 💎 · Sponsors: @bettinardigolf @vesselgolf · 2x Jeweler Of The Year · 2x ⛳️ LIV & PGA TOUR Pro-Am…
1.9M
Followers
1.6%
Engagement
248K
Avg views
Average engagement. Top 45% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›los angeles, ca · soccer fútbol football calcio †
1.8M
Followers
0.5%
Engagement
414K
Avg views
Low engagement. Bottom 13% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🏆 7.5 years undefeated | Invented 290 dunks 🇨🇦 · ✉️ | Rep:ProDUNKER · 👟 @seriousplayeronly · ‼️ Dunk Club Shoe IS LIVE!
1.8M
Followers
0.3%
Engagement
1.5M
Avg views
Low engagement. Bottom 10% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Actor/Coach · @superpower Founding Partner
1.7M
Followers
0.9%
Engagement
526K
Avg views
Modest engagement. Bottom 39% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Bushwick, Brooklyn 🗽🍎 · Reporter/Actress · Acct. Managed by/Inquiries: @ninovaldes · Tiktok: @iamjazzysworldtv
1.7M
Followers
1.2%
Engagement
512K
Avg views
Average engagement. Top 48% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@loveislandusa S8 · Charleston · Brands | · PR/Bookings |
1.5M
Followers
—
Engagement
5.2M
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›God 1st! Self-Educator. New York Giants. · Inquiries: · Merch & more 👇🏾
1.4M
Followers
1.1%
Engagement
171K
Avg views
Average engagement. Bottom 45% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›raised in Barcelona · 🏀Player & owner of @panthers3x3
1.4M
Followers
3.3%
Engagement
864K
Avg views
Average engagement. Top 35% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›IT’S COOL TO BE WEIRD 🤟🏻 · tried it, crushed it and you can too💃🏼 · Utah
1.4M
Followers
4.1%
Engagement
2.5M
Avg views
Average engagement. Top 29% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›@francerugby 🐓 | @stadetoulousainrugby 🔴⚫️ · Partnerships 📩 · 🤵♂️👰♀️ @domainedebarthas · 🧝♀️🍸 @gaia_toulouse_
1.3M
Followers
7.8%
Engagement
3.6M
Avg views
Exceptional engagement. Top 10% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›@ESPN NYC · TIME · @creativeartistsagency · @28thave
1.3M
Followers
0.6%
Engagement
829K
Avg views
Modest engagement. Bottom 19% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@myprotein code LILBIG · 💌 📍LA
1.3M
Followers
1.0%
Engagement
200K
Avg views
Average engagement. Bottom 42% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🇺🇸🇨🇦🇳🇬 Celebrity Trainer + Founder · Training women through their hormones · @thedreamethod @femme_synced · Apply for RESET ↓ · Survivor 42 | 📺 2027
1.3M
Followers
—
Engagement
774K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏏 Former Australian cricketer · @berwick.bmw ambassador 🚘 · Contact: @tgisport.australia
1.2M
Followers
1.1%
Engagement
325K
Avg views
Average engagement. Bottom 48% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍DMV Alexandria VA · 🏋🏾♀️Personal Trainer · 👩🏾🚒🚑 Firefighter EMT · 🙏🏾Psalm 46:5
1.1M
Followers
0.0%
Engagement
120K
Avg views
Low engagement. Bottom 1% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Sport. Politics. Entertainment. · ⚽️ @footballjoe · 🏉 @rugbyjoe · 🥊 @fightjoe · 🗣️ @politicsjoe · 🏎️ @drivejoe_ · 👾 @gamingjoe
1.1M
Followers
0.2%
Engagement
116K
Avg views
Low engagement. Bottom 6% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ᴘᴀʀᴛɴᴇʀ · @boss · @laurabiagiottiparfums · @xiaomi.deutschland · @mionetto_de · @perwoll_de · Anzeige · 𝗥𝗲𝗯𝗲𝗰𝗰𝗮@𝗯𝘄𝗺-𝗰𝗼𝗺.𝗰𝗼𝗺
1M
Followers
0.0%
Engagement
193K
Avg views
Low engagement. Bottom 1% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🏔️ Utah · @nygiants
1M
Followers
15.6%
Engagement
4.3M
Avg views
Exceptional engagement. Top 3% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›nyc & la
1M
Followers
6.2%
Engagement
802K
Avg views
Strong engagement. Top 16% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Germany | 60 years💫 · GINA’S FEEL GOOD world!🫶🏻 · Happiness is my superpower · 👉Follow me for daily tips| Positive mindset, fashion, food & beauty✨
999K
Followers
0.5%
Engagement
342K
Avg views
Modest engagement. Bottom 16% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏆13x Pro Wins|🇺🇸USAF Vet · Owner: @WolfGyms_Houston |@boltfitnesssupply · @rawnutrition |🐺@darcsport |@elev8.foods |@ironrebel |@power_fit_tx · Code:…
986K
Followers
0.7%
Engagement
165K
Avg views
Modest engagement. Bottom 29% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›😇 𝐈 𝐬𝐚𝐲 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮’𝐫𝐞 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 · 📍London | 🎭 Comedy | 🎥 Creator · 📈 2.1M+ Social Media Followers · 🙋🏽♂️ 1/2 of @oppositenation 🖤
971K
Followers
5.0%
Engagement
783K
Avg views
Strong engagement. Top 19% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Jesus is King. · 🎬 NYC | LA | MIA | P.R. 🎬 · @hypmosisvisuals · 🖤 2025 AMG G63 🖤
952K
Followers
0.6%
Engagement
162K
Avg views
Modest engagement. Bottom 23% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›#IJNIP · 👰🏾 💍 @brittanybarnes · Iowa Bred · @unc_basketball · @spurs
943K
Followers
—
Engagement
326K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Husband - Father - Believer - Ohio State Alum Suffering Reds & Blue Jackets Fan · Love my jobs at ESPN & Amazon
911K
Followers
4.7%
Engagement
710K
Avg views
Average engagement. Top 26% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LA #1 ISSA NASM Certified Coach · 🎓 Vanderbilt & Tulane · 🏋🏽♂️Strength• Mobility• Kettlebell · 🦿2 Hip Replacements · 6'3💯%🌱 · ⬇️ Coaching• Program•…
878K
Followers
0.8%
Engagement
318K
Avg views
Modest engagement. Bottom 32% of the 31 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for fitness creators, free on a strategy call.
We track at least 7,120 fitness creators with a verified home base in the 24 countries we cover, part of our own database of tracked creators. This page lists the 34 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
The 24 countries are the US, the UK, Canada, Australia, Ireland, Singapore, South Korea, France, Italy, Japan, Sweden, Spain, the UAE, the Netherlands, Taiwan, Saudi Arabia, Denmark, Portugal, Switzerland, New Zealand, Germany, Belgium, Austria and Qatar. Each creator is counted in one country, and the card names it.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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All creatorsFitness creators by country and city:
US33UK40Canadian40French20Australian39German20Spanish25Dutch28Japanese22Irish32New York36Los Angeles39Miami35London40Houston40Atlanta40Dallas40Chicago40San Diego40Boston28Sydney22Philadelphia29Austin40Toronto31Las Vegas25San Francisco27Washington34Seattle20Orlando22Other niches:
Food & Drink40Beauty40Fashion40Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets40Business & Finance40Gaming40Tech40Cars & Motoring40Books & Education40Brand categories:
Beverages319 brandsWater & Hydration122 brandsSports, Energy & Functional Drinks197 brandsVitamins & Supplements128 brandsProtein & Meal Drinks52 brandsBrands these creators work with:
1st PhormAdidasAlani NuAlo YogaASICSAthletaBloom NutritionBrooks RunningCelsiusDFYNEFableticsGymsharkHalaraHOKAHydroJugLemmeLiquid I.V.LMNTLSKDLululemonMaurtenMonster EnergyMyproteinNew BalanceNikeOakleyOlipopOner ActivePatagoniaPoppiProzisPumaRed BullSet ActiveUnder ArmourVuoriYoungLAThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 7,120 fitness creators in the 24 countries we cover and publish the largest with a verified profile | 34 | 10,919 across our published pages |
| Median followersFitness in the 24 countries we cover vs all 10,919 creators across our published pages | 1.3M | 76K |
| Median engagement rate | 1.1% | 1.1% |
| Median average views | 717K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 34 creators shown above, so they change when the data does.
This page ranks 34 fitness creators. We track at least 7,120 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 1.3M followers, and the median engagement rate across the page is 1.1%. By size, 100% are macro creators (500,000 and above).
Chris Bumstead (@cbum) has the largest following on this page at 25.8M. Follower count is not the same as performance though. Jaxson Dart (@jaxsondart) has the highest engagement rate here at 15.61%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Sports & Athletics, Fitness & Workouts, Personal Development & Motivation and Travel & Adventure. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified home base in one of the countries we cover. Of the 34 on this page, 21 are based in the US, 3 in the UK, 2 in Canada and 2 in Germany, and the rest are based in other countries. The places they mention most in their posts are New York City, Brooklyn and Miami. By country, the most mentioned are United States, United Kingdom and Argentina. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
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