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Top influencers and creators posting about Monster Energy

These are the 24 biggest creators who collaborated with @monsterenergy in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 557 creators collaborating with the brand in total.

24creators ranked on this page
557creators recorded collaborating with Monster Energy in 12 months
1,228collaborations recorded
Last updated
Dustin Poirier profile photo

1.Dustin Poirier

@dustinpoirier
Sports & Athletics

Father, Champion, Dream Chaser not afraid to take the road less traveled. @celsiusofficial Athlete · @poiriersauce

6.1M

Followers

2.4%

Engagement

1

Collabs

Average engagement. Top 37% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics38%
Film & TV Commentary12%
Fitness & Workouts6%
Health & Wellness6%

Cities

Atlanta3%
Lafayette3%

Countries

United States83%
Uganda17%

Audience gender

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Ryan Williams profile photo

2.Ryan Williams

@rwilly
Sports & Athletics

Born to push the limits of Action Sports.👊🏼 · 14x @xgames Gold Medalist 🥇 · Traveling the world with @NitroCircus. · @hyperbmx @monsterenergy

2.2M

Followers

1.1%

Engagement

2

Collabs

Modest engagement. Bottom 38% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics69%
Fashion & Style8%
Cars & Motorsports4%
Film & TV Commentary4%

Cities

Sacramento19%
Montpellier4%

Countries

United States70%
Canada10%

Audience gender

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Guilherme Napolitano profile photo

3.Guilherme Napolitano

@guinapolitano
Sports & Athletics

Oi vida 🫶🏼😎 · @vitafornutrientes 🏷️ GUIVITA · @msccruzeirosbrasil 🚢🌎 · @bioritmo 💪🏼 · Contato: · 📱Gatti - (

2M

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 8% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics65%
Fitness & Workouts12%
Streetwear & Sneaker Culture6%
Travel & Adventure6%

Cities

São Paulo6%

Countries

Argentina60%
Brazil40%

Audience gender

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Hailie Deegan profile photo

4.Hailie Deegan

@hailiedeegan
Sports & Athletics

NASCAR Driver @shophailiedeegan

1.7M

Followers

1.3%

Engagement

4

Collabs

Average engagement. Top 50% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics38%
Cars & Motorsports18%
Travel & Adventure12%
Fitness & Workouts9%

Cities

Portland6%
Tucson6%

Countries

United States88%
Mexico13%

Audience gender

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Alexa Grasso profile photo

5.Alexa Grasso

@alexa_grasso
Sports & Athletics

#3 flyweight @ufc 🐺🇲🇽 · @monsterenergy | @1stphorm #iam1stphorm · Business inquires @iridiumsportsagency 📧

1.6M

Followers

1.5%

Engagement

4

Collabs

Average engagement. Top 46% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics27%
Fitness & Workouts24%
Personal Development & Motivation15%
Fashion & Style6%

Cities

Jersey City3%
Las Vegas3%

Countries

Mexico60%
United States33%

Audience gender

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You Know The Dyl. ™️ profile photo

6.You Know The Dyl. ™️

@dylan.gonzalez
Sports & Athletics

I’m hooping Aug. 15 Dallas @thebig3 · 11am CT Celebrity Game · Pull up or tune in @cbssports · Next FLL event pending: 9/5/26

1.1M

Followers

0.4%

Engagement

1

Collabs

Low engagement. Bottom 13% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics50%
Health & Wellness25%
Photography & Videography25%

Cities

Dallas25%

Audience gender

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Jeremy Stenberg profile photo

7.Jeremy Stenberg

@twitchthis8
Motorcycles & Biking

@dirtbikekidz @flyracing.global @santostudios @jaxxon @jaxxonpodcast @monsterenergy @indianmotorcycle @polarisrzr @havocracingco_ @cobragolf

1M

Followers

0.7%

Engagement

2

Collabs

Modest engagement. Bottom 21% of the 24 creators here, where the median is 1.3%.

Post categories

Motorcycles & Biking33%
Esports & Gaming10%
Sports & Athletics10%
Luxury Fashion & Accessories7%

Cities

Washington7%
Newport Beach3%

Countries

United States100%

Audience gender

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Stormy 🌪🇲🇦 profile photo

8.Stormy 🌪🇲🇦

@stormythereal
Music & Singing

💼 @its_yzo · DESPERADO WORLD TOUR 👇🏼

948K

Followers

11.2%

Engagement

1

Collabs

Exceptional engagement. Top 8% of the 24 creators here, where the median is 1.3%.

Post categories

Music & Singing56%
Streetwear & Sneaker Culture13%
Film & TV Commentary6%
Personal Development & Motivation6%

Cities

Tokyo6%

Audience gender

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Marco Bezzecchi profile photo

9.Marco Bezzecchi

@marcobez72
Personal Development & Motivation

Pilota MotoGP numero 72 🔴

940K

Followers

9.2%

Engagement

9

Collabs

Strong engagement. Top 17% of the 24 creators here, where the median is 1.3%.

Post categories

Personal Development & Motivation27%
Sports & Athletics8%
Travel & Adventure8%
Cars & Motorsports4%

Cities

Barcelona8%
Laguna Seca4%

Audience gender

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Ryan Villopoto profile photo

10.Ryan Villopoto

@ryanvillopoto
Sports & Athletics

4x Supercross, 2x 450 Motocross, 3x 250 Motocross Champion | RV2.com |

927K

Followers

4.0%

Engagement

1

Collabs

Strong engagement. Top 21% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics53%
Motorcycles & Biking42%
Photography & Videography5%

Cities

Hurricane Mills11%

Audience gender

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Dakota Gonzalez profile photo

11.Dakota Gonzalez

@dakota.gonzalez
Sports & Athletics

Fire & Water Activation Tonight 7/12 · Poetry Jam Preview · 📍LV x FLL x MIA · Snapchat > Misss_kota · TikTok > dak0ta.g0nzalez · Twitch > DylanandDak…

895K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics47%
Local Things to Do33%
Books & Literature7%
Dance & Choreography7%

Cities

Fort Lauderdale20%
Miami13%

Countries

United States100%

Audience gender

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Ishod Wair profile photo

12.Ishod Wair

@ishodwair
Streetwear & Sneaker Culture

Learning…. · 📸🎞️ @dohsimedia

857K

Followers

10.2%

Engagement

1

Collabs

Strong engagement. Top 12% of the 24 creators here, where the median is 1.3%.

Post categories

Streetwear & Sneaker Culture38%
Sports & Athletics25%
Film & TV Commentary13%
Travel & Adventure13%

Cities

Copenhagen13%
Lyon13%

Countries

France40%
Denmark20%

Audience gender

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Zac Martin profile photo

13.Zac Martin

@pickmeupzac

Book Shoutouts on my website Pickmeupzac.com · @pickmeupdrinks @sorted.laundry @socialnest.app

638K

Followers

0.3%

Engagement

2

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 1.3%.

Audience gender

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Nailah Black profile photo

14.Nailah Black

@nailahblackman
Music & Singing

CHILLI BIBI ❤️‍🩹 · MGMT @ansonpro

581K

Followers

1.0%

Engagement

5

Collabs

Modest engagement. Bottom 25% of the 24 creators here, where the median is 1.3%.

Post categories

Music & Singing25%
Fashion & Style19%
Local Things to Do19%
Travel & Adventure19%

Cities

London6%
Toronto6%

Countries

Antigua and Barbuda50%
Belgium20%

Audience gender

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Katelyn Martinez profile photo

15.Katelyn Martinez

@kkatelynmtz
Fitness & Workouts

21 | 🏋🏻‍♀️ · email 📬| · @gymshark | code KATELYN10 · @youngla @oneractive @dfyne.official | code KATELYN

569K

Followers

3.1%

Engagement

1

Collabs

Strong engagement. Top 25% of the 24 creators here, where the median is 1.3%.

Post categories

Fitness & Workouts82%
Fashion & Style8%
Photography & Videography5%
Restaurants & Cafes & Bars3%

Audience gender

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Sara Michelle Winter profile photo

16.Sara Michelle Winter

@saramwinter
Sports & Athletics

canadian golfer trying to grow the game :) · @taylormade_ca @adidasgolf @bmwcanada @bysarawinter · outfit links ⇩ ⋆𐙚₊˚⊹♡

558K

Followers

1.2%

Engagement

1

Collabs

Average engagement. Bottom 42% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics53%
Travel & Adventure9%
Beauty4%
Cars & Motorsports4%

Cities

Dallas6%
Vancouver6%

Countries

Canada55%
United States35%

Audience gender

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Oliver Solberg #99 profile photo

17.Oliver Solberg #99

@oliversolberg01
Cars & Motorsports

@tgr_wrc driver #99 · @iamchloechambers 💍 · @monsterenergy · Business:

485K

Followers

2.9%

Engagement

5

Collabs

Average engagement. Top 29% of the 24 creators here, where the median is 1.3%.

Post categories

Cars & Motorsports39%
Sports & Athletics32%
Travel & Adventure7%
Fitness & Workouts4%

Cities

Canary Islands11%

Countries

Finland29%
Portugal29%

Audience gender

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Hannah Schibi profile photo

18.Hannah Schibi

@hannahschibibakes
Baking & Desserts

Actor • Content Creator · 📍Nashville, TN · The other half to @kelseycottoncooks 🩷

485K

Followers

2.8%

Engagement

1

Collabs

Average engagement. Top 33% of the 24 creators here, where the median is 1.3%.

Post categories

Baking & Desserts18%
Gardening & Homesteading16%
Food & Cooking14%
Comedy & Humor8%

Cities

Nashville10%
London6%

Countries

United States50%
United Kingdom40%

Audience gender

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Lizzie Armanto profile photo

19.Lizzie Armanto

@lizziearmanto
Sports & Athletics

✰ Professional Skateboarder · ✰ Founder / Creative Director @YEPAbrand · ↓ Shop my @Vans Shoe ↓

472K

Followers

1.0%

Engagement

5

Collabs

Modest engagement. Bottom 25% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics39%
Photography & Videography17%
Local Things to Do11%
Travel & Adventure11%

Cities

New York6%
San Francisco6%

Audience gender

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Brendan Fairclough profile photo

20.Brendan Fairclough

@brendog1
Sports & Athletics

“ROAMING ON 2 WHEELS” ep2 👇🔥

466K

Followers

1.6%

Engagement

1

Collabs

Average engagement. Top 42% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics37%
Travel & Adventure22%
Motorcycles & Biking15%
Nature & Outdoors7%

Cities

Mona YongPuong4%
Reunion4%

Countries

South Korea57%
France29%

Audience gender

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Gianni Giacalone profile photo

21.Gianni Giacalone

@gianni_gofficiel

N•1 🥇créateur parc aquatique 💦TikTok : 3M5 🏴‍☠️ · YouTube : 1M2 🏆 · 👻 gianni_officiel · Colab :

438K

Followers

16.5%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.3%.

Audience gender

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Dirt Shark profile photo

22.Dirt Shark

@dirtshark
Sports & Athletics

Moto Infamous

430K

Followers

1.0%

Engagement

6

Collabs

Modest engagement. Bottom 33% of the 24 creators here, where the median is 1.3%.

Post categories

Sports & Athletics57%
Motorcycles & Biking14%
Fashion & Style10%
Cars & Motorsports5%

Cities

Daytona Beach10%
Birmingham5%

Countries

United States78%
Mexico11%

Audience gender

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snachwithzach profile photo

23.snachwithzach

@snachwithzach
Food & Cooking

Your source for food and beverage news. 🫡 · Tips and inquiries:

422K

Followers

1.3%

Engagement

1

Collabs

Average engagement. Bottom 46% of the 24 creators here, where the median is 1.3%.

Post categories

Food & Cooking56%
Restaurants & Cafes & Bars40%
Baking & Desserts2%
Fashion & Style1%

Cities

Atlanta2%
New York City2%

Countries

United States88%
United Arab Emirates6%

Audience gender

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tyrone1mc profile photo

24.tyrone1mc

@tyrone1mc
Esports & Gaming

Southampton · Streamer, Rapper, Yapper

387K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.3%.

Post categories

Esports & Gaming29%
Comedy & Humor14%
Sports & Athletics14%
Cars & Motorsports7%

Cities

Manchester14%
Birmingham7%

Countries

United Kingdom86%
Ireland14%

Audience gender

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Want to see what their Monster Energy content actually looks like?

See Monster Energy content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @monsterenergy over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Monster Energy is a trademark of its owner. Sup is not affiliated with or endorsed by Monster Energy. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Monster Energy creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 197 of 418 brands in the library by creator count.24557 recorded collaborating with @monsterenergy in 12 months
Their collaborations581,228 collaborations recorded in 12 months
Median followers748K702K across all 418 brand pages
Median engagement rate1.3%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme2.42.2 across all 557 creators

FAQ

Monster Energy and creators: common questions

Yes. We have recorded 557 creators collaborating with Monster Energy, across 1,228 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Monster Energy content examples page.

The largest accounts collaborating with Monster Energy include @dustinpoirier, @rwilly, @guinapolitano, @hailiedeegan, @alexa_grasso and @dylan.gonzalez. The most frequent is @marcobez72, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 33% are mid-tier creators (100,000 to 500,000) and 67% are macro creators (500,000 and above). The median has 748K followers and the median engagement rate is 1.3%.

No. We are not connected to Monster Energy and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Monster Energy and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the energy drinks category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Monster Energy work with creators?

Yes. We have recorded 557 creators collaborating with Monster Energy, across 1,228 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Monster Energy content examples page.

Which creators post about Monster Energy?

The largest accounts collaborating with Monster Energy include @dustinpoirier, @rwilly, @guinapolitano, @hailiedeegan, @alexa_grasso and @dylan.gonzalez. The most frequent is @marcobez72, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Monster Energy attract?

Across the 24 biggest creators we recorded, 33% are mid-tier creators (100,000 to 500,000) and 67% are macro creators (500,000 and above). The median has 748K followers and the median engagement rate is 1.3%.

Is this page affiliated with Monster Energy?

No. We are not connected to Monster Energy and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Monster Energy and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the energy drinks category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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