Creator Directory
The 40 biggest fitness creators we track with a verified home base in the UK, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 601 fitness creators in the UK; these are the largest with a verified profile.
40 creators, ranked by audience
@everlast
2.3M
Followers
3.9%
Engagement
1M
Avg views
Strong engagement. Top 13% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Sport. Politics. Entertainment. · ⚽️ @footballjoe · 🏉 @rugbyjoe · 🥊 @fightjoe · 🗣️ @politicsjoe · 🏎️ @drivejoe_ · 👾 @gamingjoe
1.1M
Followers
0.2%
Engagement
116K
Avg views
Modest engagement. Bottom 16% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›😇 𝐈 𝐬𝐚𝐲 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮’𝐫𝐞 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 · 📍London | 🎭 Comedy | 🎥 Creator · 📈 2.1M+ Social Media Followers · 🙋🏽♂️ 1/2 of @oppositenation 🖤
971K
Followers
5.0%
Engagement
783K
Avg views
Strong engagement. Top 11% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The Technician ⚽️ · USA 🇺🇸 / UK 🇬🇧 · Nerd Plays Football 👇
815K
Followers
—
Engagement
105K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›football/soccer creator ⚽️ · from London 📍
729K
Followers
1.4%
Engagement
309K
Avg views
Average engagement. Top 37% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›YouTube: Zoe Ellen Rae · Contact: · 📍Manchester
705K
Followers
3.4%
Engagement
844K
Avg views
Strong engagement. Top 18% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Model | London · Fashion • Sport • Lifestyle · Bookings & partnerships ↓
634K
Followers
1.6%
Engagement
279K
Avg views
Average engagement. Top 32% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›HEAD “KOACH” @marchongyms BATH · Ambassador @lululemon & @marchon · Enquiries: 📧 · YouTube 📺👇🏽
510K
Followers
0.5%
Engagement
81K
Avg views
Modest engagement. Bottom 37% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Lefty golf girl & Sausage dog mum · Look good, feel good, play good
510K
Followers
0.5%
Engagement
284K
Avg views
Modest engagement. Bottom 32% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UK · @gymshark Athlete code JAMES10 · @myprotein code JAMES
481K
Followers
2.6%
Engagement
830K
Avg views
Strong engagement. Top 21% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
🌱 plant based fitness coach helping you get lean · & sharing motherhood in between · 🥑 DM “TRANSFORM” for 1-1 coaching · 🍉 get my app @plantfitapp
457K
Followers
0.1%
Engagement
69K
Avg views
Low engagement. Bottom 11% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mr Motivator. Be the best version of yourself · 💍@jaceyhayden
435K
Followers
0.3%
Engagement
56K
Avg views
Modest engagement. Bottom 26% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Any enquiries contact · P4P no.1 Simple Simon
276K
Followers
0.8%
Engagement
209K
Avg views
Average engagement. Top 50% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›probably wearing a @signetsunday gilet, quarter zip, or shirt. · most likely all three at once. · 26, London
274K
Followers
3.5%
Engagement
248K
Avg views
Strong engagement. Top 16% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@rizkia · London 📍
258K
Followers
1.2%
Engagement
138K
Avg views
Average engagement. Top 42% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›redefining women’s strength🫶🏼 · calisthenics │ lifting │ running · 💻9-6 │ training for pull-up WR🌟 · 📍london · @bulk code luce
254K
Followers
0.7%
Engagement
66K
Avg views
Average engagement. Bottom 42% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›AKA 📺 @sabrethegladiator · BAFTA 🏆“Best Scot on screen”2025 · 🏴record holder🥇🥇🥇X3 · Kids Coach @nextgenfitkids · Book Girl + Dog Mom
252K
Followers
2.1%
Engagement
100K
Avg views
Strong engagement. Top 24% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Balanced training for a balanced life. Former pro ballet dancer. · 🌊 Retreats @retreats_by_ruben · 💪🏽 Dm COACH to start training · 📸 @fortesportsmode…
234K
Followers
0.2%
Engagement
47K
Avg views
Modest engagement. Bottom 24% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Enthusiast · Building @kneesupspace @yourfriendlyrunners · London
224K
Followers
0.7%
Engagement
374K
Avg views
Average engagement. Bottom 45% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📽 Founder / CEO of @omcfishingtackle · 🎬TV Presenter & Exec Producer @itv @grandfishingadventure · 🙏🏽 Father & Husband · ⚽️ LFC 🎣 FISHING 🥊 BOXING
224K
Followers
0.1%
Engagement
76K
Avg views
Low engagement. Bottom 13% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
FAMILY | FITNESS | BUSINESS · 2x Fitness World Champ · Founder > @cityathletic · UK-Europe MD > @ghostlifestyle @ghostenergy · Invest > @calo.uk @myo…
214K
Followers
0.0%
Engagement
21K
Avg views
Low engagement. Bottom 1% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›fitness & lifestyle 💕✨ · @gymshark KATB10 · @dfyne.official | @vqfitwomen | @ehplabs_uk KATB · 🇿🇦🇩🇪 in London
213K
Followers
0.4%
Engagement
35K
Avg views
Modest engagement. Bottom 29% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👇 Joe... a YouTuber from Liverpool · ❤️ @theonegloveco OG Squad
178K
Followers
0.9%
Engagement
88K
Avg views
Average engagement. Top 45% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›▪️I Help Women Achieve Their Body Goals 😍 · ▪️Founder of @beatsandbands & @getshiftapp · ▪️Mixing Fitness With Litness
177K
Followers
1.5%
Engagement
48K
Avg views
Average engagement. Top 34% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›probably on a run @runna · vice president @aimsanctuary
174K
Followers
5.8%
Engagement
313K
Avg views
Exceptional engagement. Top 8% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Coach @catalystclimbing · Coaching: · ⚡️ @tenzing · 🩰 @lasportivauk · 🧗 @londonclimbingcentres
170K
Followers
1.4%
Engagement
67K
Avg views
Average engagement. Top 39% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›INDIAN PROFESIONAL BOXER 🇮🇳🇬🇧 16-2-1 · LIVE In UK 🇬🇧 · @wbc__asia CONTINENTAL TITEL · TEAM @sagarnarwatboxingclub · JOIN MY TEAM 📞
151K
Followers
0.1%
Engagement
6.4K
Avg views
Low engagement. Bottom 8% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Formula 1 🏎️ · LIB UKS1 @netflixuk · Luxury Travel | 7 Continents club ✈️ 🌍
151K
Followers
—
Engagement
62K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›| @gymshark ‘LUCYW10’ · |@buffbunny_collection | @hardbody | @esncom ‘LUCY’
151K
Followers
0.8%
Engagement
35K
Avg views
Average engagement. Bottom 47% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Creating with Football 💡 · 🎬 | YouTube: KaljitAtwal · 📍 | Birmingham
149K
Followers
8.2%
Engagement
825K
Avg views
Exceptional engagement. Top 5% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Content Creator.📍London. · Aerospace Engineering Grad🤓 F1 nerd🏎 · YouTube (800K+ subs) 🫡 · BIZ📧:
148K
Followers
9.3%
Engagement
426K
Avg views
Exceptional engagement. Top 3% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🗣️ Pep talks · 🧘 Active Outdoor Life at 65. Join me! · 🏃♀️ @runna 2 wks free SEE LINK IN BIO · 🎧 @shokzuk CODE: KAREN
148K
Followers
1.6%
Engagement
44K
Avg views
Average engagement. Top 29% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 London 🇬🇧 Creator 🌎 · 🙏🏽 Wellness &Luxury Travel · 🧘🏽♀️ Sports & Yoga for athletes
137K
Followers
0.2%
Engagement
28K
Avg views
Modest engagement. Bottom 21% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🩳@absoluteaestheticss Brad10 · ⭕️ @contehsports Brad10 · ⚡️Online Coaching @powerfiitacademy · 👇🏾 I help men build elite level physiques
136K
Followers
0.1%
Engagement
1.9K
Avg views
Low engagement. Bottom 3% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Trainer & Content Creator ⬇️
134K
Followers
0.8%
Engagement
46K
Avg views
Average engagement. Top 50% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Women’s wellness & sustainable health · Helping you work WITH your body, not against it ✨ · The Glow Method 👇🏻
133K
Followers
0.2%
Engagement
18K
Avg views
Modest engagement. Bottom 16% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›IFBB Pro | Online Physique Coach · Helping serious lifters build their best physique · 👇 Coaching Application
130K
Followers
0.1%
Engagement
3K
Avg views
Low engagement. Bottom 3% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›The Home of Running 🏠 🏃🏼♀️ · Bringing you the latest news and coverage 📰 · 🎙️ Podcast | 🏟️ Events | 📣 News | 👟 Gear · 📍 UK 🇬🇧
125K
Followers
0.6%
Engagement
51K
Avg views
Modest engagement. Bottom 39% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›building my dream life ✨ · all things fitness, wellness & lifestyle · ↓ all links
124K
Followers
0.5%
Engagement
15K
Avg views
Modest engagement. Bottom 34% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧 Formula 1 Content · 🏁 Racing Made With Fun Content · 📧 Collabs: · 🎉 @castore_sportswear | Code: PADDOCKPASSION15
118K
Followers
2.1%
Engagement
235K
Avg views
Average engagement. Top 26% of the 38 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for fitness creators in the UK, free on a strategy call.
We track at least 601 fitness creators with a verified home base in the UK, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Fitness creators elsewhere:
US33Canadian40French20Australian39German20Spanish25Dutch28Japanese22Irish32New York36Los Angeles39Miami35London40Houston40Atlanta40Dallas40Chicago40San Diego40Boston28Sydney22Philadelphia29Austin40Toronto31Las Vegas25San Francisco27Washington34Seattle20Orlando22Other niches in the UK:
Beauty62Food & Drink40Fashion40Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets40Business & Finance40Gaming30Cars & Motoring39Books & Education40Brand categories:
Beverages754 brandsCoffee484 brandsWater & Hydration35 brandsSports, Energy & Functional Drinks101 brandsVitamins & Supplements208 brandsProtein & Meal Drinks40 brandsBrands these creators work with:
1st PhormAdidasAlani NuAlo YogaASICSAthletaAYBLBang EnergyBarebellsBeyond YogaBloom NutritionBrooks RunningBUBBL'RBucked UpCelsiusCoca-ColaCrossFitDFYNEDunkin'Dutch BrosEquinoxFableticsFanaticsG FuelGymsharkHalaraHOKAHuelHYROXLemmeLiquid DeathLiquid I.V.LMNTLSKDLululemonMaurtenMonster EnergyMyproteinNespressoNew BalanceNikeOakleyOlipopOner ActivePatagoniaPelotonPoppiProzisPumaRed BullRYSESalomonSauconySet ActiveSpriteStarbucksThorneUnder ArmourVuoriYoungLAThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 601 fitness creators in the UK and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersFitness in the UK vs all 11,056 creators across our published pages | 219K | 77K |
| Median engagement rate | 0.8% | 1.1% |
| Median average views | 78K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 fitness creators in the UK. We track at least 601 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 219K followers, and the median engagement rate across the page is 0.8%. By size, 78% are mid-tier creators (100,000 to 500,000) and 23% are macro creators (500,000 and above).
Conor Benn (@conorbennofficial) has the largest following on this page at 2.3M. Follower count is not the same as performance though. Aarav (@_aarava) has the highest engagement rate here at 9.29%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Sports & Athletics, Fitness & Workouts, Fashion & Style and Personal Development & Motivation. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the UK home base. The places they mention most in their posts are London, Faridabad and Paris. By country, the most mentioned are United Kingdom, United States and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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