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Top creators posting about Nike

These are the 24 biggest creators who collaborated with @nike in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 4,383 creators collaborating with the brand in total.

24creators ranked on this page
4,383creators recorded collaborating with Nike in 12 months
6,673collaborations recorded
Last updated
Giannis Antetokounmpo profile photo

1.Giannis Antetokounmpo

@giannis_an34
Sports & Athletics

16.1M

Followers

1.1%

Engagement

1

Collabs

Strong engagement. Top 23% of the 24 creators here, where the median is 0.3%.

Post categories

Sports & Athletics47%
Personal Development & Motivation13%
Film & TV Commentary7%
Career & Productivity3%

Cities

Milwaukee13%
Miami7%

Countries

United States40%
China3%

Audience gender

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Lindy Lowry profile photo

2.Lindy Lowry

@lindy_and_jlo
Comedy & Humor

THIS IS OUR ONLY IG ACCOUNT · love and laughter 💖🌟💖 · 👇🏻OUR poppers & Couples book👇🏻

11.3M

Followers

0.1%

Engagement

1

Collabs

Modest engagement. Bottom 18% of the 24 creators here, where the median is 0.3%.

Post categories

Comedy & Humor23%
Memes & Internet Culture19%
Sports & Athletics15%
Pets & Animals8%

Cities

Galveston4%
Houston4%

Countries

United States8%

Audience gender

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Hypebeast profile photo

3.Hypebeast

@hypebeast
Fashion & Style

Driving culture forward. · Work with us @hypemaker · Shop with us @hbx · Insights @hype___mind

10.3M

Followers

0.1%

Engagement

4

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 0.3%.

Post categories

Fashion & Style21%
Streetwear & Sneaker Culture18%
Luxury Fashion & Accessories11%
Sports & Athletics11%

Cities

New York8%
Paris5%

Countries

United States20%
France6%

Audience gender

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Jordyn Jones profile photo

4.Jordyn Jones

@jordynjones
Travel & Adventure

Be you ☀️ · My Energy Drink ⬇️

8.8M

Followers

0.0%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.3%.

Post categories

Travel & Adventure16%
Fashion & Style10%
Nutrition & Diet6%
Restaurants & Cafes & Bars6%

Cities

Los Angeles5%
Montana3%

Countries

United States8%
Switzerland4%

Audience gender

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Ballislife profile photo

5.Ballislife

@ballislife
Sports & Athletics

RSVP FOR OUR @nyvsny x @nikebasketball EVENT AUGUST 13TH BELOW 👇

8.1M

Followers

0.4%

Engagement

2

Collabs

Average engagement. Top 41% of the 24 creators here, where the median is 0.3%.

Post categories

Sports & Athletics69%
Career & Productivity6%
Esports & Gaming6%
Music & Singing6%

Cities

Los Angeles3%

Countries

United States3%

Audience gender

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The Dogist profile photo

6.The Dogist

@thedogist
Pets & Animals

Life is better with dogs. · @eliaswf, dad to @chasingelsa · THIS DOG WILL CHANGE YOUR LIFE out now! ⬇️

7.5M

Followers

0.4%

Engagement

1

Collabs

Average engagement. Top 41% of the 24 creators here, where the median is 0.3%.

Post categories

Pets & Animals92%
Food & Cooking3%
Comedy & Humor2%
Photography & Videography2%

Cities

New York32%
Brooklyn14%

Countries

United States59%
Canada5%

Audience gender

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Pooja Dhingra 🍰 profile photo

7.Pooja Dhingra 🍰

@poojadhingra
Baking & Desserts

Entrepreneur. Pastry Chef. Building @Le15India. MasterChef India Judge. Podcast #NoSugarCoat. Always learning! · enquiries ~

6.9M

Followers

0.3%

Engagement

2

Collabs

Average engagement. Bottom 41% of the 24 creators here, where the median is 0.3%.

Post categories

Baking & Desserts27%
Beauty13%
Business & Entrepreneurship13%
Restaurants & Cafes & Bars13%

Cities

Mumbai27%
Bandra7%

Countries

India40%
France7%

Audience gender

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Jutta Leerdam profile photo

8.Jutta Leerdam

@juttaleerdam
Sports & Athletics

OLYMPIC CHAMPION speedskating 1000m🥇

6.4M

Followers

1.6%

Engagement

1

Collabs

Strong engagement. Top 14% of the 24 creators here, where the median is 0.3%.

Post categories

Sports & Athletics45%
Nature & Outdoors10%
Travel & Adventure10%
Pets & Animals7%

Cities

Milano7%
Cortina d'Ampezzo3%

Countries

Italy10%
Germany3%

Audience gender

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Aryna Sabalenka profile photo

9.Aryna Sabalenka

@arynasabalenka
Sports & Athletics

On & off the court 🎾🐯 · @thisisevolve

5.5M

Followers

3.9%

Engagement

5

Collabs

Exceptional engagement. Top 5% of the 24 creators here, where the median is 0.3%.

Post categories

Sports & Athletics31%
Travel & Adventure16%
Fashion & Style9%
Fitness & Workouts6%

Cities

Rome4%
London3%

Countries

United Kingdom6%
United States5%

Audience gender

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Kailyn Lowry profile photo

10.Kailyn Lowry

@kaillowry
Fashion & Style

@barelyfamouspodcast @killrnetwork · FATHERLESS BEHAVIOR TOUR TICKETS ON SALE NOW! 🎫🤩💘

4.6M

Followers

0.3%

Engagement

1

Collabs

Average engagement. Bottom 41% of the 24 creators here, where the median is 0.3%.

Post categories

Fashion & Style25%
Beauty8%
Film & TV Commentary8%
Music & Singing8%

Cities

Cincinnati6%
Nashville4%

Countries

United States23%

Audience gender

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Chiara Biasi profile photo

11.Chiara Biasi

@chiarabiasi
Fashion & Style

in elenco agcom

4.2M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.3%.

Post categories

Fashion & Style28%
Beauty13%
Personal Development & Motivation11%
Health & Wellness9%

Cities

Milan4%
Milano4%

Countries

Italy17%
France2%

Audience gender

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ʜʏᴏⓂ️ɪɴ profile photo

12.ʜʏᴏⓂ️ɪɴ

@hyominnn
Sports & Athletics

3.7M

Followers

0.3%

Engagement

1

Collabs

Average engagement. Top 50% of the 24 creators here, where the median is 0.3%.

Post categories

Sports & Athletics18%
Travel & Adventure18%
Beauty9%
Fashion & Style9%

Cities

Hangzhou9%
Shanghai9%

Countries

China18%
Malaysia9%

Audience gender

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Erika Costell🦋 profile photo

13.Erika Costell🦋

@erikacostell
Fashion & Style

i don’t have a niche · 𖡡 nashville · @akiresport

3M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.3%.

Post categories

Fashion & Style14%
Travel & Adventure14%
Beauty10%
Comedy & Humor10%

Cities

Los Angeles3%
Nashville3%

Countries

Italy10%
United States7%

Audience gender

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大坂なおみ🇭🇹🇯🇵 profile photo

14.大坂なおみ🇭🇹🇯🇵

@naomiosaka
Fashion & Style

experimental

3M

Followers

1.3%

Engagement

5

Collabs

Strong engagement. Top 18% of the 24 creators here, where the median is 0.3%.

Post categories

Fashion & Style30%
Sports & Athletics25%
Travel & Adventure10%
Health & Wellness5%

Cities

Melbourne20%
Indian Wells5%

Countries

Australia20%
United States5%

Audience gender

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Barak Zilberberg profile photo

15.Barak Zilberberg

@barakzilberberg
Fashion & Style

2028 US President Candidate 🇺🇸 · We the People, For the People, With the People 💪 · Entrepreneur, Investor, Philanthropist, Author, Husband & Fath…

2.6M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 23% of the 24 creators here, where the median is 0.3%.

Post categories

Fashion & Style11%
Film & TV Commentary11%
Weddings & Events11%
Activism & Social Justice7%

Cities

Las Vegas19%
Hollywood4%

Countries

United States44%
Cambodia4%

Audience gender

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Valeria Lipovetsky profile photo

16.Valeria Lipovetsky

@valerialipovetsky
Fashion & Style

Modern Womanhood · saying the quiet parts out loud · 🎙️ Host: @notalonepod · 📈 Founder: @creator.method

2.6M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 27% of the 24 creators here, where the median is 0.3%.

Post categories

Fashion & Style26%
Personal Development & Motivation18%
Business & Entrepreneurship14%
Luxury Fashion & Accessories7%

Cities

Miami3%
New York1%

Countries

United States5%
France1%

Audience gender

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T E S S H🍒l L I D A Y profile photo

17.T E S S H🍒l L I D A Y

@tessholliday
Beauty

LA 🌴 · Model • Consultant • Bestselling Author · Founder @effyourbeautystandards

2.5M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 24 creators here, where the median is 0.3%.

Post categories

Beauty44%
Fashion & Style19%
Parenting & Family Life13%
Personal Development & Motivation13%

Audience gender

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Laura Lee profile photo

18.Laura Lee

@larlarlee
Beauty

❥ Los Angeles · ❥ Founder: @minimla · ❥ Podcast @foolcoveragepodcast · ❥ TikTok: Laura88lee

1.8M

Followers

0.4%

Engagement

1

Collabs

Average engagement. Top 45% of the 24 creators here, where the median is 0.3%.

Post categories

Beauty28%
Comedy & Humor10%
Fashion & Style7%
Fitness & Workouts7%

Cities

Lake Tahoe7%
Destin3%

Countries

United States10%
Florida3%

Audience gender

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Robby Berger profile photo

19.Robby Berger

@brilliantlydumb
Sports & Athletics

Host of: @bobdoessports / @thebrilliantlydumbshow @breezygolf @drinkhaveaday · Unanimous 1st ballot @cameo hall of famer Book yours today⬇️

1.7M

Followers

3.1%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.3%.

Post categories

Sports & Athletics19%
Food & Cooking14%
Restaurants & Cafes & Bars14%
Film & TV Commentary6%

Cities

Las Vegas3%
Bronx1%

Countries

United States9%
Jamaica1%

Audience gender

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Deyna Castellanos profile photo

20.Deyna Castellanos

@deynacastellanos
Sports & Athletics

Footballer @thornsfc · Founder @queendeynalegacy · @nike - @redbullusa Athlete · Agent: @zamarripagz @tmjwf

1.7M

Followers

1.0%

Engagement

2

Collabs

Average engagement. Top 32% of the 24 creators here, where the median is 0.3%.

Post categories

Sports & Athletics65%
Activism & Social Justice17%
Esports & Gaming4%
Nature & Outdoors4%

Cities

Los Angeles9%
Cabudare4%

Countries

Venezuela30%
United States17%

Audience gender

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Celia Martínez profile photo

21.Celia Martínez

@diaryofaromantica
Books & Literature

🇲🇽🇺🇸 poetic sometimes @ceispoetry / los ángeles 👼🏼

1.7M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 32% of the 24 creators here, where the median is 0.3%.

Post categories

Books & Literature31%
Comedy & Humor15%
Fitness & Workouts8%
Local Things to Do8%

Cities

New York8%

Countries

Mexico8%
United States8%

Audience gender

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Kat Boley profile photo

22.Kat Boley

@katb_fit
Fitness & Workouts

Get FIT with 20 Min QUICK & Effective HOME Workouts · Food & Nutrition Tips in Stories · Former Gymnast, RN & Mama · FREE week of workouts 👇

1.6M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 24 creators here, where the median is 0.3%.

Post categories

Fitness & Workouts53%
Food & Cooking16%
Health & Wellness7%
Parenting & Family Life7%

Cities

Kohanaiki4%
Kona Coast2%

Countries

Hawaii4%
Big Island2%

Audience gender

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Kel Mitchell 💯 profile photo

23.Kel Mitchell 💯

@iamkelmitchell
Film & TV Commentary

Brand Partnerships ⬇️ · Actor 🎬 | Hybrid Athlete 🏁 26.2 finisher · 💍 @therealasialee

1.6M

Followers

0.2%

Engagement

2

Collabs

Modest engagement. Bottom 36% of the 24 creators here, where the median is 0.3%.

Post categories

Film & TV Commentary31%
Local Things to Do14%
Fitness & Workouts8%
Parenting & Family Life8%

Cities

Los Angeles6%
Chicago2%

Countries

United States16%
Century City2%

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Sneaker Freaker profile photo

24.Sneaker Freaker

@sneakerfreakermag
Streetwear & Sneaker Culture

The world’s first international sneaker magazine. Since 2002.

1.5M

Followers

0.1%

Engagement

5

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 0.3%.

Post categories

Streetwear & Sneaker Culture81%
Sports & Athletics9%
Fashion & Style4%
Cars & Motorsports2%

Cities

Paris6%
Le Mans2%

Countries

France9%
United States4%

Audience gender

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Want to see what their Nike content actually looks like?

See Nike content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @nike over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Nike is a trademark of its owner. Sup is not affiliated with or endorsed by Nike. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Nike creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 5 of 42 brands in the library by creator count.244,383 recorded collaborating with @nike in 12 months
Their collaborations446,673 collaborations recorded in 12 months
Median followers3.4M1.4M across all 42 brand pages
Median engagement rate0.3%0.9% across all 42 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.81.5 across all 4,383 creators

FAQ

Nike and creators: common questions

Yes. We have recorded 4,383 creators collaborating with Nike, across 6,673 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Nike content examples page.

The largest accounts collaborating with Nike include @giannis_an34, @lindy_and_jlo, @hypebeast, @jordynjones, @ballislife and @thedogist. The most frequent is @arynasabalenka, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 3.4M followers and the average engagement rate is 0.7%.

No. We are not connected to Nike and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Nike and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the sportswear category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Nike work with creators?

Yes. We have recorded 4,383 creators collaborating with Nike, across 6,673 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Nike content examples page.

Which creators post about Nike?

The largest accounts collaborating with Nike include @giannis_an34, @lindy_and_jlo, @hypebeast, @jordynjones, @ballislife and @thedogist. The most frequent is @arynasabalenka, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Nike attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 3.4M followers and the average engagement rate is 0.7%.

Is this page affiliated with Nike?

No. We are not connected to Nike and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Nike and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the sportswear category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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