Brand Library · Fitness

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Top influencers and creators posting about HYROX

These are the 24 biggest creators who collaborated with @hyroxworld in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 472 creators collaborating with the brand in total.

24creators ranked on this page
472creators recorded collaborating with HYROX in 12 months
732collaborations recorded
Last updated
Taylor profile photo

1.Taylor

@littletfitness
Fitness & Workouts

IFBB Fitness Pro, Hybrid Athlete |Toronto🇨🇦 · @transparentlabs “LITTLETFITNESS” · @runna “LITTLET” · My fitness app 📱🔗

2.5M

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts63%
Sports & Athletics9%
Film & TV Commentary5%
Beauty3%

Cities

New York City5%
Toronto5%

Countries

Canada40%
United States40%

Audience gender

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Jeff Wittek profile photo

2.Jeff Wittek

@jeff

@jeffsbarbershops products on Amazon 🤌 · Get a haircut at @jeffsbarbershopnyc 💈 · Twitch: jeffwittektv · @jefffmclips podcast on YouTube/Spotify

2.3M

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.7%.

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Nick Bare profile photo

3.Nick Bare

@nickbarefitness
Fitness & Workouts

Founder @bpnsupps · Host @thenickbarepodcast · 👇🏻My Training & Nutrition App

1.4M

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts45%
Personal Development & Motivation26%
Business & Entrepreneurship6%
Food & Cooking4%

Cities

Dallas2%
Killeen2%

Audience gender

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Lucy Davis profile photo

4.Lucy Davis

@lucydavis
Fitness & Workouts

hybrid athlete; the feminine urge to do hard things 💅🏼 · co-founder @aesene · athlete @puma @cadence @whoop @roxfit.app · ↓ IRONMAN 70.3 TAPER

883K

Followers

0.7%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts37%
Personal Development & Motivation24%
Sports & Athletics19%
Cars & Motorsports3%

Cities

Berlin4%
Lanzarote4%

Countries

United States30%
Spain22%

Audience gender

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Noah Ohlsen profile photo

5.Noah Ohlsen

@nohlsen
Fitness & Workouts

11x CrossFit Games 🥈🥉 · On the Pursuit. · DAD · 📍 Miami, FL

849K

Followers

0.4%

Engagement

5

Collabs

Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts58%
Sports & Athletics18%
Parenting & Family Life7%
Personal Development & Motivation5%

Cities

Miami3%
Chicago2%

Countries

United States56%
Sweden22%

Audience gender

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Carrie Berk profile photo

6.Carrie Berk

@carrieberkk
Film & TV Commentary

shopping reporter @nypost @pagesix · bestselling author, “my real-life rom-com” · 2x marathoner

798K

Followers

—

Engagement

1

Collabs

Post categories

Film & TV Commentary26%
Travel & Adventure16%
Sports & Athletics13%
Beauty7%

Cities

New York City6%
Tokyo5%

Countries

United States52%
Japan48%

Audience gender

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Browney profile photo

7.Browney

@stanbrowney
Fitness & Workouts

Follow for more gains · Gymshark code STAN10, MyProtein code BROWNEY💪 · Start Your 90 Day Challenge Today ⬇️

749K

Followers

10.8%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts52%
Sports & Athletics16%
Nutrition & Diet8%
Health & Wellness5%

Cities

Prague1%
Sydney1%

Audience gender

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Jake Dearden profile photo

8.Jake Dearden

@jakedearden_
Fitness & Workouts

@hyroxworld Master Trainer · @redbull · @247represent Code: JAKE247 · @bpnsupps Code: Jake · @whoop | @puma | @centrfit | @pliability_

680K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts49%
Sports & Athletics26%
Personal Development & Motivation6%
Travel & Adventure4%

Cities

Bordeaux6%
Stockholm6%

Countries

United Kingdom22%
France17%

Audience gender

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Marcel Floruss profile photo

9.Marcel Floruss

@marcelfloruss
Fashion & Style

I legit just want to spread the love fam. · 🤝 certified coach 🇩🇪 in NYC 🗽 · 💡 physical & mental well-being · 🔑 Forbes 30 Under 30 · 👟 @runna ambassad…

529K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style19%
Nature & Outdoors15%
Travel & Adventure13%
Fitness & Workouts8%

Cities

New York City6%
Deutsches Haus2%

Countries

United States70%
Austria20%

Audience gender

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Ben Tubey profile photo

10.Ben Tubey

@official_eltridente
Fitness & Workouts

Forged by discipline. · Official Hyrox Level 2 Coach · www.tubeyfamilyoffices.com Use code ELTRIDENTE on links below for discount

503K

Followers

1.1%

Engagement

3

Collabs

Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts83%
Sports & Athletics17%

Audience gender

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Hannah Eden Fitness 🦙🤟🏽 profile photo

11.Hannah Eden Fitness 🦙🤟🏽

@hannaheden_fitness
Fitness & Workouts

@ifit Master Trainer · Helped 100k+ transform their minds and bodies 🫶🏽 · Now coaching coaches to scale that impact 🪄

472K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts27%
Beauty14%
Travel & Adventure14%
Nature & Outdoors9%

Cities

Austin5%
Fairbanks5%

Countries

United States90%
Sweden10%

Audience gender

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오진택 Bruno profile photo

12.오진택 Bruno

@timelessbruno
Personal Development & Motivation

becoming, slowly.

383K

Followers

—

Engagement

3

Collabs

Post categories

Personal Development & Motivation27%
Sports & Athletics18%
Beauty9%
Fashion & Style9%

Cities

Incheon18%
Gangnam-gu9%

Audience gender

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Nelson Thomas profile photo

13.Nelson Thomas

@_nelsonthomas
Fitness & Workouts

Dallas Tx · @nellytfitness · Public 🎤 · amputeeAdvocate · Tv | content creator · 📩 social media manager

380K

Followers

1.8%

Engagement

2

Collabs

Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts25%
Sports & Athletics17%
Health & Wellness15%
Travel & Adventure11%

Cities

Dallas7%
Austin1%

Countries

United States86%
Thailand10%

Audience gender

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Sandy Beales profile photo

14.Sandy Beales

@sandybeales
Music & Singing

• MD/Bass Player/Masterclass Clinician · • MD @kaizencollective · • Bass @onedirection⁣ @jpcoopermusic⁣ · • @wheatusofficial💿T.S&Only You · • DM for…

378K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Music & Singing57%
Sports & Athletics29%
Travel & Adventure14%

Cities

Chichén Itzá14%
London14%

Audience gender

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Indulgent Eats 🍕 profile photo

15.Indulgent Eats 🍕

@indulgenteats
Restaurants & Cafes & Bars

Living life to the FULLest in HK, Asia & NYC 🇭🇰🗽 · 🇵🇭 Restaurant co-founder @barkada.hk · 👩🏼‍🍳 Recipes, dining, travel & motherhood 🤱🏻

356K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Restaurants & Cafes & Bars38%
Food & Cooking23%
Travel & Adventure13%
Parenting & Family Life8%

Cities

Hong Kong26%
Central8%

Countries

China35%
Hong Kong35%

Audience gender

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Eric Hinman profile photo

16.Eric Hinman

@erichinman
Fitness & Workouts

HYROX World Champ 45-49 · 5x Ironman · I build brands · @foundersonly.club · @kanefootwear @thefeed @trycreate @slatemilk @masa_chips @ketone @jessea…

356K

Followers

0.4%

Engagement

2

Collabs

Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts33%
Sports & Athletics20%
Health & Wellness14%
Travel & Adventure8%

Cities

Denver6%
Leadville4%

Countries

United States64%
Italy30%

Audience gender

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Chris Griffin profile photo

17.Chris Griffin

@morechrisgriffin
Film & TV Commentary

📍LA · Host of @thepocketpodcast

328K

Followers

0.6%

Engagement

1

Collabs

Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Film & TV Commentary41%
Personal Development & Motivation23%
Business & Entrepreneurship14%
Sports & Athletics9%

Cities

Stockholm9%

Audience gender

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Leroy Garrett profile photo

18.Leroy Garrett

@royleethebarber
Parenting & Family Life

-Men’s Grooming I Fitness | Lifestyle I Family

299K

Followers

1.4%

Engagement

1

Collabs

Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Parenting & Family Life37%
Fitness & Workouts24%
Beauty10%
Local Things to Do7%

Cities

Detroit7%
Ann Arbor1%

Countries

United States100%

Audience gender

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Hot Smart Rich profile photo

19.Hot Smart Rich

@hotsmartrich
Business & Entrepreneurship

Your Pop Culture & Business Gossip · For ambitious women wanting to own the room, gain power, and build wealth · By @maggiesellersreum

283K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Business & Entrepreneurship36%
Personal Development & Motivation16%
Film & TV Commentary12%
Finance & Investing7%

Cities

London5%
Los Angeles2%

Countries

United States45%
United Kingdom36%

Audience gender

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Meg Martin profile photo

20.Meg Martin

@megsutherland
Fitness & Workouts

† Jesus | Phil 4:13 | Wife ♡ · ⚡️Founder @trainedtogosquad @thisism3ga · 🇦🇺 Hyrox E15 & 2 x World Champ | CAPABLE OF MORE ™ · @puma @centrfit MEG10 ✨

277K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts64%
Sports & Athletics29%
Food & Cooking7%

Cities

Stockholm14%

Audience gender

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Jeremy Miller profile photo

21.Jeremy Miller

@jeremymille.r
Sports & Athletics

📍 Coeur d’Alene, Idaho · ✖️ 2:40 Marathon + 100 Mile Ultra Runner · ✖️ HYROX World Qualifier · ✖️ Co-founder @go.switchback · ✖️ Athlete @xendurance

264K

Followers

9.5%

Engagement

2

Collabs

Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Sports & Athletics45%
Fitness & Workouts17%
Nature & Outdoors12%
Travel & Adventure11%

Cities

Swiss Alps8%
Stockholm5%

Countries

Switzerland35%
United States35%

Audience gender

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Adriana Adnan profile photo

22.Adriana Adnan

@adrianaadnan
Film & TV Commentary

sharing a glimpse of my life through this small screen · 📲 (manager)

264K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Film & TV Commentary27%
Travel & Adventure21%
Beauty18%
Food & Cooking12%

Cities

Bandar Baru Ampang3%
Kelantan3%

Countries

Malaysia80%
Japan10%

Audience gender

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Christian Harris profile photo

23.Christian Harris

@iamchrisharris
Fitness & Workouts

Founder @movefastliftheavy · Home of @mflhcollective · Performance • Community • Culture · Dad | Entrepreneur

257K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts70%
Sports & Athletics10%
Parenting & Family Life6%
Nutrition & Diet2%

Cities

New York City3%
Sayville2%

Countries

United States100%

Audience gender

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Katerina Poulopoulos🇬🇷 profile photo

24.Katerina Poulopoulos🇬🇷

@gainsbykatt
Fitness & Workouts

Online Fitness Coach · Boston📍 · @youngla @younglaforher | @axeandsledge @axe.endurance | @hummusfit | “KAT” · APPLY FOR 1:1 COACHING🔗⬇️

234K

Followers

1.4%

Engagement

1

Collabs

Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts76%
Personal Development & Motivation7%
Technology & Gadgets7%
Dance & Choreography3%

Cities

Boston3%
Crete3%

Countries

United States60%
Greece40%

Audience gender

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How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @hyroxworld over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

HYROX is a trademark of its owner. Sup is not affiliated with or endorsed by HYROX. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the HYROX creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 229 of 394 brands in the library by creator count.24472 recorded collaborating with @hyroxworld in 12 months
Their collaborations35732 collaborations recorded in 12 months
Median followers382K745K across all 394 brand pages
Median engagement rate0.7%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.51.6 across all 472 creators

FAQ

HYROX and creators: common questions

Yes. We have recorded 472 creators collaborating with HYROX, across 732 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the HYROX content examples page.

The largest accounts collaborating with HYROX include @littletfitness, @jeff, @nickbarefitness, @lucydavis, @nohlsen and @carrieberkk. The most frequent is @nohlsen, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 58% are mid-tier creators (100,000 to 500,000) and 42% are macro creators (500,000 and above). The median has 382K followers and the median engagement rate is 0.7%.

No. We are not connected to HYROX and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at HYROX and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fitness category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does HYROX work with creators?

Yes. We have recorded 472 creators collaborating with HYROX, across 732 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the HYROX content examples page.

Which creators post about HYROX?

The largest accounts collaborating with HYROX include @littletfitness, @jeff, @nickbarefitness, @lucydavis, @nohlsen and @carrieberkk. The most frequent is @nohlsen, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does HYROX attract?

Across the 24 biggest creators we recorded, 58% are mid-tier creators (100,000 to 500,000) and 42% are macro creators (500,000 and above). The median has 382K followers and the median engagement rate is 0.7%.

Is this page affiliated with HYROX?

No. We are not connected to HYROX and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at HYROX and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the fitness category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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