Creator Directory
The 40 biggest travel creators we track with a verified home base in the UK, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 827 travel creators in the UK; these are the largest with a verified profile.
40 creators, ranked by audience
Travel & Lifestyle Creator based in London · Hotels • Restaurants • Luxury Escapes
2.6M
Followers
0.0%
Engagement
1.9M
Avg views
Low engagement. Bottom 1% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Bringing awareness to the history and beauty of Scotland 🏴 · To collaborate with us, please message or email ✉️ · To support us, click below ⬇️
2.1M
Followers
2.2%
Engagement
464K
Avg views
Average engagement. Top 27% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Photographer & cat & engineer-wizard UK · Modern converter from ordinary to magic: · no AI gen · →questions @mumdippp
1.4M
Followers
1.0%
Engagement
191K
Avg views
Average engagement. Bottom 41% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 UK travel creator · ✨ Let’s discover fairytale destinations · 🌎 Travel guides, magical stays and more
1.3M
Followers
0.4%
Engagement
63K
Avg views
Low engagement. Bottom 8% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌊 | In the ocean, by the ocean, for the ocean! · 🇬🇧 | UK based. Worldwide reach. · 📧 | DM for business enquiries.
1.3M
Followers
0.4%
Engagement
142K
Avg views
Low engagement. Bottom 11% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🙋🏼♂️Photographer · 🎥 @letsexplorestudio | @automotivewithalex · 🚨Pre-order my new book!👇🏼🤗
1.2M
Followers
1.3%
Engagement
155K
Avg views
Average engagement. Bottom 49% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›↠ The best of the U.K. & beyond ↞ · U.K. based | Available for photoshoots · Sartorial journey: @jamesclotheshorse
1.1M
Followers
4.6%
Engagement
610K
Avg views
Strong engagement. Top 11% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @goodstretchuk @goodstretchskin · Lifestyle & Family Luxury Travel · PR & Enquiries | · London
1.1M
Followers
—
Engagement
542K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›FASHION & LIFESTYLE 📍London · Co-founder & Creative Director at @malliny · Co-founder @drdent.co
932K
Followers
0.8%
Engagement
317K
Avg views
Modest engagement. Bottom 24% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
✩a thick dose of confidence✩ · 🎙️host @theconfidencehour · the confidence rebirth workshop™️
717K
Followers
0.9%
Engagement
178K
Avg views
Modest engagement. Bottom 30% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mummy of 3 🇬🇧🇺🇸 · Husband 🫛 - @daddysflippinhouse · Host @donttouchitpod
545K
Followers
2.0%
Engagement
296K
Avg views
Average engagement. Top 32% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ᨒ your tall outdoorsy-ish bestie · fitness | hiking | travel | london · and navigating my 30s ♥
525K
Followers
0.9%
Engagement
278K
Avg views
Modest engagement. Bottom 35% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇬🇧 Explore London with me. · 🏨 Hotels, Lifestyle and things to do in London.
495K
Followers
2.7%
Engagement
172K
Avg views
Strong engagement. Top 24% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Heritage and cultural travel · Architecture, landscape, hospitality · @goturkiye Brand Ambassador UK · Founder @travelladdoo_culinarydesk
486K
Followers
1.8%
Engagement
492K
Avg views
Average engagement. Top 35% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🙋🏻♀️UK travel creator · 📸 Hotels, restaurants and travel guides · 👇🏼 Work with me
475K
Followers
7.7%
Engagement
128K
Avg views
Exceptional engagement. Top 3% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel with Strangers @packandgo_uk · Clothing line @code31_london · London📍 · Important Links here ⬇️
443K
Followers
1.3%
Engagement
272K
Avg views
Average engagement. Top 49% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✧ Uncovering the best of the UK & beyond · ❖ Wellness travel + bucket list destinations · ✪ Award-winning · ✉︎ 𖤥 UK · ➳ @voyagecontent
435K
Followers
0.8%
Engagement
294K
Avg views
Modest engagement. Bottom 27% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Videos on historic buildings - mainly churches · 📍Suffolk
425K
Followers
1.7%
Engagement
119K
Avg views
Average engagement. Top 38% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Scotland exploration of 30 years shared here · NatGeo veteran of 50+ stories · Kadachrome was state of the art when I started · Aging pretty well, ac…
416K
Followers
0.1%
Engagement
11K
Avg views
Low engagement. Bottom 5% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
London’s Quirky Plug🇬🇧🔌💜 · Life’s too short to eat boring food 🤤 · FOOD | HOTELS | SPEAKEASIES · 46/🌍 | 200K Tik Tok 🍭 | 100K Facebook ✈️
413K
Followers
1.0%
Engagement
73K
Avg views
Average engagement. Bottom 43% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🚀Inspiring the world to travel better · 💛Showcasing the best hotels & destinations · 💌Founder of stationery brand @paperandcities · 👇Let’s work toget…
410K
Followers
0.9%
Engagement
155K
Avg views
Modest engagement. Bottom 38% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›20-something girly in London · ⊹ travel & lifestyle · ⊹ my baby @shoppastael
376K
Followers
6.1%
Engagement
212K
Avg views
Exceptional engagement. Top 8% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏴Scotland • Singer Songwriter · 🎙️ BBC Broadcaster • Presenter • Creator · 📺 TV | 📻 Radio | 🎬 Digital · Scottish stories & redhead life ✨👩🏻🦰
366K
Followers
1.5%
Engagement
55K
Avg views
Average engagement. Top 43% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏰Helping travellers discover the best of Edinburgh · ⬇️ Get my guides & start exploring!
349K
Followers
0.5%
Engagement
89K
Avg views
Low engagement. Bottom 14% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Crystal & Lewis 👫🏻 · Luxury | Lifestyle | Travel · UK-based Journalist & Photographer · 💻 Over 1M web views per month ⬇️
342K
Followers
0.6%
Engagement
78K
Avg views
Modest engagement. Bottom 22% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›An online food and lifestyle magazine for Yorkshire folk, by Yorkshire folk. · 📩 Enquiries to
330K
Followers
0.6%
Engagement
83K
Avg views
Modest engagement. Bottom 19% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌍 Travel • Family • Lifestyle · 📍 London 🔜 Georgia 🇬🇪 · 🎥 TikTok: 233k+ | Facebook 122k+
329K
Followers
0.9%
Engagement
16K
Avg views
Modest engagement. Bottom 32% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Landmarks•Food•Hotels•Things to do · Italian🇮🇹
325K
Followers
3.0%
Engagement
149K
Avg views
Strong engagement. Top 22% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 London, United Kingdom🇬🇧 · 🎬 Travel • Hotel • Food • lifestyle
314K
Followers
2.0%
Engagement
89K
Avg views
Average engagement. Top 32% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍JAPAN 🇯🇵 · 𝐋𝐮𝐱𝐮𝐫𝐲 𝐓𝐫𝐚𝐯𝐞𝐥 | 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 | (𝐋)𝐆𝐁𝐓𝐐+ 🏳️🌈 · Follow our Travels on YouTube👇
310K
Followers
1.5%
Engagement
60K
Avg views
Average engagement. Top 46% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fangirling at filming locations 🎞️🌍 · Film|TV|Travel 📍🇬🇧
306K
Followers
6.7%
Engagement
290K
Avg views
Exceptional engagement. Top 5% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel | Lifestyle | Hotels @studioevelynx · London & beyond 🌎 · DM to book your shoot - Love stories & more 📸 · 📩Contact: evelynchengx@gmail@com
303K
Followers
0.1%
Engagement
7.2K
Avg views
Low engagement. Bottom 3% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Luxury travel, lifestyle & architecture · Based in Edinburgh, Scotland · Portraits - @charmingsessions · Personal - @october.ly
303K
Followers
4.2%
Engagement
504K
Avg views
Strong engagement. Top 16% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Ldn · lifestyle•travel•makeup
302K
Followers
0.5%
Engagement
153K
Avg views
Modest engagement. Bottom 16% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›London based 🇫🇷🇬🇧 · All things wellness and beauty 🧖🏼♀️🌸
297K
Followers
1.1%
Engagement
114K
Avg views
Average engagement. Bottom 46% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›London | Dubai · Creative Direction & Luxury Storytelling
289K
Followers
—
Engagement
1.1K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Eternally optimistic & forever exploring, camera in hand 📷 · London Travel Blogger · Travel couple ✈️ Photography & video
288K
Followers
1.6%
Engagement
513K
Avg views
Average engagement. Top 41% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tom & Leanne · An Adventure Loving Couple 👫🇬🇧 · Locations, Experiences & Getaways · Fun Daily Travel Ideas ✈️ · YouTube- Adventure.amore1
284K
Followers
4.5%
Engagement
888K
Avg views
Strong engagement. Top 14% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I draw my memories 💭 · Scottish Architectural Designer, Artist & Traveller · artsy gworly in london📍 · renovating 1890s home
275K
Followers
3.2%
Engagement
45K
Avg views
Strong engagement. Top 19% of the 37 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for travel creators in the UK, free on a strategy call.
We track at least 827 travel creators with a verified home base in the UK, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Travel creators elsewhere:
US40Canadian40Australian40Singaporean31Irish28New York40London40Los Angeles40San Francisco40Toronto40Chicago40Orlando40Atlanta40Miami40Seattle40San Diego38Dallas40Houston40Boston35Vancouver25Austin29Washington29Nashville29Las Vegas25Sydney26Other niches in the UK:
Beauty62Food & Drink40Fashion40Fitness40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets40Business & Finance40Gaming30Cars & Motoring39Books & Education40Brand categories:
Travel & Hospitality69 brandsBrands these creators work with:
AgodaAirbnbBéisExpediaFour SeasonsGetYourGuideHeadoutHiltonHyattKlookViatorVirgin VoyagesThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 827 travel creators in the UK and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersTravel in the UK vs all 11,056 creators across our published pages | 415K | 77K |
| Median engagement rate | 1.3% | 1.1% |
| Median average views | 154K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 travel creators in the UK. We track at least 827 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 415K followers, and the median engagement rate across the page is 1.3%. By size, 68% are mid-tier creators (100,000 to 500,000) and 33% are macro creators (500,000 and above).
Jennifer Tuffen (@izkiz) has the largest following on this page at 2.6M. Follower count is not the same as performance though. Hannah 📍 UK based travel content creator (@postcardsbyhannah) has the highest engagement rate here at 7.74%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Travel & Adventure, Luxury Travel & Hotels, Nature & Outdoors and Local Things to Do. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the UK home base. The places they mention most in their posts are London, Edinburgh and Paris. By country, the most mentioned are United Kingdom, United States and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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