Brand Library · Travel
These are the 24 biggest creators who collaborated with @viator in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 85 creators collaborating with the brand in total.
Let’s Eat! · 📍: NYC Based · | @therealdba
568K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍nyc🤍 · managed by @therealdba
535K
Followers
2.2%
Engagement
1
Collabs
Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Raising boys is a revolution 🤍 · 16 yrs teaching → helping parents raise boys with EQ, empathy & accountability · Mom to 2 | Payal (rhymes with style…
490K
Followers
4.5%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 1.1%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Traveling the world in New York…and beyond!✈️🧳🇵🇷 · Food | Events | Travel 📍NYC
441K
Followers
1.0%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☕️ queer Viet homecook based in 📍Boston · recipes, vlogs, & little sparks of joy… try some!!
349K
Followers
1.6%
Engagement
2
Collabs
Average engagement. Top 29% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Food | Travel | Hotels | Experiences · TikTok (400K+) · Navy Vet ⚓️🇺🇸 · Partnerships 📩: · Atlanta📍
306K
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Trying to live a first class lifestyle on a not so first class budget ✈️ · based in SoCal 🇹🇼🇰🇷
277K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›travel, beauty, and positivity ✨ · 📍NYC (TikTok 600k+, YT 700k+) · ↓ free travel itineraries & more
266K
Followers
3.5%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🥘 Your guide to all the ethnic hot girl spots in London · 📍 London
175K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📹 that friend that documents everything · 🪩 disco artist / content creator / founder @a.m.club · 🇮🇹📍California + Italy
162K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Top 43% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
travel, beauty, fashion, luxury 🫶🏼 · 📍la / orange county, ca
161K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›chicago gal ,｡･:*:･ﾟ☆ · vlogs, travel, and food · managed by @therealdba
157K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Modern Men’s Lifestyle ~📍DMV | NYC · Travel, Style & Wellness · MGMT:
142K
Followers
2.1%
Engagement
1
Collabs
Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌈 auto educator & journalist (cars + travel) empowering & educating car owners and inspiring fat folks to travel. No DIY.
141K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Eats •Escapes •Little Luxuries · Helping women with full lives actually live it & LOVE it!✨📍CLT @aseatather.table
132K
Followers
—
Engagement
2
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🚆 Rail travel & global cultural storytelling · 🌍 Social worker turned travel writer & storyteller · 💌 | 📍 Milwaukee
131K
Followers
2.3%
Engagement
1
Collabs
Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍London&beyond | 66 countries | 250+ hotels · ⛩️Unique experiences,hotels & heritage sights · Travel writer&photographer · 👨👩👦@b_pastukhov&@george_…
126K
Followers
1.0%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›your insider guide to chicago+beyond · ✈️ kennebunkport || the catskills+hudson valley · 🥇 chicago reader’s best IG ‘24+’25
113K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Top 48% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Retired RN at 43👩⚕️ · 23yrs as a nurse · Inspiring women to live boldly🩷 · Beauty|Fashion|Travel|Lifestyle · Playerinfluencermanagement
104K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›DTX I ATX I HTX 📍 · Stay True To Yourself‼️💚 · Collaborations: 📧
103K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
📍Washington, D.C. · 🌎 Solo travels + Getaways + Outdoor adventures
103K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Miami | 🇯🇲 · Natural Hair, Beauty, · Travel, Lifestyle & UGC · Caramel Coils on YouTube➿
101K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 33% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›a page to remember all the good gluten free eats · •celiac disease•
82K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hey! We ended our food blog, but please look through our videos for delicious eats or fun activities! · 📧 UGC inquiries: · 📍Tampa
82K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 38% of the 21 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Viator content actually looks like?
See Viator content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @viator over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Viator is a trademark of its owner. Sup is not affiliated with or endorsed by Viator. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 375 of 394 brands in the library by creator count. | 24 | 85 recorded collaborating with @viator in 12 months |
| Their collaborations | 26 | 96 collaborations recorded in 12 months |
| Median followers | 149K | 745K across all 394 brand pages |
| Median engagement rate | 1.1% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.1 | 1.1 across all 85 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 85 creators collaborating with Viator, across 96 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Viator content examples page.
The largest accounts collaborating with Viator include @briancantstopeating, @laurenwolfe, @payalforstyle, @amorraytravels, @cylovesfrogs and @vibesinatl. The most frequent is @cylovesfrogs, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 8% are micro creators (10,000 to 100,000), 83% are mid-tier creators (100,000 to 500,000) and 8% are macro creators (500,000 and above). The median has 149K followers and the median engagement rate is 1.1%.
No. We are not connected to Viator and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Viator and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the travel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Travel creators by place:
All countries 40US 40UK 40Canadian 40Australian 40Singaporean 31Irish 28New York 40London 40Los Angeles 40San Francisco 40Toronto 40Sup for brands like Viator:
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