Creator Directory
The 40 biggest travel creators we track with a verified home base in San Francisco, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 78 travel creators in San Francisco; these are the largest with a verified profile.
40 creators, ranked by audience
NEW YORK 🗽❤️🇺🇸 Chicago💙 🇺🇸 LA 🌴 ☀️ SF 🌁🚃 · 💬 DM for business Or ⤵️ · 🍎 New Yorkers 🍎
1.5M
Followers
0.3%
Engagement
97K
Avg views
Modest engagement. Bottom 26% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 based in Honolulu, Hawaii + San Francisco, California · ✈️ been to 49/50 states, 85 countries · travel & lifestyle
1.1M
Followers
1.6%
Engagement
229K
Avg views
Average engagement. Top 32% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Luxury island escapes • French Polynesia expert 🇵🇫 · Guides & bespoke FP bookings · 📧 📍SF Bay Area · Plan your French Polynesia trip ⬇️
326K
Followers
—
Engagement
25K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›•Visual Storyteller 🎞️ · •Silicon Valley, CA · Shop my outfits & Amazon favorites ✨👇
283K
Followers
0.1%
Engagement
95K
Avg views
Low engagement. Bottom 3% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel. Wine. Dine. Sew. Stalks Pups. · Founder @KTRcollection · E: · 📍SF 🌱 As Within, So Without.
229K
Followers
2.0%
Engagement
14K
Avg views
Strong engagement. Top 21% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☀️ San Francisco, California · ✨ POV from a Travel Photographer
224K
Followers
0.2%
Engagement
30K
Avg views
Low engagement. Bottom 6% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›San Francisco Bay Area 🇵🇭 · Travel, lifestyle, foodie finds · @ourbalay @casa.almonte
209K
Followers
0.9%
Engagement
75K
Avg views
Average engagement. Top 50% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Love #sanfrancisco #california · Love the #streets, #fog #weather #food #bridges & mostly the #people of SF · Tag us #sanfrancisco_now and we’ll post…
171K
Followers
1.5%
Engagement
68K
Avg views
Average engagement. Top 35% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Francisco Bay Area
150K
Followers
2.3%
Engagement
76K
Avg views
Strong engagement. Top 15% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌉 Exploring California & beyond📌 · 🏞️ Travel Guides • Roadtrips • Bucket list✈️ · 🎢 Fun Experiences, Restaurant, Hotels🚗
144K
Followers
—
Engagement
1.6M
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
👩⚕️ RN · 🥾 Family-friendly Bay Area hikes · 🌄 Chasing trails, fresh air & memories
137K
Followers
0.8%
Engagement
62K
Avg views
Average engagement. Bottom 44% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›❤️ San Francisco creator · I like to travel, wear colorful outfits + drink wine · ✨Queen of Whimsy · @whimsy_homes @whimsy_school
133K
Followers
0.2%
Engagement
19K
Avg views
Low engagement. Bottom 9% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🫶🏼Sharing Family friendly places in California & beyond · 📖 Travel, Road trips, Restaurants, Hotels
119K
Followers
4.0%
Engagement
193K
Avg views
Strong engagement. Top 12% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TikTok (800k+) · Bay Area | HTX · Syracuse University Alumna 🍊
98K
Followers
12.9%
Engagement
355K
Avg views
Exceptional engagement. Top 3% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⊹ Exploring CA & beyond📍SF Bay Area · ⊹ Itineraries ⊹ Stays ⊹ Road Trips ⊹ Unique Experiences · ⊹ Grab our guides👇🏻
97K
Followers
0.2%
Engagement
13K
Avg views
Modest engagement. Bottom 15% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✶🇹🇼🇺🇸 SFevent @wunion.sf · @sabrinawulovesfood @trainwithsabrinawu · ✶MuayThai Gym Owner | Entertainer | UGC Creator · ✶Work:
95K
Followers
0.7%
Engagement
28K
Avg views
Modest engagement. Bottom 38% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏡 NYC // SF · 🥾 Travel & Adventure Photographer · 🫶 Explore this planet with me
94K
Followers
1.2%
Engagement
494K
Avg views
Average engagement. Top 41% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Chief Pun Officer | Lil bit of lifestyle & lots of fun 🫧 · 📍San Francisco 💌 · Represented by @brand_models
80K
Followers
—
Engagement
8.9K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›san francisco ☁️
63K
Followers
0.7%
Engagement
8.9K
Avg views
Average engagement. Bottom 41% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍SF Bay Area | 🇮🇳->🇺🇸 · 📹 Travel, Food, Airbnb & Experiences · ✈️ Cruising skies to bring you epic travel content
60K
Followers
—
Engagement
155K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
SF Bay Area native 🌉 🧚🏻✨🇳🇮 🌴🌊
59K
Followers
—
Engagement
1.3K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• former flight attendant → corp. girlie · • sharing a slice of life & design-forward stays · • 100x more travel inspiration below ↓↓↓
59K
Followers
0.0%
Engagement
2.3K
Avg views
Low engagement. Bottom 1% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›free & fun lovin’ · san francisco
53K
Followers
0.3%
Engagement
5.2K
Avg views
Modest engagement. Bottom 24% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌵Texan living in SF · 👩💻 @ollywellness · 🍩 Retired donut dealer
53K
Followers
—
Engagement
1.3K
Avg views
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›simply existing |📍san francisco
52K
Followers
0.6%
Engagement
3.4K
Avg views
Modest engagement. Bottom 35% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel Itineraries with ❤️Heart & History📚 · California & beyond! | ✈️40+ Countries · Free trip-planning resources 👇
45K
Followers
0.8%
Engagement
6.1K
Avg views
Average engagement. Bottom 47% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›↠ travel stories from all around the world · 》based in San Francisco, CA · ☾ beautiful places & hotels · ⤵ blog, presets, guides
43K
Followers
0.2%
Engagement
7.4K
Avg views
Low engagement. Bottom 12% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🐞exploring california ecology with curiosity · 📍San Francisco Bay Area
41K
Followers
1.3%
Engagement
8.7K
Avg views
Average engagement. Top 38% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🌎 Inspiring adventures, one scenic route at a time · 🧭Sharing hidden gems, itineraries , stays & eats · 📍Bay Area, CA
41K
Followers
0.3%
Engagement
5.5K
Avg views
Modest engagement. Bottom 21% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍BERLIN · wasian made in san francisco · 🩰 previously professional ballet dancer @sfballet · ✈️ chronic travelbug · 🧘🏻♀️ 200h RYT
32K
Followers
4.4%
Engagement
40K
Avg views
Exceptional engagement. Top 9% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
flowers for a weary world. san francisco.
32K
Followers
1.2%
Engagement
3.4K
Avg views
Average engagement. Top 44% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Your San Francisco Bucket List Starts Here · 🌉SF & Beyond · ✨Hidden Gems | Insider Tips | Travel Guides · 💌 DM to Collab · 🌎Explore More➡️ @bucketlis…
30K
Followers
1.1%
Engagement
9.7K
Avg views
Average engagement. Top 47% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🐾Inspiring you to go outside one weekend at a time · 📌Nature, travel guides, unique stays 🏡SF Bay Area · 🥾BLOG & COMMUNITY👇
30K
Followers
2.1%
Engagement
32K
Avg views
Strong engagement. Top 18% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Landscapes of California & the American West | Fine art photography celebrating wild places | Creator @wildbayarea & @wildcalifornia_ · Prints ⬇️⬇️⬇️
30K
Followers
1.6%
Engagement
7.2K
Avg views
Average engagement. Top 29% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›From USC business → ABSN nursing student 👩🏻⚕️✨ · 🍰 scrubs, food, & life lately · 24 🌈 HI + Bay Area · By grace through faith 🕊
27K
Followers
5.0%
Engagement
17K
Avg views
Exceptional engagement. Top 6% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🛎️ Explore San Francisco · & iconic USA destinations 🎯#visit_sf · 📩 Collabs → DM/email · 📸 @ale_incalifornia & @filippoabbinantefina_ 🇮🇹🍕🍝🤌
26K
Followers
0.2%
Engagement
20K
Avg views
Modest engagement. Bottom 15% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Family-friendly travel in📍Bay Area and beyond. · 🎒 Budget-friendly weekend fun, simplified. · 👇Your Free Resources !
26K
Followers
1.9%
Engagement
82K
Avg views
Average engagement. Top 26% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌮 Bites, sights, and fun things to do! · 🌉 Bay Area life + worldwide travels · ✈️ Recovering overachiever living her best life
25K
Followers
1.9%
Engagement
37K
Avg views
Strong engagement. Top 24% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏨 Hotelier @hotelsages · 📍San Francisco 🇺🇸 · 🗞️ Featured in @forbes
21K
Followers
0.5%
Engagement
4K
Avg views
Modest engagement. Bottom 29% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Protecting Nature & Providing access to BIPOC + ALL explorers through creative projects.📍 LA. OC. NYC. SF. #ATribeCalledEarth HQ in Tongva Land 2016
20K
Followers
0.6%
Engagement
8.7K
Avg views
Modest engagement. Bottom 32% of the 34 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for travel creators in San Francisco, free on a strategy call.
We track at least 78 travel creators with a verified home base in San Francisco, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Travel creators elsewhere:
US40UK40Canadian40Australian40Singaporean31Irish28New York40London40Los Angeles40Toronto40Chicago40Orlando40Atlanta40Miami40Seattle40San Diego38Dallas40Houston40Boston35Vancouver25Austin29Washington29Nashville29Las Vegas25Sydney26Other niches in San Francisco:
Food & Drink40Beauty40Fashion40Fitness27Parenting & Family26Lifestyle40Music & Dance25Art & Photography40Entertainment20Pets22Brand categories:
Travel & Hospitality69 brandsBrands these creators work with:
AgodaAirbnbBéisExpediaFour SeasonsGetYourGuideHeadoutHiltonHyattKlookViatorVirgin VoyagesThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 78 travel creators in San Francisco and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersTravel in San Francisco vs all 11,056 creators across our published pages | 60K | 77K |
| Median engagement rate | 0.9% | 1.1% |
| Median average views | 19K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 travel creators in San Francisco. We track at least 78 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 60K followers, and the median engagement rate across the page is 0.9%. By size, 68% are micro creators (10,000 to 100,000), 28% are mid-tier creators (100,000 to 500,000) and 5% are macro creators (500,000 and above).
Spy Nyc 🗽🇺🇸 (@spy.nyc) has the largest following on this page at 1.5M. Follower count is not the same as performance though. كيرين (@kaay_dawggg) has the highest engagement rate here at 12.88%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Travel & Adventure, Nature & Outdoors, Local Things to Do and Restaurants & Cafes & Bars. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Francisco home base. The places they mention most in their posts are San Francisco, Los Angeles and Bali. By country, the most mentioned are United States, Spain and Japan. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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