Creator Directory
The 40 biggest travel creators we track with a verified home base in San Francisco, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 85 travel creators in San Francisco; these are the largest with a verified profile.
40 creators, ranked by audience
NEW YORK 🗽❤️🇺🇸 Chicago💙 🇺🇸 LA 🌴 ☀️ SF 🌁🚃 · 💬 DM for business Or ⤵️ · 🍎 New Yorkers 🍎
1.5M
Followers
0.3%
Engagement
97K
Avg views
Modest engagement. Bottom 32% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 based in Honolulu, Hawaii + San Francisco, California · ✈️ been to 49/50 states, 85 countries · travel & lifestyle
1.1M
Followers
1.6%
Engagement
229K
Avg views
Strong engagement. Top 24% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›San Francisco traveler, creator & mama · ♡’s travel, home, style & the outdoors 🇺🇸 🇯🇵
348K
Followers
0.3%
Engagement
21K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Luxury island escapes • French Polynesia expert 🇵🇫 · Guides & bespoke FP bookings · 📧 📍SF Bay Area · Plan your French Polynesia trip ⬇️
326K
Followers
0.0%
Engagement
25K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›•Visual Storyteller 🎞️ · •Silicon Valley, CA · Shop my outfits & Amazon favorites ✨👇
283K
Followers
0.1%
Engagement
95K
Avg views
Low engagement. Bottom 11% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel. Wine. Dine. Sew. Stalks Pups. · Founder @KTRcollection · E: · 📍SF 🌱 As Within, So Without.
229K
Followers
2.0%
Engagement
14K
Avg views
Strong engagement. Top 21% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☀️ San Francisco, California · ✨ POV from a Travel Photographer
224K
Followers
0.2%
Engagement
30K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›San Francisco Bay Area 🇵🇭 · Travel, lifestyle, foodie finds · @ourbalay @casa.almonte
209K
Followers
0.9%
Engagement
75K
Avg views
Average engagement. Top 39% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›unserious life & travels with my pogi husband ✨ · 1B+ views 🎞️ follow & laugh along! · 🌉 filipina in san francisco 🇵🇭🇺🇸 · 📩 clarissahen.biz@gm…
192K
Followers
22.2%
Engagement
610K
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Love #sanfrancisco #california · Love the #streets, #fog #weather #food #bridges & mostly the #people of SF · Tag us #sanfrancisco_now and we’ll post…
171K
Followers
1.5%
Engagement
68K
Avg views
Average engagement. Top 26% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Francisco Bay Area
150K
Followers
2.3%
Engagement
76K
Avg views
Strong engagement. Top 18% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mexican in San Francisco · Sharing my love for travel, food and wine · WSET 3
144K
Followers
0.4%
Engagement
1.7K
Avg views
Modest engagement. Bottom 37% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌉 Exploring California & beyond📌 · 🏞️ Travel Guides • Roadtrips • Bucket list✈️ · 🎢 Fun Experiences, Restaurant, Hotels🚗
144K
Followers
91.5%
Engagement
1.6M
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩⚕️ RN · 🥾 Family-friendly Bay Area hikes · 🌄 Chasing trails, fresh air & memories
137K
Followers
0.8%
Engagement
62K
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›❤️ San Francisco creator · I like to travel, wear colorful outfits + drink wine · ✨Queen of Whimsy · @whimsy_homes @whimsy_school
133K
Followers
0.2%
Engagement
19K
Avg views
Modest engagement. Bottom 16% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🫶🏼Sharing Family friendly places in California & beyond · 📖 Travel, Road trips, Restaurants, Hotels
119K
Followers
4.0%
Engagement
193K
Avg views
Strong engagement. Top 16% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🦄 The Official #joecyzhang · 👗 Fashion💄Beauty🍹Food ✈️ Travel · 📍 San Francisco | Bay Area | Toronto
99K
Followers
0.9%
Engagement
415K
Avg views
Average engagement. Top 42% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TikTok (800k+) · Bay Area | HTX · Syracuse University Alumna 🍊
98K
Followers
12.9%
Engagement
355K
Avg views
Strong engagement. Top 11% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⊹ Exploring CA & beyond📍SF Bay Area · ⊹ Itineraries ⊹ Stays ⊹ Road Trips ⊹ Unique Experiences · ⊹ Grab our guides👇🏻
97K
Followers
0.2%
Engagement
13K
Avg views
Modest engagement. Bottom 21% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✶🇹🇼🇺🇸 SFevent @wunion.sf · @sabrinawulovesfood @trainwithsabrinawu · ✶MuayThai Gym Owner | Entertainer | UGC Creator · ✶Work:
95K
Followers
0.7%
Engagement
28K
Avg views
Average engagement. Bottom 45% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›🏡 NYC // SF · 🥾 Travel & Adventure Photographer · 🫶 Explore this planet with me
94K
Followers
1.2%
Engagement
494K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel | Fashion | Lifestyle · 🇧🇷🇺🇸 📍San Francisco, CA
84K
Followers
0.0%
Engagement
5.3K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌸 Helping you plan your next trip to San Francisco, California, and beyond. · 🦩Hotel, restaurant, experience,& travel guide.
67K
Followers
0.4%
Engagement
187K
Avg views
Modest engagement. Bottom 34% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›food, luxury travel, and lifestyle · content creator & photographer
67K
Followers
1.0%
Engagement
24K
Avg views
Average engagement. Top 37% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›san francisco ☁️
63K
Followers
0.7%
Engagement
8.9K
Avg views
Average engagement. Bottom 47% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Seeing the world with warm eyes & a Filipino heart 📷✨ · Arts • Stories • Heritage • Nostalgia • Community · 🇵🇭 Pusong Pinoy · SF is 🏡 · Volunteer…
62K
Followers
0.6%
Engagement
9.4K
Avg views
Average engagement. Bottom 42% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍SF Bay Area | 🇮🇳->🇺🇸 · 📹 Travel, Food, Airbnb & Experiences · ✈️ Cruising skies to bring you epic travel content
60K
Followers
31.7%
Engagement
155K
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›SF Bay Area native 🌉 🧚🏻✨🇳🇮 🌴🌊
59K
Followers
0.0%
Engagement
1.3K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• former flight attendant → corp. girlie · • sharing a slice of life & design-forward stays · • 100x more travel inspiration below ↓↓↓
59K
Followers
0.0%
Engagement
2.3K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✈️Traveling across USA & the world · 🌎 Guides📍Local Finds 🚗 Roadtrips · 💞 Healthy Lifestyle · 🇮🇳Couple life in California🇺🇸
58K
Followers
0.0%
Engagement
8.7K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›free & fun lovin’ · san francisco
53K
Followers
0.3%
Engagement
5.2K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌵Texan living in SF · 👩💻 @ollywellness · 🍩 Retired donut dealer
53K
Followers
0.0%
Engagement
1.3K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›simply existing |📍san francisco
52K
Followers
0.6%
Engagement
3.4K
Avg views
Modest engagement. Bottom 39% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Influencer/Mompreneur🇮🇳Bom-Bay🇺🇸 · Travel|Fashion|Stay|Lifestyle|Food|Beauty|Founder @zjnluxurypicnics · @desithriftgirl
49K
Followers
0.8%
Engagement
24K
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel Itineraries with ❤️Heart & History📚 · California & beyond! | ✈️40+ Countries · Free trip-planning resources 👇
45K
Followers
0.8%
Engagement
6.1K
Avg views
Average engagement. Top 45% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›↠ travel stories from all around the world · 》based in San Francisco, CA · ☾ beautiful places & hotels · ⤵ blog, presets, guides
43K
Followers
0.2%
Engagement
7.4K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🐞exploring california ecology with curiosity · 📍San Francisco Bay Area
41K
Followers
1.3%
Engagement
8.7K
Avg views
Average engagement. Top 29% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌎 Inspiring adventures, one scenic route at a time · 🧭Sharing hidden gems, itineraries , stays & eats · 📍Bay Area, CA
41K
Followers
0.3%
Engagement
5.5K
Avg views
Modest engagement. Bottom 24% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍BERLIN · wasian made in san francisco · 🩰 previously professional ballet dancer @sfballet · ✈️ chronic travelbug · 🧘🏻♀️ 200h RYT
32K
Followers
4.4%
Engagement
40K
Avg views
Strong engagement. Top 13% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›flowers for a weary world. san francisco.
32K
Followers
1.2%
Engagement
3.4K
Avg views
Average engagement. Top 34% of the 40 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for travel creators in San Francisco, free on a strategy call.
We track at least 85 travel creators with a verified home base in San Francisco, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 85 travel creators in San Francisco and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersTravel in San Francisco vs all 8,749 creators across our published pages | 95K | 89K |
| Median engagement rate | 0.7% | 1.1% |
| Median average views | 24K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 travel creators in San Francisco. We track at least 85 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 95K followers, and the average engagement rate across the page is 5%. By size, 60% are micro creators (10,000 to 100,000), 35% are mid-tier creators (100,000 to 500,000) and 5% are macro creators (500,000 and above).
Spy Nyc 🗽🇺🇸 (@spy.nyc) has the largest following on this page at 1.5M. Follower count is not the same as performance though. Meghana (@wanderingcreator_meghana) has the highest engagement rate here at 91.47%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Travel & Adventure, Local Things to Do, Nature & Outdoors and Luxury Travel & Hotels. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Francisco home base. The places they mention most in their posts are San Francisco, Los Angeles and Tokyo. By country, the most mentioned are United States, Japan and Spain. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 travel creators in San Francisco. We track at least 85 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 95K followers, and the average engagement rate across the page is 5%. By size, 60% are micro creators (10,000 to 100,000), 35% are mid-tier creators (100,000 to 500,000) and 5% are macro creators (500,000 and above).
Spy Nyc 🗽🇺🇸 (@spy.nyc) has the largest following on this page at 1.5M. Follower count is not the same as performance though. Meghana (@wanderingcreator_meghana) has the highest engagement rate here at 91.47%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Travel & Adventure, Local Things to Do, Nature & Outdoors and Luxury Travel & Hotels. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Francisco home base. The places they mention most in their posts are San Francisco, Los Angeles and Tokyo. By country, the most mentioned are United States, Japan and Spain. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›