Brand Library · Travel
These are the 24 biggest creators who collaborated with @airbnb in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 777 creators collaborating with the brand in total.
Productora RT 4 y 5 · 16 MiILL TikTok · Shows y Eventos⤵️ · PR @norbertoflo · 🇪🇸 @cristinachaparrotm · 🇺🇸 @thebrandonguzman
10.5M
Followers
1.2%
Engagement
1
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 1.4%.
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Unlock ›🎙 Pundit / Presenter / Broadcaster · 🐦 @rioferdy5
6.7M
Followers
3.9%
Engagement
1
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🧑🏻💻 Imprensa @lubarbosaassessoria · 📦 Cx Postal: 69006 | CEP:
6.2M
Followers
2.1%
Engagement
1
Collabs
Average engagement. Top 37% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›“Bottom of the Pyramid” OUT NOW👇🏾📖
5.7M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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@danielaacallee + @poche · Founders: @thedailydate · Our reality show: Prime Video · Bestsellers · Artistas • Autoras • Podcasters · alt: @wearecalle…
4.5M
Followers
0.5%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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📍Miami · 1/2 @calleypoche · Our Coffee: @thedailydate · Segunda cuenta: @wearecalleypoche · podcast “Human of interest”🎙 · Nuestro reality en prime v…
3.3M
Followers
1.4%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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navigating the world with you 🔎
2.5M
Followers
1.2%
Engagement
1
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@goodcompenny · For Business Inquiries: · Donations: · Cashapp: $goodcompenny · Venmo: goodcompenny · Paypal:
2.1M
Followers
2.3%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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@createownruneverything · PO: PO BOX Park Granada Ste 10 · Calabasas, CA
1.8M
Followers
3.6%
Engagement
1
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @cclaagency · All things Beauty · Former orthodox · Malibu mom📍LA · Collaboration and Inquiries /
1.6M
Followers
1.4%
Engagement
1
Collabs
Average engagement. Bottom 46% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
CEO @didisportsus · emmy award-winning · Podcast🎙️ @saborafutbol_ · soccer & fashion, no off season.
1.5M
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Travel l Mama Bear👶🏻 | Beauty | Lifestyle YouTuber & Blogger! · 📍Mumbai, INDIA · CURRENTLY IN MUMBAI!
1.3M
Followers
0.5%
Engagement
3
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›hot pottery mom · @tinkiu.official
1.3M
Followers
2.1%
Engagement
1
Collabs
Average engagement. Top 42% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 UK travel creator · ✨ Let’s discover fairytale destinations · 🌎 Travel guides, magical stays and more
1.3M
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 8% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Subscribe to my YouTube channel:
1.2M
Followers
1.4%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›your girlfriend’s favorite comedian 💃🏽
1.2M
Followers
1.4%
Engagement
5
Collabs
Average engagement. Bottom 42% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎥 @netflix • model + musician @theindustryla · 📍 LA & NYC • formerly @buzzfeed editor · 🎓 NYU & Choate · 🦮 @daisyworldofficial
1.2M
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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🇨🇴📍LA · 📧: | @therealdba · Food, Lifestyle Locuras💃🏼 Creator of @abuescoffee · Click here for my pop up, recipes,links👇🏽
1.2M
Followers
0.3%
Engagement
2
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›↠ The best of the U.K. & beyond ↞ · U.K. based | Available for photoshoots · Sartorial journey: @jamesclotheshorse
1.1M
Followers
4.6%
Engagement
1
Collabs
Strong engagement. Top 12% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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1.1M
Followers
2.2%
Engagement
1
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Welcome to our Journey of Life ❤️ · 💪 @zachandtee.fit (VLOGS) ⤵️
1M
Followers
4.2%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›nyc & la
1M
Followers
6.2%
Engagement
1
Collabs
Exceptional engagement. Top 8% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›can’t a girl just have a little fun
968K
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›A head full of dreams! · Lifestyle | Beauty | Fashion | Dance
960K
Followers
27.2%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Airbnb content actually looks like?
See Airbnb content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @airbnb over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Airbnb is a trademark of its owner. Sup is not affiliated with or endorsed by Airbnb. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 139 of 240 brands in the library by creator count. | 24 | 777 recorded collaborating with @airbnb in 12 months |
| Their collaborations | 31 | 1,007 collaborations recorded in 12 months |
| Median followers | 1.3M | 1M across all 240 brand pages |
| Median engagement rate | 1.4% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.3 across all 777 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 777 creators collaborating with Airbnb, across 1,007 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Airbnb content examples page.
The largest accounts collaborating with Airbnb include @barbaraderegil, @rioferdy5, @theodoro, @niasioux, @calleypoche and @danielaacallee. The most frequent is @cyrusveyssi, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.3M followers and the average engagement rate is 3%.
No. We are not connected to Airbnb and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Airbnb and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the travel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Travel creators by place:
US 40UK 40Canadian 40Australian 40Irish 40Singaporean 31New York 40London 40Los Angeles 40Toronto 40Chicago 40Miami 40Sup for brands like Airbnb:
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