Creator Directory
The 40 biggest creators we track with a verified home base in San Francisco, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 877 creators in San Francisco; these are the largest with a verified profile.
40 creators, ranked by audience
📍San Francisco · 👇🏼Follow my lifestyle/travel blog · @sadaf_beauty_diary
4.1M
Followers
1.8%
Engagement
1.5M
Avg views
Average engagement. Top 28% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›San Francisco 49ers Running Back · co-founder of @whileonearth · Stanford University · @christianmccaffreyfoundation
2.7M
Followers
4.8%
Engagement
2M
Avg views
Strong engagement. Top 22% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✞ All For His Glory · ♥︎ Disappointing my Asian parents one dessert at a time · ✿ Michelin Trained Pastry | Bay Area
1.5M
Followers
8.3%
Engagement
2.2M
Avg views
Strong engagement. Top 14% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NEW YORK 🗽❤️🇺🇸 Chicago💙 🇺🇸 LA 🌴 ☀️ SF 🌁🚃 · 💬 DM for business Or ⤵️ · 🍎 New Yorkers 🍎
1.5M
Followers
0.3%
Engagement
97K
Avg views
Modest engagement. Bottom 17% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›la | bay area · I love one piece · ⬇️NEW YOUTUBE VIDEO⬇️
1.4M
Followers
—
Engagement
1.4M
Avg views
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🌎 10+Years in Marketing|5K+ Bloggers @atoz.marketing.us · 📊5k +Global PR Cases · 🌎50+ countries @cali_travel.us · 📍 #OC 🇺🇸🥂 @nikafinds.food · 🚌@nika_…
1.3M
Followers
0.0%
Engagement
210K
Avg views
Low engagement. Bottom 1% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💄Brunette Carrie Bradshaw of San Francisco · (now in my Charlotte era)
1.2M
Followers
0.7%
Engagement
707K
Avg views
Modest engagement. Bottom 31% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Sharing pieces of me, my life, and my home 🫶🏼 · 📍: SF Bay Area
1.2M
Followers
11.1%
Engagement
836K
Avg views
Exceptional engagement. Top 6% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Protein-forward recipes that actually taste good · Mom of 2 · Strength Training · Wellness · Lifestyle · SF, CA → Dallas, TX
1.2M
Followers
0.2%
Engagement
429K
Avg views
Low engagement. Bottom 6% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 based in Honolulu, Hawaii + San Francisco, California · ✈️ been to 49/50 states, 85 countries · travel & lifestyle
1.1M
Followers
1.6%
Engagement
229K
Avg views
Average engagement. Top 33% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
💕 Dense Bean Salad Girl · Gluten Free recipes and SF living · Recipes 👇
839K
Followers
0.4%
Engagement
184K
Avg views
Modest engagement. Bottom 22% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Film • Culture • Tech • AI · Partnerships: · 📍SF • 3M+ TikTok · DM ‘film’ → How I Film By Myself
820K
Followers
1.3%
Engagement
184K
Avg views
Average engagement. Top 42% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›• Your emotional support dog · • Lives in San Francisco · • Collab: · • Join The Coconut Pack for exclusive content…
813K
Followers
1.5%
Engagement
187K
Avg views
Average engagement. Top 36% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Actual principal | TikTok 2.5m | 200k on Snap · 📍 Bay Area, CA & LA| 💍 wife to my dream woman · Satire
747K
Followers
5.2%
Engagement
582K
Avg views
Strong engagement. Top 19% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›sf, nyc | product designer by day
610K
Followers
0.9%
Engagement
228K
Avg views
Average engagement. Bottom 42% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Wife and Mom who loves to inspire cooking. @buzzfeedtasty resident! · Owner 👉🏽 @floraandmana · 📍Bay Area & Los Angeles
568K
Followers
1.4%
Engagement
566K
Avg views
Average engagement. Top 39% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Helping you become a top 1% woman✨ · Founder & Investor @gen.she · 💌 📍NYC/SF · Join 1M+👇
515K
Followers
0.3%
Engagement
79K
Avg views
Low engagement. Bottom 14% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍la, sf · tastehunter for @theworlds50best · james beard award winner 2026
479K
Followers
0.3%
Engagement
67K
Avg views
Low engagement. Bottom 8% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I play basketball & love sneakers. 🏀👟 · 📍 Bay Area, CA
471K
Followers
0.4%
Engagement
37K
Avg views
Modest engagement. Bottom 25% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🇺🇸 San Francisco 9.8 ~ 9.12
465K
Followers
1.1%
Engagement
91K
Avg views
Average engagement. Top 47% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Aging is cool | Life Lessons | Health & Wellness | Building @dewe.life in San Francisco
457K
Followers
6.1%
Engagement
622K
Avg views
Strong engagement. Top 17% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 SF / LA
428K
Followers
1.0%
Engagement
129K
Avg views
Average engagement. Bottom 47% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›san francisco - tiburon - PNW | at work: marketing | at home: mom to lucia, kellan & a dog | in support of families at @stjude | advisor @myindyx
422K
Followers
—
Engagement
398K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌁The best of San Francisco · 📷Tag us with #MySecretSF to be featured!
403K
Followers
0.6%
Engagement
174K
Avg views
Modest engagement. Bottom 28% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☀️ sf bay area, ca ☀️ · i love food & health stuff
402K
Followers
0.3%
Engagement
56K
Avg views
Modest engagement. Bottom 17% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Everything Bay Area 🌐 · Entertainment | News | Food | Lifestyle · DM/ Email ➡️
371K
Followers
11.1%
Engagement
322K
Avg views
Exceptional engagement. Top 8% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇺🇸 nyc | sf · 💁🏻♀️ serial dreamer | creative consultant | fashion stylist
370K
Followers
—
Engagement
107K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›SF 🌉 · {3.8M TikTok} · @the1.koko @symba2exclusive · Brand • @tooexclusive.ap · Join our YouTube family👇🏼
348K
Followers
1.7%
Engagement
164K
Avg views
Average engagement. Top 31% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›a multi-passionate mind • based in san francisco bay · contact : · www.poojavenkatesh.com
339K
Followers
0.9%
Engagement
308K
Avg views
Average engagement. Bottom 42% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Bay Area | 🇺🇸 🇵🇰 · @pixleyai
333K
Followers
0.9%
Engagement
21K
Avg views
Modest engagement. Bottom 39% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Hyphy Culture ™️ · Influenced by the Bay Area. · Est. 2019
328K
Followers
2.7%
Engagement
89K
Avg views
Strong engagement. Top 25% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Luxury island escapes • French Polynesia expert 🇵🇫 · Guides & bespoke FP bookings · 📧 📍SF Bay Area · Plan your French Polynesia trip ⬇️
326K
Followers
—
Engagement
25K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇺🇸 San Francisco, CA, US & UK · ✨ Chic Finds & Real Life - Tech and Travel enthuastist / sisters duo 👯♀️ · 📩 PR & Collabs
312K
Followers
1.3%
Engagement
152K
Avg views
Average engagement. Top 44% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Pro Parkour Player · Your friendly neighborhood JVMP-MAN! · 🌉BAY AREA🌁 · contact: · @sqvadron | @strike_mvmnt
310K
Followers
0.3%
Engagement
46K
Avg views
Low engagement. Bottom 8% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›•Visual Storyteller 🎞️ · •Silicon Valley, CA · Shop my outfits & Amazon favorites ✨👇
283K
Followers
0.1%
Engagement
95K
Avg views
Low engagement. Bottom 3% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›outfit guides from a skinny guy · 📍 sf / nyc
281K
Followers
1.0%
Engagement
155K
Avg views
Average engagement. Top 50% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›pastry • travel 📍 san francisco · 🥐🎥 taking you inside my favorite bakeries · formerly social at williamssonoma
280K
Followers
9.8%
Engagement
829K
Avg views
Strong engagement. Top 11% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Bay Area, USA 🇺🇸 · 🍼 New Mom & Baby | Postpartum · UGC 📸 Lifestyle 🛋 Fashion👗 Home🏡 Beauty · 600+ Brand Collabs · 🤝 DM/📧
278K
Followers
0.7%
Engagement
172K
Avg views
Modest engagement. Bottom 33% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›sf/la 🫶 · host: @closefriendsonly_pod · 🏠: @citychateau · (sneaky links 🤪👇)
275K
Followers
0.8%
Engagement
141K
Avg views
Modest engagement. Bottom 36% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›💕always throwing fits · 🌁sf bay area 🛫 FIFA World Cup ⚽️🏟️ · 👩🏻💻ucla cs alumna, software engineer · @yuyisclothes
256K
Followers
19.8%
Engagement
2.3M
Avg views
Exceptional engagement. Top 3% of the 36 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for creators in San Francisco, free on a strategy call.
We track at least 877 creators with a verified home base in San Francisco, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 877 creators in San Francisco and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersInstagram in San Francisco vs all 11,056 creators across our published pages | 461K | 77K |
| Median engagement rate | 1.0% | 1.1% |
| Median average views | 184K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 Instagram creators in San Francisco. We track at least 877 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 461K followers, and the median engagement rate across the page is 1.0%. By size, 57% are mid-tier creators (100,000 to 500,000) and 43% are macro creators (500,000 and above).
Sadaf Beauty (@sadaf_beauty) has the largest following on this page at 4.1M. Follower count is not the same as performance though. Yuyi Chua (@yuyichua) has the highest engagement rate here at 19.79%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Food & Cooking, Travel & Adventure, Fashion & Style and Beauty. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Francisco home base. The places they mention most in their posts are San Francisco, Los Angeles and San Francisco Bay Area. By country, the most mentioned are United States, Japan and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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