Creator Directory

Top Parenting Influencers

The 40 biggest parenting & family creators we track across 24 countries, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 3,632 parenting & family creators with a verified home base in those countries; these are the largest with a verified profile.

40creators ranked on this page
3,632+parenting & family creators tracked in the 24 countries we cover
350Mcreators we search live for a campaign
Last updated

40 creators, ranked by audience

Kay and Tay Dudley profile photo

1.Kay and Tay Dudley

@kayandtayofficial
Allen, United StatesParenting & Family Life

Dallas ♡ · Founder @byheynu · TikTok: kayandtayofficial (12M+ friends) · ✨190 E Stacy Rd STE 306-191, Allen, Tx, 75002✨

6.7M

Followers

1.6%

Engagement

2.4M

Avg views

Average engagement. Top 38% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life64%
Health & Wellness11%
Pets & Animals7%
Beauty4%

Cities

New York City13%
Dallas5%

Countries

United States100%

Audience gender

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Evelyn Sharma profile photo

2.Evelyn Sharma

@evelyn_sharma
Sydney, AustraliaParenting & Family Life

🌸 Mommy, actress, presenter · 📍 Sydney, Australia · 👇🏼 Work with me

3.1M

Followers

0.1%

Engagement

42K

Avg views

Low engagement. Bottom 1% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life20%
Beauty12%
Health & Wellness10%
Fashion & Style7%

Cities

Sydney12%
Bondi Beach2%

Countries

Australia78%
India22%

Audience gender

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🏝Rebecca Jackson🏝 profile photo

3.🏝Rebecca Jackson🏝

@jacksonsandjesus
United StatesParenting & Family Life

#1 Mom Influencer NC |Homeschool 5 Kids | Travel |Wellness | Sharing real-life, Faith, Wifey Blayne 🔥@jacksonboysco 📪

3M

Followers

9.3%

Engagement

16.2M

Avg views

Exceptional engagement. Top 3% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life27%
Spirituality & Mindfulness14%
Education & Study Hacks9%
Fitness & Workouts9%

Cities

Boone5%

Audience gender

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parmida mamaghani profile photo

4.parmida mamaghani

@parmidamamaghani
Dubai, United Arab EmiratesParenting & Family Life

براى همكارى · @parmidamamaghani_admin · Dubai🇦🇪Licensed · founder : @viano_selfcare · business 📧: · managed by worldofbusiness

2.1M

Followers

0.5%

Engagement

832K

Avg views

Modest engagement. Bottom 26% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life38%
Beauty25%
Personal Development & Motivation13%
Spirituality & Mindfulness13%

Cities

London13%

Audience gender

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Jane Williamson profile photo

5.Jane Williamson

@jane
United StatesParenting & Family Life

THE Utah Mom · mostly making fun of myself · Founder @drinksteamy

1.9M

Followers

1.5%

Engagement

929K

Avg views

Average engagement. Top 44% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life46%
Activism & Social Justice8%
Business & Entrepreneurship4%
Comedy & Humor4%

Countries

United States100%

Audience gender

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Jessica profile photo

6.Jessica

@jessicamay_home
United KingdomParenting & Family Life

single mum life | cleaning & home decor 🫧✨ · rebuilding, healing, thriving & oversharing along the way · ⬇️ links

1.7M

Followers

0.5%

Engagement

474K

Avg views

Modest engagement. Bottom 21% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life32%
Personal Development & Motivation18%
Home Decor & Interior Design16%
DIY & Crafts9%

Cities

Lisbon2%
New York2%

Countries

United Kingdom40%
United States30%

Audience gender

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Georgia Kousoulou profile photo

7.Georgia Kousoulou

@georgiakousoulou
Essex, United KingdomParenting & Family Life

Sunday Times Best Selling Author📖 · 🎥Georgia&Tommy Happy Essex After ITV2 & ITVX · 🎥BABY STEPS ITVX · 📧 Agent: · @georgiakhome

1.6M

Followers

0.4%

Engagement

422K

Avg views

Low engagement. Bottom 5% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life37%
Weddings & Events12%
Fashion & Style10%
Beauty6%

Cities

Dubai8%
Essex6%

Countries

United Kingdom33%
Spain27%

Audience gender

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R i s s a G profile photo

8.R i s s a G

@rissag97
New York, United StatesParenting & Family Life

•NY · • owner: @saviourandshine · • add me on snap: rissag97 🫶🏽

1.5M

Followers

5.2%

Engagement

1.7M

Avg views

Strong engagement. Top 15% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life27%
Beauty13%
Travel & Adventure9%
Fashion & Style7%

Cities

Grace Bay2%

Audience gender

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Katie Brueckner profile photo

9.Katie Brueckner

@katiebrueckner
United StatesParenting & Family Life

Welcome to a little glimpse of my life📷💕✨ · 💍 @joshbrueckner · Owner of @j80fit @moveapp · AZ🌵☀️ · Outfit 🔗🫶🏻

1.4M

Followers

1.9%

Engagement

654K

Avg views

Average engagement. Top 33% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life11%
Travel & Adventure11%
Comedy & Humor9%
Fashion & Style6%

Cities

Coeur d’Alene2%
Midwest2%

Countries

Mexico60%
United States40%

Audience gender

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Elaina Zinke profile photo

10.Elaina Zinke

@lifewithlainee
Nashville, United StatesKids & Toys

☼ nashville • girl mom x4 · ☼ mom life through movies

1.4M

Followers

0.7%

Engagement

653K

Avg views

Modest engagement. Bottom 33% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Kids & Toys35%
Travel & Adventure18%
Food & Cooking12%
Parenting & Family Life12%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Lauren Burnham Luyendyk profile photo

11.Lauren Burnham Luyendyk

@laurenluyendyk
United StatesParenting & Family Life

@ariejr💍 · twin mom + 2 · AZ · tiktok: laurenluyendyk

1.2M

Followers

5.7%

Engagement

2M

Avg views

Exceptional engagement. Top 10% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life33%
Fitness & Workouts8%
Travel & Adventure8%
Baking & Desserts4%

Audience gender

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Ana & Júnio profile photo

12.Ana & Júnio

@thatbraziliancouple
New York, United StatesParenting & Family Life

💚 Mom & Dad📍New York · Hosts of @danceisdanswer Podcast🎙️ · Dancers at the Met Opera

1.2M

Followers

0.6%

Engagement

260K

Avg views

Modest engagement. Bottom 31% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life35%
Dance & Choreography30%
Comedy & Humor20%
Travel & Adventure10%

Audience gender

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Sazan Hendrix profile photo

13.Sazan Hendrix

@sazan
United StatesParenting & Family Life

let’s be real & have fun too✨ · ✿ kurdish-american · ✿ mom of 3 sharing life as it actually is · Jesus 🫶🏼📍TN | · 🎙️ @imfunnow.podcast

1.2M

Followers

0.4%

Engagement

195K

Avg views

Modest engagement. Bottom 15% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life54%
Food & Cooking15%
Local Things to Do8%
Restaurants & Cafes & Bars8%

Audience gender

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Nicki Marie profile photo

14.Nicki Marie

@nickimarieinc
New England, United StatesParenting & Family Life

Your online MOTHER 🏃‍♀️ running on fumes + zest for life ✨ · this & stfu. · 🎙️ @unpluggedwithnicki

1.1M

Followers

0.4%

Engagement

140K

Avg views

Low engagement. Bottom 10% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life40%
Health & Wellness10%
Food & Cooking8%
Film & TV Commentary5%

Cities

Foxborough3%
Newport3%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Candace Morgan profile photo

15.Candace Morgan

@candacenysm
Philadelphia, United StatesParenting & Family Life

philly ♡ · motherhood | lifestyle · outfit links & discounts ↓

1.1M

Followers

0.4%

Engagement

274K

Avg views

Modest engagement. Bottom 18% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life41%
Food & Cooking15%
Beauty13%
Fashion & Style8%

Cities

Philadelphia8%

Audience gender

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Alexa Lemieux profile photo

16.Alexa Lemieux

@itsalexalemieux
Dallas, United StatesParenting & Family Life

✨Confidence is a state of mind✨ · 📍Dallas, TX

1.1M

Followers

1.4%

Engagement

661K

Avg views

Average engagement. Top 46% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life11%
Personal Development & Motivation11%
Beauty9%
Fashion & Style9%

Cities

Los Cabos2%
Mānalo2%

Audience gender

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Karen Brennan profile photo

17.Karen Brennan

@aria_johnson_official_
Miami, United StatesParenting & Family Life

🌴MIA💕Managed by parents @karen_johnson_official @mike_johnson_official_ @dakota_lynn_johnson @kya_johnson_official collabs

1.1M

Followers

1.0%

Engagement

375K

Avg views

Average engagement. Bottom 41% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life34%
Food & Cooking11%
Fashion & Style9%
Personal Development & Motivation9%

Cities

South Florida3%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Allison Kuch profile photo

18.Allison Kuch

@allisonkuch
United StatesParenting & Family Life

teen mom living in OC🦋☁️ · @sundaysportsclubpodcast🍒 · 💌: / UTA

1.1M

Followers

3.9%

Engagement

1.2M

Avg views

Strong engagement. Top 18% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life50%
Food & Cooking9%
Photography & Videography6%
Beauty3%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Ariel B. profile photo

19.Ariel B.

@the_arielb
Orlando, United StatesParenting & Family Life

Ariel B. | Mom • Finances • Lifestyle · 1.8M TikTok • 328K FB • 47K YT · 📩 Thearielb.brandcollaborations@yahoo · Jesus first 🤍 Single mom of 5 🌴 Flor…

1.1M

Followers

1.5%

Engagement

263K

Avg views

Average engagement. Top 41% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life55%
Activism & Social Justice7%
Fashion & Style7%
Food & Cooking7%

Cities

Orlando7%
Cape Canaveral3%

Countries

United States100%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Janie Ippolito profile photo

20.Janie Ippolito

@janieippolito
United StatesParenting & Family Life

your favorite comfort couple 🤍 · Relatable mom & wife 🐶 dog mom x2 · More on @janieeeipp · TikTok@ daveandjanie · NJ->FL

1.1M

Followers

8.0%

Engagement

525K

Avg views

Exceptional engagement. Top 5% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life26%
Comedy & Humor9%
Fashion & Style9%
Food & Cooking9%

Cities

Lakewood Ranch5%
Ocean City2%

Countries

United States100%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Shaquan Roberts profile photo

21.Shaquan Roberts

@quan___
New York, United StatesParenting & Family Life

📍: NY · Owner: @saviourandshine · Snapchat: qu.uann · #forevertiffany ❤️

1.1M

Followers

7.0%

Engagement

2.3M

Avg views

Exceptional engagement. Top 8% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life36%
Fitness & Workouts23%
Comedy & Humor18%
Personal Development & Motivation9%

Audience gender

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Dolly Treasures profile photo

22.Dolly Treasures

@dollytreasures
United KingdomKids & Toys

Eileen Lam - Photographic author from 🇬🇧 · The Little Mischiefs Books available here 👇🏻

1M

Followers

1.3%

Engagement

451K

Avg views

Average engagement. Bottom 49% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Kids & Toys21%
Weddings & Events21%
Art & Illustration7%
Books & Literature7%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Aaron Ennis profile photo

23.Aaron Ennis

@wereennistogether
Las Vegas, United StatesParenting & Family Life

❤️Ennis Family❤️ · Aaron, Nicole & bunch of kids · Las Vegas, NV · 1.2 mil TikTok

1M

Followers

2.9%

Engagement

492K

Avg views

Average engagement. Top 28% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life23%
Comedy & Humor16%
Food & Cooking11%
Fashion & Style7%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Yovana Mendoza Ayres profile photo

24.Yovana Mendoza Ayres

@yovana
Austin, United StatesParenting & Family Life

Wellness • Lifestyle • Motherhood · ☕️ @lunovacoffee · 📍Austin, TX · Workouts & Recipes @simplefitapp

1M

Followers

2.1%

Engagement

602K

Avg views

Average engagement. Top 31% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life31%
Fashion & Style19%
Food & Cooking9%
Home Decor & Interior Design9%

Cities

Austin3%
New York City3%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Sharna Burgess profile photo

25.Sharna Burgess

@sharnaburgess
Los Angeles, United StatesParenting & Family Life

Mama 🐻| TV Judge 🪩| DWTS27🏆| Storyteller✨ · 📍LA, CA · Branding + Affiliates · ⬇️CONTACT, POD & LINKS⬇️

1M

Followers

1.3%

Engagement

302K

Avg views

Average engagement. Bottom 46% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life29%
Film & TV Commentary16%
Travel & Adventure13%
Health & Wellness10%

Cities

San Diego6%
Carlsbad3%

Countries

United States56%
Ireland44%

Audience gender

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mrthomasenglish profile photo

26.mrthomasenglish

@vthomasenglish
Vail, United StatesParenting & Family Life

📬 Vinny Thomas, PO Box 1324, Vail, AZ, 85641 · 🎬TikTok: mrthomasenglish (2.8M+) · 💻YouTube: mrthomasenglish (3M+)

995K

Followers

3.3%

Engagement

381K

Avg views

Average engagement. Top 26% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life15%
Film & TV Commentary12%
Food & Cooking12%
Fashion & Style10%

Cities

London17%
Tucson2%

Countries

United Kingdom78%
United States22%

Audience gender

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Jaquiri Reigns profile photo

27.Jaquiri Reigns

@jaquirireigns
Chicago, United StatesParenting & Family Life

Jaq of all trades 🌻 · 📍Chicago · 💍 | @genereigns

985K

Followers

1.0%

Engagement

172K

Avg views

Modest engagement. Bottom 38% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life23%
Beauty15%
Comedy & Humor15%
Weddings & Events12%

Audience gender

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Latroy & Nicole Tillery profile photo

28.Latroy & Nicole Tillery

@lovethetillerys
Atlanta, United StatesParenting & Family Life

Family Creators | Twins + 3 Under 3 · 📍Brooklyn ⇄ Atlanta

977K

Followers

1.8%

Engagement

458K

Avg views

Average engagement. Top 36% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life57%
Spirituality & Mindfulness18%
Food & Cooking6%
Home Decor & Interior Design4%

Cities

Brooklyn8%
New York City2%

Countries

United States100%

Audience gender

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Emily profile photo

29.Emily

@maverickmother
United KingdomParenting & Family Life

Mum of 5 | Wife | · 📍England, UK 🇬🇧 · Managed by @connectmgt

968K

Followers

0.4%

Engagement

3.1M

Avg views

Low engagement. Bottom 8% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life80%
Comedy & Humor20%

Audience gender

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Nanci Caceda profile photo

30.Nanci Caceda

@grannysoffherrocker
Lightfoot, United StatesParenting & Family Life

⬇️ Our BOOK is on sale!! ⬇️

946K

Followers

0.3%

Engagement

63K

Avg views

Low engagement. Bottom 3% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life37%
Food & Cooking16%
Pets & Animals11%
Vegan & Plant-Based11%

Audience gender

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Georgia Tremlin profile photo

31.Georgia Tremlin

@georgiatremlin
United KingdomParenting & Family Life

ONLY ACCOUNT · Mum to Winnie ♥️ · 📍Uk based · @komi.talent 💌

928K

Followers

—

Engagement

5.9M

Avg views

Post categories

Parenting & Family Life67%
Kids & Toys15%
Beauty8%
Comedy & Humor3%

Cities

Oxford3%

Countries

United Kingdom83%
Italy17%

Audience gender

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Blair Imani Ali • Smarter in Seconds profile photo

32.Blair Imani Ali • Smarter in Seconds

@blairimani
Los Angeles, United StatesParenting & Family Life

Let’s get Smarter in Seconds! · co-host @thoughtsaboutfeelingspod bestselling author of Read This to Get Smarter · 📍Los Angeles

905K

Followers

1.1%

Engagement

370K

Avg views

Average engagement. Bottom 44% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life27%
Activism & Social Justice20%
Health & Wellness13%
Education & Study Hacks7%

Audience gender

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Jaclyn Singletary Gibson profile photo

33.Jaclyn Singletary Gibson

@jaclynmgibson
Dallas, United StatesParenting & Family Life

affordable finds & real life · mom of 5 · little log cabin📍dallas texas

895K

Followers

1.3%

Engagement

227K

Avg views

Average engagement. Bottom 49% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life24%
Beauty19%
Business & Entrepreneurship14%
Comedy & Humor5%

Audience gender

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Sophia & Jeff Bullis profile photo

34.Sophia & Jeff Bullis

@jeffandsophi
United StatesParenting & Family Life

🌴FL🌴 · Gods Plan > Ours · ⬇️Business Inquiries⬇️

876K

Followers

0.9%

Engagement

580K

Avg views

Modest engagement. Bottom 36% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life27%
Weddings & Events25%
Comedy & Humor9%
Beauty5%

Audience gender

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June Shannon profile photo

35.June Shannon

@mamajune
Gray, United StatesParenting & Family Life

📺 MamaJune on @wetv every friday 9/8cst link in bio 2 watch fan mail P.O. Box 177 Gray, GA 31032 collabs/bookings inquiries

820K

Followers

0.4%

Engagement

135K

Avg views

Low engagement. Bottom 13% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life31%
Film & TV Commentary17%
Health & Wellness10%
Travel & Adventure8%

Cities

Panama City Beach6%
Las Vegas4%

Countries

United States100%

Audience gender

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Ross Edward profile photo

36.Ross Edward

@babysamanddad
City of Edinburgh, United KingdomParenting & Family Life

🏴󠁧󠁢󠁳󠁣󠁴󠁿🇵🇱Bilingual Toddler, Dad and Sister too! · This is our ONLY account · Edinburgh 🏴󠁧󠁢󠁳󠁣󠁴󠁿

792K

Followers

0.5%

Engagement

54K

Avg views

Modest engagement. Bottom 21% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life50%
Kids & Toys25%
Art & Illustration5%
Baking & Desserts5%

Cities

Cammo5%

Audience gender

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Court & Lex profile photo

37.Court & Lex

@court.lex_
Atlanta, United StatesParenting & Family Life

ATL · Lifestyle content ✨ · 2.5M TikTok

789K

Followers

3.6%

Engagement

1.6M

Avg views

Strong engagement. Top 21% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life44%
Beauty12%
Comedy & Humor12%
Health & Wellness7%

Audience gender

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Isabella Boylston profile photo

38.Isabella Boylston

@isabellaboylston
New York, United StatesParenting & Family Life

Principal dancer at American Ballet Theatre in NYC.

778K

Followers

5.4%

Engagement

2M

Avg views

Strong engagement. Top 13% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life24%
Health & Wellness14%
Art & Illustration7%
Personal Development & Motivation7%

Audience gender

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Tushita Hariharan profile photo

39.Tushita Hariharan

@tushita.h
Los Angeles, United StatesParenting & Family Life

Mom of 3 boys + 3 dogs 😄 · Certified Ayurvedic coach 🧘🏽‍♀️ · San Diego | LA

752K

Followers

0.5%

Engagement

374K

Avg views

Modest engagement. Bottom 28% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life27%
Health & Wellness8%
Fashion & Style7%
Food & Cooking7%

Cities

Rome2%
Great Stirrup Cay1%

Countries

India38%
Italy25%

Audience gender

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Sue Rose profile photo

40.Sue Rose

@suerose
United StatesParenting & Family Life

𝙼𝚘𝚖 𝚘𝚏 𝟺 𝙱𝚘𝚢𝚜 & 𝙱𝚊𝚋𝚢 𝙶𝚒𝚛𝚕˚.🎀༘⋆ · ‎💍 @josh_vida

750K

Followers

3.3%

Engagement

457K

Avg views

Strong engagement. Top 23% of the 39 creators here with a rate, where the median is 1.3%.

Post categories

Parenting & Family Life67%
Pets & Animals6%
Beauty5%
Education & Study Hacks4%

Audience gender

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Want the full data on any of these creators?

Audience breakdowns, past brand work and realistic rates for parenting & family creators, free on a strategy call.

How this list is built

We track at least 3,632 parenting & family creators with a verified home base in the 24 countries we cover, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.

The 24 countries are the US, the UK, Canada, Australia, Ireland, Singapore, South Korea, France, Italy, Japan, Sweden, Spain, the UAE, the Netherlands, Taiwan, Saudi Arabia, Denmark, Portugal, Switzerland, New Zealand, Germany, Belgium, Austria and Qatar. Each creator is counted in one country, and the card names it.

Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.

Guides for working with parenting & family creators

Brands these creators work with:

Momcozy

The data

Download the parenting & family creators on this page

Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.

Last updated
MeasureOn this pageThe wider data set
Creators ranked hereWe track at least 3,632 parenting & family creators in the 24 countries we cover and publish the largest with a verified profile4010,919 across our published pages
Median followersParenting & Family in the 24 countries we cover vs all 10,919 creators across our published pages1.1M76K
Median engagement rate1.3%1.1%
Median average views466K32K

FAQ

Frequently asked questions

Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.

This page ranks 40 parenting & family creators. We track at least 3,632 of them and list the largest by audience here, with the engagement rate and average views behind each one.

The median creator on this page has 1.1M followers, and the median engagement rate across the page is 1.3%. By size, 100% are macro creators (500,000 and above).

Kay and Tay Dudley (@kayandtayofficial) has the largest following on this page at 6.7M. Follower count is not the same as performance though. 🏝Rebecca Jackson🏝 (@jacksonsandjesus) has the highest engagement rate here at 9.27%, which is usually the better signal of whether an audience is paying attention.

Across this page the most common post categories are Parenting & Family Life, Beauty, Food & Cooking and Comedy & Humor. These come from what the creators actually post, not from a self-declared bio.

Every creator here has a verified home base in one of the countries we cover. Of the 40 on this page, 32 are based in the US, 6 in the UK, 1 in Australia and 1 in the UAE. The places they mention most in their posts are London, New York City and Sydney. By country, the most mentioned are United States, United Kingdom and Australia. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

How many parenting & family creators are on this page?

This page ranks 40 parenting & family creators. We track at least 3,632 of them and list the largest by audience here, with the engagement rate and average views behind each one.

How big are parenting & family creators typically?

The median creator on this page has 1.1M followers, and the median engagement rate across the page is 1.3%. By size, 100% are macro creators (500,000 and above).

Who are the biggest parenting & family creators?

Kay and Tay Dudley (@kayandtayofficial) has the largest following on this page at 6.7M. Follower count is not the same as performance though. 🏝Rebecca Jackson🏝 (@jacksonsandjesus) has the highest engagement rate here at 9.27%, which is usually the better signal of whether an audience is paying attention.

What do these creators post about?

Across this page the most common post categories are Parenting & Family Life, Beauty, Food & Cooking and Comedy & Humor. These come from what the creators actually post, not from a self-declared bio.

Where are these creators based?

Every creator here has a verified home base in one of the countries we cover. Of the 40 on this page, 32 are based in the US, 6 in the UK, 1 in Australia and 1 in the UAE. The places they mention most in their posts are London, New York City and Sydney. By country, the most mentioned are United States, United Kingdom and Australia. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

How do I get their contact details and rates?

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Where does this data come from?

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

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