Creator Directory
The 40 biggest beauty creators we track with a verified home base in San Francisco, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 68 beauty creators in San Francisco; these are the largest with a verified profile.
40 creators, ranked by audience
📍San Francisco · 👇🏼Follow my lifestyle/travel blog · @sadaf_beauty_diary
4.1M
Followers
1.8%
Engagement
1.5M
Avg views
Average engagement. Top 35% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›💄Brunette Carrie Bradshaw of San Francisco · (now in my Charlotte era)
1.2M
Followers
0.7%
Engagement
707K
Avg views
Modest engagement. Bottom 38% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🥛 the #milkyskin girl · toner connoisseur, skincare tips, wellness · San Francisco
185K
Followers
0.3%
Engagement
25K
Avg views
Low engagement. Bottom 9% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›MUA || Influencer · - San Francisco, CA 📍 · - client work: @cierra.amayabeauty · - health & wellness: @cierra.amayafit · - dm or email for business &…
176K
Followers
—
Engagement
3.8K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💫 Yelp Elite ‘25 · 🇺🇸 San Francisco,CA | UGC Creator · ✨ Cooking & Lifestyle Finds · 🌟 Family& Pup adventures · 📩 DM or email for collabs
167K
Followers
1.1%
Engagement
66K
Avg views
Average engagement. Top 50% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›sf | nyc | esfp · tiktok: aye.jessiee (130k+)
155K
Followers
4.9%
Engagement
83K
Avg views
Exceptional engagement. Top 9% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🤎brown skin makeup looks, swatches, visibility · 📍San Francisco · Discount code: glamsmitty and Linktree ⬇️
145K
Followers
0.7%
Engagement
9.5K
Avg views
Modest engagement. Bottom 35% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Francisco 🎈🎈 · Lifestyle, Home, Beauty, Fashion & more · Collab/DM: · #partnership #paidpartnership
144K
Followers
0.3%
Engagement
71K
Avg views
Modest engagement. Bottom 15% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›actress + content creator · bay area 📍 @frshthebrand · ProjectLevel|1015Mgmt|STARS|PKA
133K
Followers
0.2%
Engagement
6.2K
Avg views
Low engagement. Bottom 1% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Outfits • beauty • lifestyle · City living, at a softer pace · Inspired by everyday beauty · San Francisco, Ca
117K
Followers
—
Engagement
5.5K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
MUST DM📥FOR FEATURES · WE PROUDLY PROMOTE SAN FRANCISCO'S · PEOPLE,BUSINESSES,PRODUCT,EVENTS,MODELS,PHOTOGRAPHY ⭐ @nandresr10
107K
Followers
—
Engagement
280K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›skincare and a bold lip · san francisco
100K
Followers
0.4%
Engagement
13K
Avg views
Modest engagement. Bottom 24% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Luxury Lifestyle & Culture Creator · Media • Travel • Fashion · 🌍 Trusted by Global & Heritage Brands · 📍 Bay Area | 📩
97K
Followers
2.3%
Engagement
55K
Avg views
Average engagement. Top 32% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty • Lifestyle • Travel · 📍 San Francisco | Los Angeles · 🎥 TikTok: Mari.Bajari · Stay Blooming 💐
96K
Followers
0.6%
Engagement
17K
Avg views
Modest engagement. Bottom 32% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ bay area based · ☁️ sharing things that make me happy
95K
Followers
1.4%
Engagement
25K
Avg views
Average engagement. Top 47% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›life in my 20s: vlogs + beauty + everyday style + things i love · 📍 NYC & SF
93K
Followers
1.7%
Engagement
33K
Avg views
Average engagement. Top 41% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›beauty, fashion, lifestyle · 📍vietnamese girl in san francisco
77K
Followers
1.1%
Engagement
21K
Avg views
Average engagement. Bottom 47% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›SF Bay Area · your balanced lifestyle bestie · LINKS⬇️
70K
Followers
3.5%
Engagement
122K
Avg views
Strong engagement. Top 21% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›san francisco | LA
65K
Followers
3.0%
Engagement
30K
Avg views
Average engagement. Top 29% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion, Lifestyle, Film, Travel✨ · 📍 SF | SD | LA
59K
Followers
4.8%
Engagement
30K
Avg views
Strong engagement. Top 12% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
san francisco · outfits + beauty + lifestyle
57K
Followers
—
Engagement
2.3K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›food | beauty | lifestyle | UGC | 24 🇵🇭 · 🌉 SF bay area, ca · mngmt:
45K
Followers
1.7%
Engagement
19K
Avg views
Average engagement. Top 41% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›wannabe big girl Barbie | LET’S EAT · tiktok: carolineeliseee (100K+) · bay area
45K
Followers
3.7%
Engagement
76K
Avg views
Strong engagement. Top 18% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup | Lifestyle | San Francisco | Creating high-quality | UGC for brands across niches
40K
Followers
10.4%
Engagement
37K
Avg views
Exceptional engagement. Top 6% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Undetectable Injectables 💉 · Founder @welcometotala · 𖡡 SF Bay Area, CA | ↓ BOOK NOW
39K
Followers
3.2%
Engagement
40K
Avg views
Average engagement. Top 26% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›san francisco, ca. · digital diary of an introvert · ✮ ⋆ ˚｡𖦹 ⋆｡°✩ · 💌 (125k YT)
36K
Followers
1.0%
Engagement
5.6K
Avg views
Average engagement. Bottom 44% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Korean-American 옷 mess · 2026 bride 💍 San Francisco · #SephoraSquad • content creator · Beauty | Fashion | Art | Wine | Travel
36K
Followers
3.2%
Engagement
209K
Avg views
Strong engagement. Top 24% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty + Style Creator ✨ · makeup, fashion & my health journey · ✈︎ Travel • Lifestyle • Everyday Glam · 📍 Bay Area, Ca
32K
Followers
0.4%
Engagement
2.2K
Avg views
Modest engagement. Bottom 18% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty tips so good, you won’t even need a filter · ⭐️ 5-star product recommendations · 📍San Francisco, California
28K
Followers
0.4%
Engagement
1.1K
Avg views
Modest engagement. Bottom 24% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›✨Sheel Bisht | Beauty/Fashion Creator💅Trends•Transitions•Skincare Routines · ✨Based in San Francisco Bay Area 🌉
28K
Followers
—
Engagement
259K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Алла Дворецкова Ульяновск · 💄Научу красиво краситься за 1 час онлайн или офлайн · Жизнь на 2🇷🇺🇺🇸 · 🎬YouTube blogger
26K
Followers
0.4%
Engagement
6.5K
Avg views
Modest engagement. Bottom 21% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Bay Area, CA · makeup, fashion, & positive lifestyle things · PR/collabs: · 📖 @listalksbooks · 🎤 @listalksvibes · 💄 @lisglamz
26K
Followers
4.4%
Engagement
3K
Avg views
Strong engagement. Top 15% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Professional Hair & Makeup Artist | Educator · Serving the Bay Area for 16+ Years ✨ · 💄 Glams & Classes Available · 📅 Book via link below ↓ · ⬇️⬇️⬇️N…
24K
Followers
0.2%
Engagement
4.8K
Avg views
Low engagement. Bottom 3% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💖skincare, makeup & fragrance addict · 🧖♀️giving you my unfiltered opinions · 💌PR: · 📍San Francisco · 👇 things I love
22K
Followers
0.4%
Engagement
1.9K
Avg views
Modest engagement. Bottom 24% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›bay area, ca
22K
Followers
1.6%
Engagement
133K
Avg views
Average engagement. Top 44% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Francisco, CA · 💌 PR requests : · ⬇️ check out my codes to save $$$!
20K
Followers
0.8%
Engagement
1.9K
Avg views
Average engagement. Bottom 41% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›timeless quality makeup, skincare, ootds & just life 😋 · @tanustaste 🍲🧋🍵 · 🌉 Bay Area · 📹 TT | YT @tanupaskin
19K
Followers
0.3%
Engagement
5.1K
Avg views
Low engagement. Bottom 12% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›you can call me Khy · Bay Area + LA
18K
Followers
0.2%
Engagement
33K
Avg views
Low engagement. Bottom 6% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📸 Skincare & Makeup · 🌿 UGC Style | Honest Vibes | Elevated Aesthetic · 📍Bay Area California
17K
Followers
—
Engagement
27K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🩰 UGC | beauty • skincare • lifestyle ♡ · 📨 | San Francisco
16K
Followers
21.2%
Engagement
18K
Avg views
Exceptional engagement. Top 3% of the 34 creators here with a rate, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for beauty creators in San Francisco, free on a strategy call.
We track at least 68 beauty creators with a verified home base in San Francisco, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Beauty creators elsewhere:
US40UK62Canadian40Australian40German40Korean34Irish39New York40Los Angeles40London40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40Washington40Austin40Orlando39Nashville35San Diego27Philadelphia28Vancouver34Boston29Las Vegas27Sydney31Seattle25Other niches in San Francisco:
Food & Drink40Fashion40Fitness27Travel40Parenting & Family26Lifestyle40Music & Dance25Art & Photography40Entertainment20Pets22On YouTube:
Beauty YouTubers40Brand categories:
Health & Beauty1,137 brandsPersonal Care807 brandsCosmetics628 brandsSkin Care285 brandsMakeup115 brandsPerfume & Cologne51 brandsBeauty Devices88 brandsHair Care97 brandsBrands these creators work with:
AbibAmikaAnastasia Beverly HillsAnuaAPRILSKINArenciaArmani BeautyAvonBath & Body WorksBeauty of JoseonBeekman 1802BELLAMI HairBenefit CosmeticsBiodanceBootsBubble SkincareByomaCaudalieCelimaxCeraVeCetaphilCharlotte TilburyClarinsCliniqueCocokindColgateColourPopCOSRXCoverGirlDior BeautyDoveDr.AltheaDrunk ElephantDysone.l.f. CosmeticsEADEMElemisEstée LauderEveredenFarmasiFenty BeautyFlower KnowsFOREOGarnierGisouGlossierGlow RecipeGood MoleculesGrande CosmeticsHaruharu WonderHuda BeautyinnisfreeIPSYIsntreeJolieJumisoK18KayaliKérastaseKiehl'sKIKO MilanoKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLaura GellerLushMAC CosmeticsMakeup by MarioMaybellineMedicubeMedihealMeritMilk MakeupmixsoonMorpheNARSNaturiumNEOMNeutrogenaNIVEANo7numbuzinNYX CosmeticsOlaplexOlayOle HenriksenOlive YoungOSEAOUAIPantenePatrick TaPaula's ChoicePixi BeautyPrada BeautyPurito SeoulRare BeautyRedkenRefyRhodeSaieSaltairSephoraShark BeautySHEGLAMSKIN1004SkinCeuticalsSnifSol de JaneiroSpace NKStyleKoreanSummer FridaysSupergoop!TarteTatchaThayersThe OrdinaryTIRTIRToo FacedTopicalsTorridenTouchlandTower 28Tree HutTruly BeautyUlta BeautyUrban DecayValentino BeautyVaselineVT CosmeticsYepodaYesStyleYSL BeautyZeeloolThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 68 beauty creators in San Francisco and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersBeauty in San Francisco vs all 11,056 creators across our published pages | 58K | 77K |
| Median engagement rate | 1.1% | 1.1% |
| Median average views | 25K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 beauty creators in San Francisco. We track at least 68 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 58K followers, and the median engagement rate across the page is 1.1%. By size, 70% are micro creators (10,000 to 100,000), 25% are mid-tier creators (100,000 to 500,000) and 5% are macro creators (500,000 and above).
Sadaf Beauty (@sadaf_beauty) has the largest following on this page at 4.1M. Follower count is not the same as performance though. Nuri ♡ (@nuriella.ma) has the highest engagement rate here at 21.19%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Beauty, Fashion & Style, Food & Cooking and Weddings & Events. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Francisco home base. The places they mention most in their posts are San Francisco, Walnut Creek and Ulyanovsk. By country, the most mentioned are United States, Japan and Italy. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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