Brand Library · Bath & body
These are the 24 biggest creators who collaborated with @neomwellbeing in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 262 creators collaborating with the brand in total.
🎥 @netflix • model + musician @theindustryla · 📍 LA & NYC • formerly @buzzfeed editor · 🎓 NYU & Choate · 🦮 @daisyworldofficial
1.2M
Followers
0.9%
Engagement
2
Collabs
Average engagement. Top 48% of the 21 creators here with a rate, where the median is 0.8%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your skincare, beauty & cozy hobby bestie. · 40 ♍️ 📍VA/DC/NYC · TT: 620k • 📧:
905K
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 0.8%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion | Fun | Beauty | Motherhood | Community · British Model @models1 · Mum of 3 - Jean, Joan & Jesse June · 📍London, UK
731K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 0.8%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@aframe_agency · @moroccanoilpro Global Ambassador · Pro Team @ultabeauty · @bellamihairpro ✂️ @arcscissors ArtisticTeam
602K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›rituals of beauty, wellness, and culture. · los angeles · founder, @mondaybornbeauty
530K
Followers
4.7%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 0.8%.
Email: Price: Email and price are available on a strategy call.
Unlock ›stay healthy & wealthy✨ · hair. beauty. skin. finance. wellness · 📍Miami • NYC • LA | ex-wall street
489K
Followers
2.8%
Engagement
1
Collabs
Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Playboy 🐰 to Pilates 👑 · Founder of Carrie’s Pilates ❤️ · Wife, mom, sister, friend, glam girl, etc. ✨💅🐶🐴
414K
Followers
—
Engagement
1
Collabs
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder The Intentional Home® · ‘Homes that hold our rituals, not just our things’ · Creative Director | Author | Interior Expert · My Books + Candle…
345K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍Mother of 4 girls · 🇩🇪Wife of 🇬🇧 polo player @cophanbury · 🌱 Fashion | Horses | Biohacking | Clean living · 💌Collabs: · 📍England
303K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›30 💫 · UK Content Creator | · Founder @oursun_days ☀️ · Brighton / London 📍 · Outfit links & other socials👇🏼
303K
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
I believe motherhood & ambition can coexist! · Host @ceomum · New ep weekly | Tune in now! 👇🏼
291K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💍 2026 bride, midsize outfits, vlogs, slow runner & dog mum · 🏡 @homewithmegan · 👇🏼YOUTUBE TIKTOK LINKS
284K
Followers
1.9%
Engagement
1
Collabs
Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Yorkshire · Showing that life, style, and home only get bolder after 50 💃🏡🌈 · 📺BBC Interior Design Masters
273K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›• English Country Living ☕️🐱🐓🐶🌳 · • Home | Gardening | Wildlife | Adventures · • Finding magic in everyday life✨🌸
271K
Followers
2.1%
Engagement
1
Collabs
Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›new york city! · @venum @venumwomen athlete · tiktok (1.1m+) · youtube (700k+)
267K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💋Beauty Glow Girl - UK 🇬🇧 budget luxe beauty · 💄Affordable beauty performs like luxe · ✉️collab · 💗 Shop my faves ⬇️
239K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›New York City. · Timeless style. Beautiful interiors. Effortless entertaining. · Celebrating the daily small joys ✨
235K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Top 33% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Life in the English countryside 🍃🌳🌾 · Also: @thecountryhandbook
227K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›
👩🏻💻 full-time tech girl 📍Charlotte, NC · 🩵 beauty, wellness & productivity · 📧 collabs email: · ↓ find my product & outfit links here ↓
216K
Followers
8.8%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Hiii, I’m Saz · 🌸romanticising the everyday · 🏁f1, lifestyle, recipes & wellness · ✨London · ⬇️ YouTube
213K
Followers
1.0%
Engagement
2
Collabs
Average engagement. Top 43% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
countryside living, adventures, · & motherhood in the Cotswolds
211K
Followers
1.9%
Engagement
7
Collabs
Average engagement. Top 29% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›smol girl big dreams | 500k LEEders | ucla alum prelaw 📍los angeles
207K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty • Style • Lifestyle • Creator · Los Angeles · Auto partner: @pristine_auto_collision
181K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 38% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Sharing all things Home, Heart and Hosting.. · Founder of @shoplovemarbie · Host @thesetablesandtales · 🇬🇧 London, UK
173K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their NEOM content actually looks like?
See NEOM content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @neomwellbeing over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
NEOM is a trademark of its owner. Sup is not affiliated with or endorsed by NEOM. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 295 of 418 brands in the library by creator count. | 24 | 262 recorded collaborating with @neomwellbeing in 12 months |
| Their collaborations | 32 | 339 collaborations recorded in 12 months |
| Median followers | 279K | 702K across all 418 brand pages |
| Median engagement rate | 0.8% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.3 across all 262 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 262 creators collaborating with NEOM, across 339 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the NEOM content examples page.
The largest accounts collaborating with NEOM include @jarrylee, @tonyamichelle26, @misslauracoleman, @ahappyjustin, @tenipanosian and @christine.elizabeth. The most frequent is @flossys_wonderland, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 79% are mid-tier creators (100,000 to 500,000) and 21% are macro creators (500,000 and above). The median has 279K followers and the median engagement rate is 0.8%.
No. We are not connected to NEOM and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at NEOM and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the bath & body category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Personal Care 807 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like NEOM:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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