Creator Directory
The 40 biggest beauty creators we track with a verified home base in the US, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 3,566 beauty creators in the US; these are the largest with a verified profile.
40 creators, ranked by audience
nyc
21.2M
Followers
0.0%
Engagement
359K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 NYC Persian girl · TikTok & X: elnaz_golrokh
10.1M
Followers
0.9%
Engagement
2.9M
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR
4.2M
Followers
0.5%
Engagement
247K
Avg views
Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Francisco · 👇🏼Follow my lifestyle/travel blog · @sadaf_beauty_diary
4.1M
Followers
1.8%
Engagement
1.5M
Avg views
Average engagement. Top 30% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›founder @hometownvintageshop · milky toners @volitionbeauty 🍨 · my homes @thecottagepalace
4.1M
Followers
0.1%
Engagement
77K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)
3.2M
Followers
0.8%
Engagement
495K
Avg views
Average engagement. Bottom 43% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›New Jersey, US · Makeup Nerd • Sephora Squad Mentor 2025 🏳️🌈
2.9M
Followers
1.6%
Engagement
1.3M
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup•Hair•Lifestyle · 📍LA 🌴 · 📢 For Collabs 👉 @shellbeautyads · PR/AD @caagency
2.6M
Followers
0.5%
Engagement
667K
Avg views
Modest engagement. Bottom 33% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Miami · ✨@cyzone_oficial Cyzone Squad ✨ · 🇺🇸 @slash_mgmt · 🇨🇱🇲🇽 @zastalents · PR @leescortes
2.6M
Followers
2.7%
Engagement
1.2M
Avg views
Strong engagement. Top 20% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Nashville · agent: · personal:
2.5M
Followers
3.3%
Engagement
938K
Avg views
Strong engagement. Top 15% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Based in LA
2.5M
Followers
3.2%
Engagement
11.3M
Avg views
Strong engagement. Top 17% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›💁♀️ Your shortcut to better hair days · 📱 Romanticize your camera roll @luxestudioapp
2.5M
Followers
0.1%
Engagement
483K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC · @hasistersofficial @catcakeclub
2.4M
Followers
6.9%
Engagement
1.1M
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Palm Beach · Mom of @hiimmochi · Mis Links ⬇️
2.2M
Followers
1.5%
Engagement
425K
Avg views
Average engagement. Top 35% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Cantante 🎤🇵🇷 CEO @angelixbeauty · 📫 PO Box 7478 · Moreno Valley Ca 92552
1.8M
Followers
0.3%
Engagement
206K
Avg views
Modest engagement. Bottom 20% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Orlando + Miami + NYC 🌴 · 💙NBA Dancer💙 · 💕TikTok- Maskedancetutorials 1.5M+💕 · ✨collabs email: for business inquiries✨
1.7M
Followers
23.5%
Engagement
888K
Avg views
Exceptional engagement. Top 2% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›America’s Holistic Plastic Surgeon® · 🧴YOUN Beauty Skin Care & Collagen · 🎙️Pod: DR. YOUN SHOW · 🚫Medical Advice · 💉Surgery Vids @younplasticsurgery
1.7M
Followers
0.3%
Engagement
334K
Avg views
Modest engagement. Bottom 25% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Business & PR: · Hooded eyes eyeliner fix · Full step-by-step ↓
1.6M
Followers
2.0%
Engagement
512K
Avg views
Strong engagement. Top 25% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @cclaagency · All things Beauty · Former orthodox · Malibu mom📍LA · Collaboration and Inquiries /
1.6M
Followers
1.4%
Engagement
1.1M
Avg views
Average engagement. Top 40% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›atl ♡ bama alum · storefront, LTK, & socials ↓
1.5M
Followers
1.8%
Engagement
389K
Avg views
Average engagement. Top 27% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍LA🌴/ 🇧🇧 / 🏠Boston · 🙏🏽Jesus is 👑 · Beauty💄Lifestyle 💅🏽, Mom Life, Travel 🏝️ Bowling 🎳, & some LOLS 😂
1.5M
Followers
1.2%
Engagement
587K
Avg views
Average engagement. Top 45% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝙻𝙰 · Owner • @pilattesoc @miyuactive · Business • · Tik Tok • theerealkarlaj_ · Snap • Theerealkarlaj
1.5M
Followers
4.7%
Engagement
791K
Avg views
Strong engagement. Top 12% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Nashville
1.4M
Followers
13.3%
Engagement
1.8M
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Global Makeup Expert @dolcegabbana_beauty · TikTok @jakewarden 2.4M · LA/NYC
1.4M
Followers
0.3%
Engagement
209K
Avg views
Modest engagement. Bottom 20% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC · Fashion | Beauty
1.4M
Followers
0.1%
Engagement
303K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›An Italian in America. · 📍Los Angeles 🏋🏽 @dsfitness.io
1.4M
Followers
0.4%
Engagement
206K
Avg views
Modest engagement. Bottom 28% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Maquillaje💄 skincare🧖♀️ Moda👗 Belleza✨ · Facebook +2.3 millones · Tik tok +1.3 millónes · YouTube +614 k · PR 💌 · 📍Miami-Orlando 🇺🇸
1.4M
Followers
0.7%
Engagement
192K
Avg views
Average engagement. Bottom 40% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NEW YORK | NEW JERSEY
1.3M
Followers
0.9%
Engagement
742K
Avg views
Average engagement. Bottom 48% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Hair • Beauty • Nostalgia · 💛Here to make you feel something from Italy to LA · 🐰Vegan | CF · @bilintinahairjewelry
1.3M
Followers
1.5%
Engagement
739K
Avg views
Average engagement. Top 37% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›LA | Makeup Artist & Educator | 🇸🇪 🇱🇧 · Agent · @dripology co-founder
1.3M
Followers
0.0%
Engagement
43K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
💄Brunette Carrie Bradshaw of San Francisco · (now in my Charlotte era)
1.2M
Followers
0.7%
Engagement
707K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🌴 𝗟𝗔/𝗡𝗬𝗖 𝗕𝗮𝘀𝗲𝗱 𝗛𝗮𝗶𝗿𝘀𝘁𝘆𝗹𝗶𝘀𝘁 🪩 𝟷.𝟾𝖬 𝗈𝗇 𝖳𝗂𝗄𝗍𝗈𝗄 · ⚡️ 𝖳𝗋𝗎𝗌𝗍𝖾𝖽 𝖻𝗒 𝖬𝖨𝖫𝖫𝖨𝖮𝖭𝖲 𝖿𝗈𝗋 𝗁𝖺𝗂𝗋 𝗍𝗁𝖺𝗍 𝗛𝗜𝗧𝗦 ✨ · 😁 𝗥𝗘𝗔𝗟 𝗍𝗂𝗉𝗌 + 𝗛𝗢𝗡𝗘𝗦𝗧 𝗉𝗋𝗈𝖽𝗎𝖼𝗍 𝗋𝖾𝖼𝗌
1.2M
Followers
0.1%
Engagement
684K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup Artist · 35+ Beauty & Makeup Secrets · Helping you look younger without looking overdone · Los Angeles
1.2M
Followers
0.1%
Engagement
207K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Texas🇺🇸 · ✨Beauty Content Creator ✨ · ⬇️MIS FAVORITOS⬇️
1.2M
Followers
0.9%
Engagement
431K
Avg views
Average engagement. Bottom 45% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›‧₊˚ ❤︎ 𝜗ৎ
1.1M
Followers
7.0%
Engagement
214K
Avg views
Exceptional engagement. Top 7% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍California · Contact 📩: · ⬇️Shop my look’s here
1.1M
Followers
1.2%
Engagement
283K
Avg views
Average engagement. Top 43% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC🇵🇷dont be basic, be slaysic · shop my jewelry 💎✨DAINTY X Jess Val
1.1M
Followers
2.4%
Engagement
862K
Avg views
Strong engagement. Top 22% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍OC · Kinsley Charlie & Rosie’s mom
1.1M
Followers
1.0%
Engagement
666K
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup artist. Born in England / raised in New York · Founder @kjh.brand · Shop my recommendations below 👇🏻
1.1M
Followers
0.7%
Engagement
262K
Avg views
Modest engagement. Bottom 35% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›TV Reporter | NYC · @elgordoylaflaca · Beauty • Fashion • Lifestyle · PR/Collabs:
995K
Followers
0.1%
Engagement
23K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for beauty creators in the US, free on a strategy call.
We track at least 3,566 beauty creators with a verified home base in the US, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Beauty creators elsewhere:
UK62Canadian40Australian40German40Korean34Irish39New York40Los Angeles40London40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40Washington40San Francisco40Austin40Orlando39Nashville35San Diego27Philadelphia28Vancouver34Boston29Las Vegas27Sydney31Seattle25Other niches in the US:
Fitness33Food & Drink40Fashion40Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets40Business & Finance40Gaming40Tech40Cars & Motoring40Books & Education40On YouTube:
Beauty YouTubers40Brand categories:
Health & Beauty1,137 brandsPersonal Care807 brandsCosmetics628 brandsSkin Care285 brandsMakeup115 brandsPerfume & Cologne51 brandsBeauty Devices88 brandsHair Care97 brandsBrands these creators work with:
AbibAmikaAnastasia Beverly HillsAnuaAPRILSKINArenciaArmani BeautyAvonBath & Body WorksBeauty of JoseonBeekman 1802BELLAMI HairBenefit CosmeticsBiodanceBootsBubble SkincareByomaCaudalieCelimaxCeraVeCetaphilCharlotte TilburyClarinsCliniqueCocokindColgateColourPopCOSRXCoverGirlDior BeautyDoveDr.AltheaDrunk ElephantDysone.l.f. CosmeticsEADEMElemisEstée LauderEveredenFarmasiFenty BeautyFlower KnowsFOREOGarnierGisouGlossierGlow RecipeGood MoleculesGrande CosmeticsHaruharu WonderHuda BeautyinnisfreeIPSYIsntreeJolieJumisoK18KayaliKérastaseKiehl'sKIKO MilanoKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLaura GellerLushMAC CosmeticsMakeup by MarioMaybellineMedicubeMedihealMeritMilk MakeupmixsoonMorpheNARSNaturiumNEOMNeutrogenaNIVEANo7numbuzinNYX CosmeticsOlaplexOlayOle HenriksenOlive YoungOSEAOUAIPantenePatrick TaPaula's ChoicePixi BeautyPrada BeautyPurito SeoulRare BeautyRedkenRefyRhodeSaieSaltairSephoraShark BeautySHEGLAMSKIN1004SkinCeuticalsSnifSol de JaneiroSpace NKStyleKoreanSummer FridaysSupergoop!TarteTatchaThayersThe OrdinaryTIRTIRToo FacedTopicalsTorridenTouchlandTower 28Tree HutTruly BeautyUlta BeautyUrban DecayValentino BeautyVaselineVT CosmeticsYepodaYesStyleYSL BeautyZeeloolThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 3,566 beauty creators in the US and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersBeauty in the US vs all 11,056 creators across our published pages | 1.5M | 77K |
| Median engagement rate | 0.9% | 1.1% |
| Median average views | 503K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 beauty creators in the US. We track at least 3,566 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 1.5M followers, and the median engagement rate across the page is 0.9%. By size, 100% are macro creators (500,000 and above).
Tessa Brooks (@tessabrooks) has the largest following on this page at 21.2M. Follower count is not the same as performance though. ♡Marley Arnold♡ (@marleydancingirl) has the highest engagement rate here at 23.53%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Beauty, Fashion & Style, Parenting & Family Life and Travel & Adventure. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the US home base. The places they mention most in their posts are New York City, Los Angeles and Las Vegas. By country, the most mentioned are United States, Mexico and Italy. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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