Creator Directory
The 40 biggest beauty creators we track with a verified home base in Austin, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 63 beauty creators in Austin; these are the largest with a verified profile.
40 creators, ranked by audience
✨ Your Fragrance Fairy Godmother · 📍 Austin, TX · 📩 Business Inquiries Only:
630K
Followers
0.8%
Engagement
83K
Avg views
Modest engagement. Bottom 27% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Austin, Texas · @creativeartistsagency
493K
Followers
6.9%
Engagement
429K
Avg views
Strong engagement. Top 12% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Austin Texas’ Sartorial Sage · 💇💇🏻 educator · Digital Hair Awards Best Haircut 2025 · 🎁 3571 Far West Blvd. PMB 179 Austin, Texas 78731
470K
Followers
1.2%
Engagement
35K
Avg views
Modest engagement. Bottom 39% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☼ your fav derm · ✦ skin science meets sisterhood 🎀 · 𖡡 atx | 2026 bride 💍
285K
Followers
—
Engagement
246K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Antonio, Austin, Dallas TX · Business | PR | DM or email ⬇️ · 💌 @hivetalentgroup
263K
Followers
0.6%
Engagement
46K
Avg views
Modest engagement. Bottom 15% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›It’s Whitney Bichhh · 📍ATX @wiggleroomatx · 𝗧𝗶𝗸𝘁𝗼𝗸: 𝟯𝗺+ · ⬇️ 𝙰𝚕𝚕 𝚝𝚑𝚎 𝚐𝚘𝚘𝚍 𝚜𝚝𝚞𝚏𝚏
236K
Followers
—
Engagement
23K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›austin, tx · stylishly dancing through life & mompreneurship · get the PlanHER & more ↓
231K
Followers
0.1%
Engagement
6.2K
Avg views
Low engagement. Bottom 3% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Helping you glow, inside out · 57 · Former licensed esthetician · Reiki Master · Beauty • Style • Travel •Mindset•Wellness•9/5🔬
229K
Followers
0.0%
Engagement
65K
Avg views
Low engagement. Bottom 1% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›57 / Makeup, Skincare, · Classic Style · Everyday Living · 📍Between Austin & San Antonio
223K
Followers
0.1%
Engagement
42K
Avg views
Low engagement. Bottom 3% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›welcome to the sweet life 🧚🏾 austin, tx · beauty. lifestyle. travel · ULTA Beauty Collective Alum 🧡 · | mgmt @undrprsntd
153K
Followers
2.6%
Engagement
92K
Avg views
Average engagement. Top 42% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
ATX | 810k on TikTok · fitness & all things lifestyle · WORKOUT PROGRAMS LINKED BELOW · shop my, & 6 week program ⬇️
135K
Followers
1.2%
Engagement
98K
Avg views
Average engagement. Bottom 42% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍austin, tx · 🪭 1M on tiktok! (& on youtube ↓)
112K
Followers
15.5%
Engagement
288K
Avg views
Exceptional engagement. Top 6% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›beauty + lifestyle ✨ · austin, texas📍 · @the.lala.look
73K
Followers
1.1%
Engagement
16K
Avg views
Modest engagement. Bottom 36% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🧚🏼your feed’s resident beauty & fragrance enthusiast · 📍austin, tx · ⤵️linking only the best of the best
65K
Followers
1.8%
Engagement
6K
Avg views
Average engagement. Bottom 45% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›👢austin, tx · ✨ converting UGC & lifestyle (amazon, typology, bloom) · ✉️ ugc | collab:
63K
Followers
11.1%
Engagement
35K
Avg views
Exceptional engagement. Top 9% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Skincare | Makeup | Lifestyle | Fashion | Home · 📍 🇺🇸 Austin TX · DM for paid collabs
45K
Followers
0.9%
Engagement
663
Avg views
Modest engagement. Bottom 33% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›★ vegan and cruelty free ★ · alt makeup + fashion + beauty · austin, tx ♉︎
43K
Followers
2.6%
Engagement
18K
Avg views
Average engagement. Top 39% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›( Champs ) · Beauty I Skincare I Fragrance · UGC Creator · 📍Austin, TX 🇺🇸
42K
Followers
2.4%
Engagement
3K
Avg views
Average engagement. Top 48% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍austin, tx · lifestyle + beauty
39K
Followers
—
Engagement
3.6K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›o'ahu⋆⁀➷ austin, tx.⟡ ࣪ · ｡ﾟﾟ･｡･ﾟﾟ｡ · ﾟ。style, beauty, bites · ﾟ･｡･ﾟ
30K
Followers
—
Engagement
4.7K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍Austin, TX · ✧ it’s Lira with a rolling R💃🏻 · ♡ beauty + lifestyle creator | girl mom 👩🏻🍼 · work with me 👇🏻
27K
Followers
3.8%
Engagement
20K
Avg views
Average engagement. Top 27% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💋Sephora Squad Alum💋 · 📍San Antonio / Austin, Texas · 💄Beauty🥂Lifestyle🍱Food📚Books 🎬Youtube 💙 GenX · *All Photos mine, unless noted
26K
Followers
0.9%
Engagement
2.1K
Avg views
Modest engagement. Bottom 30% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎯 LA based ✈️ NYC•ATX•SFO · ✨Hairstylist and Educator · ✂️+ color for all humans and textures Use the link to book 😘
25K
Followers
2.1%
Engagement
21K
Avg views
Average engagement. Bottom 48% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Luxury beauty, makeup & style ✨ · Trusted reviews, routines & finds · 📍 Austin • SA | Made in 🇵🇷 · 💌 | Collab • UGC
20K
Followers
0.2%
Engagement
1.9K
Avg views
Low engagement. Bottom 12% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›SATX | ATX · Probably modeling, marketing or traveling
18K
Followers
2.5%
Engagement
8.5K
Avg views
Average engagement. Top 45% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Radiant, camera-ready beauty for brands & brides · 🏆Emmy Winner | Best Of SD ‘24 ‘25 ‘26 · CA | ATX MUA & Brand Consulting · Founder @businessofmakeu…
17K
Followers
—
Engagement
1.6K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍nyc/austin · ✨Beauty / Lifestyle / Wellness · 👩🏽💻 @mdmaisoncreative | @afrolink.atx
15K
Followers
0.1%
Engagement
1.4K
Avg views
Low engagement. Bottom 9% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Ulta Beauty Collective ‘25 · beauty | lifestyle | latina |📍ATX · 43k BESTIES ON TIKTOK · The glam girls best friend✨
14K
Followers
5.0%
Engagement
20K
Avg views
Strong engagement. Top 18% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›▫️Beauty | Faith | Lifestyle Content Creator · @txstmccoy ‘26 · 📍Austin, TX
13K
Followers
6.8%
Engagement
15K
Avg views
Strong engagement. Top 15% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›— atx · beauty•aes•lifestyle ﾟ☾
10K
Followers
0.7%
Engagement
1.8K
Avg views
Modest engagement. Bottom 21% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍ATX · ✉️ partnerships: | · Shop my faves ↓ links↴
10K
Followers
3.8%
Engagement
965
Avg views
Average engagement. Top 30% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›@upnup.media | @upnup.latino | @opalo.coatx | @otraxfavor · 📍Austin, Texas
9.8K
Followers
4.5%
Engagement
21K
Avg views
Strong engagement. Top 21% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›lifestyle + food + beauty + motherhood · TikTok: @jacklyndang (134k+) · Photography Acct: @byjacklyndang · Food: @eatwithjacklyn
9.6K
Followers
3.7%
Engagement
27K
Avg views
Average engagement. Top 33% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›unfiltered beauty, life & staying weird 💖 · Austin, Texas📍 · makeup. fashion. lifestyle
9.5K
Followers
0.7%
Engagement
9K
Avg views
Modest engagement. Bottom 24% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Austin, Texas 📍 · Turn sound into art with Morning Blues 🎶✨ · Use my code: carterr1
9.1K
Followers
16.6%
Engagement
37K
Avg views
Exceptional engagement. Top 3% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The comfort zone is no fun! | Austin
8.7K
Followers
—
Engagement
370K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍SATX/ATX/HTX
8.5K
Followers
—
Engagement
117K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💄 Makeup doesn’t have to be scary · Beginner-friendly tips & techniques · Building confidence one look at a time ♡ · 📍 Austin TX |
8.3K
Followers
3.3%
Engagement
3.2K
Avg views
Average engagement. Top 36% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›makeup + real life, no gatekeeping 💋 · 📍Austin, Texas | Austin Creator
8.2K
Followers
0.6%
Engagement
25K
Avg views
Modest engagement. Bottom 18% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Home - Lifestyle - Beauty - Fashion 📍ATX ♊ · ✉️ Collab:
7.9K
Followers
3.9%
Engagement
1K
Avg views
Strong engagement. Top 24% of the 33 creators here with a rate, where the median is 2.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for beauty creators in Austin, free on a strategy call.
We track at least 63 beauty creators with a verified home base in Austin, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Beauty creators elsewhere:
US40UK62Canadian40Australian40German40Korean34Irish39New York40Los Angeles40London40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40Washington40San Francisco40Orlando39Nashville35San Diego27Philadelphia28Vancouver34Boston29Las Vegas27Sydney31Seattle25Other niches in Austin:
Food & Drink40Fashion40Fitness40Travel29Parenting & Family37Lifestyle40Music & Dance36Art & Photography23On YouTube:
Beauty YouTubers40Brand categories:
Health & Beauty1,137 brandsPersonal Care807 brandsCosmetics628 brandsSkin Care285 brandsMakeup115 brandsPerfume & Cologne51 brandsBeauty Devices88 brandsHair Care97 brandsBrands these creators work with:
AbibAmikaAnastasia Beverly HillsAnuaAPRILSKINArenciaArmani BeautyAvonBath & Body WorksBeauty of JoseonBeekman 1802BELLAMI HairBenefit CosmeticsBiodanceBootsBubble SkincareByomaCaudalieCelimaxCeraVeCetaphilCharlotte TilburyClarinsCliniqueCocokindColgateColourPopCOSRXCoverGirlDior BeautyDoveDr.AltheaDrunk ElephantDysone.l.f. CosmeticsEADEMElemisEstée LauderEveredenFarmasiFenty BeautyFlower KnowsFOREOGarnierGisouGlossierGlow RecipeGood MoleculesGrande CosmeticsHaruharu WonderHuda BeautyinnisfreeIPSYIsntreeJolieJumisoK18KayaliKérastaseKiehl'sKIKO MilanoKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLaura GellerLushMAC CosmeticsMakeup by MarioMaybellineMedicubeMedihealMeritMilk MakeupmixsoonMorpheNARSNaturiumNEOMNeutrogenaNIVEANo7numbuzinNYX CosmeticsOlaplexOlayOle HenriksenOlive YoungOSEAOUAIPantenePatrick TaPaula's ChoicePixi BeautyPrada BeautyPurito SeoulRare BeautyRedkenRefyRhodeSaieSaltairSephoraShark BeautySHEGLAMSKIN1004SkinCeuticalsSnifSol de JaneiroSpace NKStyleKoreanSummer FridaysSupergoop!TarteTatchaThayersThe OrdinaryTIRTIRToo FacedTopicalsTorridenTouchlandTower 28Tree HutTruly BeautyUlta BeautyUrban DecayValentino BeautyVaselineVT CosmeticsYepodaYesStyleYSL BeautyZeeloolThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 63 beauty creators in Austin and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersBeauty in Austin vs all 11,056 creators across our published pages | 28K | 77K |
| Median engagement rate | 2.1% | 1.1% |
| Median average views | 20K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 beauty creators in Austin. We track at least 63 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 28K followers, and the median engagement rate across the page is 2.1%. By size, 23% are nano creators (under 10,000 followers), 48% are micro creators (10,000 to 100,000), 28% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Olivia VanDerMillen (@oliviaolfactory) has the largest following on this page at 630K. Follower count is not the same as performance though. Kierstin Carter (@kierstincarter) has the highest engagement rate here at 16.62%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Beauty, Fashion & Style, Local Things to Do and Food & Cooking. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Austin home base. The places they mention most in their posts are Austin, San Antonio and San Marcos. By country, the most mentioned are United States, South Korea and Italy. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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