Brand Library · Makeup & beauty

Top influencers and creators posting about Shiseido

These are the 24 biggest creators who collaborated with @shiseido in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 596 creators collaborating with the brand in total.

See 18 content examples ›

24creators ranked on this page

596creators recorded collaborating with Shiseido in 12 months

763collaborations recorded

Last updated 3 November 2026

1.Caterina Valentino

@caterinavalentino

Fashion & Style

🎖Honored 𝐂𝐀𝐕𝐀𝐋𝐈𝐄𝐑𝐄 in ITALY 🇮🇹 · 🏅Honored by COLOMBIA Congress🇨🇴MIAMI City🇺🇸 · 🏅Goodwill Ambassador NETHERLANDS🇳🇱 · 🎙️TV/Radio Host/JOURNALIST🇻🇪 · ⚜️…

5.8M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style39%

Cars & Motorsports18%

Education & Study Hacks9%

Health & Wellness9%

Cities

London14%

Miami14%

Countries

Venezuela30%

United Kingdom26%

Audience gender

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2.Katy Esquivel

@whatthechic

Beauty

Palm Beach · Mom of @hiimmochi · Mis Links ⬇️

2.2M

Followers

1.5%

Engagement

1

Collabs

Average engagement. Top 33% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty20%

Personal Development & Motivation20%

Health & Wellness8%

Local Things to Do8%

Cities

Miami4%

Quito4%

Audience gender

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3.Rowan Row

@rowanrow

Fashion & Style

•📍London · • 💪🏼 @rowanrowfitness · • 🎥 2.3Mil YouTube subs

1.8M

Followers

0.5%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style26%

Cars & Motorsports11%

Travel & Adventure8%

Beauty5%

Cities

London7%

Affasterbach1%

Countries

United Kingdom65%

Germany12%

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4.Adrianne Ho

@adrianneho

Sports & Athletics

Founder of Sweat The Style · @thefarmersmarketglobal @irl.views

1.4M

Followers

—

Engagement

1

Collabs

Post categories

Sports & Athletics17%

Travel & Adventure17%

Health & Wellness10%

Beauty7%

Cities

Los Angeles20%

Bangkok7%

Countries

United States75%

Thailand25%

Audience gender

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5.Garbo Zhu

@garbo.zhu

Beauty

hot pottery mom · @tinkiu.official

1.3M

Followers

2.1%

Engagement

1

Collabs

Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty28%

Fashion & Style11%

Local Things to Do8%

Food & Cooking6%

Cities

New York6%

Cannes1%

Countries

United States87%

Canada7%

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6.Mara 🌓 Lafontan

@maralafontan

Beauty

@lafontanaparis

1.2M

Followers

1.9%

Engagement

1

Collabs

Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty26%

Fashion & Style21%

Luxury Fashion & Accessories11%

Travel & Adventure11%

Cities

Paris11%

Courchevel5%

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7.Lauren Pope

@laurenpopey

Beauty

Beauty, business & single mum life in Devon · Founder @sosala | @hairrehablondon | @themumspace · Let’s work:

1M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty69%

Fashion & Style15%

Parenting & Family Life7%

Comedy & Humor2%

Cities

Devon2%

Fowey2%

Countries

United Kingdom60%

South Korea20%

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8.Gelsiniy Bareeva

@gelsiniybareeva

Fashion & Style

👑 Ms International World 2019 | 1M+ · Miami based Model | Actress | Influencer · Beauty • Fashion • Travel • UGC · DM or 📧

1M

Followers

1.6%

Engagement

1

Collabs

Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style67%

Beauty33%

Cities

Miami33%

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9.Valerie

@embracingfifty

Fashion & Style

🤍Scottish · 🤍Style▫️Beauty▫️Travel · 🤍Tall 5.10 size 12

997K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Fashion & Style41%

Beauty38%

Nature & Outdoors6%

Travel & Adventure6%

Cities

Inverness6%

Aberdeen3%

Countries

United Kingdom83%

Ireland17%

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10.Jenny Liu, MD FAAD , Skincare Derm

@derm.talk

Beauty

Board-Certified Dermatologist · @dermclick Personalized Rx skincare, created by real derms · Tiktok, YouTube, Red Note 小红书⬇️

996K

Followers

0.2%

Engagement

2

Collabs

Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty93%

Health & Wellness7%

Cities

Denver7%

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11.LaToya Forever

@latoyaforever

Home Decor & Interior Design

ATL📍

878K

Followers

—

Engagement

1

Collabs

Post categories

Home Decor & Interior Design20%

Parenting & Family Life20%

Personal Development & Motivation20%

Beauty13%

Cities

Atlanta7%

Las Vegas7%

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12.Lisa Baisl

@lisa.beautify

Beauty

German Beauty nerd in NYC🗽 · Lawyer + Founder @whattheglassskin · My Skincare Routine👇

825K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty89%

Yoga & Pilates6%

Cities

New York City6%

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13.Maria Brasil

@mariaabrasil

Travel & Adventure

@columbia

762K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Travel & Adventure27%

Beauty20%

Photography & Videography12%

Luxury Fashion & Accessories10%

Cities

New York City18%

The Hamptons14%

Countries

United States78%

Brazil11%

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14.Irene Lara

@studio4lara

Beauty

𝕊𝕥𝕪𝕝𝕖 𝕒𝕟𝕕 𝕓𝕖𝕒𝕦𝕥𝕪 · Mami of 3 🫶🏼 · 📍London

714K

Followers

0.4%

Engagement

5

Collabs

Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty39%

Personal Development & Motivation11%

Fashion & Style6%

Parenting & Family Life6%

Cities

London4%

Seville2%

Countries

Spain64%

United Kingdom36%

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15.Anetta Beri

@anettaberi_

Fashion & Style

mail : · london

688K

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style44%

Beauty16%

Photography & Videography9%

Food & Cooking5%

Cities

Paris14%

Countries

France78%

Brazil11%

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16.Pooja Vaghela

@_pvx

Beauty

Snap: pooja.vx - LDN 📍 · little bit of this, little bit of that ✨ · Co founder @ranis.glamour

627K

Followers

1.6%

Engagement

2

Collabs

Average engagement. Top 29% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty46%

Fashion & Style15%

Travel & Adventure15%

Film & TV Commentary8%

Cities

London31%

Countries

United Kingdom75%

India25%

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17.Liv Judd

@livjudd

elegant space for style, skincare, travel | mum 👧🏼👧🏼 · mgmt @therealdba · all my links ⬇️

588K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 0.5%.

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18.예 리

@h.yeli

Beauty

paris<

580K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 38% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty25%

Fashion & Style22%

Photography & Videography9%

Luxury Fashion & Accessories6%

Cities

Seoul6%

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19.C H E R W E B B

@cherwebbmakeup

Beauty

PRO MAKEUP ARTIST • · Representation:

548K

Followers

0.3%

Engagement

5

Collabs

Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty61%

Parenting & Family Life9%

Personal Development & Motivation6%

Nature & Outdoors5%

Cities

Glasgow2%

London1%

Countries

United Kingdom75%

Italy13%

Audience gender

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20.Natasha Thasan

@natasha.thasan

Beauty

TO/ NYC · 🐥 self care @drapetherapy girl

527K

Followers

1.6%

Engagement

1

Collabs

Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty56%

Fashion & Style33%

Food & Cooking11%

Cities

Seoul11%

Toronto11%

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21.Alexandra Teleki

@thehotblend

Beauty

dressed to the tips · consider this our shared archive

510K

Followers

3.8%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty100%

Audience gender

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22.Willabelle Ong

@willamazing

@omeliving.co @theoltrehouse @willabelleart · ▶️1.1mil followers on IG + TikTok · 🎥Vote me ⇒ Beast Games S3 Prime Video

495K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 0.5%.

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23.Andrea Ference ↟ vagabondhearts

@andrea.ference

Sports & Athletics

↟ your outdoorsy big sister ↟ · run. hike. cycle. dive. ski. climb · based in the Canadian Rockies, rooted in the Austrian Alps

490K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 43% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Sports & Athletics31%

Nature & Outdoors24%

Travel & Adventure17%

Fitness & Workouts7%

Cities

Boston12%

Chicago5%

Countries

United States44%

Canada33%

Audience gender

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24.Nina Ubhi

@ninaubhi

Beauty

46+thriving ~ Beauty, Fashion, Wellness · MET Gala Makeup Artist & Educator · 📧 US / UK · @thebeautybreakfastclub · P: 6852796

477K

Followers

0.6%

Engagement

1

Collabs

Average engagement. Top 48% of the 21 creators here with a rate, where the median is 0.5%.

Post categories

Beauty76%

Fashion & Style15%

Food & Cooking3%

Local Things to Do3%

Cities

Dubai3%

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Want to see what their Shiseido content actually looks like?

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How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @shiseido over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Shiseido is a trademark of its owner. Sup is not affiliated with or endorsed by Shiseido. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Shiseido creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated 3 November 2026

Measure	On this page	The wider data set
Creators listedThe 24 with the largest audiences. Ranked 260 of 567 brands in the library by creator count.	24	596 recorded collaborating with @shiseido in 12 months
Their collaborations	34	763 collaborations recorded in 12 months
Median followers	793K	728K across all 567 brand pages
Median engagement rate	0.5%	0.9% across all 567 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme	1.4	1.3 across all 596 creators

Download 24 creators (CSV)Get all 596 creators who collaborated with @shiseido ›

Free to use and republish with credit to sup.co. How we measure ›

FAQ

Shiseido and creators: common questions

Yes. We have recorded 596 creators collaborating with Shiseido, across 763 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Shiseido content examples page.

The largest accounts collaborating with Shiseido include @caterinavalentino, @whatthechic, @rowanrow, @adrianneho, @garbo.zhu and @maralafontan. The most frequent is @studio4lara, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 13% are mid-tier creators (100,000 to 500,000) and 88% are macro creators (500,000 and above). The median has 793K followers and the median engagement rate is 0.5%.

No. We are not connected to Shiseido and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Shiseido and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Category:

Cosmetics 628 brands

Beauty creators by place:

All countries 40 US 40 UK 62 Canadian 40 Australian 40 German 40 Korean 34 Irish 39 New York 40 Los Angeles 40 London 40 Miami 40

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Top influencers and creators posting about Shiseido

1.Caterina Valentino

2.Katy Esquivel

3.Rowan Row

4.Adrianne Ho

5.Garbo Zhu

6.Mara 🌓 Lafontan

7.Lauren Pope

8.Gelsiniy Bareeva

9.Valerie

10.Jenny Liu, MD FAAD , Skincare Derm

Booking creators like these for Shiseido?

11.LaToya Forever

12.Lisa Baisl

13.Maria Brasil

14.Irene Lara

15.Anetta Beri

16.Pooja Vaghela

17.Liv Judd

18.예 리

19.C H E R W E B B

20.Natasha Thasan

Booking creators like these for Shiseido?

21.Alexandra Teleki

22.Willabelle Ong

23.Andrea Ference ↟ vagabondhearts

24.Nina Ubhi

How this page is built

Download the Shiseido creator data

Shiseido and creators: common questions

Does Shiseido work with creators?

Which creators post about Shiseido?

What size of creator does Shiseido attract?

Is this page affiliated with Shiseido?

How is this measured?

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