Cosmetics: brands and creators

Beauty creators who post about cosmetics

The 6 largest beauty creators in the US, from Top Beauty Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

1.Tessa Brooks

@tessabrooks

New YorkBeauty

nyc

21.2M

Followers

0.0%

Engagement

359K

Avg views

Low engagement. Bottom 3% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty20%

Fashion & Style20%

Career & Productivity5%

Esports & Gaming5%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

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2.Elnaz Golrokh

@elnaz_golrokh

Los AngelesBeauty

📍 NYC Persian girl · TikTok & X: elnaz_golrokh

10.1M

Followers

0.9%

Engagement

2.9M

Avg views

Average engagement. Top 50% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty62%

Fashion & Style8%

Local Things to Do8%

Personal Development & Motivation8%

Cities

New York City23%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

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Full profile data ›

3.Hung Vanngo

@hungvanngo

Los AngelesBeauty

Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR

4.2M

Followers

0.5%

Engagement

247K

Avg views

Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty72%

Fashion & Style17%

Film & TV Commentary6%

Luxury Fashion & Accessories6%

Cities

New York17%

Countries

United States80%

Canada20%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

4.Sadaf Beauty

@sadaf_beauty

San FranciscoBeauty

📍San Francisco · 👇🏼Follow my lifestyle/travel blog · @sadaf_beauty_diary

4.1M

Followers

1.8%

Engagement

1.5M

Avg views

Average engagement. Top 30% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty100%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

5.gabriella demartino

@gabi

Los AngelesBeauty

founder @hometownvintageshop · milky toners @volitionbeauty 🍨 · my homes @thecottagepalace

4.1M

Followers

0.1%

Engagement

77K

Avg views

Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty21%

Film & TV Commentary21%

Fashion & Style15%

Travel & Adventure6%

Cities

New York City4%

Newport4%

Countries

United States100%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

6.Shima Katouzian شیما کاتوزیان

@herosheemaz

Los AngelesBeauty

📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)

3.2M

Followers

0.8%

Engagement

495K

Avg views

Average engagement. Bottom 43% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty88%

Activism & Social Justice2%

Books & Literature2%

Fashion & Style2%

Cities

Ibiza2%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

Research on this category

Brand audit · June 2026Skincare JunkieIndie DTC skincare across paid, owned content and the creator conversation.

Cosmetics brands we track

Abib445 creator collaborations in 12 months · see the creators ›Anastasia Beverly Hills1,750 creator collaborations in 12 months · see the creators ›Anua1,234 creator collaborations in 12 months · see the creators ›APRILSKIN272 creator collaborations in 12 months · see the creators ›Arencia286 creator collaborations in 12 months · see the creators ›Armani Beauty2,572 creator collaborations in 12 months · see the creators ›Bath & Body Works907 creator collaborations in 12 months · see the creators ›Beauty of Joseon1,095 creator collaborations in 12 months · see the creators ›Beekman 1802253 creator collaborations in 12 months · see the creators ›Benefit Cosmetics1,328 creator collaborations in 12 months · see the creators ›Biodance535 creator collaborations in 12 months · see the creators ›Bubble Skincare386 creator collaborations in 12 months · see the creators ›Byoma766 creator collaborations in 12 months · see the creators ›Caudalie849 creator collaborations in 12 months · see the creators ›Celimax247 creator collaborations in 12 months · see the creators ›CeraVe1,272 creator collaborations in 12 months · see the creators ›Cetaphil218 creator collaborations in 12 months · see the creators ›Charlotte Tilbury4,959 creator collaborations in 12 months · see the creators ›Clarins311 creator collaborations in 12 months · see the creators ›Clinique560 creator collaborations in 12 months · see the creators ›Cocokind367 creator collaborations in 12 months · see the creators ›ColourPop912 creator collaborations in 12 months · see the creators ›COSRX590 creator collaborations in 12 months · see the creators ›CoverGirl756 creator collaborations in 12 months · see the creators ›Dior Beauty3,338 creator collaborations in 12 months · see the creators ›Dr.Althea385 creator collaborations in 12 months · see the creators ›Drunk Elephant458 creator collaborations in 12 months · see the creators ›e.l.f. Cosmetics2,978 creator collaborations in 12 months · see the creators ›EADEM1,038 creator collaborations in 12 months · see the creators ›Elemis616 creator collaborations in 12 months · see the creators ›Estée Lauder782 creator collaborations in 12 months · see the creators ›Evereden73 creator collaborations in 12 months · see the creators ›Fenty Beauty2,919 creator collaborations in 12 months · see the creators ›Flower Knows205 creator collaborations in 12 months · see the creators ›FOREO52 creator collaborations in 12 months · see the creators ›Glossier987 creator collaborations in 12 months · see the creators ›Glow Recipe969 creator collaborations in 12 months · see the creators ›Good Molecules468 creator collaborations in 12 months · see the creators ›Grande Cosmetics86 creator collaborations in 12 months · see the creators ›Haruharu Wonder588 creator collaborations in 12 months · see the creators ›Huda Beauty4,372 creator collaborations in 12 months · see the creators ›innisfree375 creator collaborations in 12 months · see the creators ›IPSY390 creator collaborations in 12 months · see the creators ›Isntree182 creator collaborations in 12 months · see the creators ›Jumiso73 creator collaborations in 12 months · see the creators ›Kayali887 creator collaborations in 12 months · see the creators ›Kiehl's931 creator collaborations in 12 months · see the creators ›KIKO Milano703 creator collaborations in 12 months · see the creators ›Kosas1,752 creator collaborations in 12 months · see the creators ›KSECRET127 creator collaborations in 12 months · see the creators ›Kylie Cosmetics1,141 creator collaborations in 12 months · see the creators ›L'Occitane1,324 creator collaborations in 12 months · see the creators ›La Roche-Posay1,149 creator collaborations in 12 months · see the creators ›Lancôme2,051 creator collaborations in 12 months · see the creators ›Laneige771 creator collaborations in 12 months · see the creators ›Laura Geller176 creator collaborations in 12 months · see the creators ›MAC Cosmetics2,180 creator collaborations in 12 months · see the creators ›Makeup by Mario2,087 creator collaborations in 12 months · see the creators ›Maybelline4,243 creator collaborations in 12 months · see the creators ›Medicube3,015 creator collaborations in 12 months · see the creators ›Mediheal134 creator collaborations in 12 months · see the creators ›Merit1,823 creator collaborations in 12 months · see the creators ›Milk Makeup915 creator collaborations in 12 months · see the creators ›mixsoon172 creator collaborations in 12 months · see the creators ›Morphe1,865 creator collaborations in 12 months · see the creators ›NARS2,424 creator collaborations in 12 months · see the creators ›Naturium813 creator collaborations in 12 months · see the creators ›Neutrogena1,442 creator collaborations in 12 months · see the creators ›No7183 creator collaborations in 12 months · see the creators ›numbuzin218 creator collaborations in 12 months · see the creators ›NYX Cosmetics2,641 creator collaborations in 12 months · see the creators ›Olay289 creator collaborations in 12 months · see the creators ›Ole Henriksen555 creator collaborations in 12 months · see the creators ›Olive Young130 creator collaborations in 12 months · see the creators ›OSEA479 creator collaborations in 12 months · see the creators ›Patrick Ta1,435 creator collaborations in 12 months · see the creators ›Paula's Choice616 creator collaborations in 12 months · see the creators ›Pixi Beauty1,070 creator collaborations in 12 months · see the creators ›Prada Beauty1,524 creator collaborations in 12 months · see the creators ›Purito Seoul282 creator collaborations in 12 months · see the creators ›Rare Beauty3,529 creator collaborations in 12 months · see the creators ›Refy944 creator collaborations in 12 months · see the creators ›Rhode5,365 creator collaborations in 12 months · see the creators ›Saie2,069 creator collaborations in 12 months · see the creators ›Sephora3,906 creator collaborations in 12 months · see the creators ›SHEGLAM610 creator collaborations in 12 months · see the creators ›SKIN1004738 creator collaborations in 12 months · see the creators ›SkinCeuticals454 creator collaborations in 12 months · see the creators ›Snif119 creator collaborations in 12 months · see the creators ›Sol de Janeiro1,220 creator collaborations in 12 months · see the creators ›Space NK550 creator collaborations in 12 months · see the creators ›StyleKorean165 creator collaborations in 12 months · see the creators ›Summer Fridays2,255 creator collaborations in 12 months · see the creators ›Supergoop!631 creator collaborations in 12 months · see the creators ›Tarte1,422 creator collaborations in 12 months · see the creators ›Tatcha1,344 creator collaborations in 12 months · see the creators ›Thayers535 creator collaborations in 12 months · see the creators ›The Ordinary1,200 creator collaborations in 12 months · see the creators ›TIRTIR505 creator collaborations in 12 months · see the creators ›Too Faced1,256 creator collaborations in 12 months · see the creators ›Topicals486 creator collaborations in 12 months · see the creators ›Torriden253 creator collaborations in 12 months · see the creators ›Touchland557 creator collaborations in 12 months · see the creators ›Tower 281,554 creator collaborations in 12 months · see the creators ›Tree Hut328 creator collaborations in 12 months · see the creators ›Truly Beauty49 creator collaborations in 12 months · see the creators ›Urban Decay1,228 creator collaborations in 12 months · see the creators ›Valentino Beauty1,195 creator collaborations in 12 months · see the creators ›Vaseline497 creator collaborations in 12 months · see the creators ›VT Cosmetics370 creator collaborations in 12 months · see the creators ›Yepoda194 creator collaborations in 12 months · see the creators ›YesStyle963 creator collaborations in 12 months · see the creators ›YSL Beauty4,142 creator collaborations in 12 months · see the creators ›

The 100 largest of 628 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.

1. Rare Beauty@rarebeauty · 8.6M
2. bathandbodyworks@bathandbodyworks · 7.5M
3. Rhode@rhode · 4.7M
4. Glossier@glossier · 3.2M
5. Deciem (The Ordinary)@theordinary · 3M
6. jomalonelondon@jomalonelondon · 2.6M
7. Glow Recipe@glowrecipe · 2.1M
8. lelabofragrances@lelabofragrances · 2.1M
9. Drunk Elephant@drunkelephant · 2M
10. diptyque@diptyque · 1.7M
11. Caudalie@caudalie · 1.6M
12. Laneige@laneige_us · 1.6M
13. ritualscosmetics@ritualscosmetics · 1.6M
14. SkinCeuticals@skinceuticals · 1.6M
15. Tatcha@tatcha · 1.4M
16. aesop@aesop · 1.4M
17. Medicube@medicube_global_official · 1.3M
18. Paula's Choice@paulaschoice · 1.3M
19. Ilia@iliabeauty · 1.2M
20. Beauty of Joseon@beautyofjoseon_official · 1.2M
21. Typology@typologyparis · 1.1M
22. L'Oreal Beauty Tech@lorealgroupe · 919K
23. Bubble Skincare@bubble · 894K
24. taniabulhoes@taniabulhoes · 871K
25. Kosas@kosas · 865K
26. Merit Beauty@merit · 856K
27. elemis@elemis · 835K
28. Jones Road Beauty@jonesroadbeauty · 810K
29. Supergoop@supergoop · 787K
30. COSRX@cosrx · 758K
31. maisonfranciskurkdjian@maisonfranciskurkdjian · 756K
32. Olehenriksen@olehenriksen · 753K
33. Skin1004@skin1004official · 750K
34. Saie@saiebeauty · 739K
35. Olive & June@oliveandjune · 736K
36. Dermalogica@dermalogica · 734K
37. Pacifica Beauty@pacificabeauty · 699K
38. RMS Beauty@rmsbeauty · 696K
39. Byoma@byoma · 688K
40. Murad@muradskincare · 672K
41. The Inkey List@theinkeylist · 636K
42. Foreo@foreo_official · 635K
43. Sunday Riley@sundayriley · 633K
44. Farmacy Beauty@farmacybeauty · 622K
45. Primally Pure@primallypure · 582K
46. Youth To The People@youthtothepeople · 564K
47. Drmtlgy@drmtlgy · 557K
48. Reale Actives @realeactives · 550K
49. Biossance@biossance · 524K
50. OSEA@oseamalibu · 516K
51. acquadiparma@acquadiparma · 514K
52. Tula Skincare@tula · 497K
53. ZO Skin Health@zoskinhealth · 496K
54. Salt & Stone@saltandstone · 484K
55. Naturium@naturium · 478K
56. Beautycounter@counterbeautyofficial · 468K
57. flamingo_estate@flamingo_estate · 452K
58. The Outset@theoutset · 439K
59. Dr. Dennis Gross@drdennisgross · 418K
60. Versed@versed · 417K
61. Augustinus Bader@augustinusbader · 408K
62. Peach & Lily@peachandlily · 406K
63. CurrentBody@currentbody · 406K
64. Nurse Jamie@nursejamiela · 405K
65. Agency by Curology@curology · 403K
66. Michael Todd Beauty@michaeltoddbeauty · 402K
67. Medik8@officialmedik8 · 394K
68. Tata Harper@tataharperskincare · 381K
69. Cocokind@cocokind · 372K
70. Bliss@bliss · 370K
71. Phlur@phlur · 361K
72. Celimax@celimax.global · 353K
73. Lumin@lumin.skin · 348K
74. Ranavat@ranavat · 344K
75. Shani Darden@shanidarden · 343K
76. Skinbetter Science@skinbetter · 337K
77. NuFACE@mynuface · 326K
78. Dr. Althea@dr.altheaglobal · 319K
79. juliettehasagun@juliettehasagun · 313K
80. True Botanicals@truebotanicals · 312K
81. EADEM@eadem.co · 311K
82. Solawave@solawave · 306K
83. Lyma@lymalife · 279K
84. Omnilux@omniluxled · 276K
85. Obagi Medical@obagimedical · 275K
86. Eminence Organic Skin Care@eminenceorganics · 274K
87. Topicals@topicals · 274K
88. Oakcha@oakcha · 274K
89. 100% PURE@100percentpure · 268K
90. Krave Beauty@kravebeauty · 262K
91. SkinMedica@skinmedica · 254K
92. Biodance@biodance_official · 252K
93. 111SKIN@111SKIN · 252K
94. LG Pra.L@lgusa · 247K
95. Kreyol Essence@kreyolessence · 247K
96. Qure Skincare@qureskincare · 246K
97. Nécessaire@necessaire · 244K
98. Volition Beauty@volitionbeauty · 242K
99. Earth Rhythm@theearthrhythm · 240K
100. Allies of Skin@alliesofskin · 231K