Brand Library · Makeup & beauty

Top creators posting about Maybelline

These are the 24 biggest creators who collaborated with @maybelline in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 4,243 creators collaborating with the brand in total.

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24creators ranked on this page

4,243creators recorded collaborating with Maybelline in 12 months

6,811collaborations recorded

Last updated 8 September 2026

1.Nikki Garcia

@nikkigarcia

Sports & Athletics

NIKKI BELLA · Bella Army · WWE HOFer · @bonitabonitawine · @thenikkiandbrieshow · @mybirdiebee · Barmageddon · TwinLove · AGTExtreme · NYTimesBest

10.1M

Followers

0.1%

Engagement

1

Collabs

Modest engagement. Bottom 18% of the 24 creators here, where the median is 0.9%.

Post categories

Sports & Athletics26%

Film & TV Commentary26%

Restaurants & Cafes & Bars8%

Food & Cooking6%

Cities

New York City4%

Atlanta2%

Countries

United States17%

Monaco1%

Audience gender

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2.Karen Sarahi Robles

@iluvsarahii

Beauty

Beauty • Running • Los Angeles · Founder @lybrelashes

6.4M

Followers

0.5%

Engagement

4

Collabs

Modest engagement. Bottom 32% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty41%

Fashion & Style15%

Travel & Adventure15%

Fitness & Workouts11%

Cities

Mexico City7%

Mykonos7%

Countries

Greece15%

United States15%

Audience gender

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3.Oprah Daily

@oprahdaily

Books & Literature

Living our best lives! · Formerly known as O, the Oprah Magazine.

3.5M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 24 creators here, where the median is 0.9%.

Post categories

Books & Literature24%

Health & Wellness22%

Film & TV Commentary17%

Travel & Adventure10%

Cities

New York City5%

Chicago2%

Countries

United States12%

Japan7%

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4.Nabela Noor Martin

@nabela

Home Decor & Interior Design

Designer, Author + Host · Founder @nabelanoorhome + @studionabelanoor · @hostedbynabela • May 20th

2.9M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 45% of the 24 creators here, where the median is 0.9%.

Post categories

Home Decor & Interior Design24%

Beauty15%

Food & Cooking13%

Fashion & Style9%

Cities

Paris9%

East Coast2%

Countries

France11%

United States2%

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5.Tira

@tirabeauty

You, More Than Anything 💌

2.8M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 24 creators here, where the median is 0.9%.

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6.Ara Bozorgian

@araqueenbae

Luxury Fashion & Accessories

Persian Born Canadian Grown · Chemical Engineer | Content Creator · 🌴Miami 🌾 Alberta

2.5M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 24 creators here, where the median is 0.9%.

Post categories

Luxury Fashion & Accessories19%

Esports & Gaming16%

Health & Wellness9%

Beauty7%

Cities

Miami7%

Coral Gables2%

Countries

United States12%

Audience gender

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7.Hrush Achemyan

@styledbyhrush

Makeup Artist, Educator, and Co-Founder @toolboxbeautyofficial · 📩 PR:

2.2M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.

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8.Millie Court

@milliegracecourt

Film & TV Commentary

sagittarius, spicy food & fashunnn · @saith.jewellery 💍

2.1M

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 27% of the 24 creators here, where the median is 0.9%.

Post categories

Film & TV Commentary30%

Travel & Adventure20%

Beauty10%

Food & Cooking10%

Cities

Marbella5%

Countries

Spain5%

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9.Zara McDermott

@zara_mcdermott

Beauty

TV presenter & documentary maker @bbciplayer @bbcthree · @refugecharity ambassador

2M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 45% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty27%

Fashion & Style24%

Travel & Adventure12%

Film & TV Commentary9%

Cities

Bangkok6%

Las Vegas3%

Countries

Thailand15%

United States6%

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10.Cc Clarke

@ccclarke

Beauty

Soul-led singer-songwriter ✨🫀🪐🙏🏼🧚🏼 · Music, Mindset & Beauty Partnerships - · Debut EP loading ❤️‍🔥

2M

Followers

0.1%

Engagement

3

Collabs

Low engagement. Bottom 14% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty40%

Music & Singing19%

Parenting & Family Life8%

Fashion & Style6%

Cities

Glastonbury3%

Hertfordshire2%

Countries

United Kingdom8%

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11.Thuy Le

@xthuyle

Parenting & Family Life

Makeup, Mindset, Motherhood + Maison💕 · Follow for skincare tips & building a business · London UK🇬🇧 · Weekly vlogs ⬇️

1.9M

Followers

0.6%

Engagement

4

Collabs

Average engagement. Bottom 41% of the 24 creators here, where the median is 0.9%.

Post categories

Parenting & Family Life39%

Beauty36%

Fashion & Style5%

Personal Development & Motivation5%

Cities

London3%

Shanghai3%

Countries

Vietnam4%

China3%

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12.Sophie Hannah

@sophiehannah

Parenting & Family Life

here to help you show up as your boldest self · beauty • style • motherhood • healing · come bts → @lifewithsophiehannah · 🎙️ join: Her Space ✨ ↓

1.7M

Followers

0.3%

Engagement

2

Collabs

Modest engagement. Bottom 27% of the 24 creators here, where the median is 0.9%.

Post categories

Parenting & Family Life49%

Beauty20%

Fashion & Style10%

Travel & Adventure9%

Cities

Stockholm7%

London4%

Countries

Sweden8%

United Kingdom5%

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13.Daniel Coffman

@thedanielcoffman

Music & Singing

Usually singing in a mirror · Partnerships · Los Angeles, CA

1.6M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 36% of the 24 creators here, where the median is 0.9%.

Post categories

Music & Singing15%

Comedy & Humor14%

Film & TV Commentary8%

Art & Illustration5%

Cities

Bucharest1%

Joshua Tree1%

Countries

United States5%

Romania3%

Audience gender

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14.Liv Shine

@livshine_

Beauty

Founder of @cclaagency · All things Beauty · Former orthodox · Malibu mom📍LA · Collaboration and Inquiries /

1.6M

Followers

1.4%

Engagement

1

Collabs

Strong engagement. Top 23% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty35%

Fashion & Style24%

Personal Development & Motivation7%

Photography & Videography6%

Cities

Hawaii2%

Maui2%

Countries

United States7%

Brazil2%

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15.Elisa Liistro

@elisaliistro

💁🏼‍♀️Fashion & Beauty tips✨ · 🌍Around the World · 📸Travel & life style · 📍Torino (Italy) · 📺Tv @alpmgmt

1.6M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.

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16.Tay Lautner

@taylautner

Health & Wellness

💍 @taylorlautner / 🐶🐶 @remandlil · 🧠 mental health advocate /👩🏼‍⚕️RN · 🍋 @lemonsbytay /🎙@thesqueeze · tiktok - mrstaylautner

1.5M

Followers

36.8%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 24 creators here, where the median is 0.9%.

Post categories

Health & Wellness21%

Parenting & Family Life18%

Film & TV Commentary13%

Personal Development & Motivation10%

Cities

New York3%

Pacific Palisades3%

Countries

United States5%

California3%

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17.Elle Edwards

@livefitelle

Beauty

Wellness, beauty, travel + London life 🤍 · @ghostlifestyle & @nvgtn code: ELLE · Creative Agency @margandmae · Law Graduate + Certified Trainer 📃

1.5M

Followers

0.6%

Engagement

2

Collabs

Modest engagement. Bottom 36% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty47%

Travel & Adventure14%

Fitness & Workouts13%

Fashion & Style10%

Cities

London27%

Cannes5%

Countries

United Kingdom28%

Spain9%

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18.Iris Kendall

@iriskendall

Beauty

WME: · Brillstein:

1.5M

Followers

2.8%

Engagement

1

Collabs

Strong engagement. Top 14% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty28%

Fashion & Style18%

Local Things to Do8%

Photography & Videography8%

Cities

California3%

Countries

United States3%

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19.Jenna Johnson Chmerkovskiy

@jennajohnson

Dance & Choreography

EMMY Nominated Choreographer · DWTS Professional + 2x Mirrorball Champ 🏆 · Brand Partnerships: · PR: Align PR

1.4M

Followers

3.1%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.9%.

Post categories

Dance & Choreography21%

Parenting & Family Life14%

Beauty12%

Music & Singing12%

Cities

Orlando10%

Utah5%

Countries

United States26%

Italy2%

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20.Victoria•lyn

@victorialyn

Beauty

★ Beauty with Intention ★

1.3M

Followers

0.3%

Engagement

2

Collabs

Modest engagement. Bottom 23% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty74%

DIY & Crafts5%

Film & TV Commentary5%

Technology & Gadgets5%

Cities

Derry3%

Menlo Park3%

Countries

United States5%

Audience gender

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21.Symonne Harrison

@symonneharrison

Music & Singing

this is just my digital diary 🪩 · 📍los angeles, california · travel ~ lifestyle ~ hosting ~ and all girly things

1.3M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 50% of the 24 creators here, where the median is 0.9%.

Post categories

Music & Singing13%

Film & TV Commentary12%

Travel & Adventure11%

Beauty8%

Cities

Hawaii2%

Chicago1%

Countries

United States5%

Italy3%

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22.Garbo Zhu

@garbo.zhu

Beauty

hot pottery mom · @tinkiu.official

1.3M

Followers

2.1%

Engagement

1

Collabs

Strong engagement. Top 18% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty25%

Fashion & Style11%

Local Things to Do9%

Parenting & Family Life7%

Cities

New York6%

New York City6%

Countries

United States14%

Canada1%

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23.Maureen Wroblewitz

@mauwrob

Beauty

🇵🇭🇩🇪 | based in NYC/ LA · @nomadmgmt · 🎥 Luber Roklin

1.3M

Followers

0.0%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty29%

Food & Cooking18%

Photography & Videography18%

Fitness & Workouts12%

Cities

New York City18%

New York12%

Countries

United States35%

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24.Nancy

@lilbignanc.fit

Fitness & Workouts

@myprotein code LILBIG · 💌 📍LA

1.3M

Followers

1.0%

Engagement

2

Collabs

Average engagement. Top 36% of the 24 creators here, where the median is 0.9%.

Post categories

Fitness & Workouts35%

Beauty12%

Personal Development & Motivation12%

Food & Cooking10%

Cities

Hawaii2%

Hue2%

Countries

United States2%

Vietnam2%

Audience gender

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Want to see what their Maybelline content actually looks like?

See Maybelline content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @maybelline over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Maybelline is a trademark of its owner. Sup is not affiliated with or endorsed by Maybelline. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Maybelline creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated 8 September 2026

Measure	On this page	The wider data set
Creators listedThe 24 with the largest audiences. Ranked 7 of 42 brands in the library by creator count.	24	4,243 recorded collaborating with @maybelline in 12 months
Their collaborations	37	6,811 collaborations recorded in 12 months
Median followers	1.6M	1.4M across all 42 brand pages
Median engagement rate	0.9%	0.9% across all 42 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme	1.5	1.6 across all 4,243 creators

Download 24 creators (CSV)Get all 4,243 creators who collaborated with @maybelline ›

Free to use and republish with credit to sup.co. How we measure ›

FAQ

Maybelline and creators: common questions

Yes. We have recorded 4,243 creators collaborating with Maybelline, across 6,811 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Maybelline content examples page.

The largest accounts collaborating with Maybelline include @nikkigarcia, @iluvsarahii, @oprahdaily, @nabela, @tirabeauty and @araqueenbae. The most frequent is @iluvsarahii, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.6M followers and the average engagement rate is 2.5%.

No. We are not connected to Maybelline and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Maybelline and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Beauty creators by place:

US 40 UK 62 Canadian 40 Australian 40 Irish 40 New York 40 Los Angeles 40 London 40 Miami 40 Toronto 40 Atlanta 40 Dallas 40

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Top creators posting about Maybelline

1.Nikki Garcia

2.Karen Sarahi Robles

3.Oprah Daily

4.Nabela Noor Martin

5.Tira

6.Ara Bozorgian

7.Hrush Achemyan

8.Millie Court

9.Zara McDermott

10.Cc Clarke

Booking creators like these for Maybelline?

11.Thuy Le

12.Sophie Hannah

13.Daniel Coffman

14.Liv Shine

15.Elisa Liistro

16.Tay Lautner

17.Elle Edwards

18.Iris Kendall

19.Jenna Johnson Chmerkovskiy

20.Victoria•lyn

Booking creators like these for Maybelline?

21.Symonne Harrison

22.Garbo Zhu

23.Maureen Wroblewitz

24.Nancy

How this page is built

Download the Maybelline creator data

Maybelline and creators: common questions

Does Maybelline work with creators?

Which creators post about Maybelline?

What size of creator does Maybelline attract?

Is this page affiliated with Maybelline?

How is this measured?

Scaling your creator program?