Category
We track 115 makeup brands and the creators posting about them. The creators who post about this category sit in beauty, with 28 ranked lists by country and city. 27 of the brands have a published page with real creator data.
The 6 largest beauty creators in the US, from Top Beauty Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.
nyc
21.2M
Followers
0.0%
Engagement
359K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 NYC Persian girl · TikTok & X: elnaz_golrokh
10.1M
Followers
0.9%
Engagement
2.9M
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR
4.2M
Followers
0.5%
Engagement
247K
Avg views
Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Francisco · 👇🏼Follow my lifestyle/travel blog · @sadaf_beauty_diary
4.1M
Followers
1.8%
Engagement
1.5M
Avg views
Average engagement. Top 30% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›founder @hometownvintageshop · milky toners @volitionbeauty 🍨 · my homes @thecottagepalace
4.1M
Followers
0.1%
Engagement
77K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)
3.2M
Followers
0.8%
Engagement
495K
Avg views
Average engagement. Bottom 43% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›All beauty lists:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Toronto 40Atlanta 40Dallas 40Houston 40Chicago 40Washington 40San Francisco 40Austin 40Orlando 39Nashville 35San Diego 27Philadelphia 28Vancouver 34Boston 29Las Vegas 27Sydney 31Seattle 25
Anastasia Beverly Hills1,750 creator collaborations in 12 months · see the creators ›
Benefit Cosmetics1,328 creator collaborations in 12 months · see the creators ›
ColourPop912 creator collaborations in 12 months · see the creators ›
CoverGirl756 creator collaborations in 12 months · see the creators ›
Fenty Beauty2,919 creator collaborations in 12 months · see the creators ›
Flower Knows205 creator collaborations in 12 months · see the creators ›
Glossier987 creator collaborations in 12 months · see the creators ›
Huda Beauty4,372 creator collaborations in 12 months · see the creators ›
KIKO Milano703 creator collaborations in 12 months · see the creators ›
Kylie Cosmetics1,141 creator collaborations in 12 months · see the creators ›
Laura Geller176 creator collaborations in 12 months · see the creators ›
MAC Cosmetics2,180 creator collaborations in 12 months · see the creators ›
Makeup by Mario2,087 creator collaborations in 12 months · see the creators ›
Maybelline4,243 creator collaborations in 12 months · see the creators ›
Merit1,823 creator collaborations in 12 months · see the creators ›
Milk Makeup915 creator collaborations in 12 months · see the creators ›
Morphe1,865 creator collaborations in 12 months · see the creators ›
NARS2,424 creator collaborations in 12 months · see the creators ›
NYX Cosmetics2,641 creator collaborations in 12 months · see the creators ›
Patrick Ta1,435 creator collaborations in 12 months · see the creators ›
Rare Beauty3,529 creator collaborations in 12 months · see the creators ›
Refy944 creator collaborations in 12 months · see the creators ›
SHEGLAM610 creator collaborations in 12 months · see the creators ›
Tarte1,422 creator collaborations in 12 months · see the creators ›
TIRTIR505 creator collaborations in 12 months · see the creators ›
Too Faced1,256 creator collaborations in 12 months · see the creators ›
Urban Decay1,228 creator collaborations in 12 months · see the creators ›100 of the 115 tracked brands. Brands whose Instagram following we hold come first, largest first, and the rest follow in A to Z order. Tracked means creators post about them; it is not a relationship with Sup.
The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Health & Beauty. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.
These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.
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