Brand Library · Makeup & beauty
These are the 24 biggest creators who collaborated with @essence_cosmetics in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 602 creators collaborating with the brand in total.
6.3M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
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❥ Los Angeles · ❥ Podcast @foolcoveragepodcast · ❥ TikTok: Laura88lee
1.8M
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 40% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Makeup|Fashion|Lifestyle
920K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›I post what we're all thinking... · Biz:
864K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 20% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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1🙋♀️ can change🌏 · Sonam @sitara.entertainment · @motmodels · LLB KCL · LLM LPC ULaw · MA IPS KCL · TedxSpeaker · www.elenafernandes.com
836K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›❤︎ nyc · @FashionNovaCurve
742K
Followers
—
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›+ Marseille - Paris · + Mode, Lifestyle & Dev perso
636K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 20 creators here with a rate, where the median is 0.7%.
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@thtgrldiaries 🧁 LA ♡
617K
Followers
7.4%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup. You’re about to love it! 📍🇺🇸 CALI · Founder @ayeurabeauty
557K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 50% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›This is what we’re having for dinner 🤲🏻 · ♥️ 1M+ on TikTok
498K
Followers
10.0%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
✨Your resourceful friend for everyday life✨ · Fresh Finds • Organization • Life Hacks · 🇺🇸 SoCal 📦 PR & Collabs Welcome
464K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 30% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC/LA 🏳️🌈
464K
Followers
5.0%
Engagement
1
Collabs
Strong engagement. Top 15% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Making life easier for busy women⏱️ · mom hacks • deals • travel • easy meals • beauty · 📍Northern Virginia | My Faves👇
387K
Followers
2.1%
Engagement
2
Collabs
Average engagement. Top 35% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🧿 model✨📍LA/NY · body neutrality og ♉️ · 🎥 beauty and hair science with Dana 👩🔬 · funniest person you know 💅 · shop my faves etc ⬇️
384K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 15% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Los Angeles, CA · TikTok: Jackiie_Vanityy
361K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
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welcome my divas & divos · biz: · lifestyle + comedy | 5M+ on TikTok
360K
Followers
4.5%
Engagement
1
Collabs
Strong engagement. Top 20% of the 20 creators here with a rate, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
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outfits | fashiontips | beauty | UGC · collabs: · 📍España
355K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 25% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›just a girlie obsessed with sharing all things beauty · Sephorauk - HAN20SEPHORA · Stylevana - INF10HANS · UK📍 💌 · mgmt @thebloggeragent
350K
Followers
—
Engagement
2
Collabs
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›💌DM for Promo/Collab · TikTok (800k+) · Amazon storefront👇🏼✨
349K
Followers
—
Engagement
3
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 | 𝐅𝐨𝐨𝐝 | 𝐆𝐫𝐚𝐭𝐢𝐭𝐮𝐝𝐞 · New Orleans, LA · @trendmanagement · Links + sources 👇🏽
318K
Followers
1.6%
Engagement
1
Collabs
Average engagement. Top 40% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Hi Beauties I’m Riya! 🇮🇳🇺🇸🧿 · DALLAS, TX📍 · #dallasinfluencer#dallascontentcreator
314K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 45% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Your favorite cauliflower ✨ · Brand inquiries: · Harp inquiries:
308K
Followers
3.0%
Engagement
1
Collabs
Strong engagement. Top 25% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🪞Makeup lover | content creator · 💌PR/collab · 📍Based in The Netherlands 🇳🇱
304K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Hey, you found me :) · 📍NYC · Beauty, Lifestyle, Travel🇵🇷 · Pro MUA & Model · @victorialaurenartistry
280K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 20 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their essence content actually looks like?
See essence content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @essence_cosmetics over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
essence is a trademark of its owner. Sup is not affiliated with or endorsed by essence. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 257 of 567 brands in the library by creator count. | 24 | 602 recorded collaborating with @essence_cosmetics in 12 months |
| Their collaborations | 28 | 832 collaborations recorded in 12 months |
| Median followers | 426K | 728K across all 567 brand pages |
| Median engagement rate | 0.7% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.2 | 1.4 across all 602 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 602 creators collaborating with essence, across 832 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the essence content examples page.
The largest accounts collaborating with essence include @ttlyteala, @larlarlee, @j_make_up, @taliaperezofficial, @elenarmf and @pinkbesos_. The most frequent is @glambby_, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 63% are mid-tier creators (100,000 to 500,000) and 38% are macro creators (500,000 and above). The median has 426K followers and the median engagement rate is 0.7%.
No. We are not connected to essence and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at essence and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Makeup 115 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like essence:
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& Other Stories1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAcne StudiosAdidasAdobeAelfric EdenAerieAesopAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAMC TheatresAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArketArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLB&MBAGGUBalenciagaBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBaubleBarBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBirkenstockBlank StreetBloom BooksBloom NutritionBMWBobbi BrownboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurberryBurgaBurger KingByomaByredoCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCartierCasetifyCaudalieCelimaxCelineCelsiusCeraVeCetaphilChanelChanel BeautyCharles & KeithCharlotte TilburyChewyChick-fil-AChili'sChloéChobaniChristian LouboutinCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColor WowColourPopComfrtCommenseConverseCOSCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCurrentBodyCVSd'AlbaDamson MadderDanessa Myricks BeautyDaniel WellingtonDellDelta Air LinesDeMellierDepopDFYNEDIBS BeautyDieselDillard'sDiorDior BeautyDiptyqueDisneyDisney ParksDISSHDJIDoenDolce VitaDolce&GabbanaDollar TreeDoorDashDoveDr. MartensDr.AltheaDrunk ElephantDunelmDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEmi JayeosEquinoxErewhonEstée LauderEtsyEveredenEvry JewelsExpediaExpressFabFitFunFableticsFanaticsFantaFarm RioFarmasiFashion NovaFendiFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFP MovementFree PeopleFruit RiotFujifilm XG FuelGANNIGapGarageGarminGarnierGentle MonsterGetYourGuideGisouGivenchy BeautyGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGrazaGucciGucci BeautyGuerlainGuessGymsharkH-E-BH&MHalaraHarperCollinsHaruharu WonderHaus LabsHeadoutHello MollyHelloFreshHerbalifeHermèsHiggsfield AIHiltonHobby LobbyHOKAHollisterHomeGoodsHot TopicHourglassHouse of CBHuda BeautyHuelHyattHydroJugHYROXIKEAILIAIn-N-OutinnisfreeInsta360IPSYIsntreeIT CosmeticsJ.CrewJacquemusJaded LondonJBLJeepJellycatJimmy ChooJimmy FairlyJo Malone LondonJohn LewisJolieJumisoJuvia's PlaceJW PEIK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKithKitschKlookKohl'sKosasKrogerKSECRETKylie CosmeticsL.L.BeanL'OccitaneL'Oréal ParisL'Oréal ProfessionnelLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLaura MercierLe LaboLegionLEGOLemmeLevi'sLewkinLibro.fmLidlLionessLiquid DeathLiquid I.V.Live NationLMNTLOEWELogitechLola BlanketsLongchampLouis VuittonLoveShackFancyLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMadewellMaison MargielaMake Up For EverMakeup by MarioMangoMarc JacobsMarks & SpencerMarriott BonvoyMarshallsMarvelMassimo DuttiMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMeshkiMichael KorsMichaels StoresMicrosoftMilaniMilk MakeupMinisoMiu MiumixsoonMomcozyMonday SwimwearMonster EnergyMorpheMrs. Meyer'sMuglerMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNew LookNextNFLNikeNinjaNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungONE/SIZEOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPhilosophyPHLURPinterestPixi BeautyPlayStationPokémonPolènePoppiPopUp BagelsPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPull&BearPumaPurito SeoulQuincer.e.m. beautyRalph LaurenRalph's CoffeeRare BeautyRay-BanRay-Ban MetaRazerRed BullRedkenReformationRefyRent the RunwayRevolutRevolution MakeupRevolveRhodeRimmel LondonRitualsRiver IslandRogersRunnaRYSERYZESacheuSaieSainsbury'sSaint LaurentSalomonSalt & StoneSaltairSam's ClubSamsungSandroSatisfySauconySavage X FentySeatGeekSelfridgesSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShiseidoShokzShopifySiete FoodsSimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteSproutsStanleyStarbucksStaudSteve MaddenStradivariusStravaStyleKoreanSummer FridaysSupergoop!SwarovskiTargetTarteTatchaTecovasTelusTemuTescoTeslaThayersThe Frankie ShopThe Home DepotThe North FaceThe OrdinaryThorneTiffany & Co.TIRTIRTJ MaxxTK MaxxTom FordToo FacedTopicalsTopshopTorridTorridenTory BurchTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTu ClothingTubby ToddTubiTYMOUberUGGUlta BeautyUnder ArmourUniqloUniversal OrlandoUrban DecayUrban OutfittersVacationValentinoValentino BeautyVansVaselineVersaceVevorViatorVichyVictoria's SecretVictoria's Secret PINKVintedVirgin VoyagesVivrelleVT CosmeticsVuoriWalmartWayfairWestman AtelierWhatnotWhite FoxWhole FoodsWHOOPWindsorWWEYepodaYesStyleYETIYoungLAYouth To The PeopleYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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