Brand Library · Makeup & beauty

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Top influencers and creators posting about Morphe

These are the 24 biggest creators who collaborated with @morphebrushes in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,865 creators collaborating with the brand in total.

24creators ranked on this page
1,865creators recorded collaborating with Morphe in 12 months
3,092collaborations recorded
Last updated
Plastique Tiara profile photo

1.Plastique Tiara

@plastiquetiara
Beauty

👩🏽‍🦳 @plastiquebeauty

5M

Followers

4.5%

Engagement

1

Collabs

Exceptional engagement. Top 10% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Beauty67%
ASMR & Relaxation8%
DIY & Crafts8%
Fashion & Style8%

Cities

Alba8%

Audience gender

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Aditya Madiraju profile photo

2.Aditya Madiraju

@adityamadiraju
Beauty

New Jersey, US · Makeup Nerd • Sephora Squad Mentor 2025 🏳️‍🌈

2.9M

Followers

1.6%

Engagement

1

Collabs

Average engagement. Top 30% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Beauty89%
Food & Cooking5%
Personal Development & Motivation5%

Audience gender

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Los Angeles 🌴☀️ · Represented by PRTNRS · For Bookings Email:

2.7M

Followers

2.6%

Engagement

1

Collabs

Strong engagement. Top 15% of the 20 creators here with a rate, where the median is 0.8%.

Audience gender

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Leilani Green profile photo

4.Leilani Green

@leilanigreen
Beauty

♡ art but on the face · FORBES 30 UNDER 30 2026 · FORBES TOP 50 CREATORS: FASHION 50 · ♡ BUSINESS: · ♡ all of my links 🔗

2.4M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 50% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Beauty76%
Personal Development & Motivation10%
Business & Entrepreneurship5%
Fashion & Style5%

Cities

New York City5%

Audience gender

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China Johnson profile photo

5.China Johnson

@madechinajay

SKINCARE | BEAUTY 👑

2.3M

Followers

2.3%

Engagement

1

Collabs

Strong engagement. Top 25% of the 20 creators here with a rate, where the median is 0.8%.

Audience gender

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Mimi Choi profile photo

6.Mimi Choi

@mimles
Beauty

徐 婕 🦋 · Upcoming Masterclasses👇🏼

2.2M

Followers

1.1%

Engagement

6

Collabs

Average engagement. Top 45% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Beauty75%
Art & Illustration13%
Parenting & Family Life6%
Sports & Athletics6%

Cities

Luxembourg6%
Luxembourg City6%

Countries

Luxembourg67%
France17%

Audience gender

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Sophie Hannah profile photo

7.Sophie Hannah

@sophiehannah

here to help you show up as your boldest self · beauty • style • motherhood • healing · come bts → @lifewithsophiehannah · 🎙️ join: Her Space ✨ ↓

1.7M

Followers

0.3%

Engagement

5

Collabs

Modest engagement. Bottom 25% of the 20 creators here with a rate, where the median is 0.8%.

Audience gender

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Liv Shine profile photo

8.Liv Shine

@livshine_
Beauty

Founder of @cclaagency · All things Beauty · Former orthodox · Malibu mom📍LA · Collaboration and Inquiries /

1.6M

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 40% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Beauty35%
Fashion & Style24%
Personal Development & Motivation7%
Photography & Videography6%

Cities

Maui2%
New York City2%

Countries

United States80%
Brazil20%

Audience gender

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#1 Live Fitness Coach for Women profile photo

9.#1 Live Fitness Coach for Women

@fabiana_ferrarini
Fitness & Workouts

#1 Live Fitness Coach · Helping Women Rebuild Their Confidence · Founder of @queenwarriorstv

1.5M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Fitness & Workouts43%
Health & Wellness14%
Personal Development & Motivation14%
Beauty7%

Cities

Tulum7%

Audience gender

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Victoria•lyn profile photo

10.Victoria•lyn

@victorialyn
Beauty

★ Beauty with Intention ★

1.3M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 20% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Beauty74%
DIY & Crafts5%
Film & TV Commentary5%
Technology & Gadgets5%

Cities

Derry3%
Menlo Park3%

Audience gender

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Sonya Esman profile photo

11.Sonya Esman

@sonyaesman
Fashion & Style

fashion model youtuber & human ❀ · 📍Los Angeles · 📧mail: · personal:

1.3M

Followers

0.4%

Engagement

3

Collabs

Modest engagement. Bottom 35% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Fashion & Style43%
Beauty29%
Photography & Videography29%

Cities

Los Angeles14%

Audience gender

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Anna OBrien, confidence queen. profile photo

12.Anna OBrien, confidence queen.

@glitterandlazers
Fashion & Style

Finding joy in everyday life. · Hiker. World Traveler. Strong AF. · 💪🏼 @vikingprincesslifts · Co-Host @themedicaldetectivespodcast · 📍 Austin

1.2M

Followers

0.3%

Engagement

2

Collabs

Modest engagement. Bottom 15% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Fashion & Style22%
Travel & Adventure17%
Fitness & Workouts15%
Health & Wellness13%

Cities

Taos9%
Austin4%

Countries

United States100%

Audience gender

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Madelynne Mulligan profile photo

13.Madelynne Mulligan

@maddie.east
Fashion & Style

1.2M

Followers

0.5%

Engagement

1

Collabs

Average engagement. Bottom 40% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Fashion & Style35%
Beauty20%
Health & Wellness12%
Photography & Videography6%

Cities

Los Angeles2%
New York2%

Audience gender

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Kendra Hernandez profile photo

14.Kendra Hernandez

@kissedbyken
Weddings & Events

📍nyc · motherhood, beauty, fashion & everyday moments ✨

1.1M

Followers

—

Engagement

2

Collabs

Post categories

Weddings & Events16%
Beauty14%
Parenting & Family Life14%
Fashion & Style13%

Cities

New York City24%
Honolulu4%

Countries

United States100%

Audience gender

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Geena Hunt 🦋 profile photo

15.Geena Hunt 🦋

@geena.hunt
Beauty

TikTok: geenahunt 👩🏻‍🦰 · YouTube: Geena Hunt

955K

Followers

7.1%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Beauty90%
Fashion & Style10%

Cities

Cornwall10%

Audience gender

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Lauren Kettering profile photo

16.Lauren Kettering

@laurenkettering
Fashion & Style

@loloslifestylee

939K

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style44%
Food & Cooking11%
Health & Wellness11%
Restaurants & Cafes & Bars11%

Cities

Carlsbad11%
Newport Beach11%

Audience gender

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Georgia Tremlin profile photo

17.Georgia Tremlin

@georgiatremlin
Parenting & Family Life

ONLY ACCOUNT · Mum to Winnie ♥️ · 📍Uk based · @komi.talent 💌

928K

Followers

—

Engagement

1

Collabs

Post categories

Parenting & Family Life67%
Kids & Toys15%
Beauty8%
Comedy & Humor3%

Cities

Oxford3%

Countries

United Kingdom83%
Italy17%

Audience gender

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jewelswithjules • julia hackman chafé profile photo

18.jewelswithjules • julia hackman chafé

@juliachafe
Luxury Fashion & Accessories

🌈 Jewels, lifestyle, mommy tings · 💎 NYC Jewelry Designer @shopjuliachafe & Former Gem Girl @intercolorusa

913K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 10% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Luxury Fashion & Accessories38%
Parenting & Family Life16%
Fashion & Style11%
Food & Cooking8%

Cities

Cannes7%
Mumbai1%

Countries

France48%
India36%

Audience gender

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Daisy Kent profile photo

19.Daisy Kent

@daisyykent
Weddings & Events

Be kind to yourself 🦋 · profound hearing loss w cochlear implant🦻🏻@hearyourheart.inc · view my links!👇🏻

912K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 25% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Weddings & Events17%
Travel & Adventure14%
Beauty12%
Fashion & Style10%

Cities

Las Vegas3%
Cabo San Lucas2%

Countries

United States58%
France15%

Audience gender

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Desireé Hensley profile photo

20.Desireé Hensley

@yourstruly_thehensleys
Parenting & Family Life

📍Dallas · THE HENSLEY FAMILY · Proverbs 3:5-6 · SAHM Comedy + Family + Lifestyle · Redefining Motherhood · #cousinscanivent

804K

Followers

2.5%

Engagement

1

Collabs

Strong engagement. Top 20% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Parenting & Family Life49%
Fashion & Style10%
Comedy & Humor7%
Beauty6%

Cities

Dallas8%
Detroit3%

Countries

United States87%
Bahamas13%

Audience gender

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Maryam Maquillage profile photo

21.Maryam Maquillage

@maryamnyc
Beauty

Beauty | Nails | Life & Style · Well-mixed 🌍 immigrant. Big sister · ▶️ YT: Maryam Maquillage | TikTok: MaryamNYC

797K

Followers

0.0%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Beauty50%
Fashion & Style29%
Music & Singing6%
Travel & Adventure6%

Cities

New York6%
Barcelona3%

Countries

United States50%
Puerto Rico40%

Audience gender

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Jourdan Riane profile photo

22.Jourdan Riane

@jourdanriane
Fashion & Style

📍 LDN. LA · Model, Actor, Content Creator

776K

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style45%
Beauty22%
Home Decor & Interior Design4%
Local Things to Do4%

Cities

Los Angeles4%
New York City4%

Countries

United States63%
United Kingdom25%

Audience gender

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Cynthia Jimenez profile photo

23.Cynthia Jimenez

@cboothangcooks
Food & Cooking

Food 🍳 | Beauty | Lifestyle · Former Mental Health Therapist · LA📍CA · Brand partner | Events

775K

Followers

1.6%

Engagement

1

Collabs

Average engagement. Top 35% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Food & Cooking45%
Beauty19%
Fashion & Style5%
Nutrition & Diet5%

Cities

San Diego2%

Audience gender

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Vincent Ford profile photo

24.Vincent Ford

@vincentford
Beauty

🌟 Pro Makeup Artist | Lover of all things makeup 💄 · 🔍 Sharing top makeup & skin hacks! · 👀 Transform your look with me · 📍London | @carenagency

765K

Followers

0.6%

Engagement

2

Collabs

Average engagement. Bottom 45% of the 20 creators here with a rate, where the median is 0.8%.

Post categories

Beauty100%

Cities

Mumbai3%

Audience gender

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How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @morphebrushes over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Morphe is a trademark of its owner. Sup is not affiliated with or endorsed by Morphe. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Morphe creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 57 of 418 brands in the library by creator count.241,865 recorded collaborating with @morphebrushes in 12 months
Their collaborations393,092 collaborations recorded in 12 months
Median followers1.2M702K across all 418 brand pages
Median engagement rate0.8%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.61.7 across all 1,865 creators

FAQ

Morphe and creators: common questions

Yes. We have recorded 1,865 creators collaborating with Morphe, across 3,092 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Morphe content examples page.

The largest accounts collaborating with Morphe include @plastiquetiara, @adityamadiraju, @makeupbyariel, @leilanigreen, @madechinajay and @mimles. The most frequent is @mimles, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.2M followers and the median engagement rate is 0.8%.

No. We are not connected to Morphe and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Morphe and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Morphe work with creators?

Yes. We have recorded 1,865 creators collaborating with Morphe, across 3,092 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Morphe content examples page.

Which creators post about Morphe?

The largest accounts collaborating with Morphe include @plastiquetiara, @adityamadiraju, @makeupbyariel, @leilanigreen, @madechinajay and @mimles. The most frequent is @mimles, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Morphe attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.2M followers and the median engagement rate is 0.8%.

Is this page affiliated with Morphe?

No. We are not connected to Morphe and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Morphe and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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