Brand Library · Makeup & beauty

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Top creators posting about NYX Cosmetics

These are the 24 biggest creators who collaborated with @nyxcosmetics in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 2,641 creators collaborating with the brand in total.

24creators ranked on this page
2,641creators recorded collaborating with NYX Cosmetics in 12 months
4,227collaborations recorded
Last updated
Karen Sarahi Robles profile photo

1.Karen Sarahi Robles

@iluvsarahii
Beauty

Beauty • Running • Los Angeles · Founder @lybrelashes

6.4M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty41%
Fashion & Style15%
Travel & Adventure15%
Fitness & Workouts11%

Cities

Mexico City7%
Mykonos7%

Countries

Greece15%
United States15%

Audience gender

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Andrea Espada profile photo

2.Andrea Espada

@andreaespadatv
Beauty

Fashion | Makeup | Joyful Family Moments · Proud Mom of 3 Angels

6.1M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty23%
Fashion & Style23%
Parenting & Family Life23%
Health & Wellness8%

Audience gender

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Nabela Noor Martin profile photo

3.Nabela Noor Martin

@nabela
Home Decor & Interior Design

Designer, Author + Host · Founder @nabelanoorhome + @studionabelanoor · @hostedbynabela • May 20th

2.9M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 39% of the 24 creators here, where the median is 0.6%.

Post categories

Home Decor & Interior Design24%
Beauty15%
Food & Cooking13%
Fashion & Style9%

Cities

Paris9%
East Coast2%

Countries

France11%
United States2%

Audience gender

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Ariel profile photo

4.Ariel

@makeupbyariel
Fashion & Style

Los Angeles 🌴☀️ · Represented by PRTNRS · For Bookings Email:

2.7M

Followers

2.6%

Engagement

1

Collabs

Strong engagement. Top 22% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style41%
Beauty21%
Travel & Adventure10%
Music & Singing8%

Cities

Los Angeles8%
New York City5%

Countries

United States21%

Audience gender

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Olandria profile photo

5.Olandria

@olandria
Beauty

#BamaBarbie | Proverbs 31:25

2.6M

Followers

18.9%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty21%
Personal Development & Motivation11%
Restaurants & Cafes & Bars11%
Sports & Athletics11%

Cities

Alabama5%
Cannes5%

Countries

France5%
Nigeria5%

Audience gender

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Alina profile photo

6.Alina

@makeupbyalinna
Beauty

🇨🇦Toronto MUA · 📧for Collabs and MUA inquiries : · TikTok: Makeupbyalinnaa

2.4M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 13% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty92%
Fashion & Style8%

Cities

Miami8%

Countries

Thailand8%
United States8%

Audience gender

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Mimi Choi profile photo

7.Mimi Choi

@mimles
Beauty

徐 婕 🦋 · Upcoming Masterclasses👇🏼

2.2M

Followers

1.1%

Engagement

8

Collabs

Average engagement. Top 26% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty70%
Art & Illustration10%
Parenting & Family Life10%
Sports & Athletics10%

Cities

Luxembourg10%
Paris10%

Countries

France10%

Audience gender

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Zara McDermott profile photo

8.Zara McDermott

@zara_mcdermott
Beauty

TV presenter & documentary maker @bbciplayer @bbcthree · @refugecharity ambassador

2M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 39% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty27%
Fashion & Style24%
Travel & Adventure12%
Film & TV Commentary9%

Cities

Bangkok6%
Las Vegas3%

Countries

Thailand15%
United States6%

Audience gender

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Thuy Le profile photo

9.Thuy Le

@xthuyle
Parenting & Family Life

Makeup, Mindset, Motherhood + Maison💕 · Follow for skincare tips & building a business · London UK🇬🇧 · Weekly vlogs ⬇️

1.9M

Followers

0.6%

Engagement

1

Collabs

Average engagement. Top 48% of the 24 creators here, where the median is 0.6%.

Post categories

Parenting & Family Life39%
Beauty36%
Fashion & Style5%
Personal Development & Motivation5%

Cities

London3%
Shanghai3%

Countries

Vietnam4%
China3%

Audience gender

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Laura Lee profile photo

10.Laura Lee

@larlarlee
Beauty

❥ Los Angeles · ❥ Founder: @minimla · ❥ Podcast @foolcoveragepodcast · ❥ TikTok: Laura88lee

1.8M

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty28%
Comedy & Humor10%
Fashion & Style7%
Fitness & Workouts7%

Cities

Lake Tahoe7%
Destin3%

Countries

United States10%
Florida3%

Audience gender

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Candy Lover profile photo

11.Candy Lover

@candylover89
Beauty

Cantante 🎤🇵🇷 CEO @angelixbeauty · 📫 PO Box 7478 · Moreno Valley Ca 92552

1.8M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty22%
Fashion & Style17%
Music & Singing14%
Film & TV Commentary10%

Cities

New York3%
San Diego2%

Countries

Puerto Rico5%
United States5%

Audience gender

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Heather Sanders profile photo

12.Heather Sanders

@heathersanders_
Fashion & Style

Tik tok : Heathersanders_ · Los Angeles 🌴 · CEO,MOM,HER · @moneyfornails @sorellaboutique @officialsafetosay

1.6M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 22% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style39%
Beauty14%
Travel & Adventure7%
Home Decor & Interior Design5%

Cities

Houston5%
Nashville4%

Countries

United States9%
France5%

Audience gender

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Elle Edwards profile photo

13.Elle Edwards

@livefitelle
Beauty

Wellness, beauty, travel + London life 🤍 · @ghostlifestyle & @nvgtn code: ELLE · Creative Agency @margandmae · Law Graduate + Certified Trainer 📃

1.5M

Followers

0.6%

Engagement

2

Collabs

Average engagement. Bottom 48% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty47%
Travel & Adventure14%
Fitness & Workouts13%
Fashion & Style10%

Cities

London27%
Cannes5%

Countries

United Kingdom28%
Spain9%

Audience gender

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Denise Mercedes profile photo

14.Denise Mercedes

@denisemmercedes
Fashion & Style

Romanticizing my 30s 🤍🇩🇴 · Fashion • Flowers • Beauty • Horses 🐎 · Dressing the body I have & figuring life out

1.4M

Followers

0.5%

Engagement

2

Collabs

Modest engagement. Bottom 30% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style51%
Beauty19%
Personal Development & Motivation7%
Health & Wellness3%

Cities

London3%
Oxford3%

Countries

United Kingdom7%
United States3%

Audience gender

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Maureen Wroblewitz profile photo

15.Maureen Wroblewitz

@mauwrob
Beauty

🇵🇭🇩🇪 | based in NYC/ LA · @nomadmgmt · 🎥 Luber Roklin

1.3M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty29%
Food & Cooking18%
Photography & Videography18%
Fitness & Workouts12%

Cities

New York City18%
New York12%

Countries

United States35%

Audience gender

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Nancy profile photo

16.Nancy

@lilbignanc.fit
Fitness & Workouts

@myprotein code LILBIG · 💌 📍LA

1.3M

Followers

1.0%

Engagement

6

Collabs

Average engagement. Top 30% of the 24 creators here, where the median is 0.6%.

Post categories

Fitness & Workouts35%
Beauty12%
Personal Development & Motivation12%
Food & Cooking10%

Cities

Hawaii2%
Hue2%

Countries

United States2%
Vietnam2%

Audience gender

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Samantha Chapman Andrews profile photo

17.Samantha Chapman Andrews

@samchapman
Beauty

Beauty Expert, Makeup Artist. · NEW YOUTUBE CHANNEL · Management: @crumbagency

1.2M

Followers

0.1%

Engagement

2

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty89%
Fashion & Style7%
Health & Wellness2%
Music & Singing2%

Cities

London9%
Covent Garden2%

Countries

United Kingdom11%
Morocco2%

Audience gender

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Eman profile photo

18.Eman

@by.imanx
Beauty

Inquires: · TikTok: @by.imanx (2.8M+) · 👻 by.imanx 🎥 Youtube: byimanx

1.2M

Followers

5.0%

Engagement

4

Collabs

Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty46%
Fashion & Style15%
DIY & Crafts6%
Parenting & Family Life4%

Audience gender

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Daja profile photo

19.Daja

@dianasirokai
Fashion & Style

Blessed ✨ · @FashionNovaCurve Ambassador

1.2M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style59%
Beauty24%
Fitness & Workouts6%
Nutrition & Diet6%

Audience gender

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Lindsey Rowley profile photo

20.Lindsey Rowley

@linsmakeuplooks
Beauty

customizing my character daily 🎀 · don't think, just do!! · 📍ny

1.2M

Followers

2.8%

Engagement

3

Collabs

Strong engagement. Top 17% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty22%
Fashion & Style21%
Health & Wellness7%
Food & Cooking5%

Cities

New York City6%
Miami1%

Countries

United States8%
Texas1%

Audience gender

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Madelynne Mulligan profile photo

21.Madelynne Mulligan

@maddie.east
Fashion & Style

1.2M

Followers

0.5%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style28%
Beauty18%
Health & Wellness15%
Photography & Videography8%

Cities

Los Angeles3%
New York3%

Countries

United States8%

Audience gender

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Fer Lopez profile photo

22.Fer Lopez

@fferlopezx
Beauty

📍Texas🇺🇸 · ✨Beauty Content Creator ✨ · ⬇️MIS FAVORITOS⬇️

1.2M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 43% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty83%
Home Decor & Interior Design17%

Audience gender

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Jessie Paege profile photo

23.Jessie Paege

@jessiepaege
Beauty

i love whimsy 📍LA

1.1M

Followers

4.9%

Engagement

2

Collabs

Strong engagement. Top 13% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty28%
Fashion & Style22%
Health & Wellness11%
Music & Singing11%

Audience gender

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Nicol Concilio profile photo

24.Nicol Concilio

@nicolconcilio
Beauty

Beauty•Lifestyle•Comedy · Italian New Yorker turned LA Valley Girl · Book account: @nicolconcilioreads

1.1M

Followers

0.1%

Engagement

6

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty56%
Fashion & Style16%
Health & Wellness6%
Books & Literature3%

Cities

Los Angeles5%
New York3%

Countries

United States14%

Audience gender

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Want to see what their NYX Cosmetics content actually looks like?

See NYX Cosmetics content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @nyxcosmetics over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

NYX Cosmetics is a trademark of its owner. Sup is not affiliated with or endorsed by NYX Cosmetics. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the NYX Cosmetics creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 16 of 42 brands in the library by creator count.242,641 recorded collaborating with @nyxcosmetics in 12 months
Their collaborations504,227 collaborations recorded in 12 months
Median followers1.6M1.4M across all 42 brand pages
Median engagement rate0.6%0.9% across all 42 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme2.11.6 across all 2,641 creators

FAQ

NYX Cosmetics and creators: common questions

Yes. We have recorded 2,641 creators collaborating with NYX Cosmetics, across 4,227 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the NYX Cosmetics content examples page.

The largest accounts collaborating with NYX Cosmetics include @iluvsarahii, @andreaespadatv, @nabela, @makeupbyariel, @olandria and @makeupbyalinna. The most frequent is @mimles, with 8 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.6M followers and the average engagement rate is 1.9%.

No. We are not connected to NYX Cosmetics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at NYX Cosmetics and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does NYX Cosmetics work with creators?

Yes. We have recorded 2,641 creators collaborating with NYX Cosmetics, across 4,227 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the NYX Cosmetics content examples page.

Which creators post about NYX Cosmetics?

The largest accounts collaborating with NYX Cosmetics include @iluvsarahii, @andreaespadatv, @nabela, @makeupbyariel, @olandria and @makeupbyalinna. The most frequent is @mimles, with 8 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does NYX Cosmetics attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.6M followers and the average engagement rate is 1.9%.

Is this page affiliated with NYX Cosmetics?

No. We are not connected to NYX Cosmetics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at NYX Cosmetics and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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