Brand Library · Makeup & beauty
These are the 24 biggest creators who collaborated with @merit in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,823 creators collaborating with the brand in total.
📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)
3.2M
Followers
0.8%
Engagement
4
Collabs
Average engagement. Top 37% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›TV presenter & documentary maker @bbciplayer @bbcthree · @refugecharity ambassador
2M
Followers
1.0%
Engagement
2
Collabs
Average engagement. Top 26% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›2M
Followers
4.0%
Engagement
3
Collabs
Strong engagement. Top 11% of the 19 creators here with a rate, where the median is 0.5%.
Email: Price: Email and price are available on a strategy call.
Unlock ›lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE
1.7M
Followers
—
Engagement
2
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Designer · Creative director @highconfectionary · Podcast: WITH WHIT · YouTube: Whitney Port · ?s:
1.5M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 11% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Happily aging, sharing, fashion, beauty, yoga + conversations about mindful living✨
1.4M
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 21% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›kind people are my kind of people :) · Tall Girl on @netflix · Co Founder @devonmichaelfoundation
1.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Romanticizing my 30s 🤍🇩🇴 · Fashion • Flowers • Beauty • Horses 🐎 · Dressing the body I have & figuring life out
1.4M
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 42% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of Sweat The Style · @thefarmersmarketglobal @irl.views
1.4M
Followers
—
Engagement
4
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🕊️ Model • Founder • Lifestyle Curator · 🤍 @FashionNovaCurve · Welcome to my world ⤵︎
1.3M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Travel & Fashion & Lifestyle & Books · 📍Colorado (and sometimes a van) · Email: · Shop my jewelry collection:
1.2M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @celestial_swim · Filipina-American 🇵🇭 🇺🇸 · Fearfully & Wonderfully made 🙏🏽 ✨
1.2M
Followers
—
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›do the things that you don’t enjoy more🧚🏻 · healthy hair & skin vibes🩰
1.2M
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 42% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›@currentbody KELLYCB for 10% OFF 🛒 · 🇨🇦🏒Toronto · 🎬 Lifestyle Gen Z Content Creator · 🧖🏻♀️ Beauty | 🍋🟩 Foodie | 🦩 Model | ✈️ Travel | 📸 Photography
1.2M
Followers
0.5%
Engagement
2
Collabs
Average engagement. Bottom 47% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Your inside guide to style, culture & creativity.
1.1M
Followers
0.6%
Engagement
1
Collabs
Average engagement. Top 47% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
📍nyc · motherhood, beauty, fashion & everyday moments ✨
1.1M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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collab: · 📍 based between NY & Miami
1M
Followers
6.3%
Engagement
3
Collabs
Exceptional engagement. Top 5% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Model, Singer, Dancer, Editor💓 · Chinese/Spanish/Mexican · Agency: Fenton NY/ Photogenics LA · ELLE @ellecollections_us Ambassador
1M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›T R A V L R / R T I S T · 💼 Beauty Expert / Travel Addict / Food Lover · 💄 Makeup Book @paintedbycharly · 🖥️ PR :
1M
Followers
2.8%
Engagement
1
Collabs
Strong engagement. Top 21% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Hiiiiiii 🌞 · email me at 💌
984K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 32% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
☁️Fertility, Wellness and Whole Foods · ◽️Currently Studying Advanced Nutrition & Metabolism · 🤍Mid 30s / @relr._ · 👇🏽New ebook launching 27th of Aug…
853K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 37% of the 19 creators here with a rate, where the median is 0.5%.
Email: Price: Email and price are available on a strategy call.
Unlock ›UK’s leading fashion & lifestyle publication · @luxegen_official @sheerluxe_me @slmanofficial · @sheerluxelab @sheerluxe.usa @blushtalentmgmt
827K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Outfit ideas + lifestyle inspo · Co Founders @watthebrand · @sarahtankelellis & @philippabloom 🤍 · London, UK
804K
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 16% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
LA | Lifestyle, faith, & lots of good eats
796K
Followers
3.8%
Engagement
1
Collabs
Strong engagement. Top 16% of the 19 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Merit content actually looks like?
See Merit content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @merit over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Merit is a trademark of its owner. Sup is not affiliated with or endorsed by Merit. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 59 of 418 brands in the library by creator count. | 24 | 1,823 recorded collaborating with @merit in 12 months |
| Their collaborations | 37 | 2,790 collaborations recorded in 12 months |
| Median followers | 1.2M | 702K across all 418 brand pages |
| Median engagement rate | 0.5% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.5 across all 1,823 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 1,823 creators collaborating with Merit, across 2,790 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Merit content examples page.
The largest accounts collaborating with Merit include @herosheemaz, @zara_mcdermott, @mistyonpointe, @elainamich, @whitneyeveport and @whitehairwisdom. The most frequent is @herosheemaz, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.2M followers and the median engagement rate is 0.5%.
No. We are not connected to Merit and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Merit and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Makeup 115 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Merit:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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