Creator Directory

Top Beauty Influencers in San Diego

The 27 biggest beauty creators we track with a verified home base in San Diego, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 45 beauty creators in San Diego; these are the largest with a verified profile.

27creators ranked on this page
45+beauty creators tracked in San Diego
350Mcreators we search live for a campaign
Last updated

27 creators, ranked by audience

DiJonai Carrington✞ profile photo

1.DiJonai Carrington✞

@dijonai
San DiegoBeauty

✞ | Jesus 1st | SD☀️ | WNBA @minnesotalynx 🏀 | @stanford ‘20🌲 | @baylorwbb ‘21🐻| ♡ contact: click “email” below ⬇️

519K

Followers

8.4%

Engagement

183K

Avg views

Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty33%
Sports & Athletics14%
Music & Singing10%
Spirituality & Mindfulness10%

Cities

Indianapolis5%
Shreveport5%

Audience gender

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Raina Monét profile photo

2.Raina Monét

@rainamonet_
San DiegoBeauty

diaries of living alone & having fun 🌷 · 🎨 investor, influencer, & artist · 📍san diego, ca

120K

Followers

—

Engagement

2.1K

Avg views

Post categories

Beauty29%
Personal Development & Motivation15%
Health & Wellness12%
Travel & Adventure12%

Cities

Medellín7%

Audience gender

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Las Hawta Assad profile photo

3.Las Hawta Assad

@las_hawta
San DiegoBeauty

Makeup artist 💄 · Based in LA/SD🌴 · snapchat: laasmakeup

60K

Followers

0.5%

Engagement

160K

Avg views

Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty42%
Fashion & Style42%
Baking & Desserts8%
Local Things to Do8%

Cities

Los Angeles25%
San Diego25%

Countries

United States100%

Audience gender

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Alexandria Lee profile photo

4.Alexandria Lee

@the.alexandrialee
San DiegoBeauty

Fashion, Lifestyle, Film, Travel✨ · 📍 SF | SD | LA

59K

Followers

4.8%

Engagement

30K

Avg views

Average engagement. Top 29% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty25%
Fashion & Style19%
Education & Study Hacks13%
Home Decor & Interior Design13%

Cities

Los Angeles6%
San Francisco6%

Audience gender

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𝒦𝒶𝓇𝓁𝒶 ♡ Pink lifestyle profile photo

5.𝒦𝒶𝓇𝓁𝒶 ♡ Pink lifestyle

@missemmakarla
San DiegoBeauty

San Diego based 🎀 · Pink lifestyle 🩰 · Pr/collabs: ✉️

58K

Followers

0.1%

Engagement

3K

Avg views

Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty48%
Fashion & Style26%
Food & Cooking9%
Dance & Choreography4%

Cities

Paris17%

Audience gender

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Taylor Herrera profile photo

6.Taylor Herrera

@taylor_herrera_
San DiegoBeauty

A lucky girl ✨ beauty, hair, lifestyle · Tik tok: taylorherrerak+) · 📍San Diego & LA

51K

Followers

13.0%

Engagement

774K

Avg views

Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty45%
Fashion & Style9%
Travel & Adventure8%
Weddings & Events8%

Cities

San Diego11%
Maui5%

Countries

United States100%

Audience gender

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Ashley Hendren profile photo

7.Ashley Hendren

@deadly_777
San DiegoBeauty

Jesus ✝️🙏🏻Disney✨Beauty✨Halloween Queen🎃Foodie🌮 · Ulta Beauties c/o ‘26💖🧡 · Collabs & Events 💌 · 💍 @keokithebutcher · SD, CA ☀️🌴

49K

Followers

0.8%

Engagement

12K

Avg views

Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty61%
Fashion & Style12%
Weddings & Events9%
Local Things to Do4%

Cities

San Diego3%
Hollywood2%

Countries

United States100%

Audience gender

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Vanessa Berlín profile photo

8.Vanessa Berlín

@vaneberlin
San DiegoBeauty

✨ Aging gracefully, glowing confidently! · Beauty & wellness for women 40+ · 📍San Diego,CA · 🛍️ My curated favs ↓

30K

Followers

0.1%

Engagement

2.2K

Avg views

Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty22%
Fashion & Style11%
Health & Wellness11%
Nature & Outdoors11%

Audience gender

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Nita Gill profile photo

9.Nita Gill

@nitagill
San DiegoBeauty

@sonaajewelry · san diego | vegan

29K

Followers

—

Engagement

1.3K

Avg views

Post categories

Beauty24%
Health & Wellness12%
Fashion & Style10%
Personal Development & Motivation7%

Cities

San Diego3%
La Jolla1%

Audience gender

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Stacey Jackson • Makeup Artist • Personal Trainer profile photo

10.Stacey Jackson • Makeup Artist • Personal Trainer

@stacey.k.jackson
San DiegoBeauty

Mama To Lily Rae 🤍 · Makeup Artist - OC/SD/LA · Personal Trainer - @santamargaritatrainingfacility · ✨ welcome to my life! ✨

27K

Followers

0.3%

Engagement

2.1K

Avg views

Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty36%
Fitness & Workouts18%
Parenting & Family Life18%
Comedy & Humor9%

Cities

Las Vegas9%

Audience gender

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San Diego Makeup Artist profile photo

11.San Diego Makeup Artist

@fari_makeup
San DiegoBeauty

𝐌𝐀𝐊𝐄𝐔𝐏 𝐀𝐑𝐓𝐈𝐒𝐓 | Luxury and Modern Styles · 𝐒𝐚𝐧 𝐃𝐢𝐞𝐠𝐨 | 𝐎𝐫𝐚𝐧𝐠𝐞 𝐂𝐨𝐮𝐧𝐭𝐲| 𝐋𝐀| ✈️ · 𝗕𝗢𝗢𝗞𝗜𝗡𝗚 2026/2027 𝘊𝘭𝘪𝘤𝘬 𝘧𝘰𝘳 𝘣𝘰𝘰𝘬𝘪𝘯𝘨 Link ⤵️

25K

Followers

0.8%

Engagement

40K

Avg views

Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty83%
Weddings & Events13%

Cities

San Diego79%
Orange County63%

Countries

United States100%

Audience gender

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Issa profile photo

12.Issa

@issaalonte
San DiegoBeauty

san diego x slc

25K

Followers

3.0%

Engagement

14K

Avg views

Average engagement. Top 38% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty13%
Education & Study Hacks13%
Restaurants & Cafes & Bars9%
Fashion & Style5%

Cities

San Diego5%
Orem4%

Countries

United States100%

Audience gender

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Jenna Legaspi profile photo

13.Jenna Legaspi

@nalaumma
San DiegoBeauty

한지혜 -`♡´- · sharing things I love, as they come ✨ · san diego, ca

25K

Followers

12.6%

Engagement

4.2K

Avg views

Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty14%
Food & Cooking14%
Health & Wellness14%
Personal Development & Motivation14%

Cities

San Diego48%

Countries

United States100%

Audience gender

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Jess Smith profile photo

14.Jess Smith

@tendrehands
San DiegoBeauty

a tender regard; love · Private studio in Golden Hill, San Diego🌞 · Books closed

23K

Followers

1.6%

Engagement

6K

Avg views

Average engagement. Top 48% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty94%
Personal Development & Motivation6%

Cities

San Diego83%

Countries

United States100%

Audience gender

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Suelen Gabriela profile photo

15.Suelen Gabriela

@suelengabriela_
San DiegoBeauty

san diego

17K

Followers

—

Engagement

1.7K

Avg views

Post categories

Beauty50%
Travel & Adventure50%

Audience gender

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yasmeen profile photo

16.yasmeen

@yasmeengarcia
San DiegoBeauty

mom + wife sharing everything I love ~ outfits, makeup, home, food, laughs & more · ⭐️ San Diego ~ · 💅 @atyazzhands

16K

Followers

3.5%

Engagement

12K

Avg views

Average engagement. Top 33% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty16%
Restaurants & Cafes & Bars16%
Local Things to Do8%
Music & Singing8%

Cities

Dubai8%
Indio4%

Audience gender

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a s h l e y profile photo

17.a s h l e y

@ashleykratz
San DiegoBeauty

with good taste · san diego, ca · @martini.marketing · @nymmg · @longislandmodels.inc · @castimages · @clickmodelsreneelauren

11K

Followers

—

Engagement

4.3K

Avg views

Post categories

Beauty17%
Photography & Videography17%
Fashion & Style11%
Restaurants & Cafes & Bars11%

Cities

San Diego6%

Audience gender

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Collaboration with brands profile photo

18.Collaboration with brands

@anagorovcov
San DiegoBeauty

UGC Creator | 📩 · Skincare • Aesthetic Content · 📍Based in San Diego 🇺🇸 · @beautylab_sandiego_ - nail salon · UGC course ⬇️

10K

Followers

2.2%

Engagement

6.2K

Avg views

Average engagement. Top 43% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty58%
Travel & Adventure12%
Luxury Fashion & Accessories8%
Personal Development & Motivation8%

Cities

Maui8%
Haleakalā Summit4%

Audience gender

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Bhumi J profile photo

19.Bhumi J

@jainbhoomi21
San DiegoBeauty

Beauty & Fashion · South Asian Creator & Beauty Brand Marketer · MBA · MA Luxury @scaddotedu · 📍 San Diego - Los Angeles - New York

9.9K

Followers

0.5%

Engagement

1.7K

Avg views

Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty50%
Fashion & Style26%
Fitness & Workouts6%
Health & Wellness6%

Cities

San Diego9%
Los Angeles4%

Countries

United States91%
Australia9%

Audience gender

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Deepa Berar profile photo

20.Deepa Berar

@deepaberar
San DiegoBeauty

beauty • hair • over 50 · life gets better with age · 🇨🇦 in san diego | · links ↓

9.8K

Followers

0.2%

Engagement

1.6K

Avg views

Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty91%
Health & Wellness5%
Fitness & Workouts2%
Personal Development & Motivation2%

Cities

Los Angeles5%
San Diego2%

Audience gender

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Blaire Cocotis profile photo

21.Blaire Cocotis

@blaireeagnes
San DiegoBeauty

san diego

8.3K

Followers

—

Engagement

3.3K

Avg views

Post categories

Beauty13%
Education & Study Hacks13%
Fashion & Style13%
Fitness & Workouts13%

Cities

Joshua Tree13%

Audience gender

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Anna Volcho profile photo

22.Anna Volcho

@ann.apriil
San DiegoBeauty

haircare + beauty content🪽 · trusted by dove, d’Alba, obagi · MY HAIR GUIDE👇🏻✨

7.5K

Followers

1.1%

Engagement

48K

Avg views

Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty93%
Photography & Videography7%

Audience gender

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Britt profile photo

23.Britt

@jusbtv.beauty
San DiegoBeauty

Britt 💕 SD/LA 🌴 · ✨ Hair • Beauty • Wellness • DIY · Helping the girls glow… inside & out ✨ · AKA @jusbtv

7K

Followers

1.5%

Engagement

7.3K

Avg views

Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty43%
DIY & Crafts14%
Fitness & Workouts14%
Fashion & Style7%

Audience gender

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Audience gender breakdown is available on a strategy call.

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esther profile photo

24.esther

@sarangesther
San DiegoBeauty

documenting life while figuring it out 🫶🏼 · 30s girly romanticizing + healing // san diego · pr/collabs: · 📷 @sarangstories.co

6.7K

Followers

9.3%

Engagement

2.8K

Avg views

Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty41%
Food & Cooking24%
Personal Development & Motivation12%
Art & Illustration6%

Cities

San Diego12%
Amsterdam6%

Audience gender

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A L Y S S A • N I C O L E profile photo

25.A L Y S S A • N I C O L E

@alyssanicolee__
San DiegoBeauty

LA 🫶🏼 SD · your beauty bestie · ✨ beauty | lifestyle | running ✨

6.4K

Followers

—

Engagement

114K

Avg views

Post categories

Beauty46%
Fitness & Workouts16%
Fashion & Style8%
Personal Development & Motivation5%

Cities

Canyon Lake3%
Los Angeles3%

Countries

United States100%

Audience gender

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Audience gender breakdown is available on a strategy call.

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San Diego❤️ hair scholar profile photo

26.San Diego❤️ hair scholar

@melmattison
San DiegoBeauty

#yourpublichairsareshowing · Blonding, Vivids, Curlies, Razorcuts · new clients welcome❤️🤸‍♂️ · 🏆 One Shot Winner · Radar Salon❤️

5.2K

Followers

1.1%

Engagement

1.4K

Avg views

Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty50%
Sports & Athletics19%
Personal Development & Motivation13%
Dance & Choreography6%

Cities

San Diego31%

Countries

United States100%

Audience gender

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ᴊᴏᴀɴɪᴇᴇᴇ profile photo

27.ᴊᴏᴀɴɪᴇᴇᴇ

@hi.joanieee
San DiegoBeauty

📍San Diego, CA · TikTok (@hi.joanieee) | 846k+ likes 🎥 · Living up to my dream 💭✨ · @thesocialcreativeclub 🤳

5.2K

Followers

8.6%

Engagement

12K

Avg views

Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 1.5%.

Post categories

Beauty32%
Restaurants & Cafes & Bars18%
Travel & Adventure16%
Food & Cooking7%

Cities

San Diego30%
Seoul6%

Countries

United States60%
South Korea11%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Want the full data on any of these creators?

Audience breakdowns, past brand work and realistic rates for beauty creators in San Diego, free on a strategy call.

How this list is built

We track at least 45 beauty creators with a verified home base in San Diego, part of our own database of tracked creators. This page lists the 27 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.

Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.

Guides for working with beauty creators

The data

Download the beauty creators in San Diego

Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.

Last updated
MeasureOn this pageThe wider data set
Creators ranked hereWe track at least 45 beauty creators in San Diego and publish the largest with a verified profile2711,056 across our published pages
Median followersBeauty in San Diego vs all 11,056 creators across our published pages23K77K
Median engagement rate1.5%1.1%
Median average views6K32K

FAQ

Frequently asked questions

Everything on this page is measured from live Instagram data. These answers are generated from the 27 creators shown above, so they change when the data does.

This page ranks 27 beauty creators in San Diego. We track at least 45 of them and list the largest by audience here, with the engagement rate and average views behind each one.

The median creator on this page has 23K followers, and the median engagement rate across the page is 1.5%. By size, 33% are nano creators (under 10,000 followers), 59% are micro creators (10,000 to 100,000), 4% are mid-tier creators (100,000 to 500,000) and 4% are macro creators (500,000 and above).

DiJonai Carrington✞ (@dijonai) has the largest following on this page at 519K. Follower count is not the same as performance though. Taylor Herrera (@taylor_herrera_) has the highest engagement rate here at 13%, which is usually the better signal of whether an audience is paying attention.

Across this page the most common post categories are Beauty, Fashion & Style, Travel & Adventure and Personal Development & Motivation. These come from what the creators actually post, not from a self-declared bio.

Every creator here has a verified San Diego home base. The places they mention most in their posts are San Diego, Orange County and Los Angeles. By country, the most mentioned are United States, South Korea and Australia. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

How many beauty creators in San Diego are on this page?

This page ranks 27 beauty creators in San Diego. We track at least 45 of them and list the largest by audience here, with the engagement rate and average views behind each one.

How big are beauty creators in San Diego typically?

The median creator on this page has 23K followers, and the median engagement rate across the page is 1.5%. By size, 33% are nano creators (under 10,000 followers), 59% are micro creators (10,000 to 100,000), 4% are mid-tier creators (100,000 to 500,000) and 4% are macro creators (500,000 and above).

Who are the biggest beauty creators in San Diego?

DiJonai Carrington✞ (@dijonai) has the largest following on this page at 519K. Follower count is not the same as performance though. Taylor Herrera (@taylor_herrera_) has the highest engagement rate here at 13%, which is usually the better signal of whether an audience is paying attention.

What do these creators post about?

Across this page the most common post categories are Beauty, Fashion & Style, Travel & Adventure and Personal Development & Motivation. These come from what the creators actually post, not from a self-declared bio.

Where are these creators based?

Every creator here has a verified San Diego home base. The places they mention most in their posts are San Diego, Orange County and Los Angeles. By country, the most mentioned are United States, South Korea and Australia. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

How do I get their contact details and rates?

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Where does this data come from?

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

Booking beauty creators in San Diego?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.