Brand Library · Haircare
These are the 24 biggest creators who collaborated with @k18hair in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 612 creators collaborating with the brand in total.
Hendrix’s mama. · Clean Energy 👉 @drinkhippie 🍉⚡️☕️ · Women’s Stories 👉 @witnpodcast 🫶
17.1M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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Beauty • Running • Los Angeles · Founder @lybrelashes
6.4M
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@fashionnova
2.7M
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›💁♀️ Your shortcut to better hair days · 📱 Romanticize your camera roll @luxestudioapp
2.5M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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Entrez sans frapper. · Pop-culture, lifestyle, beauté. · Anciennement Gossip Room.
2.4M
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Palm Beach · Mom of @hiimmochi · Mis Links ⬇️
2.2M
Followers
1.5%
Engagement
1
Collabs
Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Romanticizing my 30s 🤍🇩🇴 · Fashion • Flowers • Beauty • Horses 🐎 · Dressing the body I have & figuring life out
1.4M
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hair • Beauty • Nostalgia · 💛Here to make you feel something from Italy to LA · 🐰Vegan | CF · @bilintinahairjewelry
1.3M
Followers
1.5%
Engagement
2
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@myprotein code LILBIG · 💌 📍LA
1.3M
Followers
1.0%
Engagement
2
Collabs
Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›the everything guy · founder of @youmatter · rep: @wearemaneagency —
1.2M
Followers
2.7%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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do the things that you don’t enjoy more🧚🏻 · healthy hair & skin vibes🩰
1.2M
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion • motherhood • lifestyle · South Asian • Canada 🇨🇦
1.1M
Followers
2.0%
Engagement
1
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›LA · @therealdba • @gershdigital
992K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.6%.
Email: Price: Email and price are available on a strategy call.
Unlock ›TikTok: geenahunt 👩🏻🦰 · YouTube: Geena Hunt
955K
Followers
7.1%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Ex-extreme fitness girlies turned mindful movers 🫶🏼 · ♡ train with us @strivebykkfit · ♡ @pescience @oneractive ‘KKFIT’
944K
Followers
0.5%
Engagement
2
Collabs
Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Dublin Boy 🇮🇪💚 · Celebrity Hairstylist 📍LA
870K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Pro Stylist✂️| 15+ yrs behind the chair · Easy, realistic hair tutorials for effortless styles · Shop my feed⬇️
787K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.6%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Helping you love yourself more everyday✨ · ☁️ @elmintcoaching head coach - link in bio · 💓Building - @togetherclubb
745K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty, Fashion, Health & Wellness · Los Angeles · Founder @oversocialagency
743K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›midsize curvy helping you find confidence ✨ · outfit styling | faith | travel | beauty · 📍on a beach in Florida
698K
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
the index // ˚ ༘ ೀ⋆｡skincare crazed fashionista · ♡ mom · ≽ bosnian · ༘ tucson, az · ≽^•⩊•^≼ adaatude.com est. 2013
662K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Toronto + Miami · Curating Women’s Fashion, Beauty & Anti-Aging🧴👗 · “Fashion Mom” named by you 🤍 · ↓ Shop curated picks
635K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›For women, especially moms, who still love getting dressed. · Clothes, love, and everyday life live here🩷 · 📍Murrells Inlet, SC · 🛍️Shop My 🔗 + My Em…
587K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LA | NYC · Ethiopian-Canadian 🇪🇹 · @gershagency @therealdba
586K
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their K18 content actually looks like?
See K18 content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @k18hair over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
K18 is a trademark of its owner. Sup is not affiliated with or endorsed by K18. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 179 of 418 brands in the library by creator count. | 24 | 612 recorded collaborating with @k18hair in 12 months |
| Their collaborations | 27 | 873 collaborations recorded in 12 months |
| Median followers | 1M | 702K across all 418 brand pages |
| Median engagement rate | 0.6% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.1 | 1.4 across all 612 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 612 creators collaborating with K18, across 873 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the K18 content examples page.
The largest accounts collaborating with K18 include @sashapieterse, @iluvsarahii, @malenicruz, @nicholeciotti, @theroom.off and @whatthechic. The most frequent is @bilintinamakeup, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the median engagement rate is 0.6%.
No. We are not connected to K18 and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at K18 and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the haircare category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Hair Care 97 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like K18:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoKate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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