Brand Library · Haircare
These are the 24 biggest creators who collaborated with @redken in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 528 creators collaborating with the brand in total.
Soul-led singer-songwriter ✨🫀🪐🙏🏼🧚🏼 · Music, Mindset & Beauty Partnerships - · Debut EP loading ❤️🔥
2M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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I had a marvelous time ruining everything ✨ · @secretlivesonhulu · @jzstyles.co @jzacademy
1.9M
Followers
3.2%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Love Island All Stars Winner🏆 · Represented @force1mgmt · @mt_hideaway_ 🏡 · Ambassador · @mwmplan · @abbottlyon · @ehplabs_uk
1.7M
Followers
5.7%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.4%.
Email: Price: Email and price are available on a strategy call.
Unlock ›the everything guy · founder of @youmatter · rep: @wearemaneagency —
1.2M
Followers
2.7%
Engagement
1
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›easy recipes • hairstyles • home finds · mom of 2🧸 · Prince Edward Island, Canada
1.2M
Followers
1.1%
Engagement
1
Collabs
Average engagement. Bottom 42% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›UK | Elevated everyday fashion & lifestyle 🤍 · SHOP MY OUTFITS👇🏼
1.2M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›do the things that you don’t enjoy more🧚🏻 · healthy hair & skin vibes🩰
1.2M
Followers
0.7%
Engagement
3
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›1.1M
Followers
1.0%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›should i post this? · 🎙️ @yh2btpod
1.1M
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤤 Living my best life through food 💗 · 📍Based in Sydney 🇦🇺
912K
Followers
5.1%
Engagement
1
Collabs
Exceptional engagement. Top 8% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
not a chef, just hungry · @fridaynightwithmeg
893K
Followers
2.6%
Engagement
2
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›LOVE in every corner 🤍 · Family | Home | Style | Self-care · Founder @Haven.Namai · LA✈️MIA · 👇🏽Shop here
723K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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💌 📍Los Angeles · 🫶🏼nursing is my plan B · actor | comedy | mental health matters 💊 · 🎙️ host | @friends.and.enemas
693K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›UTOBIA🪐 · 5th generation hairdresser based in London📍 · As featured in GQ, ELLE, Vogue · For collaborations email: ⬇️
604K
Followers
1.4%
Engagement
2
Collabs
Average engagement. Bottom 46% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›TO/ NYC · 🐥 self care @drapetherapy girl
527K
Followers
1.6%
Engagement
1
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🌼safespace ohne Tabus · 💩#kackfluencerin Reizdarm · ❤️🩹echt, emotional & bissi einen an der Waffel · 🫧@include__official · 📖Scheiß-Angst
524K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›One girl, a lot of skincare 🤍 · TikTok: leanne_page (1.9 million) · Uk 📍
486K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 37% of the 24 creators here, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›#momof2 #boymomgirlmom #colourpopcosmetics fohr verified ❤️mom of 2 beautiful kiddos ! 👨👩👧👦 🦩🧚♀️🧘🏼use code JENNIFERS on @dimebeautyco
477K
Followers
0.9%
Engagement
2
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›beauty & lifestyle 🫧 · TT (1.1M+): @savpalacio
476K
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 8% of the 24 creators here, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Lifestyle • Fashion • Beauty · 📍 Toronto · 💲Youngla dc: NAVI @youngla @younglaforher
438K
Followers
4.4%
Engagement
3
Collabs
Strong engagement. Top 12% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
syd > ldn, for the girls 🧚🏼 · skincare, beauty, hair, etc. 🌸🎀
432K
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Finding harmony between being a daughter, wife, mama, sisterfriend & kitchen beautician 💁🏽♀️🪮✨ Jesus 🙌🏽 · 📍Dallas,TX
411K
Followers
0.5%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›tiktok: emdavies___ · isla’s mum 🏹🪽 · @venem1.0 @studioprecinct founder · @emdaviespresets
403K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›persian Moon with lots of curls🦋🧿🦋 · Links🌙👇🏼
380K
Followers
1.9%
Engagement
4
Collabs
Average engagement. Top 42% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Redken content actually looks like?
See Redken content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @redken over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Redken is a trademark of its owner. Sup is not affiliated with or endorsed by Redken. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 209 of 418 brands in the library by creator count. | 24 | 528 recorded collaborating with @redken in 12 months |
| Their collaborations | 34 | 720 collaborations recorded in 12 months |
| Median followers | 708K | 702K across all 418 brand pages |
| Median engagement rate | 1.4% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.4 across all 528 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 528 creators collaborating with Redken, across 720 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Redken content examples page.
The largest accounts collaborating with Redken include @ccclarke, @_justjessiiii, @mollysmith19, @demetriusharmon, @audreyannej and @lydiafleurfashion. The most frequent is @moon.azad, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 33% are mid-tier creators (100,000 to 500,000) and 67% are macro creators (500,000 and above). The median has 708K followers and the median engagement rate is 1.4%.
No. We are not connected to Redken and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Redken and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the haircare category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Hair Care 97 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Redken:
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1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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