Brand Library · Skincare & beauty
These are the 24 biggest creators who collaborated with @supergoop in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 631 creators collaborating with the brand in total.
LA📍 · My new novel The Twelve is here!🔮
6.3M
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 48% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›“Bottom of the Pyramid” OUT NOW👇🏾📖
5.7M
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
❥ Los Angeles · ❥ Founder: @minimla · ❥ Podcast @foolcoveragepodcast · ❥ TikTok: Laura88lee
1.8M
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 1.4%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝙻𝙰 · Owner • @pilattesoc @miyuactive · Business • · Tik Tok • theerealkarlaj_ · Snap • Theerealkarlaj
1.5M
Followers
4.7%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🙏🏽 Psalm 46:5† · 🌎 NYC / CA · Never let anyone dim your light🦋
1.3M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›hot pottery mom · @tinkiu.official
1.3M
Followers
2.1%
Engagement
2
Collabs
Average engagement. Top 39% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›customizing my character daily 🎀 · don't think, just do!! · 📍ny
1.2M
Followers
2.8%
Engagement
1
Collabs
Average engagement. Top 35% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LA · ⬇️ TikTok/YouTube/Snapchat/DiscountCodes
1.2M
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 43% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›welcome to my digital diary: 🩰♡ · fashion + beauty · ✉️ @off_limits_group
1.2M
Followers
7.7%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.2M
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
welcome to #beausworld 💕 · 👩🏻🎨 visual artist @beaudunnart · 🌸 founder @whoisshewearing
1.1M
Followers
3.5%
Engagement
1
Collabs
Average engagement. Top 26% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇲🇽🌹 | GRWM, Outfits & Lifestyle · Founder @casalealco @hotgirlscoffeerunclub · TikTok: BeautyyBird · YouTube: BeautyyBird · Shop my looks here ⬇️
1.1M
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ur fav babygirl 😇 · 📍detroit, mi · @gymshark athlete code marissa10 · @thealiveapp trainer 🧚🏼
1M
Followers
1.1%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☼ YouTube & Tiktok @hay_hess 2M🫶🏼 · LINKS BELOW
921K
Followers
1.4%
Engagement
3
Collabs
Average engagement. Bottom 48% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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PILATES FOR EVERY BODY 🩰 · Mother of the @pilatesbodyhotties · SZN 3 @loveisblindnetflix · Sign up for PilatesBody Teacher Training⬇️
886K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›seattle,wa
875K
Followers
1.2%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ATL 📍 · 30 | Wife + Mom⁴
861K
Followers
1.3%
Engagement
2
Collabs
Modest engagement. Bottom 39% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›YouTube: Zoe Ellen Rae · Contact: · 📍Manchester
705K
Followers
3.4%
Engagement
1
Collabs
Average engagement. Top 30% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🩵 krish’s mom · 🤳 fashion + lifestyle + family · 👩🏻💻 founder @marigolddiaries_ · 📍 miami
697K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›the index // ˚ ༘ ೀ⋆｡skincare crazed fashionista · ♡ mom · ≽ bosnian · ༘ tucson, az · ≽^•⩊•^≼ adaatude.com est. 2013
662K
Followers
0.4%
Engagement
3
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
MUA MOM + 3 Amazing Kids · 💙 Tristan, Jaden & Zuri · 🍎 NYC Family Sharing our Autism Life
655K
Followers
3.9%
Engagement
1
Collabs
Strong engagement. Top 22% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Type A big sister & entrepreneur · cofounder + cmo @pie · @itsaugust @zoomiesrunclub @periodmovement
654K
Followers
4.9%
Engagement
1
Collabs
Strong engagement. Top 13% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Latina in Boston 🇨🇴🇺🇸 · Lifestyle | Mom | Beauty | Travel · +3M across all socials · CEO @by.anavelez
650K
Followers
5.2%
Engagement
3
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Lifestyle creator + daily dose of glam 🎀 · YouTube 320K subbies🤍 · 𝘍𝘰𝘶𝘯𝘥𝘦𝘳 @slmissglambeauty · 🎙️ @pinkbrewpodcast
646K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Supergoop! content actually looks like?
See Supergoop! content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @supergoop over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Supergoop! is a trademark of its owner. Sup is not affiliated with or endorsed by Supergoop!. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 159 of 240 brands in the library by creator count. | 24 | 631 recorded collaborating with @supergoop in 12 months |
| Their collaborations | 33 | 766 collaborations recorded in 12 months |
| Median followers | 1.1M | 1M across all 240 brand pages |
| Median engagement rate | 1.4% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.2 across all 631 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 631 creators collaborating with Supergoop!, across 766 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Supergoop! content examples page.
The largest accounts collaborating with Supergoop! include @joeygraceffa, @niasioux, @larlarlee, @theerealkarlaj, @tayshia and @garbo.zhu. The most frequent is @hay_hess, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the average engagement rate is 2.2%.
No. We are not connected to Supergoop! and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Supergoop! and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Skin Care 188 brandsBeauty creators by place:
US 40UK 62Canadian 40Australian 40German 40Irish 40Korean 34New York 40Los Angeles 40London 40Miami 40Toronto 40Sup for brands like Supergoop!:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysTargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.