Brand Library · Skincare & beauty
These are the 24 biggest creators who collaborated with @olay in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 289 creators collaborating with the brand in total.
Geriatric Millennial✌🏻 · Throwbacks | Laughs | Nostalgia · Wife, mama, dentist, content creator · San Diego🌴 | Bmore | Half 🇯🇵
2.6M
Followers
3.1%
Engagement
2
Collabs
Average engagement. Top 41% of the 24 creators here, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Psalms 91🙏🏾 · 🇸🇱🇺🇸New York · @bet 2025 culture class member · Model/Fashion | Beauty | Lifestyle
1.7M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›easy recipes 🍰 | hosting tips 🎉 | daily style 👛 · wifey 💍 @jakefunk34 mama to Lucas 🩵 · Ecclesiastes 3:11
1.3M
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Welcome to our crazy family🫶🏼
1.2M
Followers
3.3%
Engagement
1
Collabs
Average engagement. Top 36% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🙋🏻♀️ Alex | Costco Mom & Deal Hunter · 🛒 Daily Costco Finds •Hot Deals •Must haves 👀 · 🚫 Not Affiliated w/ Costco
999K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your internet Latina sis helping women glow tf up 💅🏼✨ · Motherhood • Beauty • Confidence • Real Life · @thechismecorner
577K
Followers
1.0%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Just happy to be here :,) · TikTok- meimonstaa
515K
Followers
3.8%
Engagement
1
Collabs
Average engagement. Top 32% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›▪️THE CARLUCCIOS - the modern Italians · 🎙️ @beunapologeticallymyself
476K
Followers
51.2%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 24 creators here, where the median is 1.2%.
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 wilmington, nc · 🌀 come for the book recs, stay for the rest!!🤸🏽♀️ · 📚 book club → @bradyandrosiebooktalk
419K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Minister of looking good & living better | Dallas| LA · Beauty n’ Business · The mind behind @marvianocosmetics
402K
Followers
10.7%
Engagement
1
Collabs
Strong engagement. Top 14% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
📍 Fort Collins, CO · 🍪 just a mom who makes weird cookie cakes
400K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›healthy natural hair… & scalp🤗 · wellness | beauty| health · Maryland
322K
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›documenting my way back to me ♡ · TikTok 900k+
308K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 24 creators here, where the median is 1.2%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›global media brand & marketing community · campaigns, trends, insights, career resources, IRL events
301K
Followers
1.2%
Engagement
2
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Brooklyn-based wife + mom · Fashion designer: @dressedinjoy · Giving you permission to live the life you’ve dreamt about
275K
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Costco Twins 👯 | Tracy & Terri · 🛒 Costco DEALS & DUPES · ✨ Twin-approved finds you’ll ❤️ · 🙏 1 Peter 4:8 | Not affiliated w/ Costco
268K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🖤's @lawrenceahn · 🎬 Youtube + tiktok - @thatsotee · 🖱 Thatsotee.com · keep up with the tube 👇
246K
Followers
17.1%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 1.2%.
Email: Price: Email and price are available on a strategy call.
Unlock ›🧿🪄 licensed interior designer
237K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.2%.
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏻🤝👩🏼 Yessenia & Evelyn · The REAL page for 💁🏻♀️ #costcosisters · 🚫Not affiliated with Costco · 📍Los Angeles (SFValley)
219K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Confidence | Beauty | Lifestyle · 2027 Bride 💍 · Youtube: 900K+ sisters 🌸 · Dating Coach @therokuchannel 💜
212K
Followers
4.1%
Engagement
1
Collabs
Average engagement. Top 27% of the 24 creators here, where the median is 1.2%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
comedian | accidental perimenopause advocate |
207K
Followers
2.1%
Engagement
1
Collabs
Average engagement. Top 45% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Pro MUA| AP Licensed Esthi · Beautifully Birthmarked💕 · Beauty💄Food🥂Fashion👗 · Adoptee🇰🇷🇺🇸 Cat Mom🐱 · Pro Work: @beccaleemakeup
200K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your Favorite Korean Unni 이수연 · - Beauty, Fashion, + Travel - · Tiktok: Iamsooyounlee 350k+
199K
Followers
5.7%
Engagement
1
Collabs
Strong engagement. Top 18% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Teaching YOU how to be a baddie at any age 💁🏾♀️ ✨ Over 40 & FLY · Skincare | Bodycare | Fashion · New Yawker 🗽 🇹🇹 🇺🇸 · The Style and Beauty Doctor
167K
Followers
4.3%
Engagement
2
Collabs
Strong engagement. Top 23% of the 24 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Olay content actually looks like?
See Olay content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @olay over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Olay is a trademark of its owner. Sup is not affiliated with or endorsed by Olay. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 239 of 240 brands in the library by creator count. | 24 | 289 recorded collaborating with @olay in 12 months |
| Their collaborations | 27 | 344 collaborations recorded in 12 months |
| Median followers | 315K | 1M across all 240 brand pages |
| Median engagement rate | 1.2% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.1 | 1.2 across all 289 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 289 creators collaborating with Olay, across 344 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Olay content examples page.
The largest accounts collaborating with Olay include @csapunch, @sonia_barbie_tucker, @hannahann, @natalientheaguilars, @costconewdeals and @veeautifyme. The most frequent is @csapunch, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 315K followers and the average engagement rate is 5.2%.
No. We are not connected to Olay and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Olay and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Beauty creators by place:
US 40UK 62Canadian 40Australian 40German 40Irish 40Korean 34New York 40Los Angeles 40London 40Miami 40Toronto 40Sup for brands like Olay:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.