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Top influencers and creators posting about Snif

These are the 24 biggest creators who collaborated with @snif in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 119 creators collaborating with the brand in total.

24creators ranked on this page
119creators recorded collaborating with Snif in 12 months
152collaborations recorded
Last updated
Robert Rausch profile photo

1.Robert Rausch

@robert_rausch
Food & Cooking

snake athlete · Clothing brand ➡️ @creek_rat_

2.1M

Followers

4.2%

Engagement

1

Collabs

Strong engagement. Top 15% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Food & Cooking19%
Beauty13%
Fashion & Style13%
Restaurants & Cafes & Bars13%

Audience gender

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Jennifer somkovic profile photo

2.Jennifer somkovic

@blonde25
Beauty

#momof2 #boymomgirlmom #colourpopcosmetics fohr verified ❤️mom of 2 beautiful kiddos ! 👨‍👩‍👧‍👦 🦩🧚‍♀️🧘🏼use code JENNIFERS on @dimebeautyco

477K

Followers

0.9%

Engagement

4

Collabs

Modest engagement. Bottom 20% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Beauty89%
Fashion & Style3%
Food & Cooking3%
Health & Wellness2%

Audience gender

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Amy Littleson McNitt • New Mom Life • Amazon Finds profile photo

3.Amy Littleson McNitt • New Mom Life • Amazon Finds

@amylittleson
Fashion & Style

Style & humor as a new mom 💕 · NYC, FL, & Maine · Follow for affordable finds, stay for a good time🍾

352K

Followers

7.4%

Engagement

1

Collabs

Exceptional engagement. Top 10% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Fashion & Style39%
Parenting & Family Life18%
Travel & Adventure14%
Home Decor & Interior Design10%

Cities

New York City6%
Provence4%

Countries

United States40%
France33%

Audience gender

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Because of Marketing profile photo

4.Because of Marketing

@becauseofmarketing
Business & Entrepreneurship

Sharing the latest marketing campaigns, news and behind-the-scenes. Subscribe to our newsletter.

329K

Followers

—

Engagement

1

Collabs

Post categories

Business & Entrepreneurship44%
Fashion & Style26%
Beauty13%
Technology & Gadgets8%

Cities

Cannes26%
New York City8%

Countries

France53%
United States32%

Audience gender

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Melinda Strauss✨NY Creator profile photo

5.Melinda Strauss✨NY Creator

@therealmelindastrauss
Food & Cooking

✡️Sharing My Jewish Life · 📖Author of cookbook EAT JEWISH · 🩵TikTok 1.5M · 🤳🏻Collabs: · 🙋‍♀️Book Events:

256K

Followers

0.8%

Engagement

1

Collabs

Modest engagement. Bottom 15% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Food & Cooking25%
Travel & Adventure17%
Spirituality & Mindfulness13%
Parenting & Family Life8%

Cities

Jerusalem6%
New York2%

Countries

Israel80%
United States20%

Audience gender

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★ Dirian Garcia ★ profile photo

6.★ Dirian Garcia ★

@dirian_ale
Parenting & Family Life

🤍 Wife & Mama of 2 👦🏼👧🏼 · 📍Miami, FL · Cubana • Beauty • Lifestyle • Motherhood ✨

243K

Followers

1.5%

Engagement

2

Collabs

Modest engagement. Bottom 35% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Parenting & Family Life24%
Beauty17%
Travel & Adventure14%
Fashion & Style7%

Cities

Tampa8%
Riva del Garda5%

Countries

United States42%
Italy37%

Audience gender

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𝐋𝐔𝐋𝐀 profile photo

7.𝐋𝐔𝐋𝐀

@lulaindee
Beauty

Lifestyle | Fitness | Dating · RN | Chicago

212K

Followers

1.4%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Beauty26%
Personal Development & Motivation16%
Fitness & Workouts15%
Fashion & Style13%

Cities

Chicago10%
Houston2%

Countries

United States100%

Audience gender

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Brooke Miccio profile photo

8.Brooke Miccio

@brookemiccio
Fashion & Style

NYC 🥨🚕🗽 · yapping away 🎤 @galsonthegopodcast

182K

Followers

3.3%

Engagement

1

Collabs

Strong engagement. Top 20% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Fashion & Style11%
Travel & Adventure10%
Weddings & Events10%
Beauty10%

Cities

New York City5%
Brooklyn3%

Countries

United States86%
Saint Vincent and the Grenadines10%

Audience gender

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💕 𝒩𝒾𝒸𝑜𝓁𝑒 𝒫𝒶𝓂𝑒𝓁𝒶💕 profile photo

9.💕 𝒩𝒾𝒸𝑜𝓁𝑒 𝒫𝒶𝓂𝑒𝓁𝒶💕

@nicole_pamelaaa
Food & Cooking

Doing the absolute most ✨ · 330k+ on TikTok · 550k + on YouTube

150K

Followers

—

Engagement

1

Collabs

Post categories

Food & Cooking25%
Home Decor & Interior Design16%
Beauty14%
Baking & Desserts8%

Cities

West Hollywood2%

Audience gender

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Quentin Harris profile photo

10.Quentin Harris

@qharris18
Fashion & Style

📍nyc | former duke 🏈 qb · all things men’s fashion, lifestyle, and self care · ulta beauty collective ‘25 🟠

135K

Followers

1.3%

Engagement

1

Collabs

Modest engagement. Bottom 25% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Fashion & Style57%
Streetwear & Sneaker Culture18%
Beauty9%
Weddings & Events8%

Cities

New York City6%
Brooklyn5%

Countries

United States100%

Audience gender

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Emma profile photo

11.Emma

@perfumerism
Beauty

Your guide to smelling good🫧 · @perfumerism // yt & tt · 📍Paris / Toronto / LA · links⤵

121K

Followers

1.9%

Engagement

2

Collabs

Average engagement. Bottom 45% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Beauty82%
Education & Study Hacks3%
Fashion & Style3%
Personal Development & Motivation3%

Cities

New York City2%

Countries

France50%
Canada33%

Audience gender

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Abbey Bonadies profile photo

12.Abbey Bonadies

@abbeybonadies
Film & TV Commentary

Entertainment Creator & Host — connecting the chaos of pop culture, one flow at a time ✍️ · 📲 356K+ on TikTok · 📍NYC/NJ

112K

Followers

2.1%

Engagement

1

Collabs

Average engagement. Top 45% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Film & TV Commentary69%
Fashion & Style4%
Music & Singing4%
Business & Entrepreneurship3%

Cities

Chicago2%
New York City2%

Countries

United States100%

Audience gender

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Jameelah profile photo

13.Jameelah

@jameelah.nora
Fashion & Style

La | Denver · Opinionated •Lifestyle•Fashion Junkie · Black & Mexican 🇲🇽

109K

Followers

1.5%

Engagement

1

Collabs

Average engagement. Bottom 40% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Fashion & Style40%
Beauty15%
Personal Development & Motivation9%
Parenting & Family Life7%

Audience gender

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Rudi Berry profile photo

14.Rudi Berry

@therudiberry
Beauty

🤠 nashville, tn · 🍓 shop my @beaubble products ⤵️

108K

Followers

0.6%

Engagement

1

Collabs

Low engagement. Bottom 10% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Beauty77%
Parenting & Family Life8%
Fashion & Style3%
Food & Cooking3%

Cities

Nashville4%
Atlanta1%

Countries

United States100%

Audience gender

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Diana Konfederat profile photo

15.Diana Konfederat

@diana_konfederat
Food & Cooking

recipes, routines & everything in between ✨ · philly + nyc · 417k+ on Tiktok 🎥 · MY LINKS:

106K

Followers

2.3%

Engagement

1

Collabs

Average engagement. Top 35% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Food & Cooking39%
Beauty21%
Travel & Adventure13%
Fashion & Style6%

Cities

Tuscany4%
Venice3%

Countries

Italy77%
United States15%

Audience gender

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Angela Ladera profile photo

16.Angela Ladera

@angeluladera
Beauty

Beauty and Lifestyle content creator · @skinbyangelaladera · Florida📍

95K

Followers

3.0%

Engagement

1

Collabs

Average engagement. Top 30% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Beauty67%
Education & Study Hacks17%
Nature & Outdoors8%
Parenting & Family Life8%

Cities

Orlando33%

Countries

United States100%

Audience gender

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Danielle Ek profile photo

17.Danielle Ek

@danni_ek
Parenting & Family Life

📍houston | wife + mom · ✨112K on TikTok · thank you God for everything

93K

Followers

3.2%

Engagement

1

Collabs

Strong engagement. Top 25% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Parenting & Family Life27%
Beauty16%
Local Things to Do9%
Restaurants & Cafes & Bars9%

Cities

Houston51%
Las Vegas2%

Countries

United States100%

Audience gender

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MissJemima profile photo

18.MissJemima

@missjemima
Beauty

DC • NYC #JemSquad · fashion + beauty · look good. smell good. feel good. · email: · fitness page: @missjemimagetsfit

92K

Followers

2.0%

Engagement

1

Collabs

Average engagement. Top 50% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Beauty41%
Fashion & Style33%
Travel & Adventure11%
Film & TV Commentary4%

Cities

New York19%
Atlanta4%

Countries

United States78%
Haiti11%

Audience gender

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Lesly Gomez profile photo

19.Lesly Gomez

@leslykomez
Beauty

skincare maximalist, makeup minimalist · Esthetician | Sephora Squad 2023 · NJ | NY 🇩🇴

83K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Beauty82%
Fitness & Workouts7%
Health & Wellness4%
Travel & Adventure3%

Cities

Maui4%
Los Cabos3%

Countries

United States71%
Mexico29%

Audience gender

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Stetson V. Billings profile photo

20.Stetson V. Billings

@stetsonv.billings
Parenting & Family Life

🎥: Husband Life✖️Dad Life✖️My Life · 💍 Life partner @tyebillings · 📍Little Rock, AR

77K

Followers

2.3%

Engagement

1

Collabs

Average engagement. Top 40% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Parenting & Family Life68%
Fitness & Workouts7%
Travel & Adventure5%
Food & Cooking3%

Cities

Branson1%
Cancun1%

Audience gender

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Sheree Denáe profile photo

21.Sheree Denáe

@sheree_denae
Beauty

Internet Big Sis💝 UBC’25💄 · DC•NYC💐Hair•Fashion•Lifestyle · serving curls + confidence + cute fits💅🏽 · 🍽️:@datenighteatz

73K

Followers

—

Engagement

1

Collabs

Post categories

Beauty60%
Fashion & Style14%
Weddings & Events13%
Food & Cooking5%

Cities

Washington9%
Indio1%

Countries

United States100%

Audience gender

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Greivy® profile photo

22.Greivy®

@greivy
Beauty

Visual diary of a tastemaker ✨ · Queens, NYC #NYFW · fashion, beauty, fragrance, lifestyle, Latina ✨ · 👇 Shop The Edit

71K

Followers

—

Engagement

1

Collabs

Post categories

Beauty53%
Fashion & Style19%
Travel & Adventure5%
Restaurants & Cafes & Bars4%

Cities

New York City20%
Santo Domingo3%

Countries

United States75%
Bahamas10%

Audience gender

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Matt profile photo

23.Matt

@dirtyboysgetclean
Beauty

🧴OG Skincare Spice bestie as seen in @glamourmag @cosmopolitanuk @glamourgermany @voguethailand @vogueindia (I’m in the U.S.)

68K

Followers

0.6%

Engagement

6

Collabs

Low engagement. Bottom 5% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Beauty98%
Travel & Adventure2%

Audience gender

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Emma Topp profile photo

24.Emma Topp

@emmaatopp
Beauty

⋆。°✩ Boston + NYC + everywhere else ⋆。°✩ · head of social @efultimatebreak ✈️

65K

Followers

24.0%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 20 creators here with a rate, where the median is 2.0%.

Post categories

Beauty19%
Fashion & Style19%
Personal Development & Motivation10%
Travel & Adventure10%

Cities

Barcelona2%

Audience gender

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Want to see what their Snif content actually looks like?

See Snif content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @snif over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Snif is a trademark of its owner. Sup is not affiliated with or endorsed by Snif. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Snif creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 360 of 394 brands in the library by creator count.24119 recorded collaborating with @snif in 12 months
Their collaborations34152 collaborations recorded in 12 months
Median followers110K745K across all 394 brand pages
Median engagement rate2.0%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.41.3 across all 119 creators

FAQ

Snif and creators: common questions

Yes. We have recorded 119 creators collaborating with Snif, across 152 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Snif content examples page.

The largest accounts collaborating with Snif include @robert_rausch, @blonde25, @amylittleson, @becauseofmarketing, @therealmelindastrauss and @dirian_ale. The most frequent is @dirtyboysgetclean, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 38% are micro creators (10,000 to 100,000), 58% are mid-tier creators (100,000 to 500,000) and 4% are macro creators (500,000 and above). The median has 110K followers and the median engagement rate is 2.0%.

No. We are not connected to Snif and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Snif and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Snif work with creators?

Yes. We have recorded 119 creators collaborating with Snif, across 152 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Snif content examples page.

Which creators post about Snif?

The largest accounts collaborating with Snif include @robert_rausch, @blonde25, @amylittleson, @becauseofmarketing, @therealmelindastrauss and @dirian_ale. The most frequent is @dirtyboysgetclean, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Snif attract?

Across the 24 biggest creators we recorded, 38% are micro creators (10,000 to 100,000), 58% are mid-tier creators (100,000 to 500,000) and 4% are macro creators (500,000 and above). The median has 110K followers and the median engagement rate is 2.0%.

Is this page affiliated with Snif?

No. We are not connected to Snif and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Snif and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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