Brand Library · Makeup & beauty
These are the 24 biggest creators who collaborated with @urbandecaycosmetics in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,228 creators collaborating with the brand in total.
Beauty • Running • Los Angeles · Founder @lybrelashes
6.4M
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›founder @hometownvintageshop · milky toners @volitionbeauty 🍨 · my homes @thecottagepalace
4.1M
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 15% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Living our best lives! · Formerly known as O, the Oprah Magazine.
3.5M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)
3.2M
Followers
0.8%
Engagement
2
Collabs
Average engagement. Top 40% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›i don’t have a niche · 𖡡 nashville · @akiresport
3M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›london ₊˚⊹♡ · @pomfie_official
2.3M
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 40% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
徐 婕 🦋 · Upcoming Masterclasses👇🏼
2.2M
Followers
1.1%
Engagement
5
Collabs
Average engagement. Top 35% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TikTok: Karajewel · Snapchat: Karajewelll · Founder: @kajeswimwear + @kajestudio__
1.7M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Wellness, beauty, travel + London life 🤍 · @ghostlifestyle & @nvgtn code: ELLE · Creative Agency @margandmae · Law Graduate + Certified Trainer 📃
1.5M
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of Sweat The Style · @thefarmersmarketglobal @irl.views
1.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
She/Her 🩷 · Sephora Squad Mentor · Tickets to the screening of @highinfidelity.show 👇🏼
1.3M
Followers
1.4%
Engagement
3
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›★ Beauty with Intention ★
1.3M
Followers
0.3%
Engagement
3
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›hot pottery mom · @tinkiu.official
1.3M
Followers
2.1%
Engagement
1
Collabs
Strong engagement. Top 20% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC 🗽🇽🇰🇦🇱
1.3M
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 5% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The Skulltress. Wig Architect & SFX Artist. 20+ yrs working in theatre / film & tv 🇺🇸🇬🇧 · 📩Brands hit email button · Founder @skulltressmasterclass
1.3M
Followers
1.3%
Engagement
3
Collabs
Average engagement. Top 30% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Toronto/OC ♡🇨🇦🇵🇭 · @blue.and.biscuit 🐾 · @girlssupportinggirlsshop 🛍️
1.2M
Followers
0.6%
Engagement
2
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇲🇽🌹 | GRWM, Outfits & Lifestyle · Founder @casalealco @hotgirlscoffeerunclub · TikTok: BeautyyBird · YouTube: BeautyyBird · Shop my looks here ⬇️
1.1M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 45% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LIFESTYLE CONTENT · 📍CONTATO :
1.1M
Followers
0.0%
Engagement
2
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🐚Lover of all things beauty! · 🎙️Spill The Gloss Podcast
1.1M
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 15% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
📍nyc · motherhood, beauty, fashion & everyday moments ✨
1.1M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
1.1M
Followers
2.2%
Engagement
1
Collabs
Strong engagement. Top 15% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›EMMY® Nominated Choreographer · Dancing With The Stars x Blackpool Champ🏆 · 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 @dainty_bydk @nowearbrand @weddingdance.school @sultarosaa
1M
Followers
5.2%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@therealdba · founder @photogenik 150k+ downloads · start taking better pics now📸 ↓
835K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›EMMAS DILEMMAS · ✯ ACTOR | ARTIST | CREATIVE DIRECTOR | STYLIST · ✯ fashion | sidequesting | nerding out. · ✯ LA & NYC
832K
Followers
2.9%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 24 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Urban Decay content actually looks like?
See Urban Decay content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @urbandecaycosmetics over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Urban Decay is a trademark of its owner. Sup is not affiliated with or endorsed by Urban Decay. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 87 of 240 brands in the library by creator count. | 24 | 1,228 recorded collaborating with @urbandecaycosmetics in 12 months |
| Their collaborations | 38 | 1,792 collaborations recorded in 12 months |
| Median followers | 1.3M | 1M across all 240 brand pages |
| Median engagement rate | 0.6% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.6 | 1.5 across all 1,228 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 1,228 creators collaborating with Urban Decay, across 1,792 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Urban Decay content examples page.
The largest accounts collaborating with Urban Decay include @iluvsarahii, @gabi, @oprahdaily, @herosheemaz, @erikacostell and @olafflee. The most frequent is @mimles, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.3M followers and the average engagement rate is 1.1%.
No. We are not connected to Urban Decay and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Urban Decay and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Beauty creators by place:
US 40UK 62Canadian 40Australian 40German 40Irish 40Korean 34New York 40Los Angeles 40London 40Miami 40Toronto 40Sup for brands like Urban Decay:
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1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.