Health & Beauty: brands and creators

Beauty creators who post about health & beauty

The 6 largest beauty creators in the US, from Top Beauty Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

1.Tessa Brooks

@tessabrooks

New YorkBeauty

nyc

21.2M

Followers

0.0%

Engagement

359K

Avg views

Low engagement. Bottom 3% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty20%

Fashion & Style20%

Career & Productivity5%

Esports & Gaming5%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

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2.Elnaz Golrokh

@elnaz_golrokh

Los AngelesBeauty

📍 NYC Persian girl · TikTok & X: elnaz_golrokh

10.1M

Followers

0.9%

Engagement

2.9M

Avg views

Average engagement. Top 50% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty62%

Fashion & Style8%

Local Things to Do8%

Personal Development & Motivation8%

Cities

New York City23%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

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3.Hung Vanngo

@hungvanngo

Los AngelesBeauty

Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR

4.2M

Followers

0.5%

Engagement

247K

Avg views

Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty72%

Fashion & Style17%

Film & TV Commentary6%

Luxury Fashion & Accessories6%

Cities

New York17%

Countries

United States80%

Canada20%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

4.Sadaf Beauty

@sadaf_beauty

San FranciscoBeauty

📍San Francisco · 👇🏼Follow my lifestyle/travel blog · @sadaf_beauty_diary

4.1M

Followers

1.8%

Engagement

1.5M

Avg views

Average engagement. Top 30% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty100%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

5.gabriella demartino

@gabi

Los AngelesBeauty

founder @hometownvintageshop · milky toners @volitionbeauty 🍨 · my homes @thecottagepalace

4.1M

Followers

0.1%

Engagement

77K

Avg views

Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty21%

Film & TV Commentary21%

Fashion & Style15%

Travel & Adventure6%

Cities

New York City4%

Newport4%

Countries

United States100%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

6.Shima Katouzian شیما کاتوزیان

@herosheemaz

Los AngelesBeauty

📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)

3.2M

Followers

0.8%

Engagement

495K

Avg views

Average engagement. Bottom 43% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty88%

Activism & Social Justice2%

Books & Literature2%

Fashion & Style2%

Cities

Ibiza2%

Audience gender

Unlock ›

Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

Research on this category

Category benchmark · September 2026Protein Coffee & Shake Influencer Marketing Benchmarks 2026Every protein coffee, shake, powder and energy drink brand ranked by creator views, with engagement by creator tier, the hooks and formats that win, and the Meta ads behind them.Brand audit · June 2026Slate MilkThe whole protein-drinks category. Who runs creator ads, which formats work, and the creators behind the top posts.Brand audit · June 2026PRÉSA challenger ranked 88 of 97 on followers but 41 of 97 on creators, and what it is leaving on the table in paid.Brand audit · June 2026Skincare JunkieIndie DTC skincare across paid, owned content and the creator conversation.Brand audit · June 2026Rizz Superfood GummiesA high-output gummy brand making creator-style content with almost no creators attached.

Health & Beauty brands we track

Abib445 creator collaborations in 12 months · see the creators ›Alani Nu1,209 creator collaborations in 12 months · see the creators ›Amika940 creator collaborations in 12 months · see the creators ›Anastasia Beverly Hills1,750 creator collaborations in 12 months · see the creators ›Anua1,234 creator collaborations in 12 months · see the creators ›APRILSKIN272 creator collaborations in 12 months · see the creators ›Arencia286 creator collaborations in 12 months · see the creators ›Armani Beauty2,572 creator collaborations in 12 months · see the creators ›Barebells121 creator collaborations in 12 months · see the creators ›Bath & Body Works907 creator collaborations in 12 months · see the creators ›Beauty of Joseon1,095 creator collaborations in 12 months · see the creators ›Beekman 1802253 creator collaborations in 12 months · see the creators ›BELLAMI Hair97 creator collaborations in 12 months · see the creators ›Benefit Cosmetics1,328 creator collaborations in 12 months · see the creators ›Biodance535 creator collaborations in 12 months · see the creators ›Bloom Nutrition2,085 creator collaborations in 12 months · see the creators ›Boots917 creator collaborations in 12 months · see the creators ›Bubble Skincare386 creator collaborations in 12 months · see the creators ›Bucked Up153 creator collaborations in 12 months · see the creators ›Byoma766 creator collaborations in 12 months · see the creators ›Caudalie849 creator collaborations in 12 months · see the creators ›Celimax247 creator collaborations in 12 months · see the creators ›CeraVe1,272 creator collaborations in 12 months · see the creators ›Cetaphil218 creator collaborations in 12 months · see the creators ›Charlotte Tilbury4,959 creator collaborations in 12 months · see the creators ›Clarins311 creator collaborations in 12 months · see the creators ›Clinique560 creator collaborations in 12 months · see the creators ›Cocokind367 creator collaborations in 12 months · see the creators ›Colgate126 creator collaborations in 12 months · see the creators ›ColourPop912 creator collaborations in 12 months · see the creators ›COSRX590 creator collaborations in 12 months · see the creators ›CoverGirl756 creator collaborations in 12 months · see the creators ›Dior Beauty3,338 creator collaborations in 12 months · see the creators ›Dove1,280 creator collaborations in 12 months · see the creators ›Dr.Althea385 creator collaborations in 12 months · see the creators ›Drunk Elephant458 creator collaborations in 12 months · see the creators ›Dyson619 creator collaborations in 12 months · see the creators ›e.l.f. Cosmetics2,978 creator collaborations in 12 months · see the creators ›EADEM1,038 creator collaborations in 12 months · see the creators ›Elemis616 creator collaborations in 12 months · see the creators ›Estée Lauder782 creator collaborations in 12 months · see the creators ›Evereden73 creator collaborations in 12 months · see the creators ›Fenty Beauty2,919 creator collaborations in 12 months · see the creators ›Flower Knows205 creator collaborations in 12 months · see the creators ›FOREO52 creator collaborations in 12 months · see the creators ›Gisou1,213 creator collaborations in 12 months · see the creators ›Glossier987 creator collaborations in 12 months · see the creators ›Glow Recipe969 creator collaborations in 12 months · see the creators ›Good Molecules468 creator collaborations in 12 months · see the creators ›Grande Cosmetics86 creator collaborations in 12 months · see the creators ›Haruharu Wonder588 creator collaborations in 12 months · see the creators ›Huda Beauty4,372 creator collaborations in 12 months · see the creators ›Huel185 creator collaborations in 12 months · see the creators ›innisfree375 creator collaborations in 12 months · see the creators ›IPSY390 creator collaborations in 12 months · see the creators ›Isntree182 creator collaborations in 12 months · see the creators ›Jumiso73 creator collaborations in 12 months · see the creators ›K18612 creator collaborations in 12 months · see the creators ›Kayali887 creator collaborations in 12 months · see the creators ›Kérastase1,328 creator collaborations in 12 months · see the creators ›Kiehl's931 creator collaborations in 12 months · see the creators ›KIKO Milano703 creator collaborations in 12 months · see the creators ›Kosas1,752 creator collaborations in 12 months · see the creators ›KSECRET127 creator collaborations in 12 months · see the creators ›Kylie Cosmetics1,141 creator collaborations in 12 months · see the creators ›L'Occitane1,324 creator collaborations in 12 months · see the creators ›L'Oréal Paris5,880 creator collaborations in 12 months · see the creators ›La Roche-Posay1,149 creator collaborations in 12 months · see the creators ›Lancôme2,051 creator collaborations in 12 months · see the creators ›Laneige771 creator collaborations in 12 months · see the creators ›Laura Geller176 creator collaborations in 12 months · see the creators ›Lemme507 creator collaborations in 12 months · see the creators ›Lush246 creator collaborations in 12 months · see the creators ›MAC Cosmetics2,180 creator collaborations in 12 months · see the creators ›Makeup by Mario2,087 creator collaborations in 12 months · see the creators ›Maurten473 creator collaborations in 12 months · see the creators ›Maybelline4,243 creator collaborations in 12 months · see the creators ›Medicube3,015 creator collaborations in 12 months · see the creators ›Mediheal134 creator collaborations in 12 months · see the creators ›Merit1,823 creator collaborations in 12 months · see the creators ›Milk Makeup915 creator collaborations in 12 months · see the creators ›mixsoon172 creator collaborations in 12 months · see the creators ›Morphe1,865 creator collaborations in 12 months · see the creators ›Myprotein430 creator collaborations in 12 months · see the creators ›NARS2,424 creator collaborations in 12 months · see the creators ›Naturium813 creator collaborations in 12 months · see the creators ›NEOM262 creator collaborations in 12 months · see the creators ›Neutrogena1,442 creator collaborations in 12 months · see the creators ›NIVEA174 creator collaborations in 12 months · see the creators ›No7183 creator collaborations in 12 months · see the creators ›numbuzin218 creator collaborations in 12 months · see the creators ›NYX Cosmetics2,641 creator collaborations in 12 months · see the creators ›Olaplex798 creator collaborations in 12 months · see the creators ›Olay289 creator collaborations in 12 months · see the creators ›Ole Henriksen555 creator collaborations in 12 months · see the creators ›Olive Young130 creator collaborations in 12 months · see the creators ›OSEA479 creator collaborations in 12 months · see the creators ›OUAI639 creator collaborations in 12 months · see the creators ›Oura Ring841 creator collaborations in 12 months · see the creators ›Pantene237 creator collaborations in 12 months · see the creators ›Patrick Ta1,435 creator collaborations in 12 months · see the creators ›Paula's Choice616 creator collaborations in 12 months · see the creators ›Pixi Beauty1,070 creator collaborations in 12 months · see the creators ›Prada Beauty1,524 creator collaborations in 12 months · see the creators ›Prozis575 creator collaborations in 12 months · see the creators ›Purito Seoul282 creator collaborations in 12 months · see the creators ›Rare Beauty3,529 creator collaborations in 12 months · see the creators ›Redken528 creator collaborations in 12 months · see the creators ›Refy944 creator collaborations in 12 months · see the creators ›Rhode5,365 creator collaborations in 12 months · see the creators ›Saie2,069 creator collaborations in 12 months · see the creators ›Saltair539 creator collaborations in 12 months · see the creators ›Sephora3,906 creator collaborations in 12 months · see the creators ›Shark Beauty515 creator collaborations in 12 months · see the creators ›SHEGLAM610 creator collaborations in 12 months · see the creators ›SKIN1004738 creator collaborations in 12 months · see the creators ›SkinCeuticals454 creator collaborations in 12 months · see the creators ›Snif119 creator collaborations in 12 months · see the creators ›Sol de Janeiro1,220 creator collaborations in 12 months · see the creators ›Space NK550 creator collaborations in 12 months · see the creators ›StyleKorean165 creator collaborations in 12 months · see the creators ›Summer Fridays2,255 creator collaborations in 12 months · see the creators ›Supergoop!631 creator collaborations in 12 months · see the creators ›Tarte1,422 creator collaborations in 12 months · see the creators ›Tatcha1,344 creator collaborations in 12 months · see the creators ›Thayers535 creator collaborations in 12 months · see the creators ›The Ordinary1,200 creator collaborations in 12 months · see the creators ›Thorne206 creator collaborations in 12 months · see the creators ›TIRTIR505 creator collaborations in 12 months · see the creators ›Too Faced1,256 creator collaborations in 12 months · see the creators ›Topicals486 creator collaborations in 12 months · see the creators ›Torriden253 creator collaborations in 12 months · see the creators ›Touchland557 creator collaborations in 12 months · see the creators ›Tower 281,554 creator collaborations in 12 months · see the creators ›Tree Hut328 creator collaborations in 12 months · see the creators ›Truly Beauty49 creator collaborations in 12 months · see the creators ›Ulta Beauty2,322 creator collaborations in 12 months · see the creators ›Urban Decay1,228 creator collaborations in 12 months · see the creators ›Valentino Beauty1,195 creator collaborations in 12 months · see the creators ›Vaseline497 creator collaborations in 12 months · see the creators ›VT Cosmetics370 creator collaborations in 12 months · see the creators ›WHOOP516 creator collaborations in 12 months · see the creators ›Yepoda194 creator collaborations in 12 months · see the creators ›YesStyle963 creator collaborations in 12 months · see the creators ›YSL Beauty4,142 creator collaborations in 12 months · see the creators ›Zeelool101 creator collaborations in 12 months · see the creators ›

The 100 largest of 1,137 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.

1. Rare Beauty@rarebeauty · 8.6M
2. bathandbodyworks@bathandbodyworks · 7.5M
3. Rhode@rhode · 4.7M
4. Poosh@poosh · 4.5M
5. Glossier@glossier · 3.2M
6. Deciem (The Ordinary)@theordinary · 3M
7. Cheech & Chong's@cheechandchong · 3M
8. Ouai@theouai · 2.9M
9. jomalonelondon@jomalonelondon · 2.6M
10. Sugarbear@sugarbearpro · 2.3M
11. Glow Recipe@glowrecipe · 2.1M
12. lelabofragrances@lelabofragrances · 2.1M
13. Drunk Elephant@drunkelephant · 2M
14. goop@goop · 1.9M
15. diptyque@diptyque · 1.7M
16. Caudalie@caudalie · 1.6M
17. Laneige@laneige_us · 1.6M
18. ritualscosmetics@ritualscosmetics · 1.6M
19. SkinCeuticals@skinceuticals · 1.6M
20. Alani Nu@alaninutrition · 1.5M
21. mindbodygreen@mindbodygreen · 1.5M
22. Tatcha@tatcha · 1.4M
23. aesop@aesop · 1.4M
24. Medicube@medicube_global_official · 1.3M
25. Just Ingredients@just.ingredients · 1.3M
26. Paula's Choice@paulaschoice · 1.3M
27. Ilia@iliabeauty · 1.2M
28. Beauty of Joseon@beautyofjoseon_official · 1.2M
29. Myprotein@myprotein · 1.2M
30. Therabody@therabody · 1.2M
31. GHD@ghdhair · 1.1M
32. Quest Nutrition@questnutrition · 1.1M
33. Typology@typologyparis · 1.1M
34. L'Oreal Beauty Tech@lorealgroupe · 919K
35. Bubble Skincare@bubble · 894K
36. Vital Proteins@vitalproteins · 875K
37. Levels@onnit · 874K
38. taniabulhoes@taniabulhoes · 871K
39. Kosas@kosas · 865K
40. Merit Beauty@merit · 856K
41. elemis@elemis · 835K
42. Jones Road Beauty@jonesroadbeauty · 810K
43. Supergoop@supergoop · 787K
44. COSRX@cosrx · 758K
45. maisonfranciskurkdjian@maisonfranciskurkdjian · 756K
46. Olehenriksen@olehenriksen · 753K
47. Skin1004@skin1004official · 750K
48. Mary Ruth's@maryruthorganics · 741K
49. Saie@saiebeauty · 739K
50. Olive & June@oliveandjune · 736K
51. Dermalogica@dermalogica · 734K
52. Lemme@lemme · 723K
53. Bucked Up@buckedup · 720K
54. Pacifica Beauty@pacificabeauty · 699K
55. RMS Beauty@rmsbeauty · 696K
56. Byoma@byoma · 688K
57. Murad@muradskincare · 672K
58. Optimum Nutrition@optimumnutrition · 661K
59. The Inkey List@theinkeylist · 636K
60. Function of Beauty@functionofbeauty · 635K
61. Foreo@foreo_official · 635K
62. Sunday Riley@sundayriley · 633K
63. Farmacy Beauty@farmacybeauty · 622K
64. Clean Simple Eats@cleansimpleeats · 587K
65. Primally Pure@primallypure · 582K
66. JSHealth Vitamins@jshealthvitamins · 579K
67. Spoiled Child@spoiledchildworld · 568K
68. Youth To The People@youthtothepeople · 564K
69. Drmtlgy@drmtlgy · 557K
70. RAW Nutrition BUM Thavage@rawnutrition · 556K
71. Mane@mane_____ · 554K
72. Goli@GoliNutrition · 553K
73. Reale Actives @realeactives · 550K
74. Drybar@thedrybar · 535K
75. Biossance@biossance · 524K
76. Cymbiotika@cymbiotika · 522K
77. bpnsupps@bpnsupps · 520K
78. REDCON1@redcon1 · 517K
79. OSEA@oseamalibu · 516K
80. acquadiparma@acquadiparma · 514K
81. MuscleTech@muscletech · 512K
82. MusclePharm@musclepharm · 510K
83. Tula Skincare@tula · 497K
84. ZO Skin Health@zoskinhealth · 496K
85. Black Girl Vitamins@blackgirlvitamins · 487K
86. Huel@huel · 485K
87. Salt & Stone@saltandstone · 484K
88. Naturium@naturium · 478K
89. Briogeo@briogeo · 472K
90. Beautycounter@counterbeautyofficial · 468K
91. Seed@seed · 464K
92. flamingo_estate@flamingo_estate · 452K
93. Animal Pak@animalpak · 449K
94. Welleco@welleco · 443K
95. Pattern Beauty@patternbeauty · 443K
96. The Outset@theoutset · 439K
97. The Honey Pot Company@thehoneypotco · 424K
98. Dr. Dennis Gross@drdennisgross · 418K
99. Versed@versed · 417K
100. Bulk@bulk · 414K