Category
We track 309 fitness & nutrition brands and the creators posting about them. The creators who post about this category sit in health & wellness, with 9 ranked lists by country and city. 10 of the brands have a published page with real creator data.
The 6 largest health & wellness creators in the US, from Top Health & Wellness Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.
Child ofGod🙏🏾Mom,Wife,Style Expert,Boss @pressedatl @pressed_atlanta @poizcosmetics @frostbistro @herbalhonestywellness #BA booking:
12.4M
Followers
0.0%
Engagement
175K
Avg views
Low engagement. Bottom 8% of the 36 creators here with a rate, where the median is 0.7%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›Mother | Patented Scientist | Entrepreneur | Author | 20+ Companies | 90 Countries | Franklin, TN
3.9M
Followers
0.9%
Engagement
763K
Avg views
Average engagement. Top 42% of the 36 creators here with a rate, where the median is 0.7%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@mindfulmovemend @mindfulvessel · Fascia • Nervous System Reset • Healing · Helping your body remember how to heal. · FREE Community Trial & 1:1 work…
1.2M
Followers
0.1%
Engagement
48K
Avg views
Low engagement. Bottom 14% of the 36 creators here with a rate, where the median is 0.7%.
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Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›your favorite viet girl ✌️ LA · @ceoactive · @bbthatpug
973K
Followers
—
Engagement
12K
Avg views
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Permission to show up exactly as you are 🌸 · #normalizenormalbodies ™️ · Columbus Ohio ❤️
964K
Followers
1.0%
Engagement
300K
Avg views
Average engagement. Top 39% of the 36 creators here with a rate, where the median is 0.7%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›🎀 Navigating Stage 4 Breast Cancer · 🦄HR+ HER2- est. | NYC · 💍 @jarcuri
803K
Followers
1.7%
Engagement
651K
Avg views
Strong engagement. Top 25% of the 36 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›All health & wellness lists:
All countries 40US 40UK 40Canadian 33New York 40Los Angeles 40Miami 29Atlanta 22Toronto 20London 25
Category benchmark · September 2026Protein Coffee & Shake Influencer Marketing Benchmarks 2026Every protein coffee, shake, powder and energy drink brand ranked by creator views, with engagement by creator tier, the hooks and formats that win, and the Meta ads behind them.
Brand audit · June 2026Slate MilkThe whole protein-drinks category. Who runs creator ads, which formats work, and the creators behind the top posts.
Brand audit · June 2026PRÉSA challenger ranked 88 of 97 on followers but 41 of 97 on creators, and what it is leaving on the table in paid.
Brand audit · June 2026Rizz Superfood GummiesA high-output gummy brand making creator-style content with almost no creators attached.
Alani Nu1,209 creator collaborations in 12 months · see the creators ›
Barebells121 creator collaborations in 12 months · see the creators ›
Bloom Nutrition2,085 creator collaborations in 12 months · see the creators ›
Bucked Up153 creator collaborations in 12 months · see the creators ›
Huel185 creator collaborations in 12 months · see the creators ›
Lemme507 creator collaborations in 12 months · see the creators ›
Maurten473 creator collaborations in 12 months · see the creators ›
Myprotein430 creator collaborations in 12 months · see the creators ›
Prozis575 creator collaborations in 12 months · see the creators ›
Thorne206 creator collaborations in 12 months · see the creators ›The 100 largest of 309 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.
The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Health & Beauty. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.
These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.
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