Category
We track 208 vitamins & supplements brands and the creators posting about them. The creators who post about this category sit in health & wellness and fitness, with 38 ranked lists by country and city. 7 of the brands have a published page with real creator data.
The 6 largest health & wellness creators in the US, from Top Health & Wellness Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.
Child ofGod🙏🏾Mom,Wife,Style Expert,Boss @pressedatl @pressed_atlanta @poizcosmetics @frostbistro @herbalhonestywellness #BA booking:
12.4M
Followers
0.0%
Engagement
175K
Avg views
Low engagement. Bottom 8% of the 36 creators here with a rate, where the median is 0.7%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›Mother | Patented Scientist | Entrepreneur | Author | 20+ Companies | 90 Countries | Franklin, TN
3.9M
Followers
0.9%
Engagement
763K
Avg views
Average engagement. Top 42% of the 36 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@mindfulmovemend @mindfulvessel · Fascia • Nervous System Reset • Healing · Helping your body remember how to heal. · FREE Community Trial & 1:1 work…
1.2M
Followers
0.1%
Engagement
48K
Avg views
Low engagement. Bottom 14% of the 36 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›your favorite viet girl ✌️ LA · @ceoactive · @bbthatpug
973K
Followers
—
Engagement
12K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Permission to show up exactly as you are 🌸 · #normalizenormalbodies ™️ · Columbus Ohio ❤️
964K
Followers
1.0%
Engagement
300K
Avg views
Average engagement. Top 39% of the 36 creators here with a rate, where the median is 0.7%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›🎀 Navigating Stage 4 Breast Cancer · 🦄HR+ HER2- est. | NYC · 💍 @jarcuri
803K
Followers
1.7%
Engagement
651K
Avg views
Strong engagement. Top 25% of the 36 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›All health & wellness lists:
All countries 40US 40UK 40Canadian 33New York 40Los Angeles 40Miami 29Atlanta 22Toronto 20London 25The 6 largest fitness creators in the US, from Top Fitness Influencers in the US (33 ranked). Engagement bands compare each creator to that full list.
@belikanjewelry 🔱 · Code: Brayan ↓ · @youngla · @myprotein
1.4M
Followers
5.2%
Engagement
528K
Avg views
Strong engagement. Top 18% of the 33 creators here, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›health ❀ fitness ❀ lifestyle - ATX · @younglaforher @youngla | @myprotein · code LAURENJ · 1 on 1 coaching & more👇🏼🫶🏼
789K
Followers
2.5%
Engagement
196K
Avg views
Average engagement. Top 33% of the 33 creators here, where the median is 1.9%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Becoming Her ✨| lifestyle · Marathoner • Lifter · @prozis @gymshark athlete | code Erika10
638K
Followers
2.0%
Engagement
241K
Avg views
Average engagement. Top 45% of the 33 creators here, where the median is 1.9%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 LA🇺🇸 · 🔥 @myproteingr Code: Slidis · 🥇 Guinness World Record ‘23 · 🔺 YT - 500k Subscribers · ⚡️ @c4energy Athlete · 🍋 TikTok- 1.9m
540K
Followers
8.9%
Engagement
1.8M
Avg views
Exceptional engagement. Top 9% of the 33 creators here, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›ALWAYS A REASON TO TRAIN. · Trying to be a better man for my pack🐺 · Lifestyle Strength & Utility. · 2x MH Cover | NRA Certified Instructor 🇮🇹🇺🇸
534K
Followers
6.1%
Engagement
108K
Avg views
Strong engagement. Top 15% of the 33 creators here, where the median is 1.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍chicago | fitness, wellness, lifestyle & beauty · @5for5consulting cofounder | xgoogle & meta · shop my links | let’s work 👇🏼
505K
Followers
2.4%
Engagement
242K
Avg views
Average engagement. Top 42% of the 33 creators here, where the median is 1.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›All fitness lists:
All countries 34US 33UK 40Canadian 40French 20Australian 39German 20Spanish 25Dutch 28Japanese 22Irish 32New York 36Los Angeles 39Miami 35London 40Houston 40Atlanta 40Dallas 40Chicago 40San Diego 40Boston 28Sydney 22Philadelphia 29Austin 40Toronto 31Las Vegas 25San Francisco 27Washington 34Seattle 20Orlando 22
Alani Nu1,209 creator collaborations in 12 months · see the creators ›
Bloom Nutrition2,085 creator collaborations in 12 months · see the creators ›
Bucked Up153 creator collaborations in 12 months · see the creators ›
Huel185 creator collaborations in 12 months · see the creators ›
Lemme507 creator collaborations in 12 months · see the creators ›
Myprotein430 creator collaborations in 12 months · see the creators ›
Thorne206 creator collaborations in 12 months · see the creators ›The 100 largest of 208 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.
Also in Fitness & Nutrition:
Protein & Meal Drinks 40The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Health & Beauty. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.
These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.
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