Brand Library · Makeup & beauty

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Top creators posting about Benefit Cosmetics

These are the 24 biggest creators who collaborated with @benefitcosmetics in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,328 creators collaborating with the brand in total.

24creators ranked on this page
1,328creators recorded collaborating with Benefit Cosmetics in 12 months
2,193collaborations recorded
Last updated
Teala Dunn profile photo

1.Teala Dunn

@ttlyteala
Beauty

6.3M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty21%
Comedy & Humor11%
Music & Singing11%
Fashion & Style8%

Cities

Los Angeles3%

Countries

China3%
Fiji3%

Audience gender

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Shima Katouzian شیما کاتوزیان profile photo

2.Shima Katouzian شیما کاتوزیان

@herosheemaz
Beauty

📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)

3.2M

Followers

0.8%

Engagement

4

Collabs

Average engagement. Bottom 43% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty88%
Activism & Social Justice2%
Books & Literature2%
Fashion & Style2%

Cities

Ibiza2%

Countries

Saudi Arabia2%
Spain2%

Audience gender

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Nabela Noor Martin profile photo

3.Nabela Noor Martin

@nabela
Home Decor & Interior Design

Designer, Author + Host · Founder @nabelanoorhome + @studionabelanoor · @hostedbynabela • May 20th

2.9M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 43% of the 24 creators here, where the median is 0.9%.

Post categories

Home Decor & Interior Design24%
Beauty15%
Food & Cooking13%
Fashion & Style9%

Cities

Paris9%
East Coast2%

Countries

France11%
United States2%

Audience gender

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Aditya Madiraju profile photo

4.Aditya Madiraju

@adityamadiraju
Beauty

New Jersey, US · Makeup Nerd • Sephora Squad Mentor 2025 🏳️‍🌈

2.9M

Followers

1.6%

Engagement

1

Collabs

Strong engagement. Top 24% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty89%
Food & Cooking5%
Personal Development & Motivation5%

Audience gender

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Leilani Green profile photo

5.Leilani Green

@leilanigreen
Beauty

♡ art but on the face · FORBES 30 UNDER 30 2026 · FORBES TOP 50 CREATORS: FASHION 50 · ♡ BUSINESS: · ♡ all of my links 🔗

2.4M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 48% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty76%
Personal Development & Motivation10%
Business & Entrepreneurship5%
Fashion & Style5%

Cities

New York City5%

Countries

United States5%

Audience gender

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Hrush Achemyan profile photo

6.Hrush Achemyan

@styledbyhrush

Makeup Artist, Educator, and Co-Founder @toolboxbeautyofficial · 📩 PR:

2.2M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.

Audience gender

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Thuy Le profile photo

7.Thuy Le

@xthuyle
Parenting & Family Life

Makeup, Mindset, Motherhood + Maison💕 · Follow for skincare tips & building a business · London UK🇬🇧 · Weekly vlogs ⬇️

1.9M

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.9%.

Post categories

Parenting & Family Life39%
Beauty36%
Fashion & Style5%
Personal Development & Motivation5%

Cities

London3%
Shanghai3%

Countries

Vietnam4%
China3%

Audience gender

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Candy Lover profile photo

8.Candy Lover

@candylover89
Beauty

Cantante 🎤🇵🇷 CEO @angelixbeauty · 📫 PO Box 7478 · Moreno Valley Ca 92552

1.8M

Followers

0.3%

Engagement

6

Collabs

Low engagement. Bottom 10% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty22%
Fashion & Style17%
Music & Singing14%
Film & TV Commentary10%

Cities

New York3%
San Diego2%

Countries

Puerto Rico5%
United States5%

Audience gender

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Elaina Michelle profile photo

9.Elaina Michelle

@elainamich
Beauty

lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE

1.7M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty40%
ASMR & Relaxation16%
Weddings & Events15%
Food & Cooking7%

Cities

Dallas2%
Paris2%

Countries

France2%
United States2%

Audience gender

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hindash profile photo

10.hindash

@hindash
Beauty

@hindashcosmetics · youtube: hindash · #hindash

1.5M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty100%

Cities

Dubai6%

Countries

United Arab Emirates6%

Audience gender

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Iris Kendall profile photo

11.Iris Kendall

@iriskendall
Beauty

WME: · Brillstein:

1.5M

Followers

2.8%

Engagement

1

Collabs

Strong engagement. Top 19% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty28%
Fashion & Style18%
Local Things to Do8%
Photography & Videography8%

Cities

California3%

Countries

United States3%

Audience gender

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Denise Mercedes profile photo

12.Denise Mercedes

@denisemmercedes
Fashion & Style

Romanticizing my 30s 🤍🇩🇴 · Fashion • Flowers • Beauty • Horses 🐎 · Dressing the body I have & figuring life out

1.4M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 19% of the 24 creators here, where the median is 0.9%.

Post categories

Fashion & Style51%
Beauty19%
Personal Development & Motivation7%
Health & Wellness3%

Cities

London3%
Oxford3%

Countries

United Kingdom7%
United States3%

Audience gender

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Kevin Ninh profile photo

13.Kevin Ninh

@flawlesskevin
Music & Singing

She/Her 🩷 · Sephora Squad Mentor · Tickets to the screening of @highinfidelity.show 👇🏼

1.3M

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 29% of the 24 creators here, where the median is 0.9%.

Post categories

Music & Singing30%
Beauty26%
Fashion & Style11%
Film & TV Commentary6%

Cities

Beverly Hills2%
Los Angeles2%

Countries

United States8%
Canada4%

Audience gender

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Sonya Esman profile photo

14.Sonya Esman

@sonyaesman
Fashion & Style

fashion model youtuber & human ❀ · 📍Los Angeles · 📧mail: · personal:

1.3M

Followers

0.4%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 24 creators here, where the median is 0.9%.

Post categories

Fashion & Style43%
Beauty29%
Photography & Videography29%

Cities

Los Angeles14%

Countries

United States14%

Audience gender

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Maureen Wroblewitz profile photo

15.Maureen Wroblewitz

@mauwrob
Beauty

🇵🇭🇩🇪 | based in NYC/ LA · @nomadmgmt · 🎥 Luber Roklin

1.3M

Followers

0.0%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty29%
Food & Cooking18%
Photography & Videography18%
Fitness & Workouts12%

Cities

New York City18%
New York12%

Countries

United States35%

Audience gender

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Nancy profile photo

16.Nancy

@lilbignanc.fit
Fitness & Workouts

@myprotein code LILBIG · 💌 📍LA

1.3M

Followers

1.0%

Engagement

3

Collabs

Average engagement. Top 38% of the 24 creators here, where the median is 0.9%.

Post categories

Fitness & Workouts35%
Beauty12%
Personal Development & Motivation12%
Food & Cooking10%

Cities

Hawaii2%
Hue2%

Countries

United States2%
Vietnam2%

Audience gender

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Eman profile photo

17.Eman

@by.imanx
Beauty

Inquires: · TikTok: @by.imanx (2.8M+) · 👻 by.imanx 🎥 Youtube: byimanx

1.2M

Followers

5.0%

Engagement

4

Collabs

Exceptional engagement. Top 5% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty46%
Fashion & Style15%
DIY & Crafts6%
Parenting & Family Life4%

Audience gender

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ANDREA & LEWIS • lifestyle • travel • beauty profile photo

18.ANDREA & LEWIS • lifestyle • travel • beauty

@andreaandlewis
Travel & Adventure

🌏 bringing our vision board to life · TikTok (7M) | YT (1M)

1.2M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 33% of the 24 creators here, where the median is 0.9%.

Post categories

Travel & Adventure32%
Beauty13%
Fashion & Style6%
Food & Cooking6%

Cities

Las Vegas6%
Giza3%

Countries

Egypt10%
United States10%

Audience gender

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Rachael Kirkconnell profile photo

19.Rachael Kirkconnell

@rachaelkirkconnell
Food & Cooking

1.2M

Followers

4.2%

Engagement

2

Collabs

Strong engagement. Top 14% of the 24 creators here, where the median is 0.9%.

Post categories

Food & Cooking24%
Beauty20%
Fashion & Style7%
Nature & Outdoors7%

Cities

London4%
Atlanta2%

Countries

United Kingdom4%
Japan2%

Audience gender

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Adelaine Morin profile photo

20.Adelaine Morin

@adelainemorin
Beauty

Toronto/OC ♡🇨🇦🇵🇭 · @blue.and.biscuit 🐾 · @girlssupportinggirlsshop 🛍️

1.2M

Followers

0.6%

Engagement

2

Collabs

Modest engagement. Bottom 24% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty20%
Fashion & Style19%
Travel & Adventure8%
Food & Cooking5%

Cities

Dubai7%
Washington2%

Countries

United Arab Emirates7%
United States5%

Audience gender

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Booking creators like these for Benefit Cosmetics?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.

🌻𝑀𝒾𝓀𝒶𝒾𝓁𝒶 𝑀𝓊𝓇𝓅𝒽𝓎🌻 profile photo

21.🌻𝑀𝒾𝓀𝒶𝒾𝓁𝒶 𝑀𝓊𝓇𝓅𝒽𝓎🌻

@mikailadancer
Travel & Adventure

your favorite gluten-free girlie 🌻 · hEDS • ✝️ • los angeles ☀️ · Daily updates on snap (mikailadancer)💛

1.1M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.

Post categories

Travel & Adventure17%
Photography & Videography11%
Food & Cooking10%
Beauty9%

Cities

Los Angeles9%
Indio2%

Countries

United States13%
Greece3%

Audience gender

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BeautyyBird - Yasmin profile photo

22.BeautyyBird - Yasmin

@beautyybird
Beauty

🇲🇽🌹 | GRWM, Outfits & Lifestyle · Founder @casalealco @hotgirlscoffeerunclub · TikTok: BeautyyBird · YouTube: BeautyyBird · Shop my looks here ⬇️

1.1M

Followers

0.8%

Engagement

1

Collabs

Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty20%
Fashion & Style17%
Travel & Adventure7%
Parenting & Family Life7%

Cities

Houston3%
Cancun1%

Countries

United States5%
Mexico4%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Jessie Paege profile photo

23.Jessie Paege

@jessiepaege
Beauty

i love whimsy 📍LA

1.1M

Followers

4.9%

Engagement

2

Collabs

Exceptional engagement. Top 10% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty25%
Music & Singing25%
Fashion & Style14%
Comedy & Humor7%

Audience gender

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Emily Shah Massoud profile photo

24.Emily Shah Massoud

@emily.shah
Fashion & Style

BollywoodHollywood-ish · Vegas | LA · @dharma.gin

1.1M

Followers

0.7%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.9%.

Post categories

Fashion & Style22%
Beauty18%
Food & Cooking7%
Travel & Adventure7%

Cities

Las Vegas3%
Park City2%

Countries

United States11%
Italy4%

Audience gender

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Want to see what their Benefit Cosmetics content actually looks like?

See Benefit Cosmetics content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @benefitcosmetics over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Benefit Cosmetics is a trademark of its owner. Sup is not affiliated with or endorsed by Benefit Cosmetics. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Benefit Cosmetics creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 77 of 240 brands in the library by creator count.241,328 recorded collaborating with @benefitcosmetics in 12 months
Their collaborations412,193 collaborations recorded in 12 months
Median followers1.4M1M across all 240 brand pages
Median engagement rate0.9%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.71.7 across all 1,328 creators

FAQ

Benefit Cosmetics and creators: common questions

Yes. We have recorded 1,328 creators collaborating with Benefit Cosmetics, across 2,193 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Benefit Cosmetics content examples page.

The largest accounts collaborating with Benefit Cosmetics include @ttlyteala, @herosheemaz, @nabela, @adityamadiraju, @leilanigreen and @styledbyhrush. The most frequent is @candylover89, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.4M followers and the average engagement rate is 1.4%.

No. We are not connected to Benefit Cosmetics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Benefit Cosmetics and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Benefit Cosmetics work with creators?

Yes. We have recorded 1,328 creators collaborating with Benefit Cosmetics, across 2,193 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Benefit Cosmetics content examples page.

Which creators post about Benefit Cosmetics?

The largest accounts collaborating with Benefit Cosmetics include @ttlyteala, @herosheemaz, @nabela, @adityamadiraju, @leilanigreen and @styledbyhrush. The most frequent is @candylover89, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Benefit Cosmetics attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.4M followers and the average engagement rate is 1.4%.

Is this page affiliated with Benefit Cosmetics?

No. We are not connected to Benefit Cosmetics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Benefit Cosmetics and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Sup for brands like Benefit Cosmetics:

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