Brand Library · Beauty retail
These are the 24 biggest creators who collaborated with @ipsy in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 390 creators collaborating with the brand in total.
6.3M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 6% of the 18 creators here with a rate, where the median is 0.4%.
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Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›✨Original RHONJ @bravotv💫 · 📚NYT Best Selling Author · @sempreskincare
2.3M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 28% of the 18 creators here with a rate, where the median is 0.4%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🩷CEO @babymama.co @jonesyjewelry · ❤️🔥Juicy confessions @sinnersundayconfessional · 📕 NYT Best Selling Author
1.7M
Followers
3.4%
Engagement
1
Collabs
Exceptional engagement. Top 6% of the 18 creators here with a rate, where the median is 0.4%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎥 @netflix • model + musician @theindustryla · 📍 LA & NYC • formerly @buzzfeed editor · 🎓 NYU & Choate · 🦮 @daisyworldofficial
1.2M
Followers
0.9%
Engagement
2
Collabs
Average engagement. Top 44% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion&lifestyle influencer · 📍New York · PR: · Self-made woman · Call me “Nadine”
992K
Followers
—
Engagement
1
Collabs
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Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The world through my eyes 💕 El mundo a través de mis ojos · 📲 Tiktok: @Josetty1 · 🌴California / Las Vegas 🎰
904K
Followers
0.0%
Engagement
2
Collabs
Low engagement. Bottom 6% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›miami • nyc · be kind. live fully.
900K
Followers
1.2%
Engagement
1
Collabs
Strong engagement. Top 17% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Southern California 🇺🇸 / LA · 🔗Links for outfits and beauty
666K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Speaker|Women’s Rights Advocate · Founder of @casa180fdn · TEAM - @kensingtongrey · Social - · 🏴🇵🇰 LA📍
654K
Followers
0.0%
Engagement
3
Collabs
Low engagement. Bottom 1% of the 18 creators here with a rate, where the median is 0.4%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›Creating a life that feels as good as it looks · Beauty, style & life lately · Work: · LA + ATL | New chapters on YouTube ↓
627K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
🎀 A Girl’s Girl who doesnt Gatekeep. · Beauty • Fashion • Wellness Tips · Helping you look & feel your best ✨ · Founder @originalself__ CF @algnd__ ·…
598K
Followers
0.4%
Engagement
2
Collabs
Average engagement. Top 50% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›#momof2 #boymomgirlmom #colourpopcosmetics fohr verified ❤️mom of 2 beautiful kiddos ! 👨👩👧👦 🦩🧚♀️🧘🏼use code JENNIFERS on @dimebeautyco
477K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 39% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›💄 Makeup & Lifestyle Creator 🇨🇦 Toronto · 💌 Email: · 🎥 Youtube: glamwithsuzan +61K · 🖤 Tik Tok: glamwithsuzan +1.6M+
457K
Followers
—
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
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Beauty • Fragrance • Lifestyle · Turning everything into art ✨ · 📍NYC · @ipsy Award Winner
444K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 28% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Based in USA 🇺🇸 (786) · LifeStyle • Family • HomeDecor. Beauty
422K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 33% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Host📍Los Angeles ✨ · Beauty • Lifestyle • Travel • Skits · Former wedding videographer and · a sucker for a good love story 💕
393K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sharing everything there is to enjoy in NYC 🗽 for FREE!
366K
Followers
0.4%
Engagement
1
Collabs
Average engagement. Bottom 44% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
📍Palm Beach -Miami🇺🇸 · Living the high-low life: seeking deals while savoring luxury🛍️ · Click here👇 to shop my Instagram
322K
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion, Beauty, Food, Wine, Makeup, Skincare, Travel · SAG/AFTRA actor & model · Brand manager for @smgjimmy · 📍𝓛𝓸𝓼 𝓐𝓷𝓰𝓮𝓵𝓮𝓼 · 💍 @robertjohngolden ♡♎…
320K
Followers
—
Engagement
8
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Miami · (✿◠‿ ◠) ur pretty !! · ⭑ Shop my LTK ⭑
318K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍 Los Angeles · 🎬 influencer : @ipsy @cvspharmacy · 🧚♀️ Ambassador @victoriassecret 🪽 · @amazoninfluencerprogram
299K
Followers
1.2%
Engagement
3
Collabs
Strong engagement. Top 11% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Cubana 🇨🇺LA-OC California ✨🌴🐚🧘♀️✈️📸 · •Fashion•Beauty•Dog Mom🐶•Matcha Lover🍵
298K
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›press:
291K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Helping women feel confident & seen · 👗 Plus size outfits you’ll wear • real life · 💍 2027 bride 🐶 @wandatheberner · 📍 Upstate NY
289K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 28% of the 18 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their IPSY content actually looks like?
See IPSY content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @ipsy over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
IPSY is a trademark of its owner. Sup is not affiliated with or endorsed by IPSY. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 400 of 567 brands in the library by creator count. | 24 | 390 recorded collaborating with @ipsy in 12 months |
| Their collaborations | 38 | 701 collaborations recorded in 12 months |
| Median followers | 467K | 728K across all 567 brand pages |
| Median engagement rate | 0.4% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.6 | 1.8 across all 390 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 390 creators collaborating with IPSY, across 701 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the IPSY content examples page.
The largest accounts collaborating with IPSY include @ttlyteala, @teresagiudice, @maycineeley, @jarrylee, @nadin5_ and @josetty1. The most frequent is @anyabenton, with 8 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 467K followers and the median engagement rate is 0.4%.
No. We are not connected to IPSY and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at IPSY and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the beauty retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Cosmetics 628 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like IPSY:
Influencer marketing for retail brandsMore brands:
& Other Stories1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAcne StudiosAdidasAdobeAelfric EdenAerieAesopAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAMC TheatresAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArketArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLB&MBAGGUBalenciagaBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBaubleBarBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBirkenstockBlank StreetBloom BooksBloom NutritionBMWBobbi BrownboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurberryBurgaBurger KingByomaByredoCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCartierCasetifyCaudalieCelimaxCelineCelsiusCeraVeCetaphilChanelChanel BeautyCharles & KeithCharlotte TilburyChewyChick-fil-AChili'sChloéChobaniChristian LouboutinCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColor WowColourPopComfrtCommenseConverseCOSCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCurrentBodyCVSd'AlbaDamson MadderDanessa Myricks BeautyDaniel WellingtonDellDelta Air LinesDeMellierDepopDFYNEDIBS BeautyDieselDillard'sDiorDior BeautyDiptyqueDisneyDisney ParksDISSHDJIDoenDolce VitaDolce&GabbanaDollar TreeDoorDashDoveDr. MartensDr.AltheaDrunk ElephantDunelmDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEmi JayeosEquinoxErewhonessenceEstée LauderEtsyEveredenEvry JewelsExpediaExpressFabFitFunFableticsFanaticsFantaFarm RioFarmasiFashion NovaFendiFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFP MovementFree PeopleFruit RiotFujifilm XG FuelGANNIGapGarageGarminGarnierGentle MonsterGetYourGuideGisouGivenchy BeautyGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGrazaGucciGucci BeautyGuerlainGuessGymsharkH-E-BH&MHalaraHarperCollinsHaruharu WonderHaus LabsHeadoutHello MollyHelloFreshHerbalifeHermèsHiggsfield AIHiltonHobby LobbyHOKAHollisterHomeGoodsHot TopicHourglassHouse of CBHuda BeautyHuelHyattHydroJugHYROXIKEAILIAIn-N-OutinnisfreeInsta360IsntreeIT CosmeticsJ.CrewJacquemusJaded LondonJBLJeepJellycatJimmy ChooJimmy FairlyJo Malone LondonJohn LewisJolieJumisoJuvia's PlaceJW PEIK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKithKitschKlookKohl'sKosasKrogerKSECRETKylie CosmeticsL.L.BeanL'OccitaneL'Oréal ParisL'Oréal ProfessionnelLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLaura MercierLe LaboLegionLEGOLemmeLevi'sLewkinLibro.fmLidlLionessLiquid DeathLiquid I.V.Live NationLMNTLOEWELogitechLola BlanketsLongchampLouis VuittonLoveShackFancyLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMadewellMaison MargielaMake Up For EverMakeup by MarioMangoMarc JacobsMarks & SpencerMarriott BonvoyMarshallsMarvelMassimo DuttiMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMeshkiMichael KorsMichaels StoresMicrosoftMilaniMilk MakeupMinisoMiu MiumixsoonMomcozyMonday SwimwearMonster EnergyMorpheMrs. Meyer'sMuglerMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNew LookNextNFLNikeNinjaNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungONE/SIZEOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPhilosophyPHLURPinterestPixi BeautyPlayStationPokémonPolènePoppiPopUp BagelsPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPull&BearPumaPurito SeoulQuincer.e.m. beautyRalph LaurenRalph's CoffeeRare BeautyRay-BanRay-Ban MetaRazerRed BullRedkenReformationRefyRent the RunwayRevolutRevolution MakeupRevolveRhodeRimmel LondonRitualsRiver IslandRogersRunnaRYSERYZESacheuSaieSainsbury'sSaint LaurentSalomonSalt & StoneSaltairSam's ClubSamsungSandroSatisfySauconySavage X FentySeatGeekSelfridgesSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShiseidoShokzShopifySiete FoodsSimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteSproutsStanleyStarbucksStaudSteve MaddenStradivariusStravaStyleKoreanSummer FridaysSupergoop!SwarovskiTargetTarteTatchaTecovasTelusTemuTescoTeslaThayersThe Frankie ShopThe Home DepotThe North FaceThe OrdinaryThorneTiffany & Co.TIRTIRTJ MaxxTK MaxxTom FordToo FacedTopicalsTopshopTorridTorridenTory BurchTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTu ClothingTubby ToddTubiTYMOUberUGGUlta BeautyUnder ArmourUniqloUniversal OrlandoUrban DecayUrban OutfittersVacationValentinoValentino BeautyVansVaselineVersaceVevorViatorVichyVictoria's SecretVictoria's Secret PINKVintedVirgin VoyagesVivrelleVT CosmeticsVuoriWalmartWayfairWestman AtelierWhatnotWhite FoxWhole FoodsWHOOPWindsorWWEYepodaYesStyleYETIYoungLAYouth To The PeopleYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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