Creator Directory

Top Beauty Influencers in Sydney

The 31 biggest beauty creators we track with a verified home base in Sydney, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 37 beauty creators in Sydney; these are the largest with a verified profile.

31creators ranked on this page
37+beauty creators tracked in Sydney
350Mcreators we search live for a campaign
Last updated

31 creators, ranked by audience

Rachel Tee Tyler 🇵🇭🇦🇺 profile photo

1.Rachel Tee Tyler 🇵🇭🇦🇺

@rachelteetyler
SydneyBeauty

📍 Sydney, Australia

405K

Followers

0.2%

Engagement

115K

Avg views

Low engagement. Bottom 7% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty32%
Fashion & Style32%
Luxury Fashion & Accessories11%
Streetwear & Sneaker Culture11%

Cities

Tokyo5%

Audience gender

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Sydney Liang profile photo

2.Sydney Liang

@sliang95
SydneyBeauty

Sydney from Sydney 🇦🇺 · ♪ Tiktok @sliang95

267K

Followers

14.9%

Engagement

614K

Avg views

Exceptional engagement. Top 10% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty21%
Photography & Videography21%
Technology & Gadgets14%
Travel & Adventure14%

Cities

Melbourne7%

Audience gender

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Tahnee Cook profile photo

3.Tahnee Cook

@itstahnee
SydneyBeauty

ธานี 🎀🎬🎧❤️‍🔥🦋🪩🍒 · presenter | podcaster | columnist · melb / syd ✉️ · aus | · uk |

209K

Followers

0.1%

Engagement

82K

Avg views

Low engagement. Bottom 1% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty25%
Fashion & Style19%
Personal Development & Motivation19%
Restaurants & Cafes & Bars13%

Cities

Melbourne19%
Sydney13%

Countries

Australia67%
Italy11%

Audience gender

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Male

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Mitch Greer profile photo

4.Mitch Greer

@mitch.greer
SydneyBeauty

Sydney, Australia · Management:

169K

Followers

0.5%

Engagement

53K

Avg views

Low engagement. Bottom 14% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty26%
Fashion & Style25%
Comedy & Humor14%
Luxury Fashion & Accessories5%

Cities

Sydney6%
Manly2%

Countries

Australia75%
New Zealand8%

Audience gender

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Elise Trevallion profile photo

5.Elise Trevallion

@elisefaust
SydneyBeauty

Sydney📍 · @mercimanagement · Modeling: · Socials:

165K

Followers

0.1%

Engagement

9.9K

Avg views

Low engagement. Bottom 3% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty24%
Fashion & Style24%
Nature & Outdoors14%
Weddings & Events10%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Sohinii Pawar profile photo

6.Sohinii Pawar

@sohini.banerjee.7
SydneyBeauty

Founder, Artistic Director @bollywooddancecompany.mel @bollywooddancecompany.syd · 𝗖𝗵𝗼𝗿𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿 · D𝗮𝗻𝗰𝗲 𝗘𝗱𝘂𝗰𝗮𝘁𝗼𝗿 · 𝗬𝗼𝗴𝗮 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗼𝗿 · 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗲𝗿/ 𝗔𝗰…

137K

Followers

27.3%

Engagement

399K

Avg views

Exceptional engagement. Top 3% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty20%
Dance & Choreography20%
Career & Productivity10%
Comedy & Humor10%

Cities

Melbourne20%
Altona10%

Audience gender

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Vida Afshari profile photo

7.Vida Afshari

@vidaafshar__
SydneyBeauty

📍Sydney · Hosted @chi_kar_mikoni · Mgmt @mydreammgmt · PR & Collab💌

130K

Followers

1.6%

Engagement

43K

Avg views

Average engagement. Top 45% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty44%
Fashion & Style15%
Luxury Travel & Hotels6%
Restaurants & Cafes & Bars6%

Cities

Sydney23%
Merrylands2%

Countries

Australia95%
Iran5%

Audience gender

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Male

Audience gender breakdown is available on a strategy call.

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Karen Zeng profile photo

8.Karen Zeng

@kkarenzeng
SydneyBeauty

everything for the girls ♡ · sydney, australia ₊✩‧₊

94K

Followers

2.5%

Engagement

113K

Avg views

Average engagement. Top 28% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty29%
Fashion & Style21%
Photography & Videography14%
Activism & Social Justice7%

Cities

Macau7%
Sydney7%

Audience gender

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Male

Audience gender breakdown is available on a strategy call.

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Brian Cabigao profile photo

9.Brian Cabigao

@cabigaobrian
SydneyBeauty

📍🇦🇺 Sydney · Psalms 23 · Menswear | Food | Lifestyle

64K

Followers

1.0%

Engagement

20K

Avg views

Average engagement. Bottom 45% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty36%
Restaurants & Cafes & Bars20%
Technology & Gadgets16%
Fashion & Style8%

Cities

Sydney67%
Barossa Valley2%

Countries

Australia98%
France2%

Audience gender

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Jordie profile photo

10.Jordie

@_itsjordie
SydneyBeauty

life of a beauty muscle boy who dances 🪩 · sydney 🇦🇺 · Seoul 17/5-27/5 ✈️ Vietnam 1/6-7/6 · collabs 💌 · 200k+ on tiktok

53K

Followers

1.8%

Engagement

6.7K

Avg views

Average engagement. Top 41% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty38%
Local Things to Do23%
Music & Singing23%
Fashion & Style8%

Cities

Sydney23%
Melbourne8%

Countries

Australia100%

Audience gender

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Female
Male

Audience gender breakdown is available on a strategy call.

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Sadia Sayar profile photo

11.Sadia Sayar

@mua.sadia
SydneyBeauty

‎ٱلْحَمْدُ لِلّٰه · MASTERCLASS TIX ➡️ CLICK EMAIL OR DM · 🇦🇺Melbourne, SYD & Beyond · Luxe Bridal Makeup enquiries - DM me OR email

50K

Followers

0.8%

Engagement

9.2K

Avg views

Modest engagement. Bottom 34% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty72%
Weddings & Events17%
Education & Study Hacks6%
Photography & Videography6%

Cities

Melbourne61%
Narre Warren6%

Countries

Australia87%
United States13%

Audience gender

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Alana Wu profile photo

12.Alana Wu

@alanagracewu
SydneyBeauty

SHARING THINGS I SWEAR BY 🤎 · Sydney Mum | Over 30 · Family & Beauty • Food • Travel • Everyday Life · 💌 MGMT: @daymanagement

47K

Followers

0.9%

Engagement

35K

Avg views

Modest engagement. Bottom 38% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty50%
Fashion & Style25%
Environmental & Sustainability13%
Film & TV Commentary13%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Alana ✨ Australian Content Creator / UGC profile photo

13.Alana ✨ Australian Content Creator / UGC

@tribeofwuwu
SydneyBeauty

👩🏻‍💻Left the corporate suit & heels for family & reels · 📍 Sydney | Australia · ✨Family • Beauty • Fashion • Food • Travel • Hacks · 💌 MGMT: @daymana…

46K

Followers

0.8%

Engagement

4.7K

Avg views

Modest engagement. Bottom 31% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty36%
Travel & Adventure13%
Fashion & Style9%
Restaurants & Cafes & Bars9%

Cities

Sydney7%
Chatswood2%

Countries

Australia53%
Japan47%

Audience gender

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Kiana Flanet profile photo

14.Kiana Flanet

@kiana.flanet
SydneyBeauty

Syd : · @chic_management · Socials: · @maxconnectors · @nextla

37K

Followers

2.1%

Engagement

31K

Avg views

Average engagement. Top 38% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty29%
Food & Cooking29%
Photography & Videography14%
Art & Illustration7%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Ali Whittle profile photo

15.Ali Whittle

@aliwhittle_
SydneyBeauty

Sydney📍 · documenting my style, inspirations and fascinations 🫶🏻 · @substack 🔽 smooth brain

35K

Followers

—

Engagement

8.7K

Avg views

Post categories

Beauty25%
Fashion & Style25%
Home Decor & Interior Design10%
Food & Cooking8%

Cities

Chatswood4%
Sydney4%

Countries

Australia100%

Audience gender

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Male

Audience gender breakdown is available on a strategy call.

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Helen Samaryan profile photo

16.Helen Samaryan

@helensmakeupartist
SydneyBeauty

📍Sydney · To book or enquire please email or use the contact form on my website. · www.helensamaryan.com · @weddingmakeupbyhelen

31K

Followers

0.6%

Engagement

2.4K

Avg views

Modest engagement. Bottom 17% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty63%
Weddings & Events25%
Photography & Videography13%

Cities

Sydney50%
Wollombi13%

Countries

Australia100%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Ken Denis Smith profile photo

17.Ken Denis Smith

@mrkendenis
SydneyBeauty

Making Beauty videos since 2011 on the internet · 📍 Sydney, Australia

30K

Followers

0.3%

Engagement

1.5K

Avg views

Low engagement. Bottom 10% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty90%
Parenting & Family Life10%

Audience gender

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Male

Audience gender breakdown is available on a strategy call.

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Trend Tracker KK ✨💄 Makeup & Beauty Creator profile photo

18.Trend Tracker KK ✨💄 Makeup & Beauty Creator

@trend_tracker_kk
SydneyBeauty

💄 Beauty hauls, reviews & tutorials · 📍 Sydney AU · ✉️ Contact: · 💍 Vvispor · 💓 My other channels + Discount Codes ⬇️

26K

Followers

2.4%

Engagement

2.2K

Avg views

Average engagement. Top 31% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty100%

Cities

Sydney4%

Countries

Australia80%
Japan20%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Dr Yumiko Kadota profile photo

19.Dr Yumiko Kadota

@dryumikokadota
SydneyBeauty

MBBS(Hons) BSc(Med)Hons · Over 15 years’ medical experience · 👩🏻‍⚕️ Cosmetic Doctor @sydneyfacedoctor · 🐧 Author of #EmotionalFemale 💛💖❤️

24K

Followers

0.9%

Engagement

7.8K

Avg views

Average engagement. Bottom 41% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty42%
Health & Wellness17%
Local Things to Do8%
Personal Development & Motivation8%

Cities

Seoul13%
Sydney13%

Countries

Australia38%
South Korea31%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Thy Tran profile photo

20.Thy Tran

@itsthytime
SydneyBeauty

Beauty | Life | UGC · Serving you the glow — inside & out! · 📍 Sydney, 🇦🇺 · 📸🤳 @thebokehedit · 🐈🐕 @the_orangebabies · ⬇️ LINKS

22K

Followers

0.6%

Engagement

4.1K

Avg views

Modest engagement. Bottom 21% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty57%
Personal Development & Motivation13%
Health & Wellness7%
Parenting & Family Life7%

Cities

Sydney7%
Bankstown3%

Countries

Australia71%
United Kingdom14%

Audience gender

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Male

Audience gender breakdown is available on a strategy call.

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Nate Hunt profile photo

21.Nate Hunt

@natehunt
SydneyBeauty

confessions of a shopaholic · likes: learning, self-care and overthinking · sydney 📧

21K

Followers

—

Engagement

111K

Avg views

Post categories

Beauty49%
Fashion & Style11%
Astrology & Tarot8%
Food & Cooking8%

Cities

Sydney3%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Sarah profile photo

22.Sarah

@sarahjaneww
SydneyBeauty

Central Coast 🚉 Sydney commuter · Spend the day with me & prepare to be sick of me · ⏰ @sarahjaneww

20K

Followers

0.8%

Engagement

8.5K

Avg views

Modest engagement. Bottom 24% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty21%
Finance & Investing13%
Food & Cooking11%
Personal Development & Motivation10%

Cities

Brisbane1%
Broome1%

Countries

Australia100%

Audience gender

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Male

Audience gender breakdown is available on a strategy call.

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Isa Negrete profile photo

23.Isa Negrete

@isabelnegretev
SydneyBeauty

your latina bestie for beauty, growing pains & real talk · 🇦🇺🇲🇽 sydney au, from mexico!

18K

Followers

3.8%

Engagement

11K

Avg views

Strong engagement. Top 21% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty51%
Personal Development & Motivation11%
Fashion & Style7%
Film & TV Commentary7%

Cities

Sydney20%
South Eveleigh4%

Countries

Australia78%
Japan11%

Audience gender

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Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Jennifer Tang profile photo

24.Jennifer Tang

@itsjennifertang
SydneyBeauty

boy mum to be 🩵🦋 · a visual love story of my life in sydney, aus ੈ✩‧₊ · 🎥 EXPLORING BRIGHTON VLOG 🤩📸⬇️

18K

Followers

2.2%

Engagement

104K

Avg views

Average engagement. Top 34% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty33%
Restaurants & Cafes & Bars23%
Food & Cooking13%
Personal Development & Motivation7%

Cities

Sydney33%
Darlinghurst3%

Countries

Australia86%
Italy14%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Minnie profile photo

25.Minnie

@minnieisaac_
SydneyBeauty

Reviews for skin that doesn’t behave · Olive, acne-prone, finally figured it out · ✍🏻 @whiterabbitsocial_ 👩🏻‍💻@askdewwie

14K

Followers

3.1%

Engagement

3.2K

Avg views

Strong engagement. Top 24% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty87%
Health & Wellness3%
Personal Development & Motivation3%
Photography & Videography3%

Cities

Sydney5%
Melbourne3%

Countries

Australia100%

Audience gender

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Audience gender breakdown is available on a strategy call.

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emilyql profile photo

26.emilyql

@emilyql
SydneyBeauty

☁️ 2026 bride · 📍 sydney | vietnam recs · 🐶 @chonksthespoodle @tubblesthepup

13K

Followers

4.0%

Engagement

8.4K

Avg views

Strong engagement. Top 17% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty37%
Fashion & Style18%
Travel & Adventure13%
Food & Cooking8%

Cities

Sydney55%
Osaka5%

Countries

Australia79%
Japan12%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Riya Choudhury profile photo

27.Riya Choudhury

@riyachoudhury02
SydneyBeauty

📍Sydney, Australia · Serving looks & lifting weights 💪 · Fit, fashionable & a little bit feral 😉 · 📩 Enquiries: DM | 💖 #UnbotheredAlways

11K

Followers

26.9%

Engagement

137K

Avg views

Exceptional engagement. Top 7% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty67%
Dance & Choreography8%
Luxury Travel & Hotels8%
Music & Singing8%

Cities

Bathurst8%
Sydney8%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Brooke Low profile photo

28.Brooke Low

@brookelowmakeup
SydneyBeauty

Makeup + Hair @BROOKELOWBRIDAL Sydney

10K

Followers

5.7%

Engagement

11K

Avg views

Strong engagement. Top 14% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty90%
Weddings & Events10%

Cities

Dubai10%
Los Angeles10%

Countries

Australia29%
Greece29%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Clayton Ilolahia profile photo

29.Clayton Ilolahia

@clayton_ilolahia
SydneyBeauty

🏠:Sydney, Australia · 🏢: Fragrance industry, evaluator, communications @fragrancesoftheworld

8.9K

Followers

1.2%

Engagement

1.6K

Avg views

Average engagement. Bottom 48% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty70%
Business & Entrepreneurship10%
Film & TV Commentary10%
Travel & Adventure10%

Cities

Cannes30%
Florence30%

Countries

France44%
Italy33%

Audience gender

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Audience gender breakdown is available on a strategy call.

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⭐️l U L U ⭐️ profile photo

30.⭐️l U L U ⭐️

@miss_luluandbiscuit
SydneyBeauty

Sydney/ AUSTRALIA · Account Run by Mum · Email / Dm for collabs 📩 · Toy Tester• Fashion •Events•Foodie

5.4K

Followers

1.3%

Engagement

1K

Avg views

Average engagement. Top 48% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty29%
Local Things to Do20%
Food & Cooking12%
Kids & Toys12%

Cities

Sydney20%
Parramatta5%

Countries

Australia100%

Audience gender

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Female
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Audience gender breakdown is available on a strategy call.

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Makeup Lover And Reviewer profile photo

31.Makeup Lover And Reviewer

@beautiful.makeup_life
SydneyBeauty

📍Sydney, AUS · 🦄UGC content creator · 💖PR& work enquiries: DM or EMAIL · 💵empties: $3114.02

5.1K

Followers

0.8%

Engagement

1.2K

Avg views

Modest engagement. Bottom 28% of the 29 creators here with a rate, where the median is 1.2%.

Post categories

Beauty100%

Cities

Sydney8%

Audience gender

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Want the full data on any of these creators?

Audience breakdowns, past brand work and realistic rates for beauty creators in Sydney, free on a strategy call.

How this list is built

We track at least 37 beauty creators with a verified home base in Sydney, part of our own database of tracked creators. This page lists the 31 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.

Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.

Guides for working with beauty creators

The data

Download the beauty creators in Sydney

Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.

Last updated
MeasureOn this pageThe wider data set
Creators ranked hereWe track at least 37 beauty creators in Sydney and publish the largest with a verified profile3111,056 across our published pages
Median followersBeauty in Sydney vs all 11,056 creators across our published pages31K77K
Median engagement rate1.2%1.1%
Median average views9.9K32K

FAQ

Frequently asked questions

Everything on this page is measured from live Instagram data. These answers are generated from the 31 creators shown above, so they change when the data does.

This page ranks 31 beauty creators in Sydney. We track at least 37 of them and list the largest by audience here, with the engagement rate and average views behind each one.

The median creator on this page has 31K followers, and the median engagement rate across the page is 1.2%. By size, 10% are nano creators (under 10,000 followers), 68% are micro creators (10,000 to 100,000) and 23% are mid-tier creators (100,000 to 500,000).

Rachel Tee Tyler 🇵🇭🇦🇺 (@rachelteetyler) has the largest following on this page at 405K. Follower count is not the same as performance though. Sohinii Pawar (@sohini.banerjee.7) has the highest engagement rate here at 27.34%, which is usually the better signal of whether an audience is paying attention.

Across this page the most common post categories are Beauty, Fashion & Style, Food & Cooking and Photography & Videography. These come from what the creators actually post, not from a self-declared bio.

Every creator here has a verified Sydney home base. The places they mention most in their posts are Sydney, Melbourne and Florence. By country, the most mentioned are Australia, Japan and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

How many beauty creators in Sydney are on this page?

This page ranks 31 beauty creators in Sydney. We track at least 37 of them and list the largest by audience here, with the engagement rate and average views behind each one.

How big are beauty creators in Sydney typically?

The median creator on this page has 31K followers, and the median engagement rate across the page is 1.2%. By size, 10% are nano creators (under 10,000 followers), 68% are micro creators (10,000 to 100,000) and 23% are mid-tier creators (100,000 to 500,000).

Who are the biggest beauty creators in Sydney?

Rachel Tee Tyler 🇵🇭🇦🇺 (@rachelteetyler) has the largest following on this page at 405K. Follower count is not the same as performance though. Sohinii Pawar (@sohini.banerjee.7) has the highest engagement rate here at 27.34%, which is usually the better signal of whether an audience is paying attention.

What do these creators post about?

Across this page the most common post categories are Beauty, Fashion & Style, Food & Cooking and Photography & Videography. These come from what the creators actually post, not from a self-declared bio.

Where are these creators based?

Every creator here has a verified Sydney home base. The places they mention most in their posts are Sydney, Melbourne and Florence. By country, the most mentioned are Australia, Japan and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

How do I get their contact details and rates?

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Where does this data come from?

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

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