Creator Directory
The 40 biggest fashion creators we track with a verified home base in Sydney, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 74 fashion creators in Sydney; these are the largest with a verified profile.
40 creators, ranked by audience
Tara Milk Tea · Sydney ☁️ ——
1.4M
Followers
0.8%
Engagement
161K
Avg views
Average engagement. Top 42% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Woman. · 🇦🇺 @tammintravels
1.3M
Followers
0.3%
Engagement
244K
Avg views
Modest engagement. Bottom 24% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney | Australia
324K
Followers
0.0%
Engagement
14K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I’m funny on stories. · Style | Beauty | Travel | Fragrance | Foodie · Behind the Vale on Substack
296K
Followers
1.4%
Engagement
254K
Avg views
Average engagement. Top 34% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›syd · @myvintagepleasure & @thegroupchat
282K
Followers
0.4%
Engagement
239K
Avg views
Modest engagement. Bottom 29% of the 40 creators here, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Syd - Adl 🇦🇺
230K
Followers
0.8%
Engagement
76K
Avg views
Average engagement. Top 45% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☕️ navigating my 20s so you feel less alone in yours · 🤎 productivity, food, fashion & romantising the everyday · ✉️ collab/PR
227K
Followers
2.3%
Engagement
9.7K
Avg views
Average engagement. Top 26% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney/Gold Coast, Australia
223K
Followers
0.1%
Engagement
7.4K
Avg views
Modest engagement. Bottom 16% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🦋 eora (sydney) 🦋 · fashion, hair, lifestyle & travel · 🖍 @tarachandra_art · ⋆𐙚₊˚⊹ ᡣ𐭩⊹˚₊𐙚⋆
211K
Followers
0.6%
Engagement
23K
Avg views
Average engagement. Bottom 47% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@scluxebeauty · @posieskin.official · sydney | bangkok
201K
Followers
2.4%
Engagement
165K
Avg views
Strong engagement. Top 24% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Sydney 🇦🇺 · Busy at @tobemanagement · Reimagining iconic styles at @luxurykultureofficial · Proud Mom
182K
Followers
0.1%
Engagement
51K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney, Australia · Management:
169K
Followers
0.5%
Engagement
53K
Avg views
Modest engagement. Bottom 32% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney/Wangal · curve | lifestyle | books | f1 · all enquiries:
119K
Followers
0.0%
Engagement
69K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@netflix Perfect Match S4 & TI S1 · @fordrba · ✨ full gym program ↓ ↓ · 💌 partnerships: · 📧 press:
102K
Followers
3.6%
Engagement
255K
Avg views
Strong engagement. Top 18% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍san diego, ca | @vanderbiltu ☆ · tiktok: miawilsonn4 (130K+)
99K
Followers
16.1%
Engagement
55K
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Sydney, Australia · Modeling & socials:
87K
Followers
1.6%
Engagement
16K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.6%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Petite person wearing stuff · Sydney-based lawyer & mum of boys
86K
Followers
0.3%
Engagement
19K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›fashion stylist ☆ ex-vogue, ex-fashion lecturer · ⋆socials: · ⋆styling:
82K
Followers
0.6%
Engagement
26K
Avg views
Average engagement. Bottom 45% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Men's Fashion + Lifestyle · Sydney, Australia
75K
Followers
0.5%
Engagement
23K
Avg views
Modest engagement. Bottom 34% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Melissa/Lissi🧚🏻♀️ · Affordable Style With A Touch Of Luxe | 10.7kTikTok 7.5kYouTube · Sydney Content Creator UGC
74K
Followers
0.5%
Engagement
50K
Avg views
Modest engagement. Bottom 37% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›making any latex fantasy a reality · Sydney 🇦🇺
63K
Followers
2.9%
Engagement
26K
Avg views
Strong engagement. Top 21% of the 40 creators here, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LA🧿 🪬
56K
Followers
53.8%
Engagement
685K
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your fav comfort creator with a lil · extra sparkle 💖 · Beauty • Lifestyle • Wellness · 📍 Syd 🇦🇺🇳🇬
43K
Followers
0.5%
Engagement
6.2K
Avg views
Modest engagement. Bottom 37% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion Stylist | Creative Consultant | Ldn | Syd · Previously | Threads Styling | Net-a-Porter
40K
Followers
0.0%
Engagement
18K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Curve Model | 📍London · UK @milkmodelmanagement · AU @chadwickmodels
35K
Followers
3.8%
Engagement
45K
Avg views
Strong engagement. Top 16% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›#Javidshah👑Sydney📍 · Traveling • fashion • Lifestyle · Luxury Architecture & Interiors · @banarc_studio | @banarc_architect
34K
Followers
0.0%
Engagement
5.7K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The best things happen in the kitchen 🪩 · Did my 20s wrong & started over in Sydney 🇦🇺 · Food enthusiast: styling & content @sophieedwardsfood
33K
Followers
0.7%
Engagement
5.4K
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›PA to Parker + Paityn + @harperthefrenchie_ · Director @theaudienceagency · 📨 Enquires: · 📍Sydney, Australia
33K
Followers
0.2%
Engagement
18K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Email: Please note the middle ‘s’ · 👠👯♀️👛 @lmsthebrand Creative Director📍Syd, Aus
30K
Followers
0.2%
Engagement
2.7K
Avg views
Modest engagement. Bottom 21% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Aus
29K
Followers
4.1%
Engagement
26K
Avg views
Strong engagement. Top 13% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mermaid living in Syd, Aus 🧜🏽♀️🐬🦀🐠 · Outfits 🩴, Travel ⛱️ & @summerbummerclub · 💌 Contact: · 👩🏻🤝👩🏼 Duo:
28K
Followers
0.5%
Engagement
5.5K
Avg views
Modest engagement. Bottom 37% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›becoming my own dream girl while inspiring you to do the same 💌˚⋅ · 📧 collabs: · from sydney 🇦🇺✈️ @_esade fall exchange 🇪🇸
28K
Followers
5.3%
Engagement
282K
Avg views
Strong engagement. Top 11% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›left corporate, started me at 30 · ☁️ co founder of @meimeimkt · 💫 healing from corporate burnout · 🎀 sustainable fashion · 🌿 intentional living ·…
27K
Followers
1.0%
Engagement
4.5K
Avg views
Average engagement. Top 37% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›fashion girly · BNE ⇆ SYD 🦘
26K
Followers
0.0%
Engagement
299K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›London girl! · thirties, chaos, lifestyle, with a good dose of daily fits… · email deets below!
21K
Followers
1.9%
Engagement
29K
Avg views
Average engagement. Top 29% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›BE KIND · AUSSIE SHORE S1-S2🇦🇺 · SYD · @paramountplusau · @mtv
20K
Followers
8.0%
Engagement
47K
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tayla 💕 · fashion + jellycat creator · outfit inspo & styling · 📍Sydney
16K
Followers
0.8%
Engagement
4.2K
Avg views
Average engagement. Top 39% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Fashion | Travel | Lifestyle · 🎬 Movie Premieres · 🎤 Street Fashion Interviews · 📍 Sydney-based Creator · 🪄 Founder @vego.creative
15K
Followers
0.7%
Engagement
2.1K
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍SYD / LDN · chemical & biom. engineer | pilates instructor · modelling: · socials: · EL❤️
14K
Followers
0.0%
Engagement
29K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›words in @refinery29au @popsugar @marieclaireau @elleaus @mamamiaaus + more · collabs: · [sydney-based] · The Sunday alt Scroll ⬇️
12K
Followers
0.0%
Engagement
1.7K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for fashion creators in Sydney, free on a strategy call.
We track at least 74 fashion creators with a verified home base in Sydney, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
Fashion creators elsewhere:
US40UK40Canadian40Australian40Irish40New York40London40Los Angeles40Miami40Toronto40Atlanta40Chicago40Dallas40Houston40San Francisco40Washington40Nashville40San Diego40Austin40Boston40Vancouver40Philadelphia38Orlando40Seattle40Las Vegas38Brand categories:
Mobile Apps92 brandsThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 74 fashion creators in Sydney and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersFashion in Sydney vs all 8,749 creators across our published pages | 69K | 89K |
| Median engagement rate | 0.6% | 1.1% |
| Median average views | 26K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 fashion creators in Sydney. We track at least 74 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 69K followers, and the average engagement rate across the page is 3.1%. By size, 65% are micro creators (10,000 to 100,000), 30% are mid-tier creators (100,000 to 500,000) and 5% are macro creators (500,000 and above).
Tara Whiteman (@taramilktea) has the largest following on this page at 1.4M. Follower count is not the same as performance though. Lydia Friberg (@lydiafriberg) has the highest engagement rate here at 53.84%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Beauty, Travel & Adventure and Local Things to Do. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Sydney home base. The places they mention most in their posts are Sydney, Melbourne and London. By country, the most mentioned are Australia, United States and Spain. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 fashion creators in Sydney. We track at least 74 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 69K followers, and the average engagement rate across the page is 3.1%. By size, 65% are micro creators (10,000 to 100,000), 30% are mid-tier creators (100,000 to 500,000) and 5% are macro creators (500,000 and above).
Tara Whiteman (@taramilktea) has the largest following on this page at 1.4M. Follower count is not the same as performance though. Lydia Friberg (@lydiafriberg) has the highest engagement rate here at 53.84%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Beauty, Travel & Adventure and Local Things to Do. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Sydney home base. The places they mention most in their posts are Sydney, Melbourne and London. By country, the most mentioned are Australia, United States and Spain. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›