Brand Library · Retail
These are the 24 biggest creators who collaborated with @johnlewis in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 533 creators collaborating with the brand in total.
Enquiries 📧 8 million verified Tiktok creator ..Family content 😊For more content please follow my facebook ⬇️
1.5M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Hiiiiiii 🌞 · email me at 💌
984K
Followers
0.9%
Engagement
6
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👙 Co-founder @naia_beach · ✨ @myjewellerylist · 📕 Author #4StepsToAHappierHealthierYou · 💃 @bbcstrictly · 🤸♀️ Wellwoman @vitabiotics
929K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
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Interior designer & writer · Interior Design Studio @rodicecile.studio · Real interior design advice & antiques · Rep @divingbellgroup press @satelli…
664K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Vintage Inspired Timeless Style · Country Interiors, gardens, fashion & beauty. · Stylist, TV Presenter & Cosy Crime Author · Columnist at @countryli…
625K
Followers
0.7%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Elevated style & timeless country living 🐎 · My home: @allchloehome · Enquires:
596K
Followers
2.3%
Engagement
1
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UK Fragrance and Beauty Creator 🇬🇧 · BAG Consultancy · Market access for fragrance brands entering UK & GCC
572K
Followers
0.4%
Engagement
2
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›5’3 outfits | London life
544K
Followers
1.8%
Engagement
2
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Timeless Fashion, Beauty & Home · 🤎 Surrey/London · @chloelloydhome 🏡
531K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder & designer of @lappthebrand · Host of @glowupbbc @netflix @outtv · X2 Tedx speaker| @forbesunder30 · Management:
512K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
🇬🇧 London · 👔Menswear l Travel l SkinCare l Lifestyle · 🏆 Award Winning Fashion Influencer · 📧 Mgmt: · 📸 Male Model @mustard
511K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💪DIY Dudes @sortedbydeclutter · 📺 TV presenter @sortyourlifeout · 🏆 NTA · 🪩BAFTA NOM · 🙌🏼 Founder @dillysdollies @sortedbydeclutter
496K
Followers
0.3%
Engagement
2
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤟Deaf & Disabled Activist · 👭Half of @jessieandclaud · 🌈LGBTQ+ · 🍼 Montessori Mama · 👗Vintage Lifestyle
457K
Followers
6.3%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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☼ renovating our first home🐾 · ☼ based in Sussex, England · romanticising the little things in life
455K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Making everyday style look expensive ✨ · Styling • Try-ons • Outfit formulas · Contact : · Shop my looks here 👇🏼 & TikTok
427K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Interior stylist•Content creator 🇬🇧🇵🇱 · Showing my colourful interior projects · Currently renovating Victorian home in SE London
426K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏡 Cosy cottage interiors · ⛰️ Life in the Scottish countryside
414K
Followers
3.8%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion Broadcaster @sheerluxe 🎙️ · JEWELLERY COLLECTION WITH @daisylondon · @asap__runclub 🏃🏼♀️ · Currently 🤰 & trying to dress that
412K
Followers
0.3%
Engagement
4
Collabs
Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion, beauty & travel. Fashion Presenter. · YOU magazine columnist · Author of Get Changed
405K
Followers
0.1%
Engagement
7
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Slow seasons across the countryside · This is what life 𝘧𝘦𝘦𝘭𝘴 𝘭𝘪𝘬𝘦 in our cottage home · Stay awhile. ☕️
387K
Followers
3.6%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
The people’s voice of Greater Manchester · 🍜 @themanceats · 🎙 @audio.north · 🦉 @thehootleeds · ⚒️ @thesheff.uk · 🚫 All content owned by The Manc · 👇…
379K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨High street, Pre-loved & Designer · ✨Daily Styling Ideas · ✨Scotland & London Based · Email 📧 · Support & Shop my looks👇
372K
Followers
0.3%
Engagement
3
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Turning "I have nothing to wear" into outfits ✨ · Manchester gal, mum of two boys · Outfit Links👇🏻
371K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UK based fashion & beauty content creator. Turning 50 and embracing it all! Style has no age limit
368K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their John Lewis content actually looks like?
See John Lewis content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @johnlewis over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
John Lewis is a trademark of its owner. Sup is not affiliated with or endorsed by John Lewis. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 307 of 567 brands in the library by creator count. | 24 | 533 recorded collaborating with @johnlewis in 12 months |
| Their collaborations | 43 | 849 collaborations recorded in 12 months |
| Median followers | 477K | 728K across all 567 brand pages |
| Median engagement rate | 0.7% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.8 | 1.6 across all 533 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 533 creators collaborating with John Lewis, across 849 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the John Lewis content examples page.
The largest accounts collaborating with John Lewis include @grandadjoe1933, @poppydeyes, @tessdaly, @patriciarodi, @hillhousevintage and @allchloerose. The most frequent is @doesmybumlook40, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 477K followers and the median engagement rate is 0.7%.
No. We are not connected to John Lewis and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at John Lewis and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Lifestyle creators by place:
All countries 40US 40UK 40Canadian 40Australian 40New York 40Los Angeles 40London 40Chicago 40Atlanta 40Houston 40San Francisco 40Fashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like John Lewis:
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