Creator Directory
The 40 biggest lifestyle creators we track with a verified home base in the US, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 4,669 lifestyle creators in the US; these are the largest with a verified profile.
40 creators, ranked by audience
Joshua 1:9 · Biz: · @youngla Code: “JR” · @transparentlabs Code: “JR” · @tuffnup__ owner (NEW APPAREL BELOW 👇)
3.1M
Followers
1.9%
Engagement
744K
Avg views
Strong engagement. Top 24% of the 40 creators here, where the median is 0.8%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NOCTURNELLE EUROPE begins 27 March! First stops: Amsterdam, Berlin, Lyon, Prague · Vegas residency continues from May @venetianvegas
2.7M
Followers
0.1%
Engagement
272K
Avg views
Low engagement. Bottom 11% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Qajar Dynasty🤴🦁 Prince Percia Pietrolungo, MBA a Persian, Italian-American, Renaissance Man. An Alchemist, sharing Love & Inspiration...💫 @ownreal…
2.4M
Followers
0.0%
Engagement
5.1K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🗽Tips, plans, inspo & NYC news · 🤫 New openings | Local guides | Food & drink | Pop-ups & events · ✨Discounts: @secretclubglobal · 👀Tiktok: Secret…
2.4M
Followers
0.1%
Engagement
371K
Avg views
Modest engagement. Bottom 16% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏼💻 Hyper-helpful career advice · 📖 The Secret Language of Work · 🐟 Founder @stupidfish.app · 🏆 NYT Bestseller & Forbes 30u30 · 💬 DM “FISH” :…
2.3M
Followers
0.4%
Engagement
190K
Avg views
Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• Podcast: @successstorypodcast · • Write: @10minmindset & newsletter.scottdclary.com · 📍 Miami
2.1M
Followers
0.1%
Engagement
42K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NY documented through the eyes of NYers · Created, run by @rickmcguire13 · Hosted by @ferriswheeljay · Video submission & Merch in link below👇👇👇
2.1M
Followers
2.0%
Engagement
802K
Avg views
Strong engagement. Top 21% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Citizens Journalism 🗞️ · The Good 😎 The Bad 😳 The Funny 😂
2M
Followers
0.9%
Engagement
619K
Avg views
Average engagement. Top 45% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›USA 🇺🇸 Sponsored athlete, Armscor · ♦️ @alwaysonadventures Podcast · ▪️ Business owner, @vegasbows1 · ▫️Email:
2M
Followers
0.9%
Engagement
132K
Avg views
Average engagement. Top 39% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We look forward to hearing from you. 📡 · DM your overheard submissions 📫 · @OverheardLA · @overheardbookclub · @OverheardSanFrancisco · @Overheard
1.8M
Followers
0.4%
Engagement
705K
Avg views
Modest engagement. Bottom 29% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Los Angeles
1.7M
Followers
0.7%
Engagement
413K
Avg views
Average engagement. Bottom 42% of the 40 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🐊Florida’s Favorite Instagram · 🦩News | Events | Lifestyle · 🍊Text “Florida” to · 🩴Shop @OnlyinFL For More!
1.7M
Followers
0.5%
Engagement
329K
Avg views
Modest engagement. Bottom 32% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Award Winning Comedian & Creator • · Women’s Health and Patient Advocate · Dallas📍 · 5 mil + · Humor. Midlife.Style. Inspo.
1.6M
Followers
0.9%
Engagement
389K
Avg views
Average engagement. Top 42% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actor • Producer • Host · ✝️ Psalms 46:5 · 🎙️ @keepitpositivesweetie · ⚽️ Co-Owner of D.C. Power FC · mgmt:
1.6M
Followers
0.8%
Engagement
492K
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›being real about love · 💌 business: · 📍nyc · 👇 sign up to share your perspective / listen to podcast
1.5M
Followers
3.4%
Engagement
747K
Avg views
Strong engagement. Top 11% of the 40 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Never lose your light. Los Angeles🌴
1.5M
Followers
10.4%
Engagement
1.7M
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›MOVEMENT | LIFESTYLE | MINDSET · Motivational Speaker · Fitness Leader @lifetime.life · Athlete @bekenetik 🐶 Dog Dad · 📍 NY | NJ | 📩
1.4M
Followers
1.2%
Engagement
704K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🌴 Bringing you the best insider tips and inspiration in LA! · 🎥 Tiktok @secret.losangeles · 📸 Tag #MySecretLA for a feature! · 🤫 @secretclubglobal
1.3M
Followers
0.1%
Engagement
227K
Avg views
Low engagement. Bottom 11% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›New Yorkers are funny AF 🎤 @newyorkers.live · Local gems 🤝@newyorklocals · 🏠 @apartmentsnyc | 🏀 @nysports
1.3M
Followers
1.2%
Engagement
401K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Los Angeles based · 📲 Marketer | Producer
1.2M
Followers
0.1%
Engagement
97K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›Actor | Creator 🎬 · Workplace comedy · Creator of The Office Playbook show 👇🏾
1.2M
Followers
2.7%
Engagement
732K
Avg views
Strong engagement. Top 16% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›BE IN THE KNOW · @scoopmerch | @atlscoopmusic · Free 24/7 chat if you’re injured ↙️
1.2M
Followers
1.2%
Engagement
639K
Avg views
Average engagement. Top 34% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☁️ let’s grow up together📍LA · 🎙️ host of @jomo.pod · 📧 @unitedtalent · Vote Capcut Creator of the Year! 👇
1.1M
Followers
1.6%
Engagement
1.3M
Avg views
Average engagement. Top 26% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›FUTURE CEO OF 🥖🥐 IN 🇺🇸 · French & Bitter 🇫🇷😒 · SUPPORT MY WORK 🫶🏽👇🏽
1.1M
Followers
3.8%
Engagement
650K
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock › Currently In 🇺🇸📍 · Sleep All Day. Party All Night. Never Grow Old. It's Fun To Be A Vampire.
1.1M
Followers
0.3%
Engagement
283K
Avg views
Modest engagement. Bottom 21% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏆 @forbes Under 30 North America | Presidential Awardee · ✨ Program Manager @microsoft | ex @intel 📍🇺🇸 · 👩🏫 Professor of Engineering @njit | I…
1M
Followers
0.4%
Engagement
213K
Avg views
Modest engagement. Bottom 24% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Atlanta 📍🇺🇸 · CEO @ninaaccidentes · Marketing/Humor/Blogger · EMBAJADORA DE NVEEE 🤚🏻 · Publicidad
1M
Followers
3.8%
Engagement
367K
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Work hype man helping you get hired & paid! · 📲 forbes, podcast, writing a book! · 💻 Work with me: @gethiredlab · 📧 |📍LA
999K
Followers
0.2%
Engagement
145K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Peaking A City Near YOU💎 · 📍Exploring Florida & Beyond · Things To Do, Eat & Discover
980K
Followers
0.6%
Engagement
209K
Avg views
Modest engagement. Bottom 37% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 LA · 🎙️: cohost of @currentbestiespod
959K
Followers
2.6%
Engagement
332K
Avg views
Strong engagement. Top 18% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›FATHER • Emmy Winner 🏆 Black Radio HOF🎙️ @bigtiggermorningshow • PA @ATLHawks • DJ @atlantafalcons • #ScubaDiver #Sneakerhead 🇯🇲
936K
Followers
0.1%
Engagement
54K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Traveling the world for six months with my wife🌎✈️
928K
Followers
0.7%
Engagement
298K
Avg views
Modest engagement. Bottom 39% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Get Busy Living 🔆 · Outdoor, Travel, Life · @canonusa Creator · KY | @devyn_allen’s husband · All links:
840K
Followers
0.8%
Engagement
72K
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Educator with a lil flair, teaching that how we grow—plants, style, ourselves—is a bold act of self-expression 🦚
827K
Followers
0.8%
Engagement
81K
Avg views
Average engagement. Bottom 47% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Add it to the Love List! ✨💕 · 🩵FORT WORTH | @FortWorthLoveList · 🩷HOUSTON | @HoustonLoveList · 🧡TEXAS | @TXLoveList · 💛BTS | @LoveListHQ
800K
Followers
0.8%
Engagement
259K
Avg views
Average engagement. Bottom 45% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your go-to source for NYC free events, pop-ups & freebies by @rebekanewyork! 🌇🤩 #nycforfree · TikTok: nycforfree 📧: · 🌴 LA: @laforfree
784K
Followers
0.5%
Engagement
199K
Avg views
Modest engagement. Bottom 32% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The best things to do in New York. · Visit us at @timeoutmarketnewyork and @timeoutmarketunionsquare. · Tag your best city shots #timeoutnewyork!
775K
Followers
0.1%
Engagement
57K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏙️ The best things to do around Chicago & beyond! · 📸 Tag us at @secret.chicago to be featured · 👀 Follow us on TikTok: @secret.chicago
768K
Followers
1.0%
Engagement
183K
Avg views
Average engagement. Top 37% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝘚𝘦𝘢𝘵𝘵𝘭𝘦 𝘗𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘦𝘳 & 𝘝𝘪𝘥𝘦𝘰𝘨𝘳𝘢𝘱𝘩𝘦𝘳 · 5𝘵𝘩 𝘨𝘳𝘢𝘥𝘦 𝘵𝘦𝘢𝘤𝘩𝘦𝘳 𝘣𝘺 𝘥𝘢𝘺, 𝘢𝘥𝘷𝘦𝘯𝘵𝘶𝘳𝘦 𝘱𝘩𝘰𝘵𝘰𝘨𝘳𝘢…
757K
Followers
2.9%
Engagement
294K
Avg views
Strong engagement. Top 13% of the 40 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›marketing · the peoples Jewish American princess · los angeles · business -
739K
Followers
0.0%
Engagement
84K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for lifestyle creators in the US, free on a strategy call.
We track at least 4,669 lifestyle creators with a verified home base in the US, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 4,669 lifestyle creators in the US and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersLifestyle in the US vs all 8,749 creators across our published pages | 1.2M | 89K |
| Median engagement rate | 0.8% | 1.1% |
| Median average views | 296K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 lifestyle creators in the US. We track at least 4,669 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 1.2M followers, and the average engagement rate across the page is 1.3%. By size, 100% are macro creators (500,000 and above).
Joe Rauth (@joerauth) has the largest following on this page at 3.1M. Follower count is not the same as performance though. Christian Walker (@christianwalk1r) has the highest engagement rate here at 10.44%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Career & Productivity. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the US home base. The places they mention most in their posts are New York City, New York and Atlanta. By country, the most mentioned are United States, France and Chile. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 lifestyle creators in the US. We track at least 4,669 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 1.2M followers, and the average engagement rate across the page is 1.3%. By size, 100% are macro creators (500,000 and above).
Joe Rauth (@joerauth) has the largest following on this page at 3.1M. Follower count is not the same as performance though. Christian Walker (@christianwalk1r) has the highest engagement rate here at 10.44%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Career & Productivity. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the US home base. The places they mention most in their posts are New York City, New York and Atlanta. By country, the most mentioned are United States, France and Chile. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›