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Top influencers and creators posting about Lowe's

These are the 24 biggest creators who collaborated with @loweshomeimprovement in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 379 creators collaborating with the brand in total.

24creators ranked on this page
379creators recorded collaborating with Lowe's in 12 months
549collaborations recorded
Last updated
Christian McCaffrey profile photo

1.Christian McCaffrey

@christianmccaffrey
Sports & Athletics

San Francisco 49ers Running Back · co-founder of @whileonearth · Stanford University · @christianmccaffreyfoundation

2.7M

Followers

4.8%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Sports & Athletics21%
Parenting & Family Life11%
Luxury Fashion & Accessories9%
DIY & Crafts6%

Cities

Bakersfield2%
Fresno2%

Countries

United States100%

Audience gender

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Taylor Calmus profile photo

2.Taylor Calmus

@dudedad
DIY & Crafts

Being a dad while staying a dude. · Also on Facebook, Youtube, and TikTok. · #dudedad #lifeofdad #coloradoliving #createtheadventure

1.5M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

DIY & Crafts12%
Food & Cooking12%
Parenting & Family Life12%
Sports & Athletics12%

Audience gender

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Sazan Hendrix profile photo

3.Sazan Hendrix

@sazan
Parenting & Family Life

let’s be real & have fun too✨ · ✿ kurdish-american · ✿ mom of 3 sharing life as it actually is · Jesus 🫶🏼📍TN | · 🎙️ @imfunnow.podcast

1.2M

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Parenting & Family Life54%
Food & Cooking15%
Local Things to Do8%
Restaurants & Cafes & Bars8%

Audience gender

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Tyler profile photo

4.Tyler

@tylergrowthlife
Food & Cooking

🥃 Enjoy the Calm | @tglseasonings · 👨🏻‍🍳 Husband to @courtneygrowthlife · ↓ RECIPES + MY SEASONINGS ↓

1.1M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Food & Cooking78%
DIY & Crafts11%
Health & Wellness11%

Audience gender

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Kelly Killoren Bensimon profile photo

5.Kelly Killoren Bensimon

@kellybensimon
Fashion & Style

THE GOLDEN LIFE | @eentertainment Fall 2026 | Host @idopart2pod I @iheartradio | Broker @douglaselliman | Collaborations @quoddymaine @pologeorgis

1M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style29%
Beauty11%
Health & Wellness8%
Local Things to Do8%

Cities

New York11%
Palm Beach8%

Countries

United States100%

Audience gender

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MonDarius Black profile photo

6.MonDarius Black

@beefingwiththeblacks
Comedy & Humor

Young & Married🤞🏾 · @callmecollins.hdc 💍 · TikTok: Beefingwiththeblacks 📧

886K

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Comedy & Humor27%
Parenting & Family Life12%
Fashion & Style6%
Personal Development & Motivation6%

Cities

Chicago1%
Malibu1%

Audience gender

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Christopher Griffin 🌱 profile photo

7.Christopher Griffin 🌱

@plantkween
Personal Development & Motivation

Educator with a lil flair, teaching that how we grow—plants, style, ourselves—is a bold act of self-expression 🦚

827K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Personal Development & Motivation32%
Beauty12%
Fashion & Style8%
Activism & Social Justice4%

Cities

Brooklyn4%
New York4%

Countries

United States80%
Sri Lanka20%

Audience gender

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Brittany Williams profile photo

8.Brittany Williams

@lavishlybritt
Parenting & Family Life

💍 @bullyjuice | Mom to 3 💖💖💙 · 📍Dallas, TX | God’s plan ✝️ · 🎥 Lifestyle & Family Creator

744K

Followers

5.2%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Parenting & Family Life23%
Fashion & Style16%
Personal Development & Motivation14%
Travel & Adventure10%

Cities

Doha4%
New York3%

Countries

Qatar50%
United States50%

Audience gender

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Janelle Payne profile photo

9.Janelle Payne

@nailgun_nelly
DIY & Crafts

Interior Design | Budget Reno | Trailer Remodel · 📚DIY Camper & RV Reno Available📚 · Let me show you - girls can build too · 👇🏼Links—Plans—Book—Blog—…

691K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

DIY & Crafts75%
Home Decor & Interior Design13%
Technology & Gadgets13%

Audience gender

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Kristin Johns profile photo

10.Kristin Johns

@kristinjohns
Travel & Adventure

🌼 a cozy corner of the internet · 🎧 @thatsthepoint.pod

629K

Followers

3.7%

Engagement

1

Collabs

Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Travel & Adventure24%
Home Decor & Interior Design14%
Baking & Desserts10%
Beauty10%

Cities

Arundel3%
Boston3%

Countries

United States83%
Bahamas17%

Audience gender

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Diana Di Poce profile photo

11.Diana Di Poce

@diana.dares
Fashion & Style

the girl with the blue closet 🩵 · building my dream home & getting dressed along the way

605K

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style60%
Home Decor & Interior Design15%
DIY & Crafts7%
Weddings & Events7%

Cities

Toronto2%

Countries

Turks and Caicos Islands50%
Canada17%

Audience gender

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Timothy Clowers profile photo

12.Timothy Clowers

@cookitwithtim

Food lover/Food teacher/Christ Follower · Cookbook can be found at CookitwithTim.com · 1.3M on Tiktok

515K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.6%.

Audience gender

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Kelly Bontrager profile photo

13.Kelly Bontrager

@farmtotablecreations
Home Decor & Interior Design

Content Creator · Mixer of Styles · You Can Find Me in Michigan · DM/Email to Collab · Shop My Home Here 👇🏼

514K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Home Decor & Interior Design100%

Audience gender

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Collin Morgan profile photo

14.Collin Morgan

@hip2save
Food & Cooking

Amazon • Walmart • Target · Grocery • Restaurant Deals · Coupons • Freebies · As an Amazon Associate, we earn from qualifying purchases

469K

Followers

0.0%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Food & Cooking27%
Restaurants & Cafes & Bars18%
Home Decor & Interior Design12%
Fashion & Style7%

Countries

United States86%
United Arab Emirates14%

Audience gender

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Brittany Johnson profile photo

15.Brittany Johnson

@brittanyjohnson_xoxo
Nature & Outdoors

Building our dream home on 60 acres 🌾🏡 · && comfy yet cute fits 🫶🏻 · Indiana + BIG Jesus gal 🕊️ · SHOP MY 🔗 ⤵️

444K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Nature & Outdoors33%
Fashion & Style25%
Home Decor & Interior Design25%
Beauty8%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Felix Gonzalez profile photo

16.Felix Gonzalez

@savewithfelix
Restaurants & Cafes & Bars

🤑 Your daily plug for deals · 🔥 Deals | 🏷️ Clearance | 🍔 Food Deals · 🎥 Millions of views across social media

441K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Restaurants & Cafes & Bars47%
Food & Cooking20%
DIY & Crafts7%
Fashion & Style7%

Audience gender

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Lauren Jansen profile photo

17.Lauren Jansen

@farmhouseish
DIY & Crafts

DIY & Design | Turning our house into a home, one fearless DIY at a time! Sometimes planned. Sometimes not. Always fun! · If I can do it, so can you!

431K

Followers

0.6%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

DIY & Crafts64%
Home Decor & Interior Design36%

Audience gender

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Claire Ashley profile photo

18.Claire Ashley

@over30momtips
Parenting & Family Life

Making life easier for busy women⏱️ · mom hacks • deals • travel • easy meals • beauty · 📍Northern Virginia | My Faves👇

387K

Followers

2.1%

Engagement

1

Collabs

Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Parenting & Family Life42%
Food & Cooking15%
Beauty11%
Travel & Adventure5%

Cities

Hot Springs1%
Middleburg1%

Countries

United States100%

Audience gender

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Julia Hunt profile photo

19.Julia Hunt

@julialhunt
Beauty

For women who want a calm home + beautiful life · intentional living • beauty • motherhood · 📍Atlanta, USA

369K

Followers

0.6%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty20%
Personal Development & Motivation18%
Health & Wellness12%
Home Decor & Interior Design10%

Cities

Atlanta1%
Charleston1%

Countries

United States50%
Dominican Republic17%

Audience gender

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Jonathan Armstead profile photo

20.Jonathan Armstead

@jon.thedad
Parenting & Family Life

Father of 2 👦🏼👧🏼 · Husband of 1 👩🏼‍❤️‍👨🏻 · Parent life, married life, millennial nostalgia and parody songs · 📍Dallas, TX

319K

Followers

1.5%

Engagement

1

Collabs

Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Parenting & Family Life37%
Music & Singing29%
Comedy & Humor9%
Film & TV Commentary4%

Cities

Foley1%
Long Island1%

Countries

United Kingdom56%
United States44%

Audience gender

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Sopha Rush —Marriage & Motherhood profile photo

21.Sopha Rush —Marriage & Motherhood

@sopharush
Parenting & Family Life

Tx homeschool mama 🌱🧡 · Building a homestead from scratch🐓 · Something’s always cooking 🍜✨ · 🫶🏽 @livedeeplyrooted @antirushclub

299K

Followers

4.3%

Engagement

1

Collabs

Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Parenting & Family Life27%
Spirituality & Mindfulness22%
Food & Cooking6%
Travel & Adventure6%

Cities

Dallas6%
Fredericksburg1%

Countries

United States100%

Audience gender

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Milagro Valenzuela Morales profile photo

22.Milagro Valenzuela Morales

@milandthefam
Parenting & Family Life

Puertorican living in Florida/ Miami · Motherhood and Lifestyle · Tiktok: milandthefam

294K

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Parenting & Family Life32%
Beauty27%
Fashion & Style11%
Real Estate & Property10%

Cities

Los Angeles1%
San Diego1%

Audience gender

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AnnMarie & Anne profile photo

23.AnnMarie & Anne

@simply2moms
Parenting & Family Life

Helping Gen X moms prepare their kids for college & adjust to empty nester life · ⬇️ Grab our FREE Dorm Packing List

283K

Followers

0.1%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Parenting & Family Life62%
Food & Cooking15%
Fitness & Workouts8%
Gardening & Homesteading8%

Audience gender

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Myrna Mary 💖 Travel & Lifestyle☀️Content Creator SoCal & Be profile photo

24.Myrna Mary 💖 Travel & Lifestyle☀️Content Creator SoCal & Be

@mrs.myrna
Local Things to Do

📍LA•OC•SD•SF•LV & Beyond · ⭐️Sharing Travel•Events•Family FUN•Food Spots•Fashion•Products · 🎥Content Creator•UGC•Influencer•Blogger · 💌Email for Coll…

278K

Followers

—

Engagement

1

Collabs

Post categories

Local Things to Do19%
Fashion & Style15%
Restaurants & Cafes & Bars14%
Travel & Adventure14%

Cities

Irvine9%
San Diego8%

Countries

United States99%
Peru1%

Audience gender

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Want to see what their Lowe's content actually looks like?

See Lowe's content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @loweshomeimprovement over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Lowe's is a trademark of its owner. Sup is not affiliated with or endorsed by Lowe's. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Lowe's creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 258 of 394 brands in the library by creator count.24379 recorded collaborating with @loweshomeimprovement in 12 months
Their collaborations25549 collaborations recorded in 12 months
Median followers514K745K across all 394 brand pages
Median engagement rate0.6%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.01.4 across all 379 creators

FAQ

Lowe's and creators: common questions

Yes. We have recorded 379 creators collaborating with Lowe's, across 549 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Lowe's content examples page.

The largest accounts collaborating with Lowe's include @christianmccaffrey, @dudedad, @sazan, @tylergrowthlife, @kellybensimon and @beefingwiththeblacks. The most frequent is @hip2save, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 46% are mid-tier creators (100,000 to 500,000) and 54% are macro creators (500,000 and above). The median has 514K followers and the median engagement rate is 0.6%.

No. We are not connected to Lowe's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Lowe's and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Lowe's work with creators?

Yes. We have recorded 379 creators collaborating with Lowe's, across 549 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Lowe's content examples page.

Which creators post about Lowe's?

The largest accounts collaborating with Lowe's include @christianmccaffrey, @dudedad, @sazan, @tylergrowthlife, @kellybensimon and @beefingwiththeblacks. The most frequent is @hip2save, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Lowe's attract?

Across the 24 biggest creators we recorded, 46% are mid-tier creators (100,000 to 500,000) and 54% are macro creators (500,000 and above). The median has 514K followers and the median engagement rate is 0.6%.

Is this page affiliated with Lowe's?

No. We are not connected to Lowe's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Lowe's and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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