Creator Directory

Top Lifestyle Influencers in New York

The 40 biggest lifestyle creators we track with a verified home base in New York, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 516 lifestyle creators in New York; these are the largest with a verified profile.

40creators ranked on this page
516+lifestyle creators tracked in New York
2.3M+creators in the live database
Last updated

40 creators, ranked by audience

Secret NYC profile photo

1.Secret NYC

@secret_nyc
New YorkLocal Things to Do

🗽Tips, plans, inspo & NYC news · 🤫 New openings | Local guides | Food & drink | Pop-ups & events · ✨Discounts: @secretclubglobal · 👀Tiktok: Secret…

2.4M

Followers

0.1%

Engagement

371K

Avg views

Low engagement. Bottom 5% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do37%
Music & Singing9%
Film & TV Commentary7%
Restaurants & Cafes & Bars7%

Cities

New York City54%
New York17%

Countries

United States85%
Argentina1%

Audience gender

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AdviceWithErin profile photo

2.AdviceWithErin

@advicewitherin
New YorkCareer & Productivity

👩🏼‍💻 Hyper-helpful career advice · 📖 The Secret Language of Work · 🐟 Founder @stupidfish.app · 🏆 NYT Bestseller & Forbes 30u30 · 💬 DM “FISH” :…

2.3M

Followers

0.4%

Engagement

190K

Avg views

Modest engagement. Bottom 21% of the 40 creators here, where the median is 0.7%.

Post categories

Career & Productivity52%
Personal Development & Motivation10%
Books & Literature9%
Parenting & Family Life9%

Cities

New York City5%
San Francisco1%

Countries

United States10%

Audience gender

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WhatIsNewYork profile photo

3.WhatIsNewYork

@whatisnewyork
New YorkLocal Things to Do

NY documented through the eyes of NYers · Created, run by @rickmcguire13 · Hosted by @ferriswheeljay · Video submission & Merch in link below👇👇👇

2.1M

Followers

2.0%

Engagement

802K

Avg views

Average engagement. Top 29% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do31%
Nature & Outdoors13%
Travel & Adventure10%
Cars & Motorsports6%

Cities

New York52%
New York City27%

Countries

United States83%
Australia2%

Audience gender

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Overheard LA profile photo

4.Overheard LA

@overheardla
New YorkLocal Things to Do

We look forward to hearing from you. 📡 · DM your overheard submissions 📫 · @overheard · @OverheardNewYork · @OverheardSanFrancisco · @OverheardDati…

1.6M

Followers

0.2%

Engagement

208K

Avg views

Low engagement. Bottom 8% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do19%
Film & TV Commentary12%
Travel & Adventure10%
Restaurants & Cafes & Bars6%

Cities

Los Angeles9%
New York5%

Countries

United States28%
Italy1%

Audience gender

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preston rakovsky profile photo

5.preston rakovsky

@prestonrack
New YorkPersonal Development & Motivation

being real about love · 💌 business: · 📍nyc · 👇 sign up to share your perspective / listen to podcast

1.5M

Followers

3.4%

Engagement

747K

Avg views

Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation62%
Health & Wellness8%
Comedy & Humor4%
Food & Cooking4%

Audience gender

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Joseph David profile photo

6.Joseph David

@justjosephd
New YorkPersonal Development & Motivation

MOVEMENT | LIFESTYLE | MINDSET · Motivational Speaker · Fitness Leader @lifetime.life · Athlete @bekenetik 🐶 Dog Dad · 📍 NY | NJ | 📩

1.4M

Followers

1.2%

Engagement

704K

Avg views

Average engagement. Top 39% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation67%
Fitness & Workouts17%
Music & Singing8%

Audience gender

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The Wade Empire profile photo

7.The Wade Empire

@thewadeempire
New YorkCareer & Productivity

Actor | Creator 🎬 · Workplace comedy · Creator of The Office Playbook show 👇🏾

1.2M

Followers

2.7%

Engagement

732K

Avg views

Strong engagement. Top 11% of the 40 creators here, where the median is 0.7%.

Post categories

Career & Productivity23%
Comedy & Humor18%
Personal Development & Motivation11%
Film & TV Commentary9%

Cities

California2%
Michigan2%

Countries

United States5%
DC2%

Audience gender

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Must Do NYC profile photo

8.Must Do NYC

@mustdonyc
New YorkLocal Things to Do

Stay plugged into the best things to do in NYC 🗽🥯🗞 · Get in touch at · 30K+ NYC readers get our newsletter. Join them👇🏼

998K

Followers

0.9%

Engagement

542K

Avg views

Average engagement. Top 47% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do34%
Nature & Outdoors8%
Restaurants & Cafes & Bars8%
Sports & Athletics8%

Cities

New York City57%
Los Angeles17%

Countries

United States92%
California4%

Audience gender

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Uly Morazan profile photo

9.Uly Morazan

@ulyandernesto
New YorkPersonal Development & Motivation

📍 LA · 🎙️: cohost of @currentbestiespod

959K

Followers

2.6%

Engagement

332K

Avg views

Strong engagement. Top 16% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation15%
Comedy & Humor11%
Film & TV Commentary11%
Sports & Athletics11%

Cities

New York City3%
San Diego2%

Countries

United States11%
District of Columbia1%

Audience gender

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Luis Flores profile photo

10.Luis Flores

@pictureperfectluis
New YorkLocal Things to Do

Traveling the world for six months with my wife🌎✈️

928K

Followers

0.7%

Engagement

298K

Avg views

Average engagement. Bottom 47% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do23%
Restaurants & Cafes & Bars21%
Travel & Adventure21%
Food & Cooking20%

Cities

New York City37%
New York13%

Countries

United States64%
Antigua and Barbuda5%

Audience gender

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Rebeka @ NYC for FREE profile photo

11.Rebeka @ NYC for FREE

@nyc_forfree
New YorkLocal Things to Do

Your go-to source for NYC free events, pop-ups & freebies by @rebekanewyork! 🌇🤩 #nycforfree · TikTok: nycforfree 📧: · 🌴 LA: @laforfree

784K

Followers

0.5%

Engagement

199K

Avg views

Modest engagement. Bottom 26% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do52%
Beauty9%
Restaurants & Cafes & Bars9%
Art & Illustration4%

Cities

New York City65%
New York18%

Countries

United States99%

Audience gender

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Time Out New York profile photo

12.Time Out New York

@timeoutnewyork
New YorkLocal Things to Do

The best things to do in New York. · Visit us at @timeoutmarketnewyork and @timeoutmarketunionsquare. · Tag your best city shots #timeoutnewyork!

775K

Followers

0.1%

Engagement

57K

Avg views

Low engagement. Bottom 3% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do29%
Restaurants & Cafes & Bars17%
Food & Cooking14%
Art & Illustration7%

Cities

New York City41%
New York20%

Countries

United States74%
D.C.1%

Audience gender

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Slick Rick The Ruler profile photo

13.Slick Rick The Ruler

@therulernyc
New YorkLocal Things to Do

NEW ALBUM VICTORY OUT NOW!

702K

Followers

0.7%

Engagement

106K

Avg views

Average engagement. Top 50% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do26%
Music & Singing16%
Activism & Social Justice11%
Film & TV Commentary11%

Cities

Los Angeles11%
Bronx5%

Countries

United States32%

Audience gender

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Jeanne Grey • Nyc/nj profile photo

14.Jeanne Grey • Nyc/nj

@thegreylayers
New YorkPersonal Development & Motivation

@koregaia · Spend some time here & I’ll convince you the life you want is already yours.

621K

Followers

0.4%

Engagement

58K

Avg views

Modest engagement. Bottom 16% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation22%
Travel & Adventure17%
Fashion & Style13%
Beauty9%

Cities

Perast4%

Countries

Europe4%
Montenegro4%

Audience gender

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Joey Zauzig profile photo

15.Joey Zauzig

@joeyzauzig
New YorkPersonal Development & Motivation

LA | NYC

612K

Followers

0.4%

Engagement

56K

Avg views

Modest engagement. Bottom 21% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation47%
Food & Cooking20%
Restaurants & Cafes & Bars10%
Film & TV Commentary3%

Cities

Los Angeles7%
New York City3%

Countries

United States14%
Mexico2%

Audience gender

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LivingNotes® profile photo

16.LivingNotes®

@livingnotes
New YorkPersonal Development & Motivation

artist•photographer•creative director•founder · 📍LA•NYC · breaking stereotypes•traveling the globe · making impact one day at a time

578K

Followers

0.0%

Engagement

52K

Avg views

Low engagement. Bottom 1% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation21%
Parenting & Family Life11%
Technology & Gadgets11%
Travel & Adventure11%

Cities

Paris11%
Barcelona2%

Countries

France11%
United States4%

Audience gender

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Noel Y. Calingasan • NYC profile photo

17.Noel Y. Calingasan • NYC

@nyclovesnyc
New YorkLocal Things to Do

Sharing my love of #NewYorkCity · NYC❤️NYC 🇵🇭🇺🇸 · 📍#NewYork #Manhattan #NYC · YouTube: NYC loves NYC

540K

Followers

0.3%

Engagement

60K

Avg views

Low engagement. Bottom 11% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do32%
Art & Illustration14%
Sports & Athletics14%
Travel & Adventure10%

Cities

New York City60%
Times Square6%

Countries

United States67%
Chiayi County3%

Audience gender

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alana lintao 🎀✨🤍 profile photo

18.alana lintao 🎀✨🤍

@alanalintao
New YorkPersonal Development & Motivation

youtuber, model, dancer, princess · 📍NYC

520K

Followers

2.7%

Engagement

1M

Avg views

Strong engagement. Top 13% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation24%
Photography & Videography10%
Beauty5%
Esports & Gaming5%

Cities

California5%

Countries

United States5%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Avni Barman profile photo

19.Avni Barman

@avnibarman_
New YorkPersonal Development & Motivation

Helping you become a top 1% woman✨ · Founder & Investor @gen.she · 💌 📍NYC/SF · Join 1M+👇

515K

Followers

0.3%

Engagement

79K

Avg views

Low engagement. Bottom 13% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation19%
Business & Entrepreneurship17%
Fashion & Style13%
Health & Wellness12%

Cities

Cannes10%
New York3%

Countries

France10%
United States8%

Audience gender

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Little Kid Big City NEW YORK profile photo

20.Little Kid Big City NEW YORK

@littlekidbigcity_newyork
New YorkLocal Things to Do

Aren’t we all just big kids? A curated list of what to do & see in NYC (+ travel inspiration!) for kids & the young at heart. · Our FREE newsletter ⬇️

482K

Followers

0.6%

Engagement

140K

Avg views

Average engagement. Bottom 42% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do57%
Art & Illustration13%
Travel & Adventure10%
Sports & Athletics5%

Cities

New York City53%
New York18%

Countries

United States86%
Manhattan3%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Kaitlin Reagan profile photo

21.Kaitlin Reagan

@kaitlin_reagan
New YorkPersonal Development & Motivation

Located: NYC📍 · TikTok: @Kaitlin_reagan 3M+🤩 · Podcast: “ @letstalkwithkr”🎤

447K

Followers

2.2%

Engagement

267K

Avg views

Average engagement. Top 26% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation15%
Health & Wellness10%
Fashion & Style9%
Music & Singing7%

Cities

Miami4%
Charleston1%

Countries

United States9%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Amorray Marcano profile photo

22.Amorray Marcano

@amorraytravels
New YorkLocal Things to Do

Traveling the world in New York…and beyond!✈️🧳🇵🇷 · Food | Events | Travel 📍NYC

441K

Followers

1.0%

Engagement

4M

Avg views

Average engagement. Top 45% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do27%
Travel & Adventure23%
Restaurants & Cafes & Bars21%
Food & Cooking11%

Cities

New York City52%
New York9%

Countries

United States100%
British Virgin Islands4%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Jalonda Hill profile photo

23.Jalonda Hill

@xojalonda
New YorkPersonal Development & Motivation

📍MIAMI | NYC · Wellness • Fitness •Beauty

433K

Followers

1.7%

Engagement

17K

Avg views

Average engagement. Top 34% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation32%
Fashion & Style16%
Beauty11%
Health & Wellness11%

Cities

Florida11%
South Florida5%

Countries

United States16%
Denmark5%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Sofi aka The Odditty profile photo

24.Sofi aka The Odditty

@the_odditty
New YorkPersonal Development & Motivation

Your fav Personality ✨ · @amitooloudpod @sofionthestreet · Host | YouTuber | Podcaster · 📍NYC/LA · 🤫 @theoddittycares

421K

Followers

1.5%

Engagement

57K

Avg views

Average engagement. Top 37% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation19%
Fashion & Style14%
Beauty11%
Film & TV Commentary11%

Cities

New York City6%
Arizona3%

Countries

United States14%
Canada3%

Audience gender

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Audience gender breakdown is available on a strategy call.

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New Yorkers Live profile photo

25.New Yorkers Live

@newyorkers.live
New YorkLocal Things to Do

Daily street videos by @newyorkers🗽 · The mic that never sleeps 🎤

397K

Followers

2.3%

Engagement

105K

Avg views

Strong engagement. Top 24% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do28%
Music & Singing9%
Travel & Adventure9%
Film & TV Commentary8%

Cities

New York City35%
New York11%

Countries

United States57%
Foley Square Rest Stop1%

Audience gender

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Christina Galbato profile photo

26.Christina Galbato

@christinagalbato
New YorkPersonal Development & Motivation

Teacher, speaker, coach 🕊️ · The art of becoming — more of who you truly are & more of who you want to be @tccmembership @the.connected.table

389K

Followers

1.1%

Engagement

95K

Avg views

Average engagement. Top 42% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation60%
Spirituality & Mindfulness13%
Health & Wellness6%
Business & Entrepreneurship5%

Cities

Bali2%

Countries

Costa Rica2%
Indonesia2%

Audience gender

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Lena Yeo profile photo

27.Lena Yeo

@lenaliftsx
New YorkPersonal Development & Motivation

lifestyle • self improvement • wellness 🌱 · 📍NYC · @seekcove

384K

Followers

3.2%

Engagement

288K

Avg views

Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation29%
Travel & Adventure15%
Beauty12%
Fashion & Style12%

Cities

New York City15%
Madrid6%

Countries

United States18%
Spain15%

Audience gender

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Ana @ Explore NYC Free profile photo

28.Ana @ Explore NYC Free

@explorenycfree
New YorkLocal Things to Do

Sharing everything there is to enjoy in NYC 🗽 for FREE!

366K

Followers

0.4%

Engagement

277K

Avg views

Modest engagement. Bottom 16% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do65%
Restaurants & Cafes & Bars5%
Beauty5%
Sports & Athletics4%

Cities

New York City72%
New York15%

Countries

United States88%
Meatpacking District1%

Audience gender

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Corina Curatola profile photo

29.Corina Curatola

@minamoves_
New YorkPersonal Development & Motivation

🇧🇷 MIA + NY · @dfyne.official athlete code MINA · DM “Alpha” to jump in the free community

358K

Followers

0.6%

Engagement

44K

Avg views

Average engagement. Bottom 42% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation44%
Fitness & Workouts10%
Spirituality & Mindfulness10%
Health & Wellness7%

Cities

New York2%
Pennsylvania2%

Countries

United States7%
Aruba2%

Audience gender

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Rafa Monroy profile photo

30.Rafa Monroy

@insightthecity
New YorkLocal Things to Do

🗽 New York City en tus manos. (Por el Periodista @_rafaelmonroy ) · Descubre y explora lo mejor de Nueva York aquí!

336K

Followers

0.5%

Engagement

299K

Avg views

Modest engagement. Bottom 32% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do46%
Travel & Adventure23%
Nature & Outdoors13%
Environmental & Sustainability5%

Cities

New York59%
New York City51%

Countries

United States126%
Canada3%

Audience gender

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Shashank Shetty profile photo

31.Shashank Shetty

@thisisshetty
New YorkCareer & Productivity

Corporate | Millennial humor -ThisisShetty 👽 · NYC 🗽

334K

Followers

0.5%

Engagement

42K

Avg views

Modest engagement. Bottom 37% of the 40 creators here, where the median is 0.7%.

Post categories

Career & Productivity45%
Technology & Gadgets27%
Comedy & Humor9%
Fashion & Style9%

Audience gender

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Gabi Zarate profile photo

32.Gabi Zarate

@nyc_secrets_
New YorkLocal Things to Do

Disney y Universal 👉🏻 @turisteandocontz · Tips , recorridos · 📸 Fotos y videos de NYC · 🗽Te ayudo a que tu viaje sea inolvidable · 👇🏻Descuentos…

323K

Followers

0.6%

Engagement

86K

Avg views

Modest engagement. Bottom 39% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do40%
Travel & Adventure40%
Beauty20%

Cities

New York40%
New York City40%

Countries

United States80%

Audience gender

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Johnny Murtaugh profile photo

33.Johnny Murtaugh

@johnnymurtaugh
New YorkLocal Things to Do

NYC & 🌍 · The best places & experiences, uncovered

322K

Followers

1.8%

Engagement

340K

Avg views

Average engagement. Top 32% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do31%
Travel & Adventure27%
Education & Study Hacks9%
Nature & Outdoors9%

Cities

New York City62%
Nantucket16%

Countries

United States82%
France7%

Audience gender

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Dimitri Coachi profile photo

34.Dimitri Coachi

@meechoooooooo
New YorkPersonal Development & Motivation

NYC📍🇭🇹 · Life, Motivation, and Vibes. · Keep Going.

316K

Followers

0.0%

Engagement

3.4K

Avg views

Low engagement. Bottom 1% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation46%
Real Estate & Property15%
Travel & Adventure9%
Local Things to Do4%

Cities

New York City78%

Countries

United States78%

Audience gender

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alinakozyrka profile photo

35.alinakozyrka

@alinakozyrka
New YorkPersonal Development & Motivation

MIAMI: @freedommodels · NYC @majormodelsny · PARIS: @marilynagencyparis · MA: @sharm_mmg

311K

Followers

0.0%

Engagement

2.4K

Avg views

Low engagement. Bottom 1% of the 40 creators here, where the median is 0.7%.

Post categories

Personal Development & Motivation18%
Travel & Adventure18%
Cars & Motorsports9%
Fashion & Style9%

Cities

Miami27%

Countries

United States27%

Audience gender

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Alix Grousset profile photo

36.Alix Grousset

@alix.grousset
New YorkLocal Things to Do

Alix, aka Grousset · J’aime New York, le ☕️ et la 📺

270K

Followers

3.1%

Engagement

234K

Avg views

Exceptional engagement. Top 8% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do50%
Food & Cooking25%
Baking & Desserts8%
Travel & Adventure8%

Cities

Williamsburg42%
New York25%

Countries

United States58%

Audience gender

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Katie Romero profile photo

37.Katie Romero

@thekatieromero
New YorkLocal Things to Do

📍NYC · I do things so you can do things · subscribe to my newsletter 👇

260K

Followers

0.5%

Engagement

50K

Avg views

Modest engagement. Bottom 32% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do34%
Travel & Adventure25%
Fashion & Style8%
Personal Development & Motivation8%

Cities

New York City63%
New York4%

Countries

United States75%
Ireland4%

Audience gender

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Vianey Molina profile photo

38.Vianey Molina

@lovi.blossom_
New YorkLocal Things to Do

NYC Content Creator · travel•lifestyle•NYC Press · 🐾 @tarokittynyc

247K

Followers

2.3%

Engagement

256K

Avg views

Strong engagement. Top 24% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do44%
Travel & Adventure19%
Restaurants & Cafes & Bars13%
Fashion & Style7%

Cities

New York City38%
New York36%

Countries

United States92%
Central Park1%

Audience gender

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Thomas Silk profile photo

39.Thomas Silk

@landmarksofny
New YorkLocal Things to Do

📚Order Hidden Landmarks of New York Today! 👇🏼 · Exploring the stories and people behind the 38,000 landmarks in New York. · Dad to Emery 👼🏻& Coo…

246K

Followers

0.5%

Engagement

51K

Avg views

Modest engagement. Bottom 29% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do44%
Photography & Videography17%
Travel & Adventure17%
Art & Illustration6%

Cities

New York City50%
Brooklyn28%

Countries

United States89%

Audience gender

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Kate Bergman profile photo

40.Kate Bergman

@bucketlistboston
New YorkLocal Things to Do

🗺️ Your guide to all things Boston & New England · 🗽New Yorker turned Bostonian · 📸 Sharing recs since 2016

245K

Followers

2.3%

Engagement

135K

Avg views

Strong engagement. Top 18% of the 40 creators here, where the median is 0.7%.

Post categories

Local Things to Do36%
Travel & Adventure31%
Restaurants & Cafes & Bars20%
Photography & Videography2%

Cities

Boston83%
Cambridge3%

Countries

United States91%
Massachusetts3%

Audience gender

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Audience breakdowns, past brand work and realistic rates for lifestyle creators in New York, free on a strategy call.

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How this list is built

We track at least 516 lifestyle creators with a verified home base in New York, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.

Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.

The data

Download the lifestyle creators in New York

Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.

Last updated
MeasureOn this pageThe wider data set
Creators ranked hereWe track at least 516 lifestyle creators in New York and publish the largest with a verified profile408,749 across our published pages
Median followersLifestyle in New York vs all 8,749 creators across our published pages465K89K
Median engagement rate0.7%1.1%
Median average views165K34K

FAQ

Frequently asked questions

Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.

This page ranks 40 lifestyle creators in New York. We track at least 516 of them and list the largest by audience here, with the engagement rate and average views behind each one.

The median creator on this page has 465K followers, and the average engagement rate across the page is 1.2%. By size, 53% are mid-tier creators (100,000 to 500,000) and 48% are macro creators (500,000 and above).

Secret NYC (@secret_nyc) has the largest following on this page at 2.4M. Follower count is not the same as performance though. preston rakovsky (@prestonrack) has the highest engagement rate here at 3.36%, which is usually the better signal of whether an audience is paying attention.

Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Restaurants & Cafes & Bars. These come from what the creators actually post, not from a self-declared bio.

Every creator here has a verified New York home base. The places they mention most in their posts are New York City, New York and Brooklyn. By country, the most mentioned are United States, France and Spain. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

How many lifestyle creators in New York are on this page?

This page ranks 40 lifestyle creators in New York. We track at least 516 of them and list the largest by audience here, with the engagement rate and average views behind each one.

How big are lifestyle creators in New York typically?

The median creator on this page has 465K followers, and the average engagement rate across the page is 1.2%. By size, 53% are mid-tier creators (100,000 to 500,000) and 48% are macro creators (500,000 and above).

Who are the biggest lifestyle creators in New York?

Secret NYC (@secret_nyc) has the largest following on this page at 2.4M. Follower count is not the same as performance though. preston rakovsky (@prestonrack) has the highest engagement rate here at 3.36%, which is usually the better signal of whether an audience is paying attention.

What do these creators post about?

Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Restaurants & Cafes & Bars. These come from what the creators actually post, not from a self-declared bio.

Where are these creators based?

Every creator here has a verified New York home base. The places they mention most in their posts are New York City, New York and Brooklyn. By country, the most mentioned are United States, France and Spain. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

How do I get their contact details and rates?

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Where does this data come from?

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

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