Creator Directory

Top Lifestyle Influencers in New York

The 40 biggest lifestyle creators we track with a verified home base in New York, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 393 lifestyle creators in New York; these are the largest with a verified profile.

40creators ranked on this page
393+lifestyle creators tracked in New York
350Mcreators we search live for a campaign
Last updated

40 creators, ranked by audience

Secret NYC profile photo

1.Secret NYC

@secret_nyc
New YorkLocal Things to Do

🗽Tips, plans, inspo & NYC news · 🤫 New openings | Local guides | Food & drink | Pop-ups & events · ✨Discounts: @secretclubglobal · 👀Tiktok: Secretnyc_

2.4M

Followers

0.1%

Engagement

371K

Avg views

Low engagement. Bottom 8% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do37%
Music & Singing9%
Film & TV Commentary7%
Restaurants & Cafes & Bars7%

Cities

New York City54%
Brooklyn3%

Countries

United States97%
Argentina1%

Audience gender

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Audience gender breakdown is available on a strategy call.

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AdviceWithErin profile photo

2.AdviceWithErin

@advicewitherin
New YorkCareer & Productivity

👩🏼‍💻 Hyper-helpful career advice · 📖 The Secret Language of Work · 🐟 Founder @stupidfish.app · 🏆 NYT Bestseller & Forbes 30u30 · 💬 DM “FISH” :) | dc…

2.3M

Followers

0.4%

Engagement

190K

Avg views

Modest engagement. Bottom 24% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Career & Productivity52%
Personal Development & Motivation10%
Books & Literature9%
Parenting & Family Life9%

Cities

New York City5%
San Francisco1%

Countries

United States100%

Audience gender

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WhatIsNewYork profile photo

3.WhatIsNewYork

@whatisnewyork
New YorkLocal Things to Do

NY documented through the eyes of NYers · Created, run by @rickmcguire13 · Hosted by @ferriswheeljay · Video submission & Merch in link below👇👇👇

2.1M

Followers

2.0%

Engagement

802K

Avg views

Average engagement. Top 26% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do31%
Nature & Outdoors13%
Travel & Adventure10%
Cars & Motorsports6%

Cities

New York52%
Central Park2%

Countries

United States98%
Australia2%

Audience gender

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Overheard New York profile photo

4.Overheard New York

@overheardnewyork
New YorkLocal Things to Do

We look forward to hearing from you. 📡 · DM your overheard submissions 📫 · @OverheardLA · @overheardbookclub · @OverheardSanFrancisco · @Overheard

1.8M

Followers

0.4%

Engagement

705K

Avg views

Modest engagement. Bottom 29% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do19%
Film & TV Commentary12%
Travel & Adventure10%
Restaurants & Cafes & Bars6%

Cities

Los Angeles9%
New York5%

Countries

United States95%
Italy3%

Audience gender

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preston rakovsky profile photo

5.preston rakovsky

@prestonrack
New YorkPersonal Development & Motivation

being real about love · 💌 business: · 📍nyc · 👇 sign up to share your perspective / listen to podcast

1.5M

Followers

3.4%

Engagement

747K

Avg views

Exceptional engagement. Top 5% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation62%
Health & Wellness8%
Comedy & Humor4%
Food & Cooking4%

Audience gender

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Joseph David profile photo

6.Joseph David

@justjosephd
New YorkPersonal Development & Motivation

MOVEMENT | LIFESTYLE | MINDSET · Motivational Speaker · Fitness Leader @lifetime.life · Athlete @bekenetik 🐶 Dog Dad · 📍 NY | NJ | 📩

1.4M

Followers

1.2%

Engagement

704K

Avg views

Average engagement. Top 39% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation67%
Fitness & Workouts17%
Music & Singing8%

Audience gender

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TylerJackowskiOfficial profile photo

7.TylerJackowskiOfficial

@tylerjackowskiofficial
New YorkPersonal Development & Motivation

📍New York, New York · Educator · Founder/CEO @americasheroescontests · @pixidany · Be good to people

1.3M

Followers

0.3%

Engagement

54K

Avg views

Low engagement. Bottom 11% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation12%
Film & TV Commentary10%
Comedy & Humor9%
Fitness & Workouts7%

Cities

Chicago2%
New York City2%

Audience gender

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New Yorkers profile photo

8.New Yorkers

@newyorkers
New YorkLocal Things to Do

New Yorkers are funny AF 🎤 @newyorkers.live · Local gems 🤝@newyorklocals · 🏠 @apartmentsnyc | 🏀 @nysports

1.3M

Followers

1.2%

Engagement

401K

Avg views

Average engagement. Top 39% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do28%
Music & Singing9%
Travel & Adventure9%
Film & TV Commentary8%

Cities

New York City35%
Brooklyn4%

Countries

United States100%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Rebeka @ NYC for FREE profile photo

9.Rebeka @ NYC for FREE

@nyc_forfree
New YorkLocal Things to Do

Your go-to source for NYC free events, pop-ups & freebies by @rebekanewyork! 🌇🤩 #nycforfree · TikTok: nycforfree 📧: · 🌴 LA: @laforfree

784K

Followers

0.5%

Engagement

199K

Avg views

Modest engagement. Bottom 32% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do51%
Beauty9%
Restaurants & Cafes & Bars9%
Fashion & Style5%

Cities

New York City65%
Brooklyn6%

Countries

United States100%

Audience gender

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Time Out New York profile photo

10.Time Out New York

@timeoutnewyork
New YorkLocal Things to Do

The best things to do in New York. · Visit us at @timeoutmarketnewyork and @timeoutmarketunionsquare. · Tag your best city shots #timeoutnewyork!

775K

Followers

0.1%

Engagement

57K

Avg views

Low engagement. Bottom 5% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do29%
Restaurants & Cafes & Bars17%
Food & Cooking14%
Art & Illustration7%

Cities

New York City41%
Brooklyn5%

Countries

United States99%
South Korea1%

Audience gender

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Jeanne Grey • Nyc/nj profile photo

11.Jeanne Grey • Nyc/nj

@thegreylayers
New YorkPersonal Development & Motivation

@koregaia · Spend some time here & I’ll convince you the life you want is already yours.

621K

Followers

0.4%

Engagement

58K

Avg views

Modest engagement. Bottom 18% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation22%
Travel & Adventure17%
Fashion & Style13%
Beauty9%

Cities

Perast4%

Audience gender

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Joey Zauzig profile photo

12.Joey Zauzig

@joeyzauzig
New YorkPersonal Development & Motivation

LA | NYC

612K

Followers

0.4%

Engagement

56K

Avg views

Modest engagement. Bottom 24% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation47%
Food & Cooking20%
Restaurants & Cafes & Bars10%
Film & TV Commentary3%

Cities

Los Angeles7%
New York City3%

Countries

United States78%
Mexico11%

Audience gender

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LivingNotes® profile photo

13.LivingNotes®

@livingnotes
New YorkPersonal Development & Motivation

artist•photographer•creative director•founder · 📍LA•NYC · breaking stereotypes•traveling the globe · making impact one day at a time

578K

Followers

—

Engagement

52K

Avg views

Post categories

Personal Development & Motivation21%
Parenting & Family Life11%
Technology & Gadgets11%
Travel & Adventure11%

Cities

Paris11%
Barcelona2%

Countries

France42%
United States33%

Audience gender

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Noel Y. Calingasan • NYC profile photo

14.Noel Y. Calingasan • NYC

@nyclovesnyc
New YorkLocal Things to Do

Sharing my love of #NewYorkCity · NYC❤️NYC 🇵🇭🇺🇸 · 📍#NewYork #Manhattan #NYC · YouTube: NYC loves NYC

540K

Followers

0.3%

Engagement

60K

Avg views

Low engagement. Bottom 11% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do32%
Art & Illustration14%
Sports & Athletics14%
Travel & Adventure10%

Cities

New York City60%
Times Square6%

Countries

United States98%
Taiwan2%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Kristi Hemric profile photo

15.Kristi Hemric

@khemric
New YorkLocal Things to Do

NYC•Travel•Photography• Fashion @stoopandthecity 🥰 · 📍New York 🏙

529K

Followers

0.5%

Engagement

240K

Avg views

Modest engagement. Bottom 39% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do15%
DIY & Crafts12%
Fashion & Style12%
Nature & Outdoors12%

Cities

New York City15%
Hamptons4%

Countries

United States88%
Spain13%

Audience gender

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Audience gender breakdown is available on a strategy call.

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alana lintao 🎀✨🤍 profile photo

16.alana lintao 🎀✨🤍

@alanalintao
New YorkPersonal Development & Motivation

youtuber, model, dancer, princess · 📍NYC

520K

Followers

2.7%

Engagement

1M

Avg views

Strong engagement. Top 13% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation24%
Photography & Videography10%
Beauty5%
Esports & Gaming5%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Avni Barman profile photo

17.Avni Barman

@avnibarman_
New YorkPersonal Development & Motivation

Helping you become a top 1% woman✨ · Founder & Investor @gen.she · 💌 📍NYC/SF · Join 1M+👇

515K

Followers

0.3%

Engagement

79K

Avg views

Modest engagement. Bottom 16% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation19%
Business & Entrepreneurship17%
Fashion & Style13%
Health & Wellness12%

Cities

Cannes10%
New York3%

Countries

France57%
United States43%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Little Kid Big City NEW YORK profile photo

18.Little Kid Big City NEW YORK

@littlekidbigcity_newyork
New YorkLocal Things to Do

Aren’t we all just big kids? A curated list of what to do & see in NYC (+ travel inspiration!) for kids & the young at heart. · Our FREE newsletter ⬇️

482K

Followers

0.6%

Engagement

140K

Avg views

Average engagement. Top 47% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do57%
Art & Illustration13%
Travel & Adventure10%
Sports & Athletics5%

Cities

New York City53%
Brooklyn7%

Countries

United States100%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Kaitlin Reagan profile photo

19.Kaitlin Reagan

@kaitlin_reagan
New YorkPersonal Development & Motivation

Located: NYC📍 · TikTok: @Kaitlin_reagan 3M+🤩 · Podcast: “ @letstalkwithkr”🎤

447K

Followers

2.2%

Engagement

267K

Avg views

Strong engagement. Top 24% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation15%
Health & Wellness10%
Fashion & Style9%
Music & Singing7%

Cities

Miami4%
Charleston1%

Countries

United States100%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Amorray Marcano profile photo

20.Amorray Marcano

@amorraytravels
New YorkLocal Things to Do

Traveling the world in New York…and beyond!✈️🧳🇵🇷 · Food | Events | Travel 📍NYC

441K

Followers

1.0%

Engagement

4M

Avg views

Average engagement. Top 42% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do27%
Travel & Adventure23%
Restaurants & Cafes & Bars21%
Food & Cooking11%

Cities

New York City52%
Saugerties5%

Countries

United States97%
British Virgin Islands3%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Jalonda Hill profile photo

21.Jalonda Hill

@xojalonda
New YorkPersonal Development & Motivation

📍MIAMI | NYC · Wellness • Fitness •Beauty

433K

Followers

1.7%

Engagement

17K

Avg views

Average engagement. Top 32% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation25%
Beauty14%
Fashion & Style11%
Fitness & Workouts7%

Cities

Miami4%
South Florida4%

Countries

United States80%
Denmark20%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Sofi aka The Odditty profile photo

22.Sofi aka The Odditty

@the_odditty
New YorkPersonal Development & Motivation

Your fav Personality ✨ · @amitooloudpod @sofionthestreet · Host | YouTuber | Podcaster · 📍NYC/LA · 🤫 @theoddittycares

421K

Followers

1.5%

Engagement

57K

Avg views

Average engagement. Top 34% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation19%
Fashion & Style14%
Beauty11%
Film & TV Commentary11%

Cities

New York City6%

Countries

United States63%
Canada13%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Lena Yeo profile photo

23.Lena Yeo

@lenaliftsx
New YorkPersonal Development & Motivation

lifestyle • self improvement • wellness 🌱 · 📍NYC · @seekcove

384K

Followers

3.2%

Engagement

288K

Avg views

Exceptional engagement. Top 8% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation29%
Travel & Adventure15%
Beauty12%
Fashion & Style12%

Cities

New York City15%
Madrid6%

Countries

United States46%
Spain38%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Ana @ Explore NYC Free profile photo

24.Ana @ Explore NYC Free

@explorenycfree
New YorkLocal Things to Do

Sharing everything there is to enjoy in NYC 🗽 for FREE!

366K

Followers

0.4%

Engagement

277K

Avg views

Modest engagement. Bottom 18% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do65%
Restaurants & Cafes & Bars5%
Beauty5%
Sports & Athletics4%

Cities

New York City72%
Brooklyn4%

Countries

United States100%

Audience gender

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Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Rafa Monroy profile photo

25.Rafa Monroy

@insightthecity
New YorkLocal Things to Do

🗽 New York City en tus manos. (Por el Periodista @_rafaelmonroy ) · Descubre y explora lo mejor de Nueva York aquí!

336K

Followers

0.5%

Engagement

299K

Avg views

Average engagement. Bottom 42% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do46%
Travel & Adventure23%
Nature & Outdoors13%
Environmental & Sustainability5%

Cities

New York59%
Bronx3%

Countries

United States98%
Canada2%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Shashank Shetty profile photo

26.Shashank Shetty

@thisisshetty
New YorkCareer & Productivity

Corporate | Millennial humor -ThisisShetty 👽 · NYC 🗽

334K

Followers

0.5%

Engagement

42K

Avg views

Average engagement. Bottom 47% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Career & Productivity45%
Technology & Gadgets27%
Comedy & Humor9%
Fashion & Style9%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Gabi Zarate profile photo

27.Gabi Zarate

@nyc_secrets_
New YorkLocal Things to Do

Disney y Universal 👉🏻 @turisteandocontz · Tips , recorridos · 📸 Fotos y videos de NYC · 🗽Te ayudo a que tu viaje sea inolvidable · 👇🏻Descuentos exclu…

323K

Followers

0.6%

Engagement

86K

Avg views

Average engagement. Top 50% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do40%
Travel & Adventure40%
Beauty20%

Cities

New York40%

Audience gender

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Johnny Murtaugh profile photo

28.Johnny Murtaugh

@johnnymurtaugh
New YorkLocal Things to Do

NYC & 🌍 · The best places & experiences, uncovered

322K

Followers

1.8%

Engagement

340K

Avg views

Average engagement. Top 29% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do31%
Travel & Adventure27%
Education & Study Hacks9%
Nature & Outdoors9%

Cities

New York City62%
Nantucket16%

Countries

United States93%
France7%

Audience gender

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Dimitri Coachi profile photo

29.Dimitri Coachi

@meechoooooooo
New YorkPersonal Development & Motivation

NYC📍🇭🇹 · Life, Motivation, and Vibes. · Keep Going.

316K

Followers

—

Engagement

3.4K

Avg views

Post categories

Personal Development & Motivation46%
Real Estate & Property15%
Travel & Adventure9%
Local Things to Do4%

Cities

New York City78%

Countries

United States100%

Audience gender

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Audience gender breakdown is available on a strategy call.

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alinakozyrka profile photo

30.alinakozyrka

@alinakozyrka
New YorkPersonal Development & Motivation

MIAMI: @freedommodels · NYC @majormodelsny · PARIS: @marilynagencyparis · MA: @sharm_mmg

311K

Followers

0.0%

Engagement

2.4K

Avg views

Low engagement. Bottom 1% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation18%
Travel & Adventure18%
Cars & Motorsports9%
Fashion & Style9%

Cities

Miami27%

Audience gender

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Alix Grousset profile photo

31.Alix Grousset

@alix.grousset
New YorkLocal Things to Do

Alix, aka Grousset · J’aime New York, le ☕️ et la 📺

270K

Followers

3.1%

Engagement

234K

Avg views

Strong engagement. Top 11% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do50%
Food & Cooking25%
Baking & Desserts8%
Travel & Adventure8%

Cities

Williamsburg42%
New York25%

Countries

United States100%

Audience gender

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Katie Romero profile photo

32.Katie Romero

@thekatieromero
New YorkLocal Things to Do

📍NYC · I do things so you can do things · subscribe to my newsletter 👇

260K

Followers

0.5%

Engagement

50K

Avg views

Average engagement. Bottom 42% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do34%
Travel & Adventure25%
Fashion & Style8%
Personal Development & Motivation8%

Cities

New York City63%
Brooklyn3%

Countries

United States86%
Ireland4%

Audience gender

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Vianey Molina profile photo

33.Vianey Molina

@lovi.blossom_
New YorkLocal Things to Do

NYC Content Creator · travel•lifestyle•NYC Press · 🐾 @tarokittynyc

247K

Followers

2.3%

Engagement

256K

Avg views

Strong engagement. Top 21% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do44%
Travel & Adventure19%
Restaurants & Cafes & Bars13%
Fashion & Style7%

Cities

New York City38%
Brooklyn11%

Countries

United States100%

Audience gender

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Female
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Audience gender breakdown is available on a strategy call.

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Thomas Silk profile photo

34.Thomas Silk

@landmarksofny
New YorkLocal Things to Do

📚Order Hidden Landmarks of New York Today! 👇🏼 · Exploring the stories and people behind the 38,000 landmarks in New York. · Dad to Emery 👼🏻& Cooper 👶🏼

246K

Followers

0.5%

Engagement

51K

Avg views

Modest engagement. Bottom 34% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do44%
Photography & Videography17%
Travel & Adventure17%
Art & Illustration6%

Cities

New York City50%
Brooklyn28%

Countries

United States100%

Audience gender

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Kate Bergman profile photo

35.Kate Bergman

@bucketlistboston
New YorkLocal Things to Do

🗺️ Your guide to all things Boston & New England · 🗽New Yorker turned Bostonian · 📸 Sharing recs since 2016

245K

Followers

2.3%

Engagement

135K

Avg views

Strong engagement. Top 18% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do36%
Travel & Adventure31%
Restaurants & Cafes & Bars20%
Photography & Videography2%

Cities

Boston83%
Cambridge3%

Countries

United States95%
Aruba2%

Audience gender

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Ellery Lee • NYC + LA profile photo

36.Ellery Lee • NYC + LA

@elleisalwayshere
New YorkPersonal Development & Motivation

📍NYC · solo travels, skincare junkie, tech nerd, fitness is life

238K

Followers

0.5%

Engagement

7.1K

Avg views

Modest engagement. Bottom 34% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation12%
Beauty10%
Fashion & Style10%
Travel & Adventure9%

Cities

Dubai1%
Long Island City1%

Countries

United States67%
Mexico11%

Audience gender

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Sifat Razwan•NYC Walking Show profile photo

37.Sifat Razwan•NYC Walking Show

@thenycwalkingshow
New YorkLocal Things to Do

🗽 NYC Content Creator & IRL Streamer · 📲 200M+ Views | 370K+ on @youtube · ⭐️ NYC Press • Events • Attractions • Theater

236K

Followers

0.7%

Engagement

66K

Avg views

Average engagement. Top 45% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do50%
Travel & Adventure14%
Art & Illustration9%
Film & TV Commentary5%

Cities

New York City66%
Brooklyn16%

Countries

United States100%

Audience gender

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Brittany profile photo

38.Brittany

@brittanyleighball
New YorkPersonal Development & Motivation

A real-life rom com 🩷 · NYC & beyond ✈️ · The Uptown Girl on @substack

230K

Followers

0.0%

Engagement

59K

Avg views

Low engagement. Bottom 3% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Personal Development & Motivation19%
Travel & Adventure19%
Fashion & Style15%
Parenting & Family Life13%

Cities

New York City13%
London7%

Countries

United States55%
United Kingdom20%

Audience gender

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Dasom Lee profile photo

39.Dasom Lee

@explorewithdasom
New YorkLocal Things to Do

i'm dasom, ur NYC life inspo 🤭 ex-Deloitte · city lifestyle, cool popups, travel · on linkedin: experiential marketing connoisseur💫

221K

Followers

20.4%

Engagement

133K

Avg views

Exceptional engagement. Top 3% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do34%
Travel & Adventure19%
Restaurants & Cafes & Bars11%
Beauty9%

Cities

New York City65%
Paris3%

Countries

United States92%
France3%

Audience gender

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Daddy Clivert profile photo

40.Daddy Clivert

@daddyclivert
New YorkLocal Things to Do

NYC/DMV · Lifestyle | Fashion | Wellness |

213K

Followers

2.3%

Engagement

110K

Avg views

Strong engagement. Top 16% of the 38 creators here with a rate, where the median is 0.5%.

Post categories

Local Things to Do29%
Travel & Adventure16%
Fitness & Workouts10%
Food & Cooking9%

Cities

Baltimore9%
Annapolis5%

Countries

United States92%
Cameroon4%

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Want the full data on any of these creators?

Audience breakdowns, past brand work and realistic rates for lifestyle creators in New York, free on a strategy call.

How this list is built

We track at least 393 lifestyle creators with a verified home base in New York, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.

Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.

Guides for working with lifestyle creators

The data

Download the lifestyle creators in New York

Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.

Last updated
MeasureOn this pageThe wider data set
Creators ranked hereWe track at least 393 lifestyle creators in New York and publish the largest with a verified profile4011,056 across our published pages
Median followersLifestyle in New York vs all 11,056 creators across our published pages437K77K
Median engagement rate0.5%1.1%
Median average views134K32K

FAQ

Frequently asked questions

Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.

This page ranks 40 lifestyle creators in New York. We track at least 393 of them and list the largest by audience here, with the engagement rate and average views behind each one.

The median creator on this page has 437K followers, and the median engagement rate across the page is 0.5%. By size, 57% are mid-tier creators (100,000 to 500,000) and 43% are macro creators (500,000 and above).

Secret NYC (@secret_nyc) has the largest following on this page at 2.4M. Follower count is not the same as performance though. Dasom Lee (@explorewithdasom) has the highest engagement rate here at 20.42%, which is usually the better signal of whether an audience is paying attention.

Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Fashion & Style. These come from what the creators actually post, not from a self-declared bio.

Every creator here has a verified New York home base. The places they mention most in their posts are New York City, Brooklyn and Boston. By country, the most mentioned are United States, France and Spain. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

How many lifestyle creators in New York are on this page?

This page ranks 40 lifestyle creators in New York. We track at least 393 of them and list the largest by audience here, with the engagement rate and average views behind each one.

How big are lifestyle creators in New York typically?

The median creator on this page has 437K followers, and the median engagement rate across the page is 0.5%. By size, 57% are mid-tier creators (100,000 to 500,000) and 43% are macro creators (500,000 and above).

Who are the biggest lifestyle creators in New York?

Secret NYC (@secret_nyc) has the largest following on this page at 2.4M. Follower count is not the same as performance though. Dasom Lee (@explorewithdasom) has the highest engagement rate here at 20.42%, which is usually the better signal of whether an audience is paying attention.

What do these creators post about?

Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Fashion & Style. These come from what the creators actually post, not from a self-declared bio.

Where are these creators based?

Every creator here has a verified New York home base. The places they mention most in their posts are New York City, Brooklyn and Boston. By country, the most mentioned are United States, France and Spain. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

How do I get their contact details and rates?

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Where does this data come from?

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

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