Creator Directory
The 40 biggest creators we track with a verified home base in New York, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 4,774 creators in New York; these are the largest with a verified profile.
40 creators, ranked by audience
nyc
21.2M
Followers
0.0%
Engagement
359K
Avg views
Low engagement. Bottom 1% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🇺🇸📍American-Albanian based in NYC 🌃 Fashion Model; PhD Candidate in Economy; CEO of The HeadHunter Group. 🇺🇸🇨🇦🇲🇽🇧🇬 🇬🇷 🇷🇸 🇦🇱 🇨🇾 🇲🇰 🇧🇦 🇲🇪 🇽🇰
12.1M
Followers
0.4%
Engagement
6.5M
Avg views
Modest engagement. Bottom 21% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›👨🏻🎨 Artist | New York City · 📕Preorder my Memoir “WORK IN PROGRESS”👇🏼👇🏼👇🏼
9.5M
Followers
0.4%
Engagement
612K
Avg views
Modest engagement. Bottom 18% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›New York City
7.9M
Followers
0.5%
Engagement
823K
Avg views
Modest engagement. Bottom 31% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR
4.2M
Followers
0.5%
Engagement
247K
Avg views
Modest engagement. Bottom 28% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Travel •Fashion • Beauty · 🇺🇸UGC Creator | NYC · 👸Best International Blogger UAE · 💲Best expert on personal brand & PR
3.2M
Followers
0.8%
Engagement
997K
Avg views
Average engagement. Bottom 49% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC · @hasistersofficial @catcakeclub
2.4M
Followers
6.9%
Engagement
1.1M
Avg views
Exceptional engagement. Top 5% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🗽Tips, plans, inspo & NYC news · 🤫 New openings | Local guides | Food & drink | Pop-ups & events · ✨Discounts: @secretclubglobal · 👀Tiktok: Secretnyc_
2.4M
Followers
0.1%
Engagement
371K
Avg views
Low engagement. Bottom 5% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤤 Quit our jobs to DEVOUR! · 📱 TikTok: 4.4M YouTube: 2.2M Facebook: 2.3M · 👩❤️👨 @loveisanactionverb @gregremmey · 📍 NYC & New England · 👇 Work with…
2.3M
Followers
1.1%
Engagement
198K
Avg views
Average engagement. Top 36% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏼💻 Hyper-helpful career advice · 📖 The Secret Language of Work · 🐟 Founder @stupidfish.app · 🏆 NYT Bestseller & Forbes 30u30 · 💬 DM “FISH” :) | dc…
2.3M
Followers
0.4%
Engagement
190K
Avg views
Modest engagement. Bottom 15% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
NY documented through the eyes of NYers · Created, run by @rickmcguire13 · Hosted by @ferriswheeljay · Video submission & Merch in link below👇👇👇
2.1M
Followers
2.0%
Engagement
802K
Avg views
Strong engagement. Top 21% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Daily growth above all. Based in NYC · Founder @forteseries · Dad @trufflecosta
2M
Followers
0.4%
Engagement
758K
Avg views
Modest engagement. Bottom 26% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💌 📍TX/NYC/LA · reading lips | pop culture | lifestyle | deafie · Jack in @jackandbec | 393 on @netflix
2M
Followers
1.9%
Engagement
1.7M
Avg views
Strong engagement. Top 23% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🍓Dietitian and NYT Bestselling Cookbook Author · 📖 Order my cookbook SO EASY SO GOOD below · 📍 NYC/LA
1.9M
Followers
1.0%
Engagement
967K
Avg views
Average engagement. Top 38% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🗽 Let’s Explore New York City · 🏙 "The city that never sleeps"
1.9M
Followers
0.1%
Engagement
98K
Avg views
Low engagement. Bottom 3% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I like to organize pretty things 👡🪩🤍 · New York & South Carolina
1.9M
Followers
0.6%
Engagement
366K
Avg views
Modest engagement. Bottom 38% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›A “Top 100” New York Super Lawyer,® who also works with creatives around the world to produce award-winning films.
1.9M
Followers
0.7%
Engagement
98K
Avg views
Average engagement. Bottom 44% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We look forward to hearing from you. 📡 · DM your overheard submissions 📫 · @OverheardLA · @overheardbookclub · @OverheardSanFrancisco · @Overheard
1.8M
Followers
0.4%
Engagement
705K
Avg views
Modest engagement. Bottom 21% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The unofficial talent scout of New York City. · 🎥 @hellerfilms · 📺 @revivalofthefittest.tv
1.7M
Followers
0.7%
Engagement
359K
Avg views
Average engagement. Bottom 41% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Performer • Foodie • Dog mom · KarissaEats on TikTok💖 · 📍NYC • Repped by @underscoretlnt · Checkout My YouTube Vlogs!! ⬇️
1.5M
Followers
2.5%
Engagement
775K
Avg views
Strong engagement. Top 15% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
being real about love · 💌 business: · 📍nyc · 👇 sign up to share your perspective / listen to podcast
1.5M
Followers
3.4%
Engagement
747K
Avg views
Strong engagement. Top 13% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›GET MY COOKBOOK · The Artful Way to Plant-Based Cooking · 2x Cookbook Author and Plant-Based Cook · Based in NYC, often in Provence · Rep: @aire_nyc
1.5M
Followers
0.7%
Engagement
191K
Avg views
Average engagement. Bottom 46% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›•NY · • owner: @saviourandshine · • add me on snap: rissag97 🫶🏽
1.5M
Followers
5.2%
Engagement
1.7M
Avg views
Exceptional engagement. Top 10% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›NEW YORK 🗽❤️🇺🇸 Chicago💙 🇺🇸 LA 🌴 ☀️ SF 🌁🚃 · 💬 DM for business Or ⤵️ · 🍎 New Yorkers 🍎
1.5M
Followers
0.3%
Engagement
97K
Avg views
Low engagement. Bottom 13% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NJ/Philly/NY · Dm for collabs
1.5M
Followers
2.1%
Engagement
963K
Avg views
Strong engagement. Top 18% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Rich kid Comedy 🤌🏼 · Based in NYC · Founder @storytimecreators
1.5M
Followers
0.9%
Engagement
558K
Avg views
Average engagement. Top 46% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍New York City · 👩🍳📖 NYT bestselling author of Sweet Tooth · nostalgic baking recipes for the modern girl · cookbook, recipes, website, and more ⬇️
1.4M
Followers
1.0%
Engagement
381K
Avg views
Average engagement. Top 41% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›God 1st! Self-Educator. New York Giants. · Inquiries: · Merch & more 👇🏾
1.4M
Followers
1.1%
Engagement
171K
Avg views
Average engagement. Top 33% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Global Makeup Expert @dolcegabbana_beauty · TikTok @jakewarden 2.4M · LA/NYC
1.4M
Followers
0.3%
Engagement
209K
Avg views
Low engagement. Bottom 10% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›MOVEMENT | LIFESTYLE | MINDSET · Motivational Speaker · Fitness Leader @lifetime.life · Athlete @bekenetik 🐶 Dog Dad · 📍 NY | NJ | 📩
1.4M
Followers
1.2%
Engagement
704K
Avg views
Average engagement. Top 31% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
🙏🏽 Psalm 46:5† · 🌎 NYC / CA · Never let anyone dim your light🦋
1.3M
Followers
—
Engagement
1.1M
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NEW YORK | NEW JERSEY
1.3M
Followers
0.9%
Engagement
742K
Avg views
Average engagement. Top 46% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›@ESPN NYC · TIME · @creativeartistsagency · @28thave
1.3M
Followers
0.6%
Engagement
829K
Avg views
Modest engagement. Bottom 36% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍New York, New York · Educator · Founder/CEO @americasheroescontests · @pixidany · Be good to people
1.3M
Followers
0.3%
Engagement
54K
Avg views
Low engagement. Bottom 8% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Ignorant Gourmand in NYC
1.3M
Followers
20.7%
Engagement
4M
Avg views
Exceptional engagement. Top 3% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›New Yorkers are funny AF 🎤 @newyorkers.live · Local gems 🤝@newyorklocals · 🏠 @apartmentsnyc | 🏀 @nysports
1.3M
Followers
1.2%
Engagement
401K
Avg views
Average engagement. Top 31% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💚 Mom & Dad📍New York · Hosts of @danceisdanswer Podcast🎙️ · Dancers at the Met Opera
1.2M
Followers
0.6%
Engagement
260K
Avg views
Modest engagement. Bottom 33% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Subscribe to my YouTube channel:
1.2M
Followers
1.4%
Engagement
378K
Avg views
Average engagement. Top 26% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC · @planbriuncut · @bffspod · @briannalapagliafilm
1.2M
Followers
5.5%
Engagement
681K
Avg views
Exceptional engagement. Top 8% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• NYC 📍 · • Helping you dress better & live better 👔 · • Brand: @huntervought.co · • Business Inquiries: · • Polo Pre-sale is live ⤵️
1.2M
Followers
0.9%
Engagement
228K
Avg views
Average engagement. Top 49% of the 39 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for creators in New York, free on a strategy call.
We track at least 4,774 creators with a verified home base in New York, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 4,774 creators in New York and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersInstagram in New York vs all 11,056 creators across our published pages | 1.5M | 77K |
| Median engagement rate | 0.8% | 1.1% |
| Median average views | 585K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 Instagram creators in New York. We track at least 4,774 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 1.5M followers, and the median engagement rate across the page is 0.8%. By size, 100% are macro creators (500,000 and above).
Tessa Brooks (@tessabrooks) has the largest following on this page at 21.2M. Follower count is not the same as performance though. Ertan Bek (@newyorkturk) has the highest engagement rate here at 20.68%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Travel & Adventure, Food & Cooking, Beauty and Fashion & Style. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified New York home base. The places they mention most in their posts are New York City, Los Angeles and Brooklyn. By country, the most mentioned are United States, France and Italy. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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