Brand Library · Retail
These are the 24 biggest creators who collaborated with @theofficialselfridges in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 539 creators collaborating with the brand in total.
1.8M
Followers
2.0%
Engagement
1
Collabs
Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Enquiries- · Podcast- @wrightathomepod @girls_no_filter · @jesswrightlifestyle · @jesswrighthome
1.5M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›founder @byfrow 🤍 · OG fashion & beauty creator • award winning blogger • bestselling author • phd graduate • former fashion lecturer
1.2M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Helping you wear what you want ! · Edinburgh Newcastle London I pop up everywhere 🙈 · Style Fashion Travel & Beauty UGC · I love a CAR ❤️🚘
1.2M
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›building @byava @mimitimedaily 🍓🤍༘⋆｡ · motherhood @glowwithlahee · beauty recipes @jelloskinbyava
947K
Followers
0.1%
Engagement
4
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@justengagedpodcast🎙️ · Founder @clubsundayofficial · 🏝️ @loveisland s9 @loveislandau · Au: · Uk:
925K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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The Derby Banger! 🐏 · Sponsored by Allah @thatrevertguy · @biosensitive Discount code: TY10 · Click this link for a seat at the winners table👇🏽
921K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›London · fashion | beauty | hair
766K
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›london
715K
Followers
2.1%
Engagement
1
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.6%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Finding the beauty in figuring it out🌀 · Founder @mirrorwater.earth · Substack @someday_someday · Born in 🇨🇦 + based in 🇬🇧
624K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
👸🏽 Daily Goal - to make you belly laugh. · 🩷 YOU DO YOU 🫶🏼 · 🏡 Honeysuckle Lodge
552K
Followers
1.8%
Engagement
1
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mummy of 3 🇬🇧🇺🇸 · Husband 🫛 - @daddysflippinhouse · Host @donttouchitpod
546K
Followers
2.1%
Engagement
1
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍 @traackr UK’s Top Creator 2024 · 🎀 Beauty and Lifestyle & Everything Pretty · 📍Yorkshire (UK)
508K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💪DIY Dudes @sortedbydeclutter · 📺 TV presenter @sortyourlifeout · 🏆 NTA · 🪩BAFTA NOM · 🙌🏼 Founder @dillysdollies @sortedbydeclutter
496K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Author & Motivational Speaker · 2 MILLION BOOKS SOLD 🧡 MANIFEST · Join my next Webinar ⬇️ · Founder @aliasenses @theofficialmanifestapp
471K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Beauty • Fashion • Motherhood • · 📍London · @motherme.3 @irumatlas
422K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🧿 Contributor @whowhatwear.uk
404K
Followers
0.3%
Engagement
2
Collabs
Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Turning "I have nothing to wear" into outfits ✨ · Manchester gal, mum of two boys · Outfit Links👇🏻
371K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UK based fashion & beauty content creator. Turning 50 and embracing it all! Style has no age limit
368K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actor · Fashion + Lifestyle Creator · Fashion Consultant: @denolagreyconsulting
365K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Broadcaster/TV Personality/Fashion Ambassador · 🎙️Podcast Host: Precious Time with Precious Muir
342K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Sharing the latest marketing campaigns, news and behind-the-scenes. Subscribe to our newsletter.
329K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Enquiries- · Manchester content creator · My vintage shop @topofthetownvintage · Ambassador for @lanxshoes · Goldie mum @pepthegoldenpup
328K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
lover of life · beauty, lifestyle, curve model · 🇬🇧 @milkmodelmanagement LDN · 🇺🇸 @fordmodels NYC
301K
Followers
2.4%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Selfridges content actually looks like?
See Selfridges content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @theofficialselfridges over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Selfridges is a trademark of its owner. Sup is not affiliated with or endorsed by Selfridges. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 300 of 567 brands in the library by creator count. | 24 | 539 recorded collaborating with @theofficialselfridges in 12 months |
| Their collaborations | 28 | 718 collaborations recorded in 12 months |
| Median followers | 527K | 728K across all 567 brand pages |
| Median engagement rate | 0.6% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.2 | 1.3 across all 539 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 539 creators collaborating with Selfridges, across 718 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Selfridges content examples page.
The largest accounts collaborating with Selfridges include @rahi_chadda, @jesswright77, @victoria, @mogzee_m, @glowwithava and @jessiereneewynter. The most frequent is @glowwithava, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 46% are mid-tier creators (100,000 to 500,000) and 54% are macro creators (500,000 and above). The median has 527K followers and the median engagement rate is 0.6%.
No. We are not connected to Selfridges and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Selfridges and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Lifestyle creators by place:
All countries 40US 40UK 40Canadian 40Australian 40New York 40Los Angeles 40London 40Chicago 40Atlanta 40Houston 40San Francisco 40Fashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like Selfridges:
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