Brand Library · Retail
These are the 24 biggest creators who collaborated with @michaelsstores in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 536 creators collaborating with the brand in total.
✞ All For His Glory · ♥︎ Disappointing my Asian parents one dessert at a time · ✿ Michelin Trained Pastry | Bay Area
1.5M
Followers
8.3%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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✨ whimsical crafts for creative kids · 📚 author of The Big Book of Fantasy Kid Crafts
1.3M
Followers
1.1%
Engagement
2
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🕊️ Model • Founder • Lifestyle Curator · 🤍 @FashionNovaCurve · Welcome to my world ⤵︎
1.3M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Inquires: · TikTok: @by.imanx (2.8M+) · 👻 by.imanx 🎥 Youtube: byimanx
1.3M
Followers
3.7%
Engagement
1
Collabs
Exceptional engagement. Top 8% of the 24 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Simple & indulgent bakes (mostly desserts) 🤤 · Next Level Baker Finalist👩🍳 · 📍San Francisco · ⬇️ Recipes
1.3M
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Millennial girl dad | · I help brands turn content into revenue · Work with me 👉 Mikerdraper.com · Free Social Trivia Game App 👇
1.1M
Followers
2.0%
Engagement
1
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty•Lifestyle•Comedy · Italian New Yorker turned LA Valley Girl · Book account: @nicolconcilioreads
1.1M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Dallas, TX · 🎉Helping you make seasons special for your family · ✨mom life•holidays•fav finds + diy · Links i share👇🏼
1M
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 42% of the 24 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›✨cozy home decor | seasonal finds & diys✨ · styling, organizing & pretty finds · SHOP MY REELS ↓
927K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›• DIYs · • Gift ideas & wrapping · • Party inspo · + a whole lot of ✨zhuzhing✨ · 🔗 to shop my recent videos ⇩
827K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 8% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Live to Eat + Eat to Live 🍉🍖🥗 · DM me or email -> · Merch / Links / More ⬇️
820K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 37% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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💌 📍Los Angeles · 🫶🏼nursing is my plan B · actor | comedy | mental health matters 💊 · 🎙️ host | @friends.and.enemas
693K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 42% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion & Design · Etsy PATTERNS, YouTube, & all my Links:
672K
Followers
1.6%
Engagement
2
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
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Southern kitchen stories, copycat recipes & comfort food love Cookbook Author + full-time creator 📍DC/MD | Let’s collab📧
582K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Cosplayer • Designer • Author · 📍Atlanta, GA · ✉️ Bookings open · 🪡 I create / sew / craft / design / make / inspire
577K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your internet Latina sis helping women glow tf up 💅🏼✨ · Motherhood • Beauty • Confidence • Real Life · @thechismecorner
577K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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Highly sarcastic mom of two 🤪🩵🦋 · Always doing too much, and buying even more 😅 · ✨ Baldwin County, Alabama
560K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›ATX | LA ✈️🌴Mompreneur · All things Lifestyle, Beauty, Fashion & Motherhood @honesttruthpod @mommydateclub @sweetproductionsinc
553K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 8% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Orlando, FL · The Luxe Mom · TikTok: Lifewithcina · Collabs: 📧 · Mgmt: @jakerosenentertainment · #orlandoblogger
522K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 46% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›40s life w/ Soup Baby & family · 👩🏻 @itsannychow📍WA
479K
Followers
2.5%
Engagement
1
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
✨Your resourceful friend for everyday life✨ · Fresh Finds • Organization • Life Hacks · 🇺🇸 SoCal 📦 PR & Collabs Welcome
464K
Followers
2.5%
Engagement
2
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Holiday Style • Hosting Tips • Gift Ideas • Home Decor · Follow for seasonal inspo & unique finds
440K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Romanticizing the every day | Phoenix · ✨cozy home, self care, hobbies, TV, books & food
431K
Followers
0.7%
Engagement
2
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›@therealdba · NYC · Life through the lens of a millennial raising a Gen Z · 365 Days to become a New York local
411K
Followers
2.5%
Engagement
2
Collabs
Strong engagement. Top 12% of the 24 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Michaels Stores content actually looks like?
See Michaels Stores content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @michaelsstores over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Michaels Stores is a trademark of its owner. Sup is not affiliated with or endorsed by Michaels Stores. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 301 of 567 brands in the library by creator count. | 24 | 536 recorded collaborating with @michaelsstores in 12 months |
| Their collaborations | 29 | 760 collaborations recorded in 12 months |
| Median followers | 682K | 728K across all 567 brand pages |
| Median engagement rate | 0.8% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.2 | 1.4 across all 536 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 536 creators collaborating with Michaels Stores, across 760 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Michaels Stores content examples page.
The largest accounts collaborating with Michaels Stores include @jesswang.pastry, @studio_rosie, @alexusdanisha, @by.imanx, @bakewithzoha and @mikerdraper. The most frequent is @studio_rosie, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 21% are mid-tier creators (100,000 to 500,000) and 79% are macro creators (500,000 and above). The median has 682K followers and the median engagement rate is 0.8%.
No. We are not connected to Michaels Stores and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Michaels Stores and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Lifestyle creators by place:
All countries 40US 40UK 40Canadian 40Australian 40New York 40Los Angeles 40London 40Chicago 40Atlanta 40Houston 40San Francisco 40Fashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like Michaels Stores:
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