Brand Library · Retail
These are the 24 biggest creators who collaborated with @hobbylobby in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 550 creators collaborating with the brand in total.
Tall Guy, Beard, Twins, Purple Hoser ✌️ · [Business: ]
13.2M
Followers
3.9%
Engagement
1
Collabs
Strong engagement. Top 14% of the 24 creators here, where the median is 1.1%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Cantante 🎤🇵🇷 CEO @angelixbeauty · 📫 PO Box 7478 · Moreno Valley Ca 92552
1.8M
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 24 creators here, where the median is 1.1%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Inquires: · TikTok: @by.imanx (2.8M+) · 👻 by.imanx 🎥 Youtube: byimanx
1.2M
Followers
5.0%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›ATL 📍 · 30 | Wife + Mom⁴
861K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 1.1%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝙼𝚘𝚖 𝚘𝚏 𝟺 𝙱𝚘𝚢𝚜 & 𝙱𝚊𝚋𝚢 𝙶𝚒𝚛𝚕˚.🎀༘⋆ · 💍 @josh_vida
750K
Followers
3.3%
Engagement
1
Collabs
Strong engagement. Top 18% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›It's pop not soda · @_thebeachclub · Florida 🐚🌞🍊👙🌊 · • Jesus •
733K
Followers
6.5%
Engagement
2
Collabs
Exceptional engagement. Top 5% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ATX | LA ✈️🌴Mompreneur · All things Lifestyle, Beauty, Fashion & Motherhood @honesttruthpod @mommydateclub @sweetproductionsinc
553K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Rosanna & Winston · Family of 5 sharing style, home, travel + life · NYC creators • family finds, style + inspiration · Shop our favorites + work wit…
456K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Store Finds • Organization • Product Reviews · 📦 PR & Collabs Welcome · Southern California 🇺🇸
383K
Followers
2.0%
Engagement
4
Collabs
Average engagement. Top 36% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Wifey 💍 Cat Mom 🐈 · San Diego ☀️
381K
Followers
2.3%
Engagement
1
Collabs
Average engagement. Top 27% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
TikTok (2M) YT (1M) · Co-founder/designer/marketing director/creative director @kizokicks
365K
Followers
1.6%
Engagement
1
Collabs
Average engagement. Top 45% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion | Beauty 40+ | Mom Life | Intentional Home Gatherings 🍽️ · Cozy Living 🕯️ @carmenreneehome
357K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Food • Fashion • DIYs · ✨Proud Mom of 2 boys (1 on the Spectrum)✨ · DMV 📍| 697k on TikTok · @fete_posh Prom for Moms
341K
Followers
1.6%
Engagement
1
Collabs
Average engagement. Top 41% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›welcome to my digital diaries 🫶🏽🥳💅🏽✨ · 📍 NYC
337K
Followers
0.5%
Engagement
2
Collabs
Modest engagement. Bottom 18% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Go Stream “THE GOOD LIFE” now! · Owner of @willowbrook.grounds · Founder @willowbrookministries · @wall.blush Designer · Chats In The Greenhouse-Podc…
326K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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hi i’m Hallie, like Halle Berry ✨ · real life with two littles | nashville tn · home DIY + outfits you can copy tomorrow 🤍
325K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• lifestyle. beauty. travel · • Dallas, TX · + 👩🏽💻tips @missymonetizes · tap for products, tools & more
320K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Where earthy tones meet vintage charm 🤎
318K
Followers
0.5%
Engagement
3
Collabs
Modest engagement. Bottom 23% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝚄𝙽𝙰𝚂𝙷𝙰𝙼𝙴𝙳 ✝️ · Dearest gentle viewer ☀️ · Lifestyle | Skincare |📍NC · Everything linked nothing gatekept ⬇️
311K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I’m Fine + I’m Dining · ATL📍| Consulting Ex. Chef | Anime Nerd | DLL🔒💙 · PR -
307K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
𝐁𝐫𝐢𝐝𝐚𝐥 𝐌𝐚𝐤𝐞𝐮𝐩 𝐚𝐧𝐝 𝐇𝐚𝐢𝐫 · NOW BOOKING 2026 | 2027 · 📍Sacramento,CA•Available to travel · ਸਬਰ🤍ਸ਼ੁਕਰ
303K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Disciple† | let my life reflect Jesus faithfulness♡ · founder: @aestheteadornment · my youtube & links↓
293K
Followers
3.0%
Engagement
1
Collabs
Strong engagement. Top 23% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
A girl’s safe space | selfcare🧘🏾♀️ | Skincare🧴 · Contact📨: · Room finds and essentials👇
274K
Followers
2.2%
Engagement
1
Collabs
Average engagement. Top 32% of the 24 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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📍Nashville · 👩🏼🏫Kindergarten Teacher · 🍎10th Year · ✏️TPT Seller · 🖥Blogger
251K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 24 creators here, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Hobby Lobby content actually looks like?
See Hobby Lobby content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @hobbylobby over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Hobby Lobby is a trademark of its owner. Sup is not affiliated with or endorsed by Hobby Lobby. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 187 of 240 brands in the library by creator count. | 24 | 550 recorded collaborating with @hobbylobby in 12 months |
| Their collaborations | 31 | 773 collaborations recorded in 12 months |
| Median followers | 349K | 1M across all 240 brand pages |
| Median engagement rate | 1.1% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.4 across all 550 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 550 creators collaborating with Hobby Lobby, across 773 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Hobby Lobby content examples page.
The largest accounts collaborating with Hobby Lobby include @dudeperfect, @candylover89, @by.imanx, @lalalindseay_, @suerose and @itsgretawilson. The most frequent is @ashleynicolelife, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 349K followers and the average engagement rate is 1.7%.
No. We are not connected to Hobby Lobby and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Hobby Lobby and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Lifestyle creators by place:
US 40UK 40Canadian 40Australian 40New York 40Los Angeles 40London 40Chicago 40Atlanta 40Houston 40Toronto 40Miami 40Fashion creators by place:
US 40UK 40Canadian 40Australian 40French 40Spanish 40German 40Italian 40Irish 40Dutch 40Japanese 40Korean 29Sup for brands like Hobby Lobby:
Influencer marketing for retail brandsMore brands:
1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.