Brand Library · Retail
These are the 24 biggest creators who collaborated with @dunelmuk in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 584 creators collaborating with the brand in total.
🫧Sharing tips & tricks to make our lives easier 🫶🏼 · 📚Author of The 5 minute Clean Routine 👇🏼
4.5M
Followers
1.1%
Engagement
2
Collabs
Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Hiiiiiii 🌞 · email me at 💌
984K
Followers
0.9%
Engagement
3
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
🌈Dopamine Decor · ❤️Upcycling, DIY & interiors mad · 💸Shoestring budget · 📖 Author of Dopamine Home
819K
Followers
1.3%
Engagement
2
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›5.3 size 12/14 💕 · I’m also on YouTube. Shop my outfits here ⬇️
763K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.9%.
Email: Price: Email and price are available on a strategy call.
Unlock ›DIY Mum · I make and upcycle furniture and transform rooms. · Collabs - · Frenchic Paint Ambassador & Expert
702K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🏡 Colourful interiors, DIY & cosy living · 🧶 Crochet • Pets • Garden • Lifestyle · 👩🏼💻 Former magazine Art Director
662K
Followers
3.7%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Belle 🇬🇧🇵🇭 · 🌸Seeing the potential in every space · ✨Designing beautiful homes & gardens · 🛠️ 14 renovations in 15 years & counting…
626K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Whimsy af 🧚 · Based 🇬🇧
516K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💪DIY Dudes @sortedbydeclutter · 📺 TV presenter @sortyourlifeout · 🏆 NTA · 🪩BAFTA NOM · 🙌🏼 Founder @dillysdollies @sortedbydeclutter
496K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Making interiors & fashion affordable · London, UK · Collabs ✉️ · Links to my LTK and Amazon storefront here
495K
Followers
2.2%
Engagement
2
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
LDN | bookings & mgmt: · NEW MUSIC ⬇️
448K
Followers
2.8%
Engagement
1
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🏡 Cosy cottage interiors · ⛰️ Life in the Scottish countryside
414K
Followers
3.8%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏡 London · 🎙️ @canibringmysisterpod
406K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
💫 Easy recipes • Fashion • Lifestyle · 🌱 Plant-based, gluten free, always tasty · 📚 2 x Bestselling author 💗Mum of 4
394K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Slow seasons across the countryside · This is what life 𝘧𝘦𝘦𝘭𝘴 𝘭𝘪𝘬𝘦 in our cottage home · Stay awhile. ☕️
387K
Followers
3.6%
Engagement
2
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
me, my home and my doggies🧸 · collaboration enquiries - 💌 · new videos every Sunday’s & Wednesday’s🍂⬇️
369K
Followers
—
Engagement
4
Collabs
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @tinka.store · Interiors | lifestyle | outfits | travel✨ · Mama of 3 💕
366K
Followers
1.7%
Engagement
1
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Creative Director | Author | Interior Design Expert · Founder, The Intentional Home® · Scandi interiors•Product design•Brand collaborations · Work wi…
343K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Midsize Outfits 🛍️ Hair & Beauty 🧖♀️ · Running🏃♀️ Bride to be 💍 · 🏃♀️Runna Code ABINUNN · 📍Suffolk
332K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⭐️ midsize by nature, romanticiser by choice · 💍 I’m getting married this year! · 🍯 @homewithmegan Oxfordshire, UK · 👇🏼 on YouTube
304K
Followers
6.6%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
✈️ UK & travel tips abroad · 🏡 Fashion • lifestyle • home · 💘Founder of @candyclubgals community group
287K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Yorkshire Victorian renovation · Muted colours · Wallpaper · Period home · Secondhand finds · William Morris lover
284K
Followers
2.2%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Home inspiration | Interiors | Lifestyle · For collaborations or UGC DM or email
278K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Journal from our 1930’s Home 🏡 · DIY • Countryside Gardening · Crafting • Cooking • Family Life ❤️ · 📩 • UK
276K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Dunelm content actually looks like?
See Dunelm content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @dunelmuk over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Dunelm is a trademark of its owner. Sup is not affiliated with or endorsed by Dunelm. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 267 of 567 brands in the library by creator count. | 24 | 584 recorded collaborating with @dunelmuk in 12 months |
| Their collaborations | 33 | 1,078 collaborations recorded in 12 months |
| Median followers | 410K | 728K across all 567 brand pages |
| Median engagement rate | 0.9% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.8 across all 584 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 584 creators collaborating with Dunelm, across 1,078 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Dunelm content examples page.
The largest accounts collaborating with Dunelm include @anna_louisa_at_home, @poppydeyes, @the_shoestring_home, @rosiehenshawhome, @do.it.yourself.mum and @littlehouseinlondon. The most frequent is @willowgait_x, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 67% are mid-tier creators (100,000 to 500,000) and 33% are macro creators (500,000 and above). The median has 410K followers and the median engagement rate is 0.9%.
No. We are not connected to Dunelm and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Dunelm and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Lifestyle creators by place:
All countries 40US 40UK 40Canadian 40Australian 40New York 40Los Angeles 40London 40Chicago 40Atlanta 40Houston 40San Francisco 40Fashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like Dunelm:
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